Latest News
GAMESCOM 2025: GAMELOOP INTERACTIVE CHANNEL COMING TO SAMSUNG GAMING HUB
GameLoop, the first hosted, interactive game channel built for Smart TVs, today announced its launch on Samsung Smart TVs and devices on Samsung Gaming Hub, the all-in-one game streaming discovery platform bridging hardware and software for a better player experience. The GameLoop hosted channel converts passive TV viewing into playable game sessions with its proprietary “Play Now” feature, inviting audiences to jump from watching to playing in seconds—no downloads, subscriptions, or extra hardware.
GameLoop’s live hosts showcase real gameplay and invite viewers to join instantly, creating a high-intent funnel from Smart TV reach to measurable gameplay sessions. For publishers, this opens a new distribution channel to millions of Smart TV households with ad-supported monetization and transparent performance reporting.
“GameLoop solves the two biggest challenges for gaming on Smart TV—discovery and scalable monetization,” said Zane Vella, Co-Founder and Chairman of GameLoop. “As Smart TV advertising continues to grow, this is the next frontier for free-to-play game distribution.”
GameLoop’s current catalog spans arcade, puzzle, runner, word, and real-time multiplayer titles tuned for the living room, with remote and mobile controller options. Partnering with Samsung positions GameLoop to reach a fast-growing casual gaming audience, primarily adults who prefer ad-supported entertainment and increasingly play on the biggest screen in the home.
What publishers get:
- Net-new reach on TV: Access tens of millions of Smart TV players—without getting buried in an app store.
- Frictionless conversion: “Play Now” turns impressions into sessions; track CTR, session starts, time played, and replays.
- Cloud streaming for PC games: Bring your PC build to TV via cloud streaming—no complex TV port required.
- Editorial + hosts = discovery: Friendly hosts, featured placement, genre rails, and event takeovers drive play.
- Ad-supported revenue: Clear rev-share model with premium sponsor integrations and event opportunities.
- Re-engagement (opt-in): Tools to re-contact players across platforms where permitted.
Launching as the Connected TV gaming market accelerates toward significant growth, GameLoop offers publishers a new, measurable acquisition and revenue channel for the living room.
GameLoop begins rolling out in Q3 on Samsung Smart TVs on Samsung Gaming Hub. Publishers simply need to provide a trailer and PC build. To be considered for the Early Release slate, contact [email protected].
The post GAMESCOM 2025: GAMELOOP INTERACTIVE CHANNEL COMING TO SAMSUNG GAMING HUB appeared first on European Gaming Industry News.
game launches
ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers
ENJOY Gaming has expanded its live casino portfolio with the launch of Greek Roulette, an automated roulette product that adds multiplier mechanics to standard table gameplay.
The title is set in an ancient Greek-themed studio and uses an automated wheel. Alongside traditional inside and outside bets, each round includes a Lucky Numbers feature that randomly selects between one and twelve numbers and assigns multipliers of up to x777.
If a straight-up bet lands on a Lucky Number, the company said the standard payout is replaced by the assigned multiplier.
Elena Shestak, Art Director at ENJOY Gaming, said: “Greek Roulette demonstrates how traditional table products can be refreshed through careful design, forming part of a wider effort to evolve our live and automated portfolio consistently.
“By introducing Lucky Numbers and dynamic multipliers within a traditional framework, we’re focused on modernising established formats in ways that feel natural, recognisable, and distinctly ENJOY.”
The post ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Games Global
CasinoFriday player wins €10.48m on Games Global’s King Millions network
Games Global has paid out a €10,475,169.87 jackpot to a CasinoFriday player after a win on Fire & Roses Joker King Millions
, the supplier said.
Games Global said the prize is one of the largest payouts on its King Millions
progressive jackpot network. The win came on Fire & Roses Joker King Millions
, a title developed by Triple Edge Studios and connected to the King Millions
network.
Ofir Gal-Mor, Senior Vice President of Customer Experience & Innovation at Games Global, said: “This €10,475,169.87 payout underlines the scale and reach of the King Millions
network across our operator partners. We are proud to support CasinoFriday in delivering premium progressive content, and this result demonstrates the continued performance of Fire & Roses Joker King Millions
within regulated markets.”
The CPO at Funnz, added: “We are delighted to congratulate our player on securing this remarkable €10.4 million King Millions
jackpot win. At CasinoFriday, our focus is on providing high-quality entertainment to our community, and this milestone demonstrates the strength of our partnership with Games Global and the performance of its progressive network.”
Games Global said its progressive jackpot portfolio includes Mega Moolah
, WowPot
, King Millions
, Maple Moolah
and Lotsaloot
, with a combined prize value exceeding €28m.
The post CasinoFriday player wins €10.48m on Games Global’s King Millions network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026
ELA Games’ King and Flame has been named a finalist for Best New Game Release at the 2026 SiGMA Europe Awards. The awards are scheduled to take place at the Casino Maltese in Valletta, Malta, on May 27.
The company said the nomination reflects its approach of combining narrative design with slot math models. King and Flame is positioned as a medieval fantasy Hold and Win title built around a storyline that “flips classic fantasy tropes upside down,” with a prince unleashing a Dragon Queen.
According to ELA Games, the game includes coin symbols that pay their face value, Mystery Chests that can award instant prizes or trigger the Grand Jackpot, and a “Tamed by the Crown” feature where the Dragon Queen appears as an expanding Full Reel Wild. The studio also highlighted free spins with column-expanding coins and a Super Bonus Wheel that doubles rewards.
Marharyta Yerina, Managing Director of ELA Games, said: “We’re very happy to see King and Flame get a nomination at the very well-regarded SiGMA Europe awards. I know the work everyone at the ELA team put into creating an intricate back story and graphic world for this slot. It is one of the most narrative-based titles we have released to date, and the care the team put into the design has really brought that story to life. It is wonderful to see that dedication noticed on such a prestigious stage.”
SiGMA has opened public voting for the category via its awards site.
The post ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Compliance Updates7 days agoEndorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA
-
Asia6 days agoKazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances
-
Booming Games7 days agoBooming Games launches Berserkin’ Buffalo Power Hit slot
-
Amusnet6 days agoWeekend Reels | Week 19: Slot Drops & Trends
-
bets6 days agoThe necessary containment of predictive markets in Brazil
-
Anastasia Rimskaya Chief Account Officer at Aviatrix7 days agoAviatrix Fruits Touches Down in the iGaming Metaverse
-
Brasil6 days agoA necessária contenção dos mercados preditivos no Brasil
-
ANJL6 days agoANJL promotes debate on combating the illegal betting market in Brasília



