Industry News
SportCaller in position for enhanced engagement with Off The Ball
Popular Irish sports broadcaster enlists FTP specialist for a fun series of rapid-fire “live” quizzes to improve the viewer experience
SportCaller, the leading free-to-play (FTP) sports-game provider, has joined forces with Off The Ball, Ireland’s popular sports news and analysis show, to drive audience engagement during the current sporting shutdown with a series of entertaining “live broadcast” quizzes.
The deal is the first of its kind with a multi-platform sports media company, demonstrating SportCaller’s growing reach outside its typical sports betting arena, connecting with more mainstream audiences and responsibly introducing them to the value and highly social nature of free-to-play products.
These rapid-fire tests of trivia track a topical schedule of flagship events that would traditionally capture players’ interests and imaginations around this time of year, while also incorporating a steady diet of general knowledge questions around all major sports.
SportCaller’s live-quiz configurations run off a last-man-standing mechanic, whereby players must submit each answer before a clock-count winds down, with correct answers progressing to the next question. Ultimately, a €1,000 prize is either won or shared between any participant(s) who can post a perfect score across the entire quiz.
This seasonal series showcases SportCaller’s flexibility and capacity to deliver softer marketing functions with which to responsibly maintain customer engagement and digital dwell-time. While these fresh formats have been naturally adapted to the present pandemic, their manifest utility for broader retention has also carved out a long-term future as part of a progressive product set and marketing strategy for both media partners and operators.
These quizzes are fronted by a rota of familiar personalities from Off The Ball, whose main host Ger Gilroy is regularly joined by household names including Brian O’Driscoll and Kevin Kilbane. The show is sponsored by Paddy Power, who first launched SportCaller’s signature Beat The Drop game to universal acclaim back at the 2018 World Cup. The free-to-play specialist has since gone on to bolster this strong relationship at group level for Flutter Entertainment, whose mega-merger with The Stars Group was completed at the beginning of May.
Cillian Barry, MD at SportCaller, said: “We’re thrilled to be breaking new ground with Off The Ball via these new Live Broadcast quizzes, showing that now is the time to be pushing fresh concepts and products for our increasingly diverse range of clients. They say that personality goes a long way and OTB has it in spades. As a result, the SportCaller platform is another conduit by which OTB can express the content of that character to a loyal, sports-mad audience looking for some light relief.
“Clearly, you’re never going to replicate the same levels of engagement until all live sports can reliably find a way back. However, we can still offer fun, thematic content with these simple FTP games which build brand loyalty and an audience which returns to watch, listen and play. I believe this represents another key proving ground outside our original sportsbook domain, with these quizzes helping to fashion a wider and improved marketing mix.”
Ger Gilroy, Managing Director of Off The Ball, added: “It’s imperative that we keep our viewers and listeners entertained across our live radio and podcast channels, despite many of their favourite major sports still being unavailable. Happily, SportCaller’s innovative quizzes are allowing us to open up another outlet of competitive fun and social enjoyment for our enthusiastic audience.
“Their games fit neatly into our programming schedule and check all the boxes for responsible engagement. We’re always looking for new experiences to better connect our viewers to the sports they love, and SportCaller’s creative-content ideation and swift tech integration set them apart.”
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The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.
In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.
Dijana RadunoviÄ, General Manager at AskGamblers, said: âItâs amazing to see the trust players put in us year after year, and weâre able to repay them by helping them recover their funds from operators or solve other related issues. Weâve had another successful year, with a few records broken and amazing milestones achieved and we canât wait to see what lies in store in the years ahead.â
The post Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024 appeared first on European Gaming Industry News.
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SlotsCalendar, a leading name and tastemaker in iGaming, has announced the second edition of the SlotsCalendar Awards. Winners will be announced during the iGC Malaga event in May 2025.
These awards are rapidly gaining significance in the iGaming world as SlotsCalendarâs steady growth, success, and player-centric mentality represent the communityâs interest.
Players have approximately a month to vote between the 10th of April and the 12th of May.
For its 2025 edition, the SlotsCalendar Awards Gala returns to the iGaming Club Conference in Malaga, happening on May 28th. The Awards categories for this year are as follows:
⢠Game Studio of the Year
⢠The Slot Everyoneâs Talking About
⢠Star Slot in the Making
⢠Casino of the Year
⢠Excellence in Bonus Variety
⢠Industry Standard in Responsible Gambling
⢠Live Casino of the Year
⢠Best Sports Betting Platform
⢠Best New Casino
⢠Best Crypto Casino
While the idea of iGaming Awards is not new to the industry, the SlotsCalendar Awards are unique for a simple reason: winners are voted by players from the entire iGaming community.
The uniqueness of these awards makes them particularly important in iGaming. Placing the decision-making strictly in the hands of the player is a fundamental shift in the iGaming community.
SlotsCalendar CEO Viorel Stan said: âItâs truly an honor and a privilege to see how our SlotsCalendar Awards have evolved. Last yearâs inaugural edition was a crowning achievement for us. It proved how vast and involved our community is, creating a level of engagement that made us incredibly proud. Being able to return to the iGC and reward some of iGamingâs luminaries in the name of the SlotsCalendar Community is beyond gratifying.â
The post SlotsCalendar Announces its Second Awards Edition at iGC Malaga 2025 appeared first on European Gaming Industry News.
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DigiPlus Interactive Corp. (DigiPlus) has won seven honours â including five coveted gold awards â at the 2025 Asia-Pacific Stevie Awards. This milestone places DigiPlus among the most awarded companies in the region this year, spotlighting its strategic growth and transformative impact across digital entertainment, social development and investor relations.
The Asia-Pacific Stevie Awards are the only business awards Programme that recognises innovation across all 29 markets in the region. Widely regarded as the worldâs premier business awards, the Stevie Awards represent a prestigious recognition of business excellence.
DigiPlus bagged five Gold Stevies for âInnovative Achievement in Growthâ, âInnovation in Investor Relationsâ, âExcellence in Social Impact Companiesâ, âInnovation in Annual Reportsâ and âInnovation in Corporate Websitesâ. The company also clinched Silver and Bronze Stevies for âAchievement in Product Innovationâ and âInnovation in Brand Renovationâ respectively.
At the core of these wins is DigiPlusâ commitment to innovation and digital transformation. From redefining the player experience through localised and immersive content, to launching a refreshed brand identity that resonates with a more connected and tech-savvy user base, DigiPlus has embraced a future-forward mindset. The companyâs calculated investments in big data, cutting-edge technologies and stakeholder engagement have not only fueled business growth, but also opened inclusive pathways to digital participation through its social development arm, BingoPlus Foundation.
âThis momentous victory at the Asia-Pacific Stevie Awards affirms DigiPlusâ emergence as a true powerhouse of innovation and progress, reshaping industry boundaries and redefining digital consumer engagement on a global scale. Through consistent growth and business performance, DigiPlus reaffirms its unwavering commitment to creating long-term value,â said DigiPlus Chairman Eusebio Tanco.
Winning entries in the Asia-Pacific Stevie Awards undergo a rigorous, multi-layered evaluation by an esteemed panel of judges composed of business and industry leaders across the region.
âThe 12th Asia-Pacific Stevie Awards received an impressive array of outstanding entries. This yearâs winners have clearly shown their dedication to innovation, and we commend their resilience and imaginative efforts,â said Maggie Miller, President of the Stevie Awards.
The post DigiPlus Bags 7 Wins at the 2025 Asia-Pacific Stevie Awards appeared first on European Gaming Industry News.
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