Africa
“Land-based Casinos Should Crisis-proof Their Operations and Diversify Online” – WinPrincess’ Guven Eraslan
After announcing its partnership with WinPrincess, whereby the principal retail casino in Tanzania will be diversifying its operations, incorporating the digital channels to its retail business strategy, leading iGaming platform provider BtoBet meets with Guven Eraslan, Executive Coordinator of the WinPrincess Group, to understand key market traits.
Coming from the casino vertical, do you intend to stick to your core brand strategy or diversify and grasp the opportunity that other verticals keep in hold?
Our core business is the operation of land-based casinos. At heart we are a family owned traditional bricks and mortar company with strong values. But like any other company we need to grow in order to continue to remain relevant.
Therefore, we cannot afford to miss any of the opportunities that lie ahead of us, and our focus will be on all verticals within the iGaming industry. Our mid-term strategy is to be online in all the countries where we operate land-based casinos already. With marketing being key to the success of the online business, we believe that we can create a synergy through our already existing physical presence, knowledge of the culture and manpower on the front.
You have targeted Tanzania for your first expansion to online gambling. Why Tanzania?
Tanzania’s betting industry has more than doubled in the last three years. Moreover three of the fastest growing cities in the world are in Tanzania. Dar Es Salaam has a population of 6.7 million people and is projected to grow by 100% to 13.4 million by 2035.
Apart from this it is important to note that all of the fastest growing 15 cities in the world are found in Africa. We believe that Africa is a safe bet if you need a good start. And that is exactly what we need, if we are to tackle and master diversification within a traditional casino company such as ours.
From a global perspective land-based casinos have been slow to shift or expand their operations to the digital channels, and thus providing a more complete betting experience where all the channels are interlinked. Why do you think is there such a reluctance from retail casino operators to transform their business strategies?
I think people are reluctant to change in general. We are talking about two totally different cultures as well, with the online branch of the business considered as the disruptor in our traditional casino world, where until recently people always needed to be physically present in a brick and mortar casino in order to place their money on bets. Thus there always needed to be a live interaction and it was more like a personal experience.
That is not required anymore, with online casino bringing about a clash of cultures, if you will. Well it is quite clear that it is us, the land-based casino operators, the ones that need to change and adapt. Diversification can only be made in the direction of progress. Business diversification is definitely something that all land-based operators need to address in the short term. We are up to the challenge, and with the right vision and the right partners such as BtoBet we will get there.
The coronavirus pandemic has brought about never before seen measures requiring social distancing. How has this effected the retail casino business?
All but 12 of our casinos are closed at the moment. So we are talking about 20 closed casinos of which we do not know yet when they will be allowed to reopen. The best business model is a crisis-proof one, and there will be a lot of analysis from all industries on how they can achieve this.
Nonetheless I dare say that if we could have achieved a diversification to online more early, and by doing so hedged our investments, we probably would have not been hit as hard.
Do you think that the pandemic will eventually change the players’ behaviour?
We cannot foresee with certainty what the player behaviour will look like after the crisis. People might be more hesitant to go to a casino but on the other hand once normality returns I believe that social interaction will be a key element that will characterize people’s lives.
My guess is that everything will go back to normal once the pandemic is under control. People have a tendency of wanting to forget bad times. After all social interaction is what makes us human, so we will not easily give up on that.
What elements made you choose BtoBet’s Neuron 3 platform as the technological core of your online business?
When I did my own research for iGaming and sports betting platform providers, which are active in Africa it was amazing that under every stone I turned I found BtoBet. When a company of our size wants to go online there is a lot of demand for working with us. And although we had contact with all the main companies in the online gaming business, our decision in the end was quite easy. Knowledge, expertise and trustworthiness are key elements that distinguish BtoBet, and we look forward to work with them on other similar projects.
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Africa
QTech Games wins Strategic Partner of the Year at the 2026 Africa Gaming Expo (AGE) Awards in Lagos
QTech Games, the leading game aggregator for emerging markets, has been named Strategic Partner of the Year at the annual AGE Awards (Africa Gaming Expo), standing out among a competitive field of top aggregation providers.
The award recognises companies that have demonstrated tactical excellence and delivered innovative solutions tailored to the African iGaming sector over the past 12 months. QTech Games impressed judges with its continued strategic growth, collaborative approach, and ability to meet the evolving demands of the market.
The AGE Awards celebrate innovation and technological advancement across the African gaming landscape, with QTech Games earning recognition for the significant progress it has made throughout the 2025–26 judging period. The company’s focus on partnership-driven growth and market-specific solutions has been central to its success.
Philip Doftvik, CEO of QTech Games, commented:
“We’re thrilled to receive this award and be recognised as a strategic partner of choice in Africa. Being shortlisted was an honour, but winning is a true validation of our approach—from our breakthrough retail solution, QTech Hybrid, to our commitment to close collaboration with partners. We pride ourselves on thinking differently and consistently going the extra mile.”
He added:
“This recognition is also a testament to the dedication of our team and the innovative suppliers on our platform. As a leading distributor for emerging markets, we remain focused on delivering high-quality content and driving growth for our partners across Africa and beyond.”
The post QTech Games wins Strategic Partner of the Year at the 2026 Africa Gaming Expo (AGE) Awards in Lagos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
QTech Games launches more fast-paced content from Shacks Evolution Studios for Africa
QTech Games, the leading game aggregator for all emerging markets, has signed its latest supplier partnership with global B2B content developer and provider Shacks Evolution Studios, enabling its platform customers to access the supplier’s expansive catalogue. The portfolio is specifically tailored for Africa, featuring an array of instant-win, crash, and virtuals content.
Shacks Evolution Studios was founded in 2021, and is dedicated to delivering localized quality casino content for African and other previously untapped international markets. Styling itself as Africa’s first iGaming studio, the supplier’s content is carefully curated and developed, with a strategic outlook to surmount barriers to entry such as local languages, currencies, low end phones or latency issues.
Popular hits include crash games like Busly or Matatu, virtuals like Penaldo, wheel games such as Reel Wheel or Spin The Bottle, instant games like Coin Toss, and leading mines game Citadel, alongside more traditional table games. These titles are light and fast to load, providing a ready solution to overcoming local obstacles to engagement in emerging markets, such as handset quality limitations, restricted access to fast networks, and high data costs.
This breakthrough announcement with QTech now affords the supplier wider reach across Africa’s emerging markets, where QTech has already staked multiple jurisdictional flags, and beyond. In turn, incorporating this ever-evolving production line emphasizes QTech Games’ diverse range of gaming options, providing a definitive one-stop shop, which has fast become the “go-to” solution for operators across the ripening African marketplace.
As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
QTech Games CEO, Philip Doftvik, said: “We’re committed to rolling out more and more high-class content for Africa, and this exciting new deal with Shacks Evolution Studios showcases an agile array of content which solves for fine-grained, local requirements in countries where light, rapid-load games are a must.
“Being local is always vital, and it’s a domain of igaming activity in which QTech excels. In high-growth regions like Africa, content diversity matters enormously because player demand evolves very quickly — and it’s also shaped by local realities such as mobile usage, data costs, device types, and payment preferences.
“From what we’ve observed in Africa to date, localised design drives player behaviour when it comes to: familiar mechanics reducing friction and increasing adoption; local themes and culturally relevant formats significantly lifting engagement; and faster game cycles increasing repeat play among younger cohorts. And Shacks Evolution Studios’ varied content embodies these requirements.”
Esther Osifo, Growth and Operations Manager at Shacks Evolution Studios, added: “Shacks is all about giving promising African developers the chance to shine. It’s about building a full ecosystem from virtuals and crash games to homegrown titles that defines Africa’s ascendant position on the igaming map.
“QTech’s platform is a gateway to fresh audiences, and nowhere does that apply more in Africa, where they are already a mature player. We can’t wait to see how our highly engaging games perform for a host of new local operators, including both established and challenger brands.”
The post QTech Games launches more fast-paced content from Shacks Evolution Studios for Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Virgin Bet goes live in South Africa
Virgin Bet is excited to reveal the start of its operations in South Africa, signifying the brand’s inaugural expansion beyond the UK.
Launching in 2019, Virgin Bet has developed into a top betting brand in the UK. Its expansion into the South African market signifies a significant milestone in the brand’s development, marking its debut in an international market.
Virgin Bet operates under LiveScore Group, a worldwide frontrunner in sports media and betting, which includes renowned brands such as LiveScore, LiveScore Bet, and Virgin Bet. The introduction in South Africa enhances the company’s presence in Africa, expanding on LiveScore Bet’s current operations in Nigeria.
Responsible gambling is fundamental to the virginbet.co.za platform, prioritizing player wellbeing as a key element. The brand provides an extensive array of responsible gambling resources, such as deposit caps, time-outs, and self-exclusion choices for every customer, along with strict age verification measures. Dedicated local customer support teams back these measures, and additional initiatives are set for South Africa to promote safer gambling, aligning with Virgin Bet’s overall corporate social responsibility (CSR) commitments.
Ahead of its launch, Virgin Bet has been consistently forming a robust local leadership team to assist its long-term goals in South Africa, featuring Gail Odgers, recognized as one of iGaming South Africa’s most “influential women in gaming,” as the Head of Marketing.
Virgin Bet is driven by its brand mission, “A Good Bet,” signifying that every wager should be thrilling and beneficial regardless of the result, as players maintain control and gamble responsibly.
Virgin Bet is dedicated to providing its customers with outstanding rewards. Spanning from wagering promotions to unique deals within the broader Virgin ecosystem, the brand seeks to provide exceptional experiences while keeping betting enjoyable and secure.
Gail Odgers, Head of Marketing, Virgin Bet South Africa, said: “Launching in South Africa is a proud moment for us. At Virgin Bet, we believe that ‘A Good Bet’ means delivering standout experiences for our customers, while also taking our responsibility to players and communities seriously.
South Africans care deeply about sport. Whether it’s football, rugby or cricket, sport is part of everyday conversation. That passion is what makes this market so exciting for us.
Our role is to enhance that experience responsibly, offering standout moments and exceptional rewards, while setting a high standard for responsible gambling from day one. We’re focused on building trust and introducing Virgin Bet in a way that South Africans can feel confident in.”
The post Virgin Bet goes live in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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