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Paf named Sweden’s most sustainable gaming company

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The Åland gaming company Paf has been named Sweden’s most responsible gaming company. Paf won the prize in the Sustainability category at the Swedish Gambling Awards. Paf Deputy CEO Daniela Johansson was also the winner in the Leadership category.

From 40 submissions 11 finalists were selected in three award categories at the Swedish Gambling Awards. Paf won the award in the Sustainability category and Paf’s Deputy CEO Daniela Johansson won the award in the Leadership category.

“We are particularly happy to win the Sustainability award. It is proof that Paf is the industry leader in both gaming and social responsibility. Once again this year we have taken major steps to improve our focus on gaming responsibility and our reduced loss limit combined with our openness is something that has made the jury stand up and take notice,” says Paf’s Paf’s Deputy CEO Daniela Johansson.

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An independent jury consisting of seven people with long experience and knowledge from sustainability, gaming responsibility, marketing and leadership selected all finalists and winners.

“We received a lot of very interesting entries this year and it was a long jury process. The winners have looked at some serious issues, listened to their customers and the market and found good solutions,” says Thomas Nilsson, chairman of the Swedish Gambling Award as reported in Sper’s press release.

The jury’s motivation for choosing the winner in the sustainability category reads:
“A sustainable gaming industry requires transparency, openness and honesty. Many people say they work to combat gambling addiction, but few dare to show what it actually looks like in real numbers, let alone deny themselves the revenue that others say yes to. Paf is leading the way – and for that they absolutely deserve to win this year’s award in the category.”

On 1 September 2018 Paf became the first international gaming company to introduce a maximum limit to control how much a customer can lose in one year, a yearly loss limit of EUR 30,000 (SEK 300,000). In 2019 Paf chose to openly publish the numbers of its customer playing segments and on 1 January 2020 the loss limit was further reduced to EUR 25,000 (SEK 250,000). Due to this yearly limit, Paf can promise that the company completely stopped big players from playing at Paf’s online games in 2020.

Daniela Johansson wins the Leadership category

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Daniela Johansson also won the award in the Leadership category, for her focus on making the gaming industry more sustainable.

The jury’s motivation for choosing the winner in the leadership category reads:
“Daniela Johansson is a very positive role model and has shown responsible leadership in aiming for more sustainable development in the gaming industry. She has dared to make uncomfortable decisions that promote transparency and openness and she has challenged the entire industry in a positive way. She has, in an exemplary way, stood behind her decisions and advocated a sustainable approach, transparency and openness.”

“I am very happy to win the prize and I feel humbled when I read the jury’s motivation. I would also like to say that many people at Paf have worked to improve our gaming responsibility. So I see the prize as further proof that we are making actions that are based on solid foundations and that are fundamentally good,” says Daniela Johansson.

Paf was named the Swedish gambling industry’s Most Sustainable Gaming Company at the Swedish Gambling Awards, which is arranged by the gaming industry’s national organisation SPER.

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HIPTHER Welcomes Daniela Zelená as New Marketing & Community Engagement Coordinator

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HIPTHER, the leading media and events hub connecting Gaming and Technology sectors across Europe and beyond, is thrilled to officially announce that Daniela Zelená has joined the team as Marketing & Community Engagement Coordinator.

Daniela, who most recently served as Event Marketing Manager at Endorphina, brings with her a wealth of industry experience, creativity, and a deep understanding of community-driven engagement. Her passion for authentic connection and audience-first thinking perfectly aligns with HIPTHER’s mission to elevate both digital and in-person experiences across its events, media, and community initiatives.

Daniela officially joined the HIPTHER team one month ago and has already become an integral part of our fast-moving ecosystem. From leading communications across key channels to launching new community formats and audience engagement strategies, she is helping shape the next phase of HIPTHER’s expansion.

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Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, commented: ”Daniela’s experience, energy, and approach to marketing and community-building is exactly what HIPTHER needs as we grow. We’re building something unique here, and we are excited to have her on this journey with us.”

With Daniela’s expertise and vision, HIPTHER is further strengthening its commitment to creative content, meaningful industry dialogue, and a vibrant community that goes beyond events.

Join us in welcoming Daniela to team #hipthers, and stay tuned as we continue to roll out new initiatives designed to connect and inspire the Gaming & TECH community in bold new ways.

 

About HIPTHER

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HIPTHER is the leading conference organizer and media agency for Gaming and Technology industries across Europe and the Americas. Through its events, digital media platforms, and original content, HIPTHER connects innovators, operators, and thought leaders across Gaming, eSports, Fintech, Blockchain, AI, and more.

For more information, visit www.hipther.com or follow us on LinkedIn and Instagram.

The post HIPTHER Welcomes Daniela Zelená as New Marketing & Community Engagement Coordinator appeared first on European Gaming Industry News.

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BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS

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BETBY, a top-tier sports betting supplier, has received certification from Gaming Laboratories International (GLI) to provide its sportsbook solution in Peru’s regulated market. This certification marks another significant milestone in BETBY’s continued expansion across Latin America.

With the Peruvian government formalizing its regulated sports betting framework, GLI certification has emerged as a crucial requirement for providers aiming to serve licensed operators in the country. BETBY is now authorized to deliver its innovative and tailored sportsbook solutions in Peru’s rapidly expanding regulated betting market.

GLI’s certification, recognized as a benchmark for excellence, validates BETBY’s ability to meet Peru’s strict technical requirements, including those related to sportsbook functionality, information security management systems, and information security standards. Peru’s regulatory framework is primarily based on GLI-33 certification, which BETBY successfully achieved in early 2025. As a result, the company was well-positioned to swiftly meet the country’s compliance standards.

“Peru represents a key step in our broader Latin American growth strategy, as the region continues to adopt clearer regulatory frameworks for online sports betting,” said Ilze Ramolina, Head of Legal & Compliance at BETBY. “Securing GLI certification for this market, which has a growing digital infrastructure and tech-savvy audience, allows us to support licensed operators in launching compliant and competitive offerings from day one. This is yet another step forward in our mission to deliver tailored, localized solutions that meet both local requirements and regional expectations across the region.”

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This achievement follows BETBY’s previous certification for the Brazilian market, solidifying its presence in two of Latin America’s most promising jurisdictions. The supplier’s flexible and highly localised sportsbook platform, combined with its commitment to compliance, positions it as a trusted partner for operators looking to thrive in newly regulated environments.

By entering the Peruvian market, BETBY continues to demonstrate its strategic focus on Latin America, providing hyper-localized, engaging, and secure sports betting experiences for both operators and players.

To find out more about BETBY, visit: https://betby.com/

The post BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS appeared first on Gaming and Gambling Industry in the Americas.

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Southampton Football Club welcomes Midnite as its newest partner

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Southampton Football Club is pleased to announce that Midnite, the fast-growing UK sports betting and online casino operator, will become the club’s official training kit partner for the 2025/26 season.

The partnership will see Southampton FC become the first football club to partner with Midnite as part of their rapid brand growth.

The deal continues Midnite’s momentum of high-profile marketing activities, including sponsorship of the 2025 World Snooker Championship and 5’s coverage of the FIFA World Club Cup.

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Founded in 2018 by Nick Wright and Daniel Qu, Midnite has been hailed as a new disruptor to the betting industry, challenging the status-quo of the UK’s online gambling market by delivering the best value for customers.

The Midnite branding will sit across training kits for both the Men’s and Women’s First Teams. Its logo will also feature on the back of the Men’s First Team shirt and shorts. Midnite’s branding will also appear around St Mary’s Stadium, including in the dugouts.

Connecting Saints fans like never before

The partnership will see Midnite and Southampton collaborate throughout the season to connect Saints supporters to their club like never before. A host of supporter and community activities will be launched to engage and involve the fanbase in the build-up to the season and throughout the 2025/26 campaign.

Southampton and Midnite will also collaborate to support Saints Foundation during the course of the season to support its fundraising ambitions and experiences for participants. Saints Foundation is the club’s charity, which works to provide life-changing opportunities to help people and communities in the city thrive.

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Greg Baker, Chief Revenue Officer for Southampton Football Club, said: “We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand.

“As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.”

Midnite Vice President of Growth Jonathan Shaw said: “We’re excited to partner with Southampton for our first-ever football club sponsorship. At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.

“As a fully licensed UK operator, we’re committed to ensuring our players enjoy a safe, responsible, and entertaining experience. We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”

The post Southampton Football Club welcomes Midnite as its newest partner appeared first on European Gaming Industry News.

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