Asia
As Covid-19 halts live matches, Sportskeeda evolves with Esports and marches to the top
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The company unlocks 1.3 crore users becoming the leading Esports news platform in India
Sportskeeda, (a subsidiary of Nazara Technologies Ltd.) India’s leading sports media content platform, today rises to become the No. 1 Esports news portal in India by managing to obtain 1.3 Cr users within 2 months. The company witnessed a 70% drop in revenue when all mainstream sports were suspended with the nationwide lockdown announced in March. Sportskeeda was quick to convert the COVID adversity into an opportunity by focusing on Esports without breaking away from the core. With a 2000% hike today, the company has now emerged as the biggest Esports news destination in the country.
Sportskeeda overall boasts of over 25 Million+ monthly users and 100 million+ annual users with a major focus in the cricket, football and wrestling space. The Esports vertical which was at 25,000 daily visitors in April recently registered an influx of 20X rising to 5,00,000 daily users making it one of their key verticals today. Sportskeeda, in the Esports category, covers PUBG, Free Fire, Fortnite, Valorant, GTA, Call Of Duty, Modern Warfare, NBA, 2K20, and Halo and is on its way to increase the coverage for more games and events.
One of the major contributors to this humongous growth for Sportskeeda has been through ‘User – Content Mapping’. The team identified the existing content gaps and devised a plan to fulfill the same. However, the key value driver for this ‘all-organic’ growth has been producing quality content that engages the audience. With this, the company witnessed a 2000% increase in its daily traffic. Sportskeeda is now looking at doubling the traffic by next month.
Sportskeeda was quick to ride on the wave of Esports growth in the country. According to the ‘KPMG Report’, with an estimated net worth of $818 million in 2019, the Indian Esports industry was set to grow its revenue all the way up to INR 118.8 billion in 2023. According to ‘Newzoo’, globally, there were approximately 380 million Esports viewers in 2018 and is expected to surge to roughly 557 million viewers by 2021. However, India itself has more than 150 million Esports viewers.
On the accomplishment, Porush Jain, Founder, and CEO, Sportskeeda says “Quick thinking and apt decision making enabled us to harness the Esports growth opportunity successfully. Our strategic approach, innovation, and precision mingled with team-spirit is what truly fast-tracked the growth.”
Given Sportskeeda’s success in the Esports vertical, Manish Agarwal, CEO, Nazara Technologies Ltd. says, “The young team of Sportskeeda has always kept their users in mind while designing strategies which leads to their success time and again. Nazara has always had a predominant space in Esports with subsidiaries like Nodwin. With Sportskeeda entering the Esports news space we have not only widened our horizon but also established synergy within the subsidiaries.”
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Asia
GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership
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GR8 Tech has partnered with B2B gambling software provider Betting Software (BSW) to integrate its highly sought-after Sportsbook iFrame Solution into BSW’s offerings. The iFrame stands out for its easy integration and powerful margin management features, which have made it one of the most popular solutions of 2024. By adding the iFrame to BSW’s sportsbook aggregation, GR8 Tech’s innovative technology will reach a broader network of operators.
Bulat Fakhrutdinov, Head of Partnerships at BSW said, “GR8 Tech’s iFrame excels in sports selection and operational flexibility, making it a perfect addition to our portfolio. Our clients will gain access to a superior solution that effortlessly enhances their sportsbook offerings to the fullest.”
“We’re incredibly excited to partner with BSW and bring our iFrame solution to even more operators. It’s already a game-changer in the industry, and we are actively expanding its reach. This partnership is a strong endorsement of the value our iFrame brings, and it’s a big step forward for us as we continue to grow and innovate,” Yevhen Krazhan, CBDO at GR8 Tech added.
GR8 Tech’s Sportsbook iFrame stands out with its broad content offering, featuring over 50 sports and esports, 25,000 daily events, and more than 2,000 betting markets. This extensive selection caters to a variety of player preferences. The iFrame’s easy integration and mobile-first design help operators quickly respond to market trends. Plus, with AI-powered content recommendations and advanced risk management, the iFrame boosts player experience and helps operators optimize margins and minimize risks. Its margin personalization feature can increase profits by over 15%, giving operators a clear edge in profitability management.
To see how GR8 Tech’s iFrame solution can elevate your iGaming business, connect with the team at upcoming events: SBC Summit Rio on February 25-27 and SPiCE South Asia on March 4-6.
The post GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership appeared first on European Gaming Industry News.
Asia
Thai Deputy PM Says Cabinet Unlikely to Approve the $1.5M Requirement for Casino Access
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Thailand Deputy Prime Minister and Interior Minister Anutin Charnviraku has said that the Thai Cabinet is unlikely to approve a proposal by the Council of State to require locals to have $1.5 million in their bank accounts to enter the nation’s casinos.
It would be “difficult for the proposal to win the cabinet’s approval” because it would fail to address the issue of locals visiting illegal gambling dens or casinos in neighbouring countries, Anutin said.
He also stated that his Bhumjaithai Party would, as a government coalition member, support government policies as long as they do not harm society.
Pakorn Nilprapunt, secretary-general of the Council of State – which has proposed the revised policy, said earlier this week that the idea was to limit casino entry to those with substantial financial means.
The revised entertainment complex bill is currently welcoming its second round of public feedback but will also need further cabinet approval if latest policy revisions are to progress.
Anutin said that the newly proposed $1.5 million entry requirement for locals would be discussed at a cabinet meeting.
The post Thai Deputy PM Says Cabinet Unlikely to Approve the $1.5M Requirement for Casino Access appeared first on European Gaming Industry News.
Asia
Valorant Added to Hero Esports Asian Champions League
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The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.
Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.
Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.
The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.
The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.
Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”
Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”
The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.
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