Balkans
SIS agrees deal with Meridianbet for 24/7 Live Betting Channel
Agreement covers operator’s online and retail offering in Bosnia and Herzegovina, Montenegro and Serbia
SIS (Sports Information Services), the leading multi-channel supplier of betting services, has secured an agreement with leading Balkan bookmaker, Meridianbet, to deliver its 24/7 Live Betting Channel.
SIS’s 24/7 Live Betting Channel features a mix of leading horse and greyhound racing and will provide Meridianbet with profitable short-form content throughout the day, with a betting event taking place every five minutes.
The 24/7 channel will have live pictures and data from first class British and Irish horse racing, along with international races from Australia, Dubai, Latin America, Mauritius, and Korea, as well as UK and Irish greyhound racing events.
The deal will see SIS – which is also a supplier to the likes of bet365, Ladbrokes Coral, Paddy Power Betfair and William Hill – distribute the channel to Meridianbet’s retail outlets in Bosnia and Herzegovina, Montenegro and Serbia, as well as online, and it represents SIS’s entry into the Balkan region and highlights the global appeal of racing content in driving betting turnover for operators.
Zoran Milosevic, CEO at Meridianbet, said: “We’re thrilled to have struck this deal with SIS for its 24/7 Live Betting Channel and we are excited about introducing it in-store and online to our customers.
“We are confident that the channel will provide our customers with engaging multiple quick-fire betting opportunities, which will help to increase engagement, and provide incremental revenues.”
Vladimir Stamenic, Product Manager, said: “With SIS’s expertise and a proven betting product, this deal allows us to significantly expand our horse and greyhound offering.
“We are sure that these events will appeal to our customers, offering them high quality competitive racing that will provide a great betting experience both online and in our retail shops.”
Anze Gantar, Digital Sales Manager at SIS, said: “We’re delighted that Meridianbet customers will now have access to a huge number of new betting opportunities thanks to our 24/7 Live Betting Channel.
“Our premium horse and greyhound racing content is unrivalled in the industry and will provide over 80,000 live betting events each year”.
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Arshak Muradyan
Digitain Secures Manufacturer and Importer Licences in Bulgaria
Digitain has successfully obtained both Manufacturer and Importer Licences in Bulgaria, marking a significant milestone in its continued expansion across regulated markets.
This dual licensing strengthens Digitain’s position in the Bulgarian market, enabling the delivery of a broader, fully compliant product portfolio to its partners.
With the Manufacturer Licence, Digitain can provide its in-house developed solutions, fully certified and tailored to local market requirements. The Importer Licence further extends this capability, allowing the distribution of certified third-party products and enhancing the overall flexibility of the offering.
Arshak Muradyan, Group Chief Compliance Officer at Digitain, said: “Securing both licences in Bulgaria is an important step in strengthening our presence in regulated markets. It allows us to deliver both our in-house solutions and a wide range of certified third-party products in full compliance with local requirements. This dual capability ensures that our partners can confidently operate and scale in the Bulgarian market with a reliable and fully compliant product offering.”
By securing both licences, Digitain reinforces its commitment to regulatory excellence and partner-focused growth. Operators targeting Bulgaria can now access a comprehensive suite of compliant, high-quality solutions designed for long-term success.
This milestone reflects Digitain’s strategic focus on global expansion, combining local compliance with scalable, future-ready technology.
The post Digitain Secures Manufacturer and Importer Licences in Bulgaria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AdmiralBet
SYNOT Games Announces Strategic Partnership with Admiralbet
SYNOT Games has announced a strategic partnership with Admiralbet, Bulgaria’s foremost casino operator and market leader.
Under the new agreement, Admiralbet will showcase a selected portfolio of SYNOT Games-developed games. Players can enjoy a diverse selection that includes popular titles such as 40 Coins of Chance and 100 Stunning Fruits. The integration of these games into Admiralbet’s offerings promises to redefine gaming standards and deliver an enhanced entertainment experience.
This partnership is a key part of SYNOT Games’ strategic expansion into the Balkan region, a market known for its discerning players who demand cutting-edge iGaming solutions. This new venture with Admiralbet further emphasizes the company’s dedication to delivering unmatched gaming solutions and retention tools that address the evolving needs of today’s iGaming market.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “This collaboration with Admiralbet not only strengthens our market presence in Bulgaria but also opens the door to a new audience of sophisticated gamers seeking innovative, high-quality entertainment. We are committed to driving excellence in the region by providing state-of-the-art gaming experiences that set new benchmarks in the industry.”
Mr. Beleski, General Manager at Admiralbet, said: “Our collaboration with SYNOT Games represents a strategic enhancement of our casino offering. By integrating their high-quality and engaging titles, we continue our commitment to delivering a superior and diversified gaming experience that meets the expectations of Bulgarian players and reinforces our position as a trusted leader in the market.”
The post SYNOT Games Announces Strategic Partnership with Admiralbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AdmiralBet Serbia
Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia
Digitain has entered into a large-scale, multi-vector collaboration with AdmiralBet Serbia, strengthening its presence in the regulated Serbian market.
Under a unified strategic framework, AdmiralBet Serbia will integrate its proprietary Sportsbook alongside live casino content from Imagine Live, fast and crash games from Galaxsys, and aggregation services from Relum. The agreement brings multiple core verticals and brands together within one scalable ecosystem.
Designed for performance and flexibility, the collaboration enables AdmiralBet Serbia to enhance operational efficiency, expand its product portfolio, and drive sustainable growth in a competitive regulated environment.
Ani Mkrtchyan, Chief Sales Officer at Digitain, said: “Our partnership with AdmiralBet Serbia highlights the value of well-structured, multi-vector agreements in driving long-term success. Bringing multiple core capabilities together within a single framework allows our partner to scale effectively while retaining the flexibility needed in a highly regulated and competitive market. We believe this agreement establishes a strong foundation for sustainable growth.”
Stefan Lijeskić, Director of Online Gaming at AdmiralBet Serbia, added: “Partnering with Digitain is a significant step in the evolution of our portfolio. The multi-vector nature of this agreement enables us to advance multiple areas of our operations at once, while maintaining stability and scalability for the future. Digitain’s expertise and technological capabilities make them a reliable partner as we continue to expand in the Serbian market.”
The post Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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