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SIS agrees deal with Meridianbet for 24/7 Live Betting Channel

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Agreement covers operator’s online and retail offering in Bosnia and Herzegovina, Montenegro and Serbia

SIS (Sports Information Services), the leading multi-channel supplier of betting services, has secured an agreement with leading Balkan bookmaker, Meridianbet, to deliver its 24/7 Live Betting Channel.

SIS’s 24/7 Live Betting Channel features a mix of leading horse and greyhound racing and will provide Meridianbet with profitable short-form content throughout the day, with a betting event taking place every five minutes.

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The 24/7 channel will have live pictures and data from first class British and Irish horse racing, along with international races from Australia, Dubai, Latin America, Mauritius, and Korea, as well as UK and Irish greyhound racing events.

The deal will see SIS – which is also a supplier to the likes of bet365, Ladbrokes Coral, Paddy Power Betfair and William Hill – distribute the channel to Meridianbet’s retail outlets in Bosnia and Herzegovina, Montenegro and Serbia, as well as online, and it represents SIS’s entry into the Balkan region and highlights the global appeal of racing content in driving betting turnover for operators.

Zoran Milosevic, CEO at Meridianbet, said: “We’re thrilled to have struck this deal with SIS for its 24/7 Live Betting Channel and we are excited about introducing it in-store and online to our customers.

“We are confident that the channel will provide our customers with engaging multiple quick-fire betting opportunities, which will help to increase engagement, and provide incremental revenues.”

Vladimir Stamenic, Product Manager, said: “With SIS’s expertise and a proven betting product, this deal allows us to significantly expand our horse and greyhound offering.

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“We are sure that these events will appeal to our customers, offering them high quality competitive racing that will provide a great betting experience both online and in our retail shops.”

Anze Gantar, Digital Sales Manager at SIS, said: “We’re delighted that Meridianbet customers will now have access to a huge number of new betting opportunities thanks to our 24/7 Live Betting Channel.

“Our premium horse and greyhound racing content is unrivalled in the industry and will provide over 80,000 live betting events each year”.

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Balkans

Push Gaming takes content live with Mozzartbet in Serbia

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Push Gaming has announced its latest market expansion with the successful launch of its content on Mozzartbet’s platform in Serbia. This strategic partnership marks a significant milestone for Push Gaming, further extending its reach into the burgeoning Serbian market.

Mozzartbet, a prominent operator in the country, now offers its players access to Push Gaming’s popular portfolio of titles. These include fan favourites such as Wild Swarm and Razor Shark and the studio’s upcoming releases, including Mad Blast.

The partnership underscores Push Gaming’s commitment to expanding its global footprint and delivering premium content to players worldwide. The company continues to develop innovative and engaging games that push the boundaries of online casino entertainment.

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Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “We’re thrilled to partner with Mozzartbet and bring our games to its players in Serbia.

“Mozzartbet has a strong presence and reputation in the market, and we are confident that our content will resonate well with its audience. This launch is an important step in our growth strategy, and we look forward to a successful partnership.”

Marina Avromivic, Head of Online Casino Operations at Mozzartbet, said: “Adding Push Gaming’s popular catalogue of content to our offering is a significant development and represents the ideal partnership for us.

“Push is known for its high-quality games, innovative features, and engaging gameplay, which aligns perfectly with our commitment to providing our players the best possible gaming experience. We know they will appreciate the added choice and entertainment their games bring.”

The post Push Gaming takes content live with Mozzartbet in Serbia appeared first on European Gaming Industry News.

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Balkans

Bulgaria first for Push Gaming with Kaizen Gaming’s Betano

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Push Gaming has entered the Bulgarian market thanks to an exclusive deal with Kaizen Gaming brand Betano, marking a milestone in its expansion in globally regulated markets.

For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s hugely popular titles to Bulgaria for the first time.

Push’s extensive back catalogue of major hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.

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The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark, and Brazil.

Agreements with over 15 direct integration partners have been achieved in 2024, and the supplier’s significant growth will be bolstered by several more announcements in the remainder of Q4.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.

“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”

Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming,  added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”

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The post Bulgaria first for Push Gaming with Kaizen Gaming’s Betano appeared first on European Gaming Industry News.

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Balkans

Pateplay and Superbet expand their strategic partnership in Serbia

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This collaboration is set to develop the entertainment landscape in Serbia by combining Pateplay’s extensive portfolio of top-attractive games with Superbet professionalism and strategic insights.

This includes fan-favourites like Regal Spins, Jester Bags, Sevens Heat and soon Golden Fate, Lost in Giza, Enigma of Ellada and immersive Sun Link Series, all of which have received widespread acclaim within the players community.

The post Pateplay and Superbet expand their strategic partnership in Serbia appeared first on European Gaming Industry News.

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