eSports
Haval and Virtus.pro announce partnership
Cutting-edge automotive brand enters the esports territory
Haval has become the exclusive automotive sponsor of the most decorated esports club of Russia and CIS – Virtus.pro. The first of its kind massive-scale partnership is aimed at the first esports club’s Dota 2 roster.
Automotive brand Haval and professional esports club Virtus.pro announce the beginning of the partnership starting on 1 July 2020. Haval will support Virtus.pro players in the official professional games in Dota 2, multiplayer online videogame. This marks the esports debut of the cutting-edge automotive brand Haval – an entry to one of the most rapidly developing contemporary sports.
Jerome Saigot, CEO of “Haval Motor Rus”: “Haval brand is founded on the state-of-the-art technologies. As devotion to innovation spans across all our ventures, we are excited to announce the beginning of our partnership with such a renowned esports collective like Virtus.pro. We share the same ideas when it comes to self-improvement and love of discovery. We hope to see memorable tournaments ahead – and, of course, well-deserved victories.”
Sergey Glamazda, Virtus.pro General Manager: “Esports fans are the youth who value cutting-edge tech and high emotions, and as such, there’s no doubt Haval will easily create a link with the gaming community. Our club, Virtus.pro, is beloved by the Russian community and respected in China, which makes this partnership a logical step towards mutual benefit. We are happy to see Virtus.pro be the first pick for the global automobile brand Haval’s esports debut!”
LLC “Haval Motor Rus” is the exclusive distributor of Haval cars and spare parts in the Russian Federation. The company has been operating since February 2014, the first official Haval dealership was opened in Moscow in June 2015. Currently, 83 dealerships Russia and 1 dealership is opened in Minsk, Belarus.
The Russian Haval plant is the first foreign full-cycle production enterprise. A 216-hectare plant is located on the territory of the “Uzlovaya” Industrial Park in the Tula Region and was opened on June 5, 2019. The production complex includes a stamping, welding, painting and assembly workshop, as well as a component manufacturing workshop. The plant was designed with modern engineering solutions in the field of environmental protection, energy conservation and safety. Currently, these models are produced at the plant – Haval F7 and Haval F7x smart crossovers, Haval H5 and the HAVAL H9 frame SUV.
ESforce Holding is one of the biggest esports organizations in the world and the leader of the Russian esports. The holding encapsulates all esports business sectors: from organizing international tournaments and creating professional content to publishing and advertising.
Powered by WPeMatico
Asia
S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026
S8UL Esports’ League of Legends roster has qualified to represent India at the Asian Games 2026 in Aichi-Nagoya, Japan, running from September 19 to October 4. The organisation said the team secured qualification through the regional qualifiers after winning the National Esports Championships (NESC) 2026, described as the official national qualification tournament for the Asian Games.
S8UL said the roster competing under India’s banner is Akshaj Shenoy (Kat Bot), Aakash Shandilya (Infi), Sanindhya Malik (Deadcorporal), Mihir Ranjan (Lotus), Ahmed Shahid (Nero), and Rahul Bisht (Bob). The regional qualifiers featured 14 teams across a group stage and a split stage, with top performers advancing to the Asian Games main event.
In Group B, the team went unbeaten against Jordan, Sri Lanka, and Kazakhstan to progress, according to S8UL. In the split stage, it lost to Vietnam, Hong Kong, and Saudi Arabia but did enough to secure a berth. India will now face opponents including Japan, Chinese Taipei, and Vietnam at the main event.
Four players—Kat Bot, Infi, Deadcorporal, and Lotus—were also part of India’s League of Legends contingent at the Hangzhou Asian Games 2023, where S8UL said the team finished fifth.
Akshaj Shenoy aka Kat Bot, captain of India’s League of Legends team, said, “Qualifying for the Asian Games is a proud moment for all of us. We knew the regional qualifiers would be extremely competitive, and every match demanded complete focus. For many of us, this will be our second Asian Games, which makes this qualification even more special because we understand the level of competition that awaits us. We are grateful to S8UL for believing in this roster and providing us with the support, stability, and opportunities needed to keep improving as a team. Representing India is always an honour, and we’ll do everything we can to make the country proud in Aichi-Nagoya.”
S8UL co-founder and CEO Animesh Agarwal aka 8Bit Thug added, “Representing India at the Asian Games is among the highest honours an athlete can achieve, and seeing our League of Legends roster earn that opportunity is incredibly special. This team has demonstrated resilience, discipline, and a willingness to continually improve, qualities that are essential for success at the international level. At S8UL, our goal has always been to create pathways for Indian athletes to compete on the biggest stages in the world. We have no doubt they will give their all when they step onto the stage in Aichi-Nagoya and compete for the nation with pride,” S8UL also noted that Gurashish Singh (Soul) and Prateek Bhaunt (B Haunt) previously qualified for the Asian Games in Tekken 8 and Street Fighter 6 after winning at NESC 2026.
The post S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm
Sportradar is positioning the 2026 World Cup (June 11 to July 19, 2026), hosted across the United States, Canada, and Mexico, as a major acquisition moment for Latin American sportsbooks—while warning that the expanded tournament format will raise operational and risk demands. In a “World Cup Report 2026,” the company highlights a 48-team field, 104 matches and a “favorable time zone” for Latin American audiences as factors likely to drive spikes in deposits and in-play betting activity.
The report cites the tournament organizer’s projection of approximately 6 billion engagements across traditional TV, streaming, digital platforms, and public screenings, with streaming and mobile consumption expected to represent over 30% of total audience. Sportradar also points to broader consumer intent data it references: around 60% of consumers plan to bet online or via mobile apps during the tournament, including nearly 19% who plan to bet for the first time.
Operationally, Sportradar argues the expanded match schedule increases exposure: “More matches mean more in-play betting windows, greater liability exposure, and higher volatility.” It also frames payments and product depth as differentiators, citing Brazil’s PIX instant payment system as an example of local rails shaping user expectations and internal efficiency, and pointing to growth in Parlays and Bet Builders among its operator partners.
On market context, the report highlights Brazil entering “its first full event cycle under a licensing framework,” stating the regulated market generated R$37 billion (approximately US$ 7.3 billion) in gross gaming revenue in 2025. It adds that Brazil is projected to account for approximately 10% of global betting handle during the tournament.
Sportradar’s recommended strategy centers on three pillars—enhanced betting experience, deeper fan engagement, and “an ecosystem of uncompromising integrity”—with artificial intelligence positioned as the cross-cutting enabler. The company says its Universal Fraud Detection System (UFDS AI) analyzes “over 30 billion odds movements” annually from more than 600 operators, and claims modern manipulation trends are concentrated in live betting, stating approximately 89% of cases target in-play markets. It also says that in 2025, “AI drove a 56% increase in detections.”
The post Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
eSports
G2 partners with PUBG MOBILE Esports to scale Western Europe competition
Deal starts with the 2026 PMCO Western Europe Wildcard and adds a JanickaGaming ambassador program.
G2 and PUBG MOBILE Esports have announced a partnership aimed at growing the PUBG MOBILE esports ecosystem in Western Europe, the companies said on June 15, 2026 in Berlin.
The partnership begins with the 2026 PUBG MOBILE Club Open (PMCO) Western Europe Wildcard, with registration open now. G2’s in-house media and production unit, 62, will support tournament operations and community activations, spanning creator campaigns, media buying, and event management.
The first major activation under the agreement will be the 2026 PUBG MOBILE Global Open (PMGO) Western Europe Finals, scheduled for 11–13 September, with registration opening today, according to the announcement.
The companies are also launching an ambassador program for the region, naming German PUBG MOBILE content creator JanickaGaming as the Western Europe ambassador. PUBG MOBILE said she will stream PUBG MOBILE weekly and cover esports topics and tournaments alongside her existing social content.
“PUBG MOBILE has built something really special over the years. It’s one of the biggest games in the world and one of the most impressive esports ecosystems,” said Alban Dechelotte, CEO of G2.
Shaowei Chen, Head of Western Europe Publishing at PUBG MOBILE, added: “Western Europe represents one of the most promising growth frontiers for PUBG MOBILE esports, and G2 stands as a great strategic partner to drive this expansion.”
The post G2 partners with PUBG MOBILE Esports to scale Western Europe competition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Genius Sports5 days agoLIGA MX and Polymarket Announce Sponsorship Agreement for the US Territory with Official Data and Integrity Collaboration from Genius Sports
-
Booming Games6 days agoBooming Games launches Ronaldinho’s Streetball Bonanza slot
-
Balkans6 days agoKiron Interactive rolls out Fans World Cup with MaxBet Serbia
-
AI6 days agoBetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting
-
Alberta6 days agoGaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut
-
Africa6 days agoBetcamp Announces Siasia, Mighty George as Ambassadors
-
Betting and Gaming Council6 days agoBetting and Gaming Council Launches Five-point Action Plan to Combat Illegal Gambling Black Market
-
Latest News6 days agoNovusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network



