Industry News
BetBlocker Welcomes RET Donation from Greentube
Responsible Gambling charity BetBlocker is thrilled to announce a recent donation earlier this year from Greentube, a donation that will help fund improvements to the charity’s iOS mobile app. BetBlocker relies on charitable contributions from industry players, government and corporate interests, and individuals wishing to help them in the fight against problem gambling.
Greentube, a gambling content provider and subsidiary of Novomatic, made the donation as part of its annual research, education and treatment (RET) programme. In taking this step Greentube have taken the initiative and an industry leading position in helping BetBlocker to assist their users in engaging with gambling in a responsible manner.
The Problem of Problem Gambling
The current lock down situation that is impacting large areas of the world and expected to continue for months to come seems likely to result in increased levels of problematic behaviour as large volumes of people are isolated within their homes, without their usual modes of entertainment. Excluding the sports betting markets – which have largely disappeared due to the cancellation of all major sports events – these factors are likely to result in increased uptake and engagement with online gambling. Marrying this with economic stress that a very large number of households will find themselves under and you sadly have very fertile ground for gambling addiction to grow and the potential damage it can cause during these challenging times could be significant.
Recent research (conducted before lock downs began) has shown a startling lack of knowledge about the tools available to help players engage with online gambling in an responsible fashion. Here are some compelling stats explaining why BetBlocker’s work is so important:
46% of people surveyed had gambled within the last 4 weeks
96% of all online gambling occurs in the home (due to lock downs a far large number of people are now spending far more time in their homes)
Only 6% of those surveyed had ever self-excluded from a gambling operator
53% of those surveyed did not know what a self-exclusion was/entailed.
With such a high proportion of those engaging with online gambling unfamiliar with the tools available to help them engage with gambling in a healthy manner alongside the likely increased engagement that will result from lock downs, it is more important than ever that the entire industry works together to promote responsible gambling and protect vulnerable players.
Further supporting the supposition that the lock downs could result in increased problematic gambling behaviour, since the beginning of March, BetBlocker has seen more than a 40% increase in traffic visiting our site. Alongside this we have seen at least a fivefold increase in user contacts looking for assistance to remove the app so they can return to gambling. This clearly indicates that there is increased interest in a tool to help restrict online gambling.
Q&A – How the Greentube Donation Will Help
The best way to understand how the Greentube donation will help further BetBlocker’s mission is to let them explain the opportunities they see. To that end, BetBlocker officials participated in a brief Q&A session to help supporters better understand what they are doing:
Q: Will the entire donation amount go to improving your iOS app?
Every penny that is donated to BetBlocker is spent on improving or maintaining the app. The Greentube donation is being invested in making the iOS app more challenging to bypass.
Every operating system has its own policies for developers that create different challenges to producing an effective and robust restriction. The simple facts are no operating system wants to allow any developer the facility to lock their app in place on the user’s device. Malicious developers could exploit this functionality to develop virus or malware that once on a device could not be removed. But the very purpose of BetBlocker is to place a restriction between users and reengaging with gambling. One that cannot be removed when the user is vulnerable to relapsing. This makes our job in developing an effective service a challenging one.
The iOS platform is particularly restrictive in the actions they allow their developers to take and we are constantly working to find new ways to work within the allowed policies while still providing an effective block to users. We’re far from perfect yet, but we are constantly working to improve the strength of the restriction.
We would love for the development teams at the various operating systems to step forward and work with us to ensure that BetBlocker provides the service that gambling addicts need – they could do a huge amount of good with very little effort – but to date while we have made efforts to talk to a number of platforms our enthusiasm has not been reciprocated.
Q: What kinds of improvements will be made to the app?
We cannot say too much on this front without educating our users as to potential weaknesses with the app. So let’s just say that the upgrades will make it more difficult to remove the restriction put in place by the iOS app before the chosen restriction period has ended.
Q: How will those improvements help problem gamblers?
For any addict abstinence is a crucial part of recovery. Putting barriers between yourself and the activity that you are struggling to control can be a significant aid when working towards recovery. The harder we make BetBlocker to remove or bypass, the stronger the barrier between a gambling addict and re-accessing problematic behaviours.
Q: Are there any other improvements BetBlocker is looking at down the road?
We have a shopping list of improvements that we’d like to make to the app that are just waiting on funding coming in. These include:
– Putting together an alternative, stronger version of our desktop apps to allow users a choice between a more robust restriction and more flexible system use.
– Adding further profiles to allow for the functionality to restrict ‘freemium’ apps.
– Improving the activation process to make sure the set-up process is more intuitive and that the user is given the best possible information on the potential consequences of each selection.
– Providing information live on site showing how many users are currently using the app. This would both demonstrate how many people are helped by any donation and ensure that potential new users feel less alone, providing understanding that there are thousands of other people with the same issues.
Q: How can problem gamblers avail themselves of BetBlocker services?
Simple – visit https://betblocker.org/ and from the homepage you can download our app for the Android, iOS, Windows, Apple, Linux or Fire OS.
Q: Is there a cost associated with the app?
The app is entirely free to all users. It’s also free and without strings for all operators who would like to build it into their Responsible Gambling information/policies. Support via a donation would certainly be appreciated, but is not required to make use of the app by any means.
Q: How can gambling operators help BetBlocker fulfil its mission?
The most obvious way is via donations. BetBlocker is not a massively expensive project to run but it does require funding and we always welcome any donations sent our way. Donations also count towards the UKGC license RET contributions so also help operators meet their license requirements. This year we’ve already received donations from Greentube, L&L Europe, White Hat Gaming and even an affiliate marketer – CasinoGuide – and these have been put to great use improving the service.
Beyond this however, the simplest way that operators can support the BetBlocker project is by including information about the service in their Responsible Gambling literature. This costs the operator nothing but ensures that vulnerable players can find a service that is free to help them take control of their gambling.
About BetBlocker.org
BetBlocker.org is a charitable organisation established to help relieve the burdens caused by gambling through the prevention of problem gambling. The organisation’s main tool is software that can be downloaded and installed to prevent online devices from gaining access to gambling sites. The software is offered free of charge to both consumers and gambling operators. It is funded through charitable contributions.
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Scientific Games was recognised with three prestigious honours in the 23rd Annual American Business Awards. The global lottery company won two Gold ABA awards for its retail technology, SciQ and PlayCentral Powered by SciQ, in the Operations Management Solutions and Emerging Technology categories, respectively. Scientific Games’ recently retired VP, Instant Game Production, Joe Bennett, earned a Silver ABA Award for Achievement in Management—Manufacturing, recognising his career contributions in secure lottery instant game production. This year, more than 3700 nominations from organisations of all sizes and industries were submitted to the ABAs. Winners were scored by more than 300 professionals worldwide during a rigorous judging process evaluating innovation, integrity, effectiveness, creativity and growth.
MGM Resorts has announced that it has reached a new employment agreement with CEO & President Bill Hornbuckle through December 31, 2028. As part of his new employment contract, the Company has also agreed to offer Hornbuckle an advisory agreement at the end of the term to assist with its integrated resort project in Osaka, Japan until its opening. As CEO, Hornbuckle oversees all aspects of MGM Resorts’ strategy, operations and hospitality and gaming development projects. He leads the company’s global development efforts and its digital gaming strategy.
Minimum Deposit Casinos (MDC) has released new insights into the tightening regulatory landscape for sweepstakes-based gaming in the US. Recent moves by lawmakers in New York, Louisiana, and Montana suggest a coordinated push to eliminate or restrict these alternative online gambling models. In New York, Senate Bill 5935, introduced by Sen. Joseph Addabbo, has advanced through the legislative process and targets the operation and supply of sweepstakes-style platforms. The bill specifically addresses platforms that use two forms of digital currency — one of which can be redeemed for real-world prizes — a setup now under scrutiny by state regulators.
New Partnerships
Rush Street Interactive (RSI), in partnership with Integrity Compliance 360 (IC360), has launched a new initiative called Gaming Literacy Aiding Decisions (GLAD), an innovative programme designed to assist educators in enhancing high school student gaming literacy and promoting that cohort’s responsible relationship with this ever more socially prevalent activity. The GLAD curriculum will initially launch in New Jersey and Delaware where, this spring, RSI and IC360 have been working with educational districts on a speaker series and educator curriculum delivery. These initial efforts will help define success metrics and gather feedback to shape the programme’s future, which will ultimately be available to educators more broadly to curate the content that resonates best with students.
The Ontario Lottery and Gaming Corporation (OLG) has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernisation initiative. Caesars Entertainment and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars Entertainment will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.
The post Gaming Americas Weekly Roundup – May 12-18 appeared first on European Gaming Industry News.
BC.GAME, a global leader in Web3 gaming, has officially launched its refreshed brand identity—marking a significant step towards building a more diverse and globally integrated Web3 entertainment ecosystem. The brand upgrade includes a redesigned logo, updated colour palette and the introduction of a new slogan, “Stay Untamed”. This move also highlights the platform’s deepening presence in the crypto space, reinforcing its position as a pioneer in the Web3 and crypto entertainment industry.
BC.GAME’s new logo combines a classic lowercase “b” with an embedded “c,” creating a sleek and instantly recognisable visual. The “c” not only connects to the platform’s name but also symbolises its deep-rooted connection to the crypto world. Representing both “bc” and “coin,” the logo reflects the platform’s strong foundation in cryptocurrency and signals its ambitious vision to build a thriving ecosystem centered around the $BC token.
The platform’s signature green has also been refreshed to a deeper, more tech-forward tone, enhancing its professional presence within the blockchain and Web3 entertainment space while boosting visual impact and recognition.
BC.GAME’s new slogan, “Stay Untamed,” embodies its spirit of freedom, openness and innovation. As a Web3 advocate, BC.GAME encourages players to break boundaries and explore new possibilities, reflecting the decentralisation, community-driven ethos and ongoing innovation that define Web3.
BC.GAME’s journey in the crypto space began long before cryptocurrency payments became mainstream. From the early days, the platform has explored and implemented crypto-based technologies. Through the launch of its $BC token and a suite of crypto features, BC.GAME continues to deliver seamless and innovative digital entertainment to users worldwide.
BC.GAME supports payments in hundreds of cryptocurrencies, catering to players across the globe. On the technical front, the platform was among the earliest adopters of Bitcoin Lightning Network technology, significantly improving transaction speed and providing users with a lightning-fast payment experience.
BC.GAME offers “Provably Fair” verification to ensure that every game result is both fair and verifiable. Leveraging blockchain technology, players can view and verify the generation process of each game round in real time on the betting page, ensuring that outcomes are free from human interference or manipulation.
The post BC.GAME Unveils New Logo, Embraces Crypto Elements to Reflect Future Vision appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bragg Gaming Group confirmed that it will release its first quarter 2025 financial results prior to the opening of the financial markets on Thursday, May 15, 2025. The release will be followed by a conference call at 8:30 a.m. Eastern Time, hosted by Bragg Chief Executive Officer, Matevž Mazij and Chief Financial Officer, Robbie Bressler, to discuss the Company’s financial results and provide a business update. During the call, management will review a presentation that will be available on the day of the call.
Context Networks Inc, the first programmatic advertising platform engineered for the gaming industry, has announced the rollout of its groundbreaking Deep Intelligence Marketing strategy, redefining how brands engage consumers in bars, taverns and on-premise slot route operations. Leveraging the power of AI-driven data analytics, machine learning and context-aware digital couponing, Context Networks is turning local venues into the next frontier of high-impact retail media. Through its Contextual Promotions Media Network (CPMN), Context is converting digital screens—such as slot machines in bars—into dynamic, smart advertising surfaces. These systems use advanced data signals to deliver highly targeted promotions based on real-time factors like venue type, consumer behaviour, time of day, and even emotional context, moving far beyond traditional static or cyclic Digital Out-of-Home (DOOH) advertising.
ACR Poker’s Blitz Bonus Boost promotion is back by popular demand to supercharger players’ bankrolls, offering a 50% bonus up to a sizzling $500. To take advantage, players need to deposit $25 or more by 11:59 pm ET on Saturday, May 31 using bonus code: BLITZ and ACR Poker will match 50% of it, up to $500.
Partnerships
International Game Technology PLC announced that IGT PlaySports technology is now powering retail sports betting at Silver Reef Casino Resort in Ferndale, Wash. This technology agreement builds on IGT PlaySports’ leadership in the region, marking the 11th casino in Washington State to deploy the Company’s award-winning sports betting platform, and the 10th casino in the State to leverage its trading advisory services.
Playtech and Hard Rock Digital (HRD) have launched New Jersey’s first-ever dedicated trivia experience on the top-rated Hard Rock Bet online casino platform. This milestone establishes Hard Rock Bet as the first operator to launch a dedicated Live Trivia Game Show in the state. Since the announcement of their strategic partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card & table games, and live dealer games.
Everi Holdings Inc. announced the Company’s digital CashClub Wallet technology is powering Penn Entertainment Inc’s (PENN) “PENN Wallet” at M Resort Spa Casino in Henderson, NV. The “PENN Wallet” offers M Resort guests the ability to access cashless payments throughout the gaming floor via integrations with existing loyalty and payments systems. PENN currently utilises CashClub Wallet technology across 22 properties in 11 jurisdictions. CashClub Wallet elevates patron engagement with frictionless, omni-channel payments. Everi’s industry-leading cashless payments solutions drive additional volume, improve operational efficiencies and transform the traditional casino cash-centric environment into a modern, seamless experience for an enhanced player journey.
The post Gaming Americas Weekly Roundup – May 5-11 appeared first on European Gaming Industry News.
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