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Parimatch CEO talks tech transformation at Collision from Home

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Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry.

During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation.

 

On transforming into a tech business, Sergey Portnov said:

“At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination.

“Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.”

 

Sergey’s top five tips on tech transformation:

Lesson 1 –Accept the sacrifice

“In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.”

Lesson 2 – Hire the best

“Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.”

Lesson 3 – Speed is of the essence

“For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.”

Lesson 4 – Build company culture

“We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a  business.”

Lesson 5 – Balance experience with ambition

“It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”

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Booming Games

Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win

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Booming Games, a top supplier of high-quality gaming content, has introduced Gold Gold Gold Hold and Win today. The game features a 5×3 layout with 25 paylines, offering significant risks with a top payout of 2,000 times the wager. Offering instant cash prizes at the end of each spin, Gold Gold Gold Hold and Win delivers an exceptional experience for players in search of high-stakes excitement.

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The post Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blueprint Gaming

Blueprint Gaming names Mattia Luchesini Head of International Account Management

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Blueprint Gaming has named Mattia Luchesini as Head of Account Management – International, enhancing its commercial leadership as the company continues to grow in regulated markets.

In his new position, Mattia will oversee Blueprint’s global account management function, prioritizing the establishment of strategic operator partnerships and fostering ongoing growth in vital regions. He will collaborate closely with commercial, product, and delivery teams to guarantee that partners receive support through a cooperative, value-oriented strategy.

Mattia comes to Blueprint from Games Global, where he dedicated more than two and a half years to senior account management positions, fostering robust relationships with operators throughout EMEA and acquiring substantial experience in international market dynamics.

This recent appointment demonstrates Blueprint Gaming’s ongoing investment in its commercial strengths, guaranteeing that partners receive support from seasoned leadership while the company advances its growth strategy.

Mattia Luchesini, Head of Account Management – International at Blueprint Gaming, said: “It’s a great opportunity to join Blueprint at a time of strong international momentum.

“The business has a clear vision and a reputation for working closely with its partners, and I’m looking forward to contributing to that approach while helping to drive growth across global markets.”

Matt Cole, Managing Director at Blueprint Gaming, added: “Mattia brings valuable international experience and a strong understanding of what operators need from a long-term content partner.

“His appointment supports our continued focus on strengthening relationships and delivering a high standard of account management as Blueprint grows its global footprint.”

The post Blueprint Gaming names Mattia Luchesini Head of International Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Denmark

RoyalCasino Partners with ScatterKings for Company’s Danish Launch

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Rapidly expanding provider enters one of Europe’s most established regulated markets with its initial local operator partnership now operational.

ScatterKings has launched in Denmark’s regulated iGaming sector through a collaboration with RoyalCasino, a major online casino operator in the country, following the acquisition of a licence from the Danish Gambling Authority (Spillemyndigheden).

Players at RoyalCasino will enjoy access to ScatterKings’ collection of carefully designed games, such as Coins of Cleo and the anticipated Big Bob’s Gold, introducing new innovation to one of Europe’s most regulated and advanced markets.

Featuring precise calculations, captivating audiovisual elements, and built on a dependable AI- and cloud-driven platform, ScatterKings’ games provide seamless integration, steady performance, and an immersive experience for players in various regions.

Denmark’s strict regulatory framework and advanced market conditions position it as a logical progression for ScatterKings’ international growth plan, subsequent to their expansion into Austria at the close of 2025. Approval from Spillemyndigheden highlights the studio’s dedication to high-quality, compliant entertainment of the utmost standard.

RoyalCasino.dk is managed by the RoyalCasino Group, which boasts over 30 years of experience in the Danish gaming sector. The organization initially launched Royal Casino Aarhus in 1991, then ventured online in 2016, establishing itself as one of the nation’s most reliable casino brands.

ScatterKings remains focused on quality and craftsmanship, with each title being a passionate effort that combines established mechanics with daring artistic vision and unwavering performance. Created by a skilled team and supported by knowledgeable industry experts, the provider’s content is crafted to be distinctive and function flawlessly.

Steven Cross, CCO at ScatterKings, said: “Securing our Danish licence is a huge achievement for the team as we expand our global footprint and is a clear signal of where we’re heading as a studio. Denmark is one of the most respected markets in Europe, so entering it with a partner like RoyalCasino makes this launch even more special.

“RoyalCasino’s heritage aligns perfectly with our ambitions for ScatterKings. We’re incredibly proud to see our games live with such an iconic Danish brand, and this is only the beginning.”

Per Petersen, CEO at RoyalCasino Group, said: “With their stellar iGaming track record and dedication to succeed, ScatterKings impressed us instantly. Their ever-expanding games portfolio offers up true quality games made with genuine craftsmanship, and I expect we’ll see a lot more from them in the future. As one of Denmark’s largest online casino operators, we are highly selective about the partners we work with, and we’re delighted to be partnering with ScatterKings.

“We’re excited to be ScatterKings’ first partner as they enter the Danish market and look forward to providing a truly excellent experience for our customers.”

The post RoyalCasino Partners with ScatterKings for Company’s Danish Launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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