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Sportradar adds the Eastern European Championship 2020 to its tennis portfolio

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Sportradar’s latest partnership in the sport creates a bumper content offering covering 352 live tennis matches  

As part of its ongoing support for tennis around the world, Sportradar, the global provider of sports content and intelligence, has announced a partnership with the Tipsarevic Tennis Academy for the duration of the Eastern European Championship 2020, which is taking place in Belgrade, Serbia.

Throughout the pandemic Sportradar has worked closely with its partners to bring back live tennis and its involvement in the Eastern European Championship follows recent successes with the likes of the Tennis Point Exhibition Series, the Austrian and German Pro Series featuring world No.3 Dominic Thiem and the International Tennis Series.

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With 352 matches scheduled to take place over a six week period, the Eastern European Championship is a substantial addition to Sportradar’s portfolio of tennis events. The data company will provide a range of live tennis content solutions directly from the event including the data production for all matches, using data collection software which the umpire will use to score matches and transmit data back to Sportradar.

Following ATP and WTA rules, the event will feature players from both the men’s and women’s tours. Forty-eight players are set to take compete in the men’s draw including Milomir Kecmanovic, currently ranked No.47 with the ATP, and Aljaz Bedene, who sits at No.61.

The women’s event will feature 42 players from the WTA including Switzerland’s Jil Teichmann and the Netherlands Arantxa Rus, ranked 63 and 70 respectively.

Additional live content from the tournament includes a state-of-the-art audio visual offering. As well as its live AV feed, Sportradar is distributing the event for television worldwide and providing coverage of  four matches each day of the week with play scheduled to take place between 14.00 and 22.00 CEST.

David Lampitt, Managing Director Sport Partnerships at Sportradar said: “This past few months have proved challenging for everyone in the industry. We’ve drawn on the full breadth of our resources in order to support our partners within tennis and to ensure the sport is brought back safely for everyone to enjoy.

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“We’re delighted to be involved in an event of this size and profile as we continue to facilitate the return of live sport. And we’re particularly pleased to have the chance to be involved in a combined event involving top players from both the men’s and women’s Tours. The scale of it is truly unique in the current circumstances.”

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Balkans

BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

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BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.

At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.

“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”

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Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”

In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.

Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.

With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.

The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.

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Compliance Updates

Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries

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Ukraine has created a new agency named “PlayCity” to control state policy in the field of gambling and lotteries.

The work of “PlayCity” will be coordinated by the Cabinet of Ministers through the Deputy Prime Minister for Innovation, Development of Education, Science and Technology — Minister of Digital Transformation Mykhailo Fedorov.

In 2025, the agency will be financed within the budget of the liquidated Gambling Commission (CRGL).

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In December 2024, the parliament decided to liquidate CRGL and transfer gambling regulation functions to the Ministry of Digital Economy. It was decided to automate licenses to remove the human factor from the process and reduce corruption.

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Eastern Europe

GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv

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The first media event as part of FC Zorya Luhansk’s partnership with their title sponsor, GGBET UA, has taken place in Kyiv. Zorya is the second Ukrainian football team that the brand has successfully collaborated with. The partnership with the leading betting brand has boosted Zorya’s media activity and brought the club closer to fans.

By working with GGBET UA, Zorya have strengthened their presence on social media, regularly sharing engaging and interactive content. Thanks to this new strategy for interacting with fans, the reach and engagement of certain types of social media posts have doubled. The club have launched an updated version of their official site, where you can now find all the information about their history and current activities. Zorya will also soon be delighting fans by launching an official fan shop.

This approach to the partnership between GGBET UA and FC Zorya Luhansk is bringing the team closer to their fans, creating real value for all involved, and promoting Ukrainian football.

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GGBET UA CEO Sergii Mishchenko shared his thoughts about the collaboration and the future of the partnership: “GGBET chooses its partners carefully. Signing football clubs just for the sake of a portfolio is not the approach we take. Shared values, a drive for growth, and a desire to evolve and improve are all important to us. Our partnership with FC Zorya is a brilliant example of our philosophy when it comes to collaboration. We only started working together at the end of 2024, and we’re already seeing results. And we have many new and interesting things to look forward to in the future.”

During the press conference, club representatives also shared the results of their winter training sessions and discussed how the team is preparing for the second half of the Ukrainian Premier League season. The club also announced that it has signed some new players: Bosnia’s Dejan Popara and Ukraine’s Volodymyr Bilotserkovets.

You may recall that previously GGBET UA broadened its support for Ukrainian football by partnering with FC Dynamo Kyiv. A press conference with the club was held in autumn 2024 and was an important step forward in terms of strengthening the brand’s ties with Ukrainian football.

The post GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv appeared first on European Gaming Industry News.

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