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IGT Streamlines Business and Leadership Under New Organizational Structure

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International Game Technology PLC today announced a new organizational structure focused primarily on two business segments: Global Gaming and Global Lottery. This new structure is designed to:

  • provide greater responsiveness to customers and players;
  • increase IGT’s effectiveness and competitiveness in providing products and solutions that address the opportunities of each market segment;
  • harmonize best practices across both B2B and B2C channels in each product category; and
  • reduce complexity and increase organizational efficiency to support IGT’s intrinsic value.

“A simplified organizational structure grounded in our core competencies creates a stronger, more focused IGT,” said Marco Sala, CEO of IGT. “We have always maintained a customer-first mentality and are positioning ourselves to meet ever-evolving needs in a dynamic, global marketplace. Global product segments enable us to leverage our extraordinary talent, unique insights as both an operator and service provider, and economies of scale to continue delivering unrivalled gaming experiences and create value for all stakeholders.”

Reporting to Marco Sala, Renato Ascoli will serve as CEO, Global Gaming; Fabio Cairoli will serve as CEO, Global Lottery. This new structure is effective from July 1, 2020, and IGT will start reporting its financial results under these two business segments starting with the third quarter of 2020. Financial results for the second quarter of 2020 will be reported in line with the legacy organizational structure.

The Global Gaming and Global Lottery segments will have all of the key operating capabilities and autonomy necessary to manage the business, including product management, sales, technology and research and development. The business segments will be supported by central corporate support functions that remain largely unchanged from a leadership standpoint, with the addition of a New Business and Strategic Initiatives function. The new structure addresses key synergy and development areas, while continuing to ensure appropriate governance.

Global Gaming will have full responsibility for the IGT Gaming business, consolidating North America, International and Italy B2C Gaming responsibilities. This includes PlayDigital, Sports and Italy Gaming — led by Enrico Drago — as well as Global Gaming Sales, Global Gaming Product Management, Global Gaming Studios, Global Manufacturing, Operations and Services including Global Gaming Technology.

Global Lottery will have full responsibility for the IGT Lottery business, consolidating North America, International and Italy. This includes Global Lottery Sales and Operations, Global Lottery Product and Sales Development, and Global Lottery Technology and Support. This structure enhances global strategic vision and framework, leveraging proven customer focus and execution while positioning the organization for improved collaboration and best practices sharing.

Reporting to Marco Sala, Walter Bugno will lead a New Business and Strategic Initiatives corporate function. In line with the strategic objective of having a clear focus on our business’ priorities within IGT’s portfolio, this group is responsible for leading business development in jurisdictions where IGT is not present, and where — while there may be a company presence — there is no defined product segment presence.

Additionally, the New Business and Strategic Initiatives group is responsible for managing new in-country initiatives during the start-up phase and offering on-demand commercial support globally for key accounts with multiple product requirements. It will also be responsible for managing key strategic initiatives within existing jurisdictions as needed and as determined by company leadership. The group will work in unison with the two new global business units in delivery of all initiatives, with financials rolling up to Global Gaming and Global Lottery.

Executive Biographies

Prior to his appointment as CEO, Global Gaming, Renato Ascoli served as CEO, North America of IGT PLC. In this capacity, other than serving all North America Customers, he held global responsibility for product development, manufacturing, product management, technology and delivery of all the Company’s portfolio outside of Italy.

Prior to his appointment as CEO, Global Lottery, Fabio Cairoli served as CEO Italy of IGT PLC, where he was responsible for managing all business lines, marketing services, and sales for the Company’s Italian operations. Through his leadership of the largest lottery operator in the world, Mr. Cairoli shares insights and best practices with other organizations in the Company.

Prior to his role as leader of IGT New Business and Strategic Initiatives, Walter Bugno served as CEO, International of IGT PLC, where he was responsible for the management and strategic development of the International region. He led the Company’s lottery, gaming, and interactive businesses throughout Europe (except Italy), as well as in the Middle East, Latin America and the Caribbean, Africa, and the Asia-Pacific region.

For more information about IGT, visit IGT.com, go to Facebook at facebook.com/IGT, follow us on Twitter at twitter.com/IGTnews, or watch IGT videos on YouTube at youtube.com/igt.

 

About IGT :

IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 12,000 employees. For more information, please visit www.igt.com.

 

SOURCE International Game Technology PLC

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N1 Sport Promo Starts Soon: More FTDs, Higher Rates

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N1 Partners is preparing a new promo for its partners, N1 Sport Promo, for the hot summer sports calendar and the main football event of the year, FIFA World Cup 2026.

The promo starts on June 10 and runs until July 20, when audience interest in sports reaches its peak and sports and prediction traffic gets strong potential for scaling.

During the same period, Wimbledon, the NBA finals, Formula 1 races, UFC Freedom 250 at the White House and the N1 Hype tournament will also take place, attracting the attention of millions of players worldwide.

N1 Sport Promo: first details

Within six weeks, partners will be able to receive additional bonuses for traffic to sports betting and Prediction Markets. The more high-quality FTDs a partner brings, the higher their potential reward.

The key mechanic of N1 Sport Promo is the opportunity to increase current rates.

Alexa Bond, Head of Affiliates N1 Partners, comments on the upcoming promo: 

“Major sporting events traditionally increase interest in betting and prediction markets, opening up additional opportunities for partners to attract traffic. With N1 Sport Promo, we have focused on mechanics that reward scaling and strong results. This promo is for those who are ready to work actively with traffic and get the most out of the sports season.”

All details, terms of participation and bonus amounts will be announced soon.

The countdown to the start has already begun.

Existing partners can contact their manager now to prepare for the campaign launch and learn more about the opportunities of working with sports and prediction traffic.

Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.

Start working with N1 Partners:

  • 14+ casino and betting brands with high Reg2Dep and LTV;
  • 10+ Tier-1 GEOs;
  • CPA up to €700 and RevShare up to 55% + NNCO for top affiliates;

Be number one with N1!

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Slotegrator enhances retention economy with built-in adjustable engagement toolkit

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Slotegrator, a leading software and business solution provider in the iGaming industry, announces updates to its platform that enable operators to create, build, and test retention strategies adapted to different markets.

Operators expanding into new markets now have a tool to rapidly design and configure their player retention strategies. Slotegrator’s Casino Builder module, part of the company’s turnkey platform, offers flexible GEO-adapted retention mechanics integrated directly into the platform ecosystem.

The retention toolkit features a range of options for operators to choose from, including lootboxes, automated tournaments, bonus mechanics, reward systems, a Wheel of Fortune mechanic, and the ability to create proprietary mini-games. Thanks to the platform’s Casino Builder module, all of these retention mechanics can be quickly adjusted to fit any market without the need for a development team. 

“Attracting traffic is easy. Retaining it is much harder. The real battle in today’s market is fought over every additional active day in the player lifecycle. Across the industry, we’re seeing a growing trend toward CRM gamification, which consistently delivers a 10–15% increase in NGR through a 15–20% uplift in deposit frequency and improved D30 retention,” says Slotegrator COO Olga Ivanchik.

Operators looking to expand their project into a new market are often frustrated by slow launch cycles, difficult adaptation, and operational complexity. After launch, retention economy becomes paramount if the brand hopes to remain competitive in the long term. Slotegrator’s updated platform accounts for both the initial expansion and the ongoing effort to build a base of players.

Slotegrator’s updated turnkey platform is designed for a fast launch, with new projects opening in as little as 8-13 days. To help platforms perform as quickly as possible, the Casino Builder module offers the ability to instantly customize the frontend with the use of preset templates. 

One-size-fits-all mechanics are losing their efficacy as players come to expect more and more personalized experiences. Additionally, players in different markets respond to different retention mechanics. Some markets react better to instant rewards, such as loot boxes, while others prefer gamified progression such as VIP programs. Still others are best engaged by tournaments. 

In addition to the individual mechanics, the platform enables operators to adapt their retention logic to their target market. Logic can be adjusted to audience behaviour, bonus strategy, acquisition source, and player lifecycle stage. 

The Wheel of Fortune feature has localized retention mechanics that can cater to different GEOs. Rewards, currencies, retention logic, and even the wheel itself can all be adjusted to suit the preferences and behavior of the target audience.

The process of testing exact player preferences in any given market is time consuming and costly. With Casino Builder, however, adjustments can be made on the fly: In addition to independently creating and launching retention mechanics, operators can carry out testing, and adjust their strategic logic accordingly. 

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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Jinero Wins Best Marketing Campaign at SiGMA Asia Awards 2026

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Jinero,  an affiliate program rooted in a deep immersion into Asian culture, has been honored with the prestigious Best Marketing Campaign 2026 recognition at the annual edition of the SiGMA Asia Awards.

The grand ceremony took place at the SMX Convention Center in Manila during the SiGMA Asia summit, running from May 31st to June 3rd, 2026. The event brings Asia’s gaming market to life, uniting top government officials, C-level executives, and the global B2B and B2C iGaming elite to network and drive industry change.

The highly competitive “Best Marketing Campaign” category recognizes top-tier programs that demonstrate exceptional creativity, commercial impact, and strategic execution. Operating under its core philosophy “The Pure Mathematics of Success” with the creative campaign theme “These Paws Are Made for Profit”, Jinero secured the top spot following its breakout entry into the market, which delivered an immediate and massive surge in performance metrics.

The campaign stood out for its seamless integration of culturally resonant branding and backend operational reliability. Central to this strategy was JINJI—the six-armed lucky cat serving as the official mascot. By blending traditional Asian symbols of prosperity with a sophisticated corporate aesthetic, JINJI established immediate market recall and a deep connection with partners.

“We are immensely proud of this recognition from SiGMA Asia,” commented the Jinero Team. “When we built Jinero, our intention was to create a golden gateway where deep regional understanding meets structural reliability. By pairing the cultural storytelling of JINJI with the pure mathematics of success, we have removed the uncertainty from affiliate growth. This award proves that success favors those who step forward with purpose, respect, and a clear structure, and this milestone belongs entirely to the partners walking this path with us.”

About Jinero:

Jinero is a performance-driven affiliate program designed to connect global ambition with the fast-growing Asian market. Built on deep regional insight and a strategic understanding of local player behavior, Jinero transforms Asia’s cultural codes into measurable performance. For more information, check out the official website at jinero.com.

About SiGMA Asia:

SiGMA is a global events and media authority focused on driving connections within the iGaming and tech industries. Bringing together top government officials, industry leaders, and land-based and digital exhibitors, the SiGMA Asia summit highlights the region’s rapid growth through premium networking and dynamic conference spaces.

The post Jinero Wins Best Marketing Campaign at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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