Press Releases
Paf named Sweden’s most sustainable gaming company

The Åland gaming company Paf has been named Sweden’s most responsible gaming company. Paf won the prize in the Sustainability category at the Swedish Gambling Awards. Paf Deputy CEO Daniela Johansson was also the winner in the Leadership category.
From 40 submissions 11 finalists were selected in three award categories at the Swedish Gambling Awards. Paf won the award in the Sustainability category and Paf’s Deputy CEO Daniela Johansson won the award in the Leadership category.
“We are particularly happy to win the Sustainability award. It is proof that Paf is the industry leader in both gaming and social responsibility. Once again this year we have taken major steps to improve our focus on gaming responsibility and our reduced loss limit combined with our openness is something that has made the jury stand up and take notice,” says Paf’s Paf’s Deputy CEO Daniela Johansson.
An independent jury consisting of seven people with long experience and knowledge from sustainability, gaming responsibility, marketing and leadership selected all finalists and winners.
“We received a lot of very interesting entries this year and it was a long jury process. The winners have looked at some serious issues, listened to their customers and the market and found good solutions,” says Thomas Nilsson, chairman of the Swedish Gambling Award as reported in Sper’s press release.
The jury’s motivation for choosing the winner in the sustainability category reads:
“A sustainable gaming industry requires transparency, openness and honesty. Many people say they work to combat gambling addiction, but few dare to show what it actually looks like in real numbers, let alone deny themselves the revenue that others say yes to. Paf is leading the way – and for that they absolutely deserve to win this year’s award in the category.”
On 1 September 2018 Paf became the first international gaming company to introduce a maximum limit to control how much a customer can lose in one year, a yearly loss limit of EUR 30,000 (SEK 300,000). In 2019 Paf chose to openly publish the numbers of its customer playing segments and on 1 January 2020 the loss limit was further reduced to EUR 25,000 (SEK 250,000). Due to this yearly limit, Paf can promise that the company completely stopped big players from playing at Paf’s online games in 2020.
Daniela Johansson wins the Leadership category
Daniela Johansson also won the award in the Leadership category, for her focus on making the gaming industry more sustainable.
The jury’s motivation for choosing the winner in the leadership category reads:
“Daniela Johansson is a very positive role model and has shown responsible leadership in aiming for more sustainable development in the gaming industry. She has dared to make uncomfortable decisions that promote transparency and openness and she has challenged the entire industry in a positive way. She has, in an exemplary way, stood behind her decisions and advocated a sustainable approach, transparency and openness.”
“I am very happy to win the prize and I feel humbled when I read the jury’s motivation. I would also like to say that many people at Paf have worked to improve our gaming responsibility. So I see the prize as further proof that we are making actions that are based on solid foundations and that are fundamentally good,” says Daniela Johansson.
Paf was named the Swedish gambling industry’s Most Sustainable Gaming Company at the Swedish Gambling Awards, which is arranged by the gaming industry’s national organisation SPER.
Powered by WPeMatico
Latest News
CopyBet extends Front of Shirt partnership with Queens Park Rangers Football Club

CopyBet has extended its deal as Front of Shirt Partner of Queens Park Rangers Football Club, continuing the successful collaboration for the 2025/26 season.
The renewed agreement reinforces CopyBet’s position as the club’s primary partner, and enables the fantastic relationship to continue to grow. CopyBet’s logo will adorn the front of the Men’s First Team shirts, and all adult retail shirts.
“We are proud to continue our partnership with Queens Park Rangers as the club’s Official Front of Shirt Partner for the upcoming season, reflecting our ongoing commitment to supporting the Club and the exciting journey ahead. We look forward to another memorable season together, both on and off the pitch,” stated Anton Ivanov, Business Development Director, CopyBet UK.
The relationship, which started in July 2022, has seen CopyBet begin as the Club’s Back of Shirt Sponsor, before moving to the Front of Shirt position for the 2024/25 season, with a memorable debut in our 4-0 home win against Leeds in April 2024.
QPR Commercial Director Euan Inglis added: “CopyBet have been a fantastic partner over the last three seasons, Anton and the whole team are a pleasure to work with. The Club are delighted that CopyBet have exercised their option to extend their partnership with the Club for another season.”
The post CopyBet extends Front of Shirt partnership with Queens Park Rangers Football Club appeared first on European Gaming Industry News.
Latest News
€3.8 Billion Tax Contribution from EGBA Members to European Economy Revealed in 2024 Report

Members of the European Gaming and Betting Association (EGBA) contributed €3.8 billion in taxes to the European economy in 2024 and achieved record progress in safer gambling and social responsibility, according to the association’s fifth annual sustainability report published today. The report reveals that EGBA members sent 100 million safety messages to their European customers in 2024 – a 48% year-on-year increase – and 69% of their customers, or 26.7 million of them, use safety tools, with half doing so voluntarily.
The Sustainability Report 2025 outlines the collective efforts of EGBA members to contribute positively to European society through safer gambling, social investment, and responsible business practices. It presents data on customer demographics, use of safety tools, investments in sports and society, employment and diversity, and environmental performance. The report covers the online operations of EGBA members in the EU and UK and tracks their year-on-year progress.
“This year’s report shows our members are not only positive contributors to Europe’s economy but also setting industry benchmarks for safer gambling,” said Maarten Haijer, Secretary General of EGBA. “We’re especially encouraged by the success of personalised safety messages, which our report shows to be positively impacting between 42% to 46% of customers showing high-risk behaviours. That’s genuinely meaningful progress that builds trust and helps raise standards across the wider industry.”
“Our members are showing that leadership in our industry is about more than commercial success – it’s about protecting players, supporting communities, and investing in Europe’s future,” Haijer added. “But sustaining these achievements requires stable and supportive regulatory frameworks and stronger enforcement against black market operators based outside Europe, who threaten the safety of European citizens and contribute nothing to our societies. The regulated industry makes substantial investments, but we need a longer-term policy vision in some national markets.”
EGBA and its members are committed to fostering a strong culture of social responsibility while evolving to meet rising societal expectations. Through their shared commitment to sustainability, our members continue to demonstrate that safer gambling and business success go hand in hand.
Key sustainability highlights from EGBA members (2024)
Social Contributions
- €3.8 billion contributed in taxes to European economies, including corporate and gaming taxes, providing funding for public services and community initiatives.
- €735 million invested in European sports through sponsorships, fees, and streaming rights payments – with streaming rights accounting for the largest share (62%).
- €156.8 million donated to charities and community initiatives across Europe, representing a 4% yearly increase.
Promotion of Safer Gambling
- A record 100 million messages were sent to customers to promote safer gambling, a 48% year-on-year increase. 28% of these messages were personalised, based on a customer’s individual playing behaviour, and were primarily delivered to customers via pop-ups (67%) and email (25%).
- Personalised messages had positive impacts on 42-46% of customers with high-risk behaviours, with customers either improving their play or maintaining stable patterns following targeted messages. 21% of these customers also activated or strengthened safety tools following personalised messages.
- 89% of all employees received safer gambling training – accounting for over 55,000 employees across online and land-based operations (up from 80% in 2023).
- €148.9 million contributed to research, education, and treatment (RET) services to support gambling harm prevention in Europe, making it €290 million in RET contributions in the past 5 years.
Safer Gambling Tools
- 69% of all customers used safety tools – representing a record 26.7 million players (a 28% yearly increase). Half of these, 13.2 million customers, used tools voluntarily.
- Deposit limits remained the most popular tool, used by 65% of customers who use tools voluntarily.
Customers
- 38.6 million customer accounts, representing a 19% year-on-year increase.
- 75% of customers were male (up from 72% in 2023), while 25% of customers were female (down from 28%).
- 15.9 million customer service interactions, a 10% yearly increase, with the most popular topic being offers/bonuses (18%).
Employment and Diversity
- 62,698 total employees across both land-based and online operations, with 57% male and 43% female employees.
Energy and Environment
- Total energy consumption decreased by 11% to 190.2 gigawatt hours (GWh), covering both land-based and online operations. 78% of energy use was sourced from renewables, an increase from 64% in 2023.
- Greenhouse gas emissions were 1.15 million tonnes CO2e, with value chain emissions (Scope 3) accounting for 95% of the total.
Source: EGBA
The post €3.8 Billion Tax Contribution from EGBA Members to European Economy Revealed in 2024 Report appeared first on European Gaming Industry News.
Latest News
Independent evaluation highlights impact of Ygam’s parent programme

An independent evaluation has provided compelling evidence that Ygam’s work is effectively equipping families with the tools and knowledge to safeguard children from gaming and gambling harms.
The evaluation report, conducted by Sherbert Research, examined Ygam’s programme tailored for parents and carers, which includes online workshops, resources, and the Family Hub website.
The evaluation, assessed against Ygam’s comprehensive Theory of Change, found ‘strong evidence across all groups’ of increased understanding of gaming and gambling harms and their impact on behaviour change and the wellbeing of children and young people. It also highlighted that parents regard Ygam as a trusted source of support and information on these subjects.
After attending a Ygam workshop, parents expressed a deeper understanding of their role in supporting children and young people on these issues. The workshops were credited with reducing stigma around gaming and gambling harms and encouraging greater engagement from families. Many parents reported proactively understanding the risks and feeling empowered to start conversations with their children about gaming and gambling, putting boundaries in place before harm occurs.
While parents and professionals are increasingly aware of the risks associated with gaming, fewer recognise children’s potential exposure to gambling and gambling-like features, along with the related harms. The report reinforces that Ygam’s work plays a vital role in closing this critical knowledge gap through awareness raising, offering effective safeguarding tools, and providing the guidance and support required to create a safer digital home environment.
The programme was also commended for shifting perceptions around video gaming and microtransactions. They described taking immediate proactive steps such as adjusting screen time, understanding app spending, and setting clearer rules around their child’s online habits.
One parent who took part in the evaluation said: “After the session, I checked my son’s gaming account and realised he had spent over £200 on in-game purchases. We talked about it, and I’ve now set up parental controls.”
The high quality and standard of Ygam’s educational content was also praised by parents, with many describing it as ‘one of the best’ workshops they had attended for addressing a topical and complex issue, and for delivering accessible knowledge that supports real-life action.
Another parent said: ” A friend mentioned Ygam after I shared concerns about my son’s gaming habits. She had been on the course and said it had really helped her understand how to manage screen time”.
Claire Patel, Programme Lead for the Parents and Carers programme at Ygam, said: “We welcome the findings of this evaluation, which highlight the widespread and meaningful difference our programme is making for families. Parents and carers know their children better than anyone, and they have a crucial role to play – but they consistently tell us they often feel under-informed in today’s fast-moving digital world. We remain committed to listening to families and providing the information and tools they need to promote healthy habits and safeguard their children from potential harms.”
The evaluation was informed by interviews and video diaries from parents, foster carers, and professionals who attended Ygam workshops between 2023 and 2024.
All recommendations for improvement will be incorporated into the ongoing review and development of Ygam’s programmes to ensure they remain as effective and impactful as possible.
The post Independent evaluation highlights impact of Ygam’s parent programme appeared first on European Gaming Industry News.
-
Australia7 days ago
Konami Promotes Tom Jingoli to President and COO
-
ABBIATI Casino Equipment7 days ago
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas
-
Central Europe7 days ago
Turnover of Legal Gambling Market in Hungary Increases
-
Gaming7 days ago
Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights
-
Uncategorized7 days ago
NODWIN Gaming partners with Esports World Cup Foundation to manage media rights sales across South Asia
-
Compliance Updates7 days ago
MGA Signs MoU with MFSA
-
Latest News7 days ago
Week 27/2025 slot games releases
-
Compliance Updates7 days ago
MGA Publishes its Capital Requirements Policy