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Parimatch CEO talks tech transformation at Collision from Home

Published

5 years ago

June 26, 2020

Reading Time: 2 minutes

Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry.

During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation.

On transforming into a tech business, Sergey Portnov said:

“At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination.

“Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.”

Sergey’s top five tips on tech transformation:

Lesson 1 –Accept the sacrifice

“In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.”

Lesson 2 – Hire the best

“Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.”

Lesson 3 – Speed is of the essence

“For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.”

Lesson 4 – Build company culture

“We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a business.”

Lesson 5 – Balance experience with ambition

“It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”

Hub88

Hub88 strikes Playzia deal to deliver branded content and proprietary mechanics

Published

5 minutes ago

December 11, 2025

Wladimir P.

hub88-strikes-playzia-deal-to-deliver-branded-content-and-proprietary-mechanics

Popular TV-based IPs such as Love Island: Love in a Spin and the other iconic themes made available via aggregator’s platform

Hub88 has boosted its award-winning aggregation platform by entering a strategic agreement with online casino content provider Playzia.

Playzia’s popular games, including Love Island: Love in a Spin – released under licence from ITV Studios – as well as Tale of the Red Dragon, Crazy Chilli Party, The Great Fishing Adventure, Billionaire Wolf and Sweet Candy Fortune, are now available to Hub88’s licensed global operator network.

The agreement brings Playzia’s titles to Hub88’s platform, spanning slots, instant win content and crash and table games, with a focus on regulated market compliance across multiple jurisdictions.

Additionally, Playzia’s proprietary Cubicways mechanic offers players dynamic rotating reel configurations that reveal new progression paths and gameplay environments, a trademarked feature in titles such as Knights 2: The Dragon Cubicways.

The deal further reinforces Hub88’s commitment to offering diverse gaming content from studios that successfully blend entertainment and iGaming, while sharing their regulated-first approach.

Ollie Castleman, Managing Director at Hub88, said: “Playzia has built an impressive portfolio that balances innovation with broad player appeal. Their Cubicways mechanic brings something different to the market, while their branded titles create compelling experiences that attract new player segments.

“As operators look to differentiate their content offering and engage new demographics, partnerships like this become increasingly important.”

Joe Caetano, Commercial Director at Playzia, said: “We’re thrilled to partner with Hub88, a platform that shares our commitment to seamless integration and delivering engaging gaming experiences.

“This collaboration enables us to reach new regulated markets and connect with operators looking for vibrant, high-quality content that resonates with diverse player audiences.”

The post Hub88 strikes Playzia deal to deliver branded content and proprietary mechanics appeared first on Gaming and Gambling Industry Newsroom.

Betandyou

Betandyou shortlisted for three international awards

Published

21 hours ago

December 10, 2025

Wladimir P.

betandyou-shortlisted-for-three-international-awards

Despite the cold winter, the iGaming industry is entering its hottest season — awards season. This is the time when international experts evaluate the most innovative products, technologies, and services, highlighting the companies that set the standards for the year ahead. This season, Betandyou is kicking off with a strong start, making it onto the shortlist of several prestigious international awards.

Betandyou has been named a finalist at the European iGaming Awards in the category Sports Betting Platform of the Year, which recognizes brands delivering exceptional innovation, operational excellence, and user experience. At the same time, the brand has been shortlisted in the same category at the International Gaming Awards, one of the most influential global iGaming awards, where judging focuses on technology, UX, responsible gaming, and platform reliability.

Additionally, Betandyou has made it to the finals of the LCB Awards, earning recognition in three separate categories. This award is particularly meaningful because it combines expert evaluation with feedback from the real user community, reflecting both industry acknowledgment and players’ trust.

The Betandyou team commented on these nominations:

“This is an important milestone for us and a sign that our approach to product and service resonates with both the professional community and our users. We are grateful to the experts, partners, and players for their trust. Being shortlisted is already an achievement, and the wins are just the next step.”.

The team would like to thank partners, industry experts, and users for their support and high evaluation of the project. Awards season is just beginning, but Betandyou is already gaining international recognition as a strong player in the sports betting market.

Betandyou is a next-generation sports betting platform offering a seamless and secure experience for players worldwide. With a focus on innovation, fast payouts, and user-friendly design, Betandyou continues to set new standards for the online betting industry.

The post Betandyou shortlisted for three international awards appeared first on Gaming and Gambling Industry Newsroom.