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Compliance Updates

ANJ, the new French gambling regulator is launched

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On Monday 22 June, the members of the ANJ met for the first time around the President, Isabelle Falque-Pierrotin. This first meeting of the ANJ Boardmarks the launch of the new regulator, which is now competent in all segments of the gambling market.

An extended regulatory scope

In 2019, France has amended its legal framework of gambling and its regulation. A new gambling regulatory authority (ANJ) has been set. It follows ARJEL with a significantly extended regulatory scope and enhanced powers.

The ANJ is now responsible for all components of the legal gambling market, both online and offline:

  • online games that ARJEL regulated, such as sports betting and horse racing betting and poker offered by the 14 licensed operators ;
  • all the games of La Française des Jeux or the PMU sold in physical points of sale or online;
  • 228 racecourses;
  • 202 casinos, with the exception of anti-money laundering issues and the integrity of the games offered, which remain under the responsibility of the Ministry of Home Affairs.

 

While ARJEL regulated 11% of the French gambling legal market, the ANJ now regulates 78%, which represents a market of more than 50 billion euros in bets

 

The foundations for a consolidated regulation are therefore laid to have an overall gambling policy in France under the control of the ANJ. It will be able to implement a complete “toolbox” including preventive, prescriptive and control activities, as well as sanction measures throughout the entire gambling industry.

 

The ANJ missions are structured around four objectives:

  • Prevent excessive or pathological gambling and protect minors;
  • Ensure the integrity, reliability and transparency of gaming;
  • Prevent fraudulent and criminal activities, as well as money laundering and financing of terrorism;
  • Ensure the balanced, fair development of various types of games, in order to avoid any economic destabilisation of the sectors concerned.

 

Enhanced powers

The ANJ has enhanced powers to fulfil its missions, such as the ability to require the withdrawal of a commercial communication involving an inducement to excessive gambling or the ability to carry out on-site controls.Regarding operators under exclusive rights, it authorizes their games offer and it annually approves their games program, their promotional strategy as well as their action plans in the fight against fraud and money laundering on the one hand, prevention of gambling addiction and the protection of minors on the other hand. The ANJ will exercise greater control over these operators in these different fields. ​

The methods of regulation

The ANJ will set up a regulation that combines support and control.

  • In the short term, the ANJ will use pedagogy to explain to economic actors the new rather complex legal framework. It has already planned to bring them together shortly to present their new obligations.
  • It is currently finalising two reference frameworks, one on the prevention of gambling addiction and the protection of minors and the other on the fight against fraud, money laundering and the financing of terrorism. These new compliance tools will be submitted for consultation with the stakeholders concerned in order to develop standards that are as close as possible to the sectoral realities and to secure their practices.
  • It will also ensure compliance with the obligations of the law, which implies a credible and appropriate control strategy, and even sanctions for the most serious breaches. In this respect, it will sign an agreement with the Race and Gaming Central Service of the Ministry of Home Affairs for on-site inspections in points of sale and casinos.

Protecting players: a priority for the ANJ

In France, one person out of two is a gambler. Problem gamblers are estimated around 1,2 million. So, preventing excessive or pathological gambling is a public health issue to which the ANJ attaches the utmost importance.

The ANJ will place the players at the heart of the regulation. For that to be real and effective, the ANJ will be as close as possible to the gambling experience and the uses of the players, by articulating its action around the three fronts: information, service and capitalization on the collective intelligence of the players.

The transfer of the management of the file of banned players from the Ministry of Home Affairs to the ANJ starting from September will be an opportunity to make players more responsible. Indeed, the ANJ will propose a new registration process and a real tool for self-protection and control of the game, faster and less guilt-ridden. Concretely, a motivational interview with the ANJ staff will be carried out with the players in order to direct them, if necessary, to health-care professionals.

For Isabelle FALQUE-PIERROTIN, Chairwoman of the ANJ: “The ANJ is not an enlarged ARJEL, it is a new project that requires rethinking regulation. It has to adapt its intervention to monopolies (FDJ and PMU) and to players gambling mostly anonymously in points of sale. I would like to set up a regulation that combines support and control in order to better serve and protect players”.

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Compliance Updates

Entain Urges IFR to Ban Illegal Gambling Sponsorship

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Entain has officially urged the UK’s Independent Football Regulator (IFR) to ban Premier League clubs from accepting sponsorship from gambling operators that lack a UK license. The call was made in response to the IFR’s Second Licensing Consultation (CP 2/26), in which the IFR is seeking views on a new club licensing regime for the top five tiers of English men’s football.

The IFR’s draft already prohibits English football clubs from accepting income “connected to serious criminal conduct”. Entain is asking the regulator to confirm, in a single line of guidance, that the rule covers the unlicensed gambling operators currently sponsoring six Premier League clubs – operators that commit a criminal offence under section 33 of the Gambling Act 2005 every time they accept a bet from a British consumer.

Stella David, Chief Executive of Entain plc, said: “Premier League clubs are being sponsored by criminal gambling firms. The Independent Football Regulator can stop this tomorrow by simply acknowledging that unlicensed gambling companies targeting UK customers through English football are breaking the law – plain and simple. The regulator does not need any new powers, new legislation, or even a new rule to make this happen. In fact, it has already drafted one. We are asking the regulator to define and apply it before the next season begins. The IFR was created to fix English football’s governance failures. This is one of them.”

The scale of the unlicensed market is significant and growing. Research by Frontier Economics, commissioned by the Betting and Gaming Council, found that 1.5 million Britons stake £4.3 billion a year on unlicensed sites, which already account for 9% of the total UK gambling market, according to analysis by Yield Sec. One in five 18-to-24-year-olds has used illegal channels. An estimated 420,000 British schoolchildren are gambling on the black market, routed there through social media, VPNs and crypto wallets. The Gambling Commission has found that 67% of GamStop users (people who have actively excluded themselves from licensed gambling) report being targeted by black market advertising. Unlicensed operators conduct no affordability checks, offer no self-exclusion tools and answer to no regulator.

Football is one of the black market’s most effective acquisition channels. Research by WARC, commissioned by the Betting and Gaming Council, projects that unlicensed gambling sponsorship will account for more than half of all UK sports sponsorship spend by October 2027, with unregulated firms set to triple their spend on 2019/2020 levels. Yield Sec analysis found that 92% of online betting content in certain social media categories directs users to unlicensed sites. A 2024 audit by Deal Me Out found that 84% of relevant content creators reviewed promoted unlicensed operators.

Entain’s submission to the IFR sets out four specific recommendations:

• Confirm in guidance that income from gambling operators conducting unlicensed activity in the UK constitutes funds “connected to serious criminal conduct” for the IFR’s draft Annex B, Part IV.

• Add a board attestation to the Annual Declaration requiring directors to verify the licence status of any gambling operator with which the club holds a significant commercial arrangement. Annual Declarations are signed by directors and carry legal consequences for false attestation. A vague governance principle cannot create the same accountability.

• Strengthen the Football Club Corporate Governance Code to require boards to treat reputational risk from commercial partnerships as a standing governance responsibility, and to demonstrate proportionate oversight of partners in sectors associated with consumer harm.

• Publish general guidance applicable to all licensed clubs, setting out the due diligence and notification obligations that apply to gambling commercial partners. Entain argues that a club-by-club Discretionary Licence Condition approach is inadequate for what is plainly a market-wide problem: systemic risks require systemic responses.

The IFR’s consultation comes ahead of a forthcoming consultation by the Department for Culture, Media and Sport on banning unlicensed gambling operators from sponsoring British sports teams.

Entain has also written to Richard Masters, Chief Executive of the Premier League, urging an immediate voluntary ban on sponsorship and advertising by unlicensed operators ahead of the 2026/27 season.

The post Entain Urges IFR to Ban Illegal Gambling Sponsorship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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B2C Operators

PlaySmart secures Isle of Man gambling licence for B2C push

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PlaySmart, a B2C online gaming operator, has been granted an Isle of Man gambling licence by the Isle of Man Gambling Supervision Commission (GSC).

The company said the approval supports its strategic expansion into the B2C market. Local iGaming consultancy firm SolutionsHub supported PlaySmart through the licensing process.

PlaySmart is part of the PlayGaming Group, described as a technology-led gaming platform provider. The group said the licence enables PlaySmart to offer services directly to players under the Isle of Man’s regulatory framework.

Nikola Trajkov, CEO at PlaySmart, said: “Securing an Isle of Man licence represents a major step forward for PlaySmart. As we expand into the B2C space, it was important for us to align with a jurisdiction known for its regulatory integrity and long-term stability.

The Isle of Man provides the certainty and strength that support sustainable growth. This licence allows us to move forward confidently as we continue building a scalable, player-focused business.”

James O’Kelly, Head of Corporate Development at SolutionsHub, added: “It has been a pleasure to support PlaySmart through the Isle of Man licensing process. The team demonstrated a clear commitment to high standards and operational readiness, and we look forward to seeing them grow their B2C offering from the Isle of Man.”

Lyle Wraxall, Chief Executive at Digital Isle of Man, added: “We are pleased to welcome PlaySmart to the Isle of Man’s iGaming sector. The Island continues to attract forward-thinking businesses that value strong regulation, long-term stability and a collaborative ecosystem. PlaySmart’s move into B2C reflects the confidence that technology-led operators place in the Island’s regulatory framework as a foundation for sustainable growth.”

The post PlaySmart secures Isle of Man gambling licence for B2C push appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

AGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites

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The Alcohol and Gaming Commission of Ontario (AGCO) has served Relax Gaming Limited and Arrise Solutions Limited with Orders of Monetary Penalties of $40,000 each. The penalties follow an AGCO investigation that found games created by these companies were available on unregulated gambling websites accessible to Ontario players. Operators of gaming websites that are accessible within Ontario must be registered with the AGCO.

Ontario’s regulated iGaming market is built on clear, enforceable standards that require operators to include strong consumer protections, such as game integrity and responsible gaming safeguards. Unregulated gaming sites do not guarantee player protections or information security and increase the potential risk of harm to players and criminal activity, such as money-laundering and match-fixing. That is why the AGCO actively works to combat unlawful gaming in Ontario.

Relax Gaming and Arrise Solutions are both registered by the AGCO to create and supply slot and casino-style games for play on Ontario’s regulated gaming sites. The AGCO prohibits companies operating in the regulated iGaming market from offering their products to unregulated gaming websites available to Ontario players. Supplying games to such sites helps to sustain unregulated gaming operations.

The AGCO aims to disrupt unregulated gaming and its supply chains to safeguard Ontarians and maintain gaming integrity in the province. The agency monitors the market for regulated entities supplying the unregulated sector.

Following notification from AGCO investigators, both companies cooperated fully with the investigation and took prompt action to restrict access to their games by Ontario players on unregulated sites.

“Ontario’s regulated iGaming market is built on clear rules designed to protect players and hold companies accountable. Unregulated gaming sites operate outside that framework, meaning players have no assurance of fair games, timely withdrawals, or access to meaningful dispute resolution. When regulated games appear on unregulated sites, it risks enabling a market that exposes players to real harm,” said Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO.

The post AGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites appeared first on Americas iGaming & Sports Betting News.

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