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Parimatch CEO talks tech transformation at Collision from Home

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Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry.

During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation.

 

On transforming into a tech business, Sergey Portnov said:

“At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination.

“Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.”

 

Sergey’s top five tips on tech transformation:

Lesson 1 –Accept the sacrifice

“In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.”

Lesson 2 – Hire the best

“Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.”

Lesson 3 – Speed is of the essence

“For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.”

Lesson 4 – Build company culture

“We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a  business.”

Lesson 5 – Balance experience with ambition

“It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”

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Soft2Bet Gathering: An Elite Golf & Padel Experience

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Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.

Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.

Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.

The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.

Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”

Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”

The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.

The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games releases Ultra Buffalo Hold and Win

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Booming Games, a leading provider of premium gaming content, has launched Ultra Buffalo Hold and Win, an electrifying new slot that brings the energy of the plains straight to the reels. Featuring a classic 5×3 grid with 20 fixed paylines, the game offers a maximum win potential of 5,000x. Set against a striking desert backdrop, players encounter iconic wildlife symbols, including buffalo, eagles, and wolves.

The slot delivers a high-stakes experience with a suite of thrilling bonus features. Landing three Bonus symbols on reels one, three, and five triggers the Buffalo Bonus Wheel, offering Grand, Major, Minor, and Mini prize pots, as well as the enhanced Ultra Mode, which adds two extra rows to the grid.

Randomly, the Wild Buffalo Herd feature may activate to transform symbols into wilds and upgrade existing wilds to Wild x2, ratcheting up the excitement. Meanwhile, landing five or more coins triggers the Ultra Hold and Win feature, expanding the grid to 5×8 and raising the potential for massive payouts. Players who fill the extended grid capture the Grand Prize Pot, worth 2,000x their bet.

The intensity ramps up further with the Ultra Reel, unlocked by stacking a full 1×8 reel during Ultra Hold and Win. This dramatic addition multiplies or adds coin values to the rows below, pushing the game’s payout potential to a staggering 5,000x.

April will see Booming Games continue its high-octane release schedule with six new titles, including Fly On! and Fish Tales Monster Bass 10,000, boasting innovative features and maximum wins of 5,000x and 10,000x, respectively. These releases reinforce the studio’s focus on high-quality, high-volatility experiences designed for thrill-seeking players.

Craig Asling, Director of Games at Booming Games, said:
“Ultra Hold and Win is an exciting evolution of our classic Hold and Win mechanic. Every spin holds the promise of big rewards, and with features like the Ultra Reel and Buffalo Bonus Wheel, we’ve created a modern, pulse-pounding experience that players are going to love. Step into the herd and feel the charge!”

The post Booming Games releases Ultra Buffalo Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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R. Franco Digital to showcase next-generation solutions at SiGMA South America 2026

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R. Franco Digital, the Spanish iGaming provider, is set to exhibit at the SiGMA South America 2026, following a landmark year of commercial expansion. 

The company will return to São Paulo from April 6-9 to present its latest suite of highly engaging games and services, tailored specifically for the evolving Latin American landscape.

R. Franco Digital enters this year’s exhibition having solidified its market presence across Portugal, Italy, and Peru, and is focused on leveraging that international expertise to support operators within Brazil’s maturing regulated framework.

Central to the showcase at Booth P105 will be the provider’s most popular games, including recent standouts such as Strange SpinsGenie Triple BonanzaDiamond King GorillaLuxury BlastZorro: FinaDuel and The Phantom.

These titles are designed to deliver localised, highly engaging player experiences, setting new standards for content in regulated and emerging markets.

In addition, R. Franco Digital will highlight the latest evolution of its IRIS platform. As a comprehensive, GLI-certified solution for casino, sports betting, and retail operators, IRIS is certified in key markets including Portugal, Spain, Colombia and Puerto Rico.

Javier Sacristán Franco, International Business Director of R. Franco Digital, said: Brazil continues to be a primary focus for our global strategy, and SiGMA South America is the perfect stage to showcase how our games and technology can drive operational success. Our content portfolio and IRIS platform have evolved to meet the specific demands of players across the LatAm region.”

The post R. Franco Digital to showcase next-generation solutions at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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