Press Releases
National Gambling Education and Support Programme Launched for the UK
GamCare and YGAM will be working together to provide a new national gambling education and support programme for young people aged 11-19 across the UK.
The initiative will equip a generation of young people to better understand the risks associated with gambling and engage with gambling products and environments in an informed way.
The programme is part of a package of BGC Safer Gambling Commitments announced in November 2019. It will involve direct provision of education to 120,000 young people, in addition to the training of over 100,000 professionals who deliver education to young people – including teachers, youth workers, community mental health practitioners, police and community sports trusts.
GamCare and YGAM have set out the following shared aspirations for gambling education in the UK:
All 11-19-year-olds in England, Wales and Northern Ireland receive at least one session of gambling awareness education during their secondary/further education (provision in Scotland is delivered through Fast Forward)
All teachers, youth workers and other professionals working with young people should have access to information about the risks of gambling, how to identify gambling related harm in young people and where help can be sought.
All parents and families should have access to information about young people’s gambling, how to keep young people safe, and where they can be referred for help and support.
All young people (aged 18 and under) who are ‘at risk’ of or have developed a problem with gambling, or are affected by the gambling of someone close to them (e.g. a parent), should have access to age-appropriate treatment
The evidence-led, evaluated, and accredited education programmes extend beyond the individuals they reach directly by equipping people with the skills and confidence to talk to others about gambling harms and identify harmful behaviour in those close to them.
Anna Hemmings, CEO of GamCare, says:
“GamCare have been working with young people and youth facing professionals to deliver gambling education for many years. What we see in the classroom tends to be polarised views on gambling, and a lack of clear understanding about its potential risks. We are delighted to be working with YGAM and extending this much needed programme. We believe that gambling education should have parity with education around other risky behaviours and the extension of this programme will help us take a significant step towards achieving that aim.”
Lee Willows, founder and CEO of YGAM, says:
“Building upon our five-year track record of training professionals who have influence over young people’s learning, we are delighted to be working with GamCare, the Betting & Gaming Council and their members and our various external evaluation partners to scale our geographical reach to deliver this ambitious programme. Raising awareness and harm-prevention education is an important component to reduce gambling-related harms. By training professionals who have influence over young people’s learning, we will equip these professionals with the skills, knowledge and confidence to not only deliver the programme but also highlight the age-appropriate support available from GamCare.”
The education programme will be supported by a range of high-quality materials developed in accordance with PSHE Association, City and Guilds and Pearson quality standards.
To ensure the programme is delivered throughout the COVID-19 lockdown, resources will be further enriched by quality video and digital content reflective of the spaces in which young people consume information.
Those identified as being impacted by gambling-related harm through the programme will be able to receive seamless access to help and support from the GamCare team and via our youth facing website: www.BigDeal.org.uk
The Betting and Gaming Council is providing funds for the programme to the Charities Aid Foundation, which will disperse the funds to GamCare and YGAM in accordance with the grant. The programme will be overseen by an independent evaluator who will report regularly on progress against key target objectives.
Powered by WPeMatico
Digitain
Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025
Reading Time: < 1 minute
Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.
For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.
Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”
As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.
With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.
The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Best Marketing Campaign 2025
SOFTSWISS Wins Best Marketing Campaign Award in iGaming
Reading Time: 2 minutes
SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.
The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.
Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.
Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”
Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.
Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.
Asia
PropellerAds launches localized platform in China
Reading Time: 2 minutes
PropellerAds, one of the world’s leading advertising platforms, is proud to announce the official launch of the Chinese-language version of propellerads.com with native support team, marking a major step in its strategic expansion across East Asia. The announcement comes in response to growing regional demand for industry-leading advertising platforms specializing in high growth sectors, including gaming and e-commerce.
To mark the launch, a Chinese version of the PropellerAds website is now live, complete with full translation and a dedicated team of native-speaking experts to support Chinese-speaking clients. This has been complemented by an official WeChat channel where updates, insights, and company news updates will be shared directly with its Chinese-speaking audiences.
As a global market leader in digital advertising with 15 daily billion ad impressions across over 195 GEOs, PropellerAds brings over a decade of proven success to the Chinese market. Its deep expertise in performance-driven formats like Popunder, Push Notifications, and Telegram Mini Apps, has helped thousands of advertisers scale their campaigns worldwide. Now, Chinese-speaking clients can benefit directly from this global experience, expert support, and strategic tools tailored to their needs, empowering them to reach international audiences with precision and confidence.
“We’re excited to deepen our relationships in the Chinese market,” said Matvey Shmidt, Sales Director at PropellerAds.
“Our goal is to empower advertisers and partners in China with the tools, support, and insights they need to succeed globally. For the first time, Chinese clients can benefit from our global expertise while accessing a multisource advertising platform designed to local demands and needs.”
In addition to its established ad formats, PropellerAds continues to innovate with new channels such as Telegram Mini Apps, Survey Exit, and In-Page Push, providing advertisers with access to audiences and engagement opportunities. These formats expand the platform’s capabilities beyond traditional web placements, with brands reaching high-intent users across multiple ecosystems with precision targeting and performance-driven optimization.
PropellerAds recently made a successful appearance at China Joy, one of Asia’s largest digital entertainment expos, where the team connected with hundreds of partners and advertisers, and Global Traffic Conference in Shenzen. Looking ahead, PropellerAds will be attending GTC in Shanghai this November, continuing its mission to foster meaningful partnerships and drive innovation in the region.
Shmidt continued: “This launch reaffirms PropellerAds as a global leader in digital advertising, offering scalable solutions and localized support to help businesses grow across borders, with this being the first in a series of new launches we will be announcing in the region soon. We look forward to meeting our clients and speaking with interested clients at GTC in Shanghai.”
You can visit PropellerAds at stand B69, at GTC in Shanghai, on 5th and 6th of November.
The post PropellerAds launches localized platform in China appeared first on European Gaming Industry News.
-
Latest News6 days agoBoomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome
-
Asia6 days agoNagaWorld Achieves Exceptional Great Place To Work Certification with Near-Perfect 95% Trust Index Score
-
Australia7 days agoRTG Global Awards to be Presented During Regulating the Game 2026 Gala Dinner on 10 March 2026
-
Affiliate Industry6 days agoMelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe
-
Amusnet7 days agoAmusnet Donates a New RFID System to Sofia Library
-
Amusnet6 days agoWeek 44/2025 slot games releases
-
Anton Ivannikov CPO at Playson7 days agoPlayson unveils brand-new mechanic in Paddy Star: Smash and Win
-
Belgian gaming regulator6 days agoBelgian Regulator Supports New Law for Tougher Player Protection and Increased Oversight



