Canada
Betfred USA Sports establishes their presence in Colorado with a new sportsbook and partnership with Denver Broncos

World’s largest independent bookmaker opens Las Vegas-style sportsbook at Saratoga Casino in Black Hawk while proudly sponsoring one of the most successful sports franchises
Betfred USA Sports, the US subsidiary of Manchester UK based Betfred Group, is excited to announce the launch of its second US sportsbook at Saratoga Casino in Black Hawk, Colorado. The company also announced the signing of a multi-year sponsorship agreement to become an official partner of the Denver Broncos. The agreement includes plans for a sports betting lounge outside Empower Field at Mile High where fans can visit pregame to receive assistance on placing bets with the Betfred digital app and view live odds in addition to other marketing opportunities in digital, print, radio, TV.
“We’re extremely proud of our partnership with Saratoga and are excited to be part of the rich gaming community in Black Hawk. We knew we needed to be aggressive upon entering the Colorado market with a Vegas-quality sportsbook and a sponsorship agreement with the Denver Broncos, one of the premier franchises in US sports. We look forward to launching our online platform right before football season, “stated Bryan Bennett, Chief Operating Officer of Betfred USA Sports.
“Betfred’s combination of a physical sportsbook at Saratoga Casino, extensive retail offerings in Europe and an upcoming online offering make them an organization we think Broncos fans will enjoy engaging with,” Broncos Chief Commercial Officer Mac Freeman said. “They are relatively new to Colorado and are enthusiastic to be a part of gameday at Empower Field at Mile High. Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium.”
Sam Gerrity, Vice President of Business Development for Saratoga Casino Black Hawk, added “We could not be happier with our partnership with Betfred and its decades of retail and online sports betting experience. Saratoga strives to deliver a premium guest experience, and we believe the Betfred sportsbook continues to build on that promise.”
The Betfred sportsbook opens June 17, coinciding with the reopening of Saratoga Casino Black Hawk after a 3-month hiatus due to coronavirus. Staff has spent weeks finalizing the new parking garage and preparing the property with industry-leading health and safety precautions and is excited to welcome guests back to Black Hawk. For complete details regarding the health and safety plan surrounding the reopen visit saratogacasinobh.com.
SOURCE Betfred USA Sports
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Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
âWe couldnât be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field â itâs about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, weâre creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,â said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
âSince Play Albertaâs launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,â said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmontonâs home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC
BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.
The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.
Thomas DâCruz from Richmond is the first Top Prize winner for Greater Good Giveaway. DâCruz selected the B.C. Childrenâs Hospital Foundation to receive the $10,000 charity prize, sharing that he âwanted to help children.â The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.
There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.
âAt BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,â says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. âOur players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary weâre thrilled to launch the Greater Good Giveaway â a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose â to generate win-wins for the greater good.â
Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.
In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.
Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.
The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.
Adam Fonsica CoâFounder & COO at Random State
Random State obtains Ontario iGaming licence

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Random State (âRSâ), the Swedish studio behind nextâgeneration iLottery and multiplayer bingo content, has been granted a GamingâRelated Supplier â Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.
âSecuring the Ontario licence is a milestone our entire team has worked tirelessly toward,â said Adam Fonsica, CoâFounder & COO at Random State. âOntario not only validates the quality and integrity of our technology; it provides a launchpad for our broader NorthâAmerican expansion. We canât wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soonâtoâbeâannounced operator.â
The licence clears the way for RS to roll out its full product portfolio in Ontario:
Interactive eInstants â instantâwin games that reâimagine traditional lottery mechanics with modern gameplay and rich visuals.
Multiplayer bingo â a complete suite of 90-, 75-, 80/60/40â and 30âball variants, featuring progressive jackpots, Pot Booster and realâtime chat hosting.
Turnâkey iGaming platform â advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG gameâconfiguration tool that lets operators launch new games in minutes.
Random State expects its first Ontario goâlive in Q3Â 2025, delivering both eInstants and multiplayer bingo on day one.
The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.
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