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‘Making a positive difference’: YGAM undergraduate apprentice, Nadia Tarik, reflects on a year studying and working for social change

In 2019 23-year old Nadia Tarik made history when she was among the first students to participate in the ground-breaking apprenticeship degree course in Social Change at Queen Mary University of London. Thanks to pioneering sponsorship from Caesars Entertainment EMEA, Nadia has been able to combine a four year degree course with her work as a Development Officer at YGAM, the UK charity that works to inform, educate and safeguard young people against gambling and gaming related harms. Nadia reflects on her first year of studying and working.
The Social Change degree course attracted six times more applicants per place than Oxford University – can you explain the challenges of being accepted onto the course and what was the interview process like?
Being the first degree of its kind meant that there was very high demand for places. The recruitment process was extremely challenging and detailed to ensure that recruiters were selecting candidates that would make the most of the opportunity as well as identify those with the capabilities to impact social change. The academic requirements were very high with three As at A level in order to ensure that applicants would be academically capable of completing the course and understanding the set modules. I had to present a detailed explanation as to why I should be accepted, what I would bring to the programme and my future goals. We then had a group based interview, followed by a 2:1 interview in which I was asked multiple questions regarding my application and a full explanation of my career and work history. After several phone interviews with recruiters, I met YGAM CEO Lee Willows and Mike Wojcik the Chair of Trustees and then completed a final round interview with the CEO after which I was offered the position.
Can you describe what your post at YGAM entails and what the challenges are?
The Development Officer Apprentice role involves frequent rotations across disciplines including marketing, education and fundraising. The diversity of the apprenticeship programme has, I think, put me in an extremely favourable position with regards to the development of my career that I would not have been exposed to if I had chosen a more traditional route. The accessibility of technology resources has enabled organisations of all sizes to become digitally focused. Regarding the current pandemic crisis, many firms have had to redesign their business plan and create a virtual presence. The introduction of YGAM’s Webinars has allowed me to develop an understanding of numerous programmes such as Salesforce and WordPress. I am now able to utilise my knowledge and incorporate the software on a day to day basis, building my IT literacy and enabling me to contribute to projects such as the design of YGAM’s virtual resources and registrations. This year we’ve introduced Parental Engagement educational resources, allowing me to be part of the development of a new service right from the very start. I have particularly enjoyed working with the team to design surveys for our focus groups and I have now been given the task to create interactive animations for our new educational materials.
In many ways YGAM has been ahead of the curve, as even prior to the pandemic it has operated a remote working environment with employees spread all across the UK. Working remotely at such an early stage in my career has been a definite plus enabling me to experience the challenges of goal-setting, motivation and discipline that are so important whilst working independently.
A lot of people are put off further education due to the fear of accumulating student debt – does the apprenticeship help in that respect?
Yes, student debt is a big deterrent for many individuals especially those from challenging backgrounds. An apprenticeship programme is highly beneficial for those struggling with the decision to undertake a degree or to earn a full salary as it provides the benefits of both options. I am of course extremely grateful for the support provided by Caesars in this respect. The apprenticeship programme eliminates financial constraints by providing free intuition, the standard living wage salary or above as well as any resources required for the course. There is a big misperception that those operating in the third sector/not-for-profit do not become financially successful. The Social Change degree apprenticeship programme provides the training, resources, networks and knowledge to ensure you are on the right path to achieve personal and career goals.
Can you explain how the course operates and the split between working at YGAM and studying at Queen Mary University?
The Chartered Degree Apprenticeship in Business Management (Social Change) is a four-year programme. After completion, apprentices gain a Business Management (Social change) BSc Degree as well as a Chartered Management qualification. During university term time we operate with two full days of education and three full days of working with our employer. Outside university term time I work full time, five days a week at YGAM. Throughout the four-year programme the apprentices are required to create a portfolio which examines how we have met the KPIs for our Chartered Management qualification. Thus, challenging us to translate the skills and experiences from our workplace with the theory taught in our modules. In our final year we will undergo a six-month work project where we take on the role as project manager to showcase our skill sets and finally present it to a panel for grading.
What modules do you study at Queen Mary?
It is a really comprehensive course covering marketing, the law, accounting, leadership, ethics, governance, social responsibility, fundraising management, mentoring and coaching. The course is varied and provides opportunities to deep dive into specialist interests.
Is it difficult combining work and education?
It can be demanding, especially during exam periods. Communication is very important, I have found that being able to liaise with fellow apprentices on my course extremely beneficial. Moreover, having open communication with my line manager relieved any stress I may have had. Management is very understanding and flexible with our work demands during assessment periods.
Can you provide some background – did you go to school in London and do you live in London?
I was born and raised in the London Borough of Bromley whilst living in a traditional Moroccan household. Growing up I spent a lot of time abroad in Holland and Morocco visiting family for extended periods of time. In terms of education I always studied in my local area so I was excited to attend Queen Mary’s University which is situated in the heart of East London. I love the fact that I can now explore a new area of London and experience a whole fresh wave of cultures.
Reflecting on your first academic year as an undergraduate apprentice – what have been the high points?
There have been a lot of high points, not least featuring in an article which was published in The Guardian newspaper which I think demonstrates how ground-breaking and different this course is. The ability to get hands-on experience in a real and relevant work environment, being able to participate in important initiatives and to contribute to the objectives and goals of YGAM are all really significant take outs from my first year. Currently I am part of a team developing interactive animations for our Parental Engagement resources – this is a new and exciting opportunity that allows me to hone into my creativity. It’s been a hugely exciting year of growth and impact at YGAM and I’m proud to be part of it.
If you hadn’t succeeded in being accepted on the apprenticeship degree course what do you think you would be doing?
My lifelong ambition has been to dedicate my career to the third sector. Equally, I am fascinated by the world of business so I think I would have followed a traditional business-related degree, whilst continuing to volunteer until I was able to merge both passions. I feel fully motivated and grateful to YGAM, Queen Mary and Caesars knowing that I am working for an organisation that is making a positive difference and impacting social change – which is exactly what I want to achieve in my career.
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Sky Bet extends sponsorship of The Overlap

Sky Bet has renewed its partnership with The Overlap – the UK’s No.1 football YouTube channel founded by Gary Neville – for a further two years.
As a founding partner since the channel’s launch in April 2021, Sky Bet will continue as the headline sponsor of The Overlap Interviews and Fan Debates, key formats that have helped the channel become a leading voice in football content.
Featuring in-depth conversations with major figures from sport and entertainment, as well as dynamic debates between football legends and fan creators, The Overlap has built a dedicated audience and strong community.
Sky Bet will also maintain its presence in the weekly Stick to Football podcast through the popular Super 6 segment. The feature sees panellists Roy Keane, Ian Wright, Jamie Carragher, Jill Scott, and Gary Neville predict six results from the weekend’s matches in the free-to-play football game, Super 6.
The renewed partnership underscores Sky Bet’s continued commitment to delivering original, fan-first football content that resonates with audiences across platforms.
Gary Neville Quote: “I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today. It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”
The post Sky Bet extends sponsorship of The Overlap appeared first on European Gaming Industry News.
Gaming
SPRIBE Drops Aviator Challenges

The world’s number one crash game gets even more thrilling with the addition of Missions, Races and Tournaments
SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.
Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.
Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.
SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.
Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.
The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Challenges take the Aviator experience to a whole other level for both players and operators.
“Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.
“To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.
“But we have ensured Challenges have the flexibility to do this and a whole lot more.
“Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”
The post SPRIBE Drops Aviator Challenges appeared first on European Gaming Industry News.
Akhil Sarin Chief Marketing Officer at Stake
Stake strikes new global partnership with Street League Skateboarding

The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.
This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December.
The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.
Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.
To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.
“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”
“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”
The post Stake strikes new global partnership with Street League Skateboarding appeared first on Gaming and Gambling Industry in the Americas.
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