Canada
Betfred USA Sports establishes their presence in Colorado with a new sportsbook and partnership with Denver Broncos
World’s largest independent bookmaker opens Las Vegas-style sportsbook at Saratoga Casino in Black Hawk while proudly sponsoring one of the most successful sports franchises
Betfred USA Sports, the US subsidiary of Manchester UK based Betfred Group, is excited to announce the launch of its second US sportsbook at Saratoga Casino in Black Hawk, Colorado. The company also announced the signing of a multi-year sponsorship agreement to become an official partner of the Denver Broncos. The agreement includes plans for a sports betting lounge outside Empower Field at Mile High where fans can visit pregame to receive assistance on placing bets with the Betfred digital app and view live odds in addition to other marketing opportunities in digital, print, radio, TV.
“We’re extremely proud of our partnership with Saratoga and are excited to be part of the rich gaming community in Black Hawk. We knew we needed to be aggressive upon entering the Colorado market with a Vegas-quality sportsbook and a sponsorship agreement with the Denver Broncos, one of the premier franchises in US sports. We look forward to launching our online platform right before football season, “stated Bryan Bennett, Chief Operating Officer of Betfred USA Sports.
“Betfred’s combination of a physical sportsbook at Saratoga Casino, extensive retail offerings in Europe and an upcoming online offering make them an organization we think Broncos fans will enjoy engaging with,” Broncos Chief Commercial Officer Mac Freeman said. “They are relatively new to Colorado and are enthusiastic to be a part of gameday at Empower Field at Mile High. Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium.”
Sam Gerrity, Vice President of Business Development for Saratoga Casino Black Hawk, added “We could not be happier with our partnership with Betfred and its decades of retail and online sports betting experience. Saratoga strives to deliver a premium guest experience, and we believe the Betfred sportsbook continues to build on that promise.”
The Betfred sportsbook opens June 17, coinciding with the reopening of Saratoga Casino Black Hawk after a 3-month hiatus due to coronavirus. Staff has spent weeks finalizing the new parking garage and preparing the property with industry-leading health and safety precautions and is excited to welcome guests back to Black Hawk. For complete details regarding the health and safety plan surrounding the reopen visit saratogacasinobh.com.
SOURCE Betfred USA Sports
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Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps partners with BetMGM for exclusive Ontario launch
Gaming Corps – a publicly-listed game development company based in Sweden, has announced a landmark content partnership with BetMGM, a leading iGaming and sports betting operator, marking BetMGM as the first partner to bring Gaming Corps’ full portfolio to players in Ontario. The exclusivity will run for an initial period before the portfolio is rolled out more widely in the market.
The agreement brings BetMGM players in Ontario the full force of Gaming Corps’ premium line-up, from blockbuster titles like 3 Pigs of Olympus and Gates of Hellfire to signature mechanics including the adrenaline-fuelled A-MAZE-CADES
and instant-win Smash4Cash
series.
Available at BetMGM Casino, the portfolio also features the innovative X-MY-WAY
challenge, as seen in Hoop Champion and Golf Champion, which introduces new layers of interactivity and personalised gameplay experiences.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province. The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”
Oliver Bartlett, Vice President of Gaming at BetMGM, said: “Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market. Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”
The post Gaming Corps partners with BetMGM for exclusive Ontario launch appeared first on Americas iGaming & Sports Betting News.
Barbarossa Dragon Empire
Peter & Sons Expands Ontario Footprint with Major Casino Time Content Deal
Peter & Sons, the innovative iGaming studio known for its signature artistic flair, has secured a landmark content agreement with Casino Time, a leading homegrown operator in Ontario.
Delivered through Light & Wonder’s premier aggregation platform, the partnership brings Peter & Sons’ library of indie-inspired titles to CasinoTime.ca. This move aligns with Casino Time’s strategy to consolidate its market-leading position as it expands its offerings from slots, live casino, and bingo into a soon-to-launch sportsbook.
Pushing Boundaries in the Ontario Market
Ontario has rapidly evolved into one of the most dynamic and regulated iGaming jurisdictions in North America. Through this deal, local players gain access to Peter & Sons’ most successful recent launches and seasonal hits:
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Barbarossa Dragon Empire: The high-stakes third installment in the studio’s flagship franchise. This Asian-themed sequel features the “Multiplier Cannon” and a massive 40,000x win potential.
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Zombie Road: A post-apocalyptic adventure on a 5×3 grid with 243 ways to win, featuring cascading reels and persistent multipliers that can reach 20,000x.
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Bad Santa: A subversive, gothic-horror take on the holiday season, utilizing a Scatter Pays system and “Multiplier Jumps” for a high-volatility experience.
A Shared Vision for High-Art Gaming
Peter & Sons has carved out a unique niche in the industry by blending meticulous game mechanics with world-class art and storytelling. Partnering with Casino Time—an operator celebrated for its Canadian heritage and focus on premium player experiences—marks a significant milestone for the studio’s 2026 roadmap.
“Ontario has long been a major focus for us, and partnering with Casino Time marks an exciting milestone for our expansion,” said Yann Bautista, Founder and Commercial Director at Peter & Sons. “Their commitment to top-tier entertainment aligns perfectly with our bold vision.”
Jeffrey Holmes, COO of Casino Time, added: “We are thrilled to partner with Peter & Sons. Their distinctive artistic style and highly engaging gameplay represent a major step in expanding the premium entertainment we offer to our players.”
The post Peter & Sons Expands Ontario Footprint with Major Casino Time Content Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Barbarossa Dragon Empire
Peter & Sons Bolsters Ontario Presence with Landmark Casino Time Content Agreement
Innovative iGaming studio Peter & Sons is set to enhance its position in Ontario after signing a landmark content agreement with Casino Time, one of the region’s most respected operators.
The agreement, delivered in collaboration with Light & Wonder, represents a natural move for either party, with the operator’s flagship site CasinoTime.ca offering a broad selection of casino games including slots, live casino, and bingo. There are also plans afoot for a Casino Time-powered sportsbook as the site looks to consolidate its market-leading position and diversify its content offering.
Ontario has fast emerged as one of North America’s most dynamic, progressive iGaming regions. The state’s players can now enjoy a range of Peter & Sons fan favorites including the recent flagship launch Barbarossa Dragon Empire – the third installment in the popular series – along with seasonal offering Bad Santa and the undead antics of Zombie Road.
Renowned for its catalogue of indie-inspired creations, offbeat characters, and meticulously crafted game worlds, Peter & Sons continues to push boundaries in slot design and entertainment. By joining forces with Casino Time – a platform celebrated for its proud Canadian heritage and commitment to delivering superior experiences – the studio looks forward to building a long-term, mutually beneficial relationship.
Yann Bautista, Peter & Sons Founder and Commercial Director, said: “Ontario has long been a major focus for us, and partnering up with Casino Time marks an exciting milestone for our expansion in the region. Their commitment to delivering top-tier entertainment aligns perfectly with our bold vision, and we’re looking forward to sharing some of our most beloved titles with the Casino Time’s audience.”
Jeffrey Holmes, Chief Operating Officer of Casino Time added: “We are thrilled to partner with Peter & Sons, a studio renowned for its distinctive artistic style and highly engaging gameplay. As we continue to cement our leading position in the Ontario market, this agreement represents a major step in expanding the premium entertainment we offer to players.”
The post Peter & Sons Bolsters Ontario Presence with Landmark Casino Time Content Agreement appeared first on Americas iGaming & Sports Betting News.
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