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HIPTHER Announces In-Person Events Rebrand, Baltics Focus & Digital Events Lounge for 2026
HIPTHER, the global media hub and event organiser for the Gaming and Technology industries, is thrilled to announce its events’ rebrand and structural evolution for 2026 and beyond, including a stronger focus on learning and networking in the Baltics, as well as the launch of a new digital events lounge. The flagship HIPTHER Events are now rebranded as: HIPTHER Prague Summit, HIPTHER Warsaw Summit, and HIPTHER Baltics – which expands into three dedicated annual events, one in each Baltic capital.
10+ Years of Learning, Innovation & Networking
In 2026, HIPTHER celebrates ten years of impact on the events space for Gaming and Tech, marking the 10th anniversary of its flagship boutique summit in Central and Eastern Europe, long known as the Prague Gaming & TECH Summit.
Starting from the vibrant Gaming sector and anticipating the rapid convergence of Technology with iGaming, HIPTHER introduced sessions and networking opportunities for emerging industries such as Fintech, Blockchain, Artificial Intelligence, VR/AR, and more. This forward-looking vision established HIPTHER as the organiser of premier Gaming & Tech boutique events in Europe, gaining loyal participants from the most innovative companies.
Over the years, the flagship HIPTHER Events included:
- Prague Gaming & TECH Summit – the GameTech industry staple for CEE and beyond.
- MARE BALTICUM Gaming & TECH Summit – the networking hub of the Baltics, rotating between the Baltic capitals.
- European Gaming Congress (EGC) – the definitive gathering for Gaming leaders and experts in Warsaw.
HIPTHER 2.0: The Natural Evolution of Branding & Connections
2024 and 2025 saw the strategic communication of all events under the HIPTHER brand across channels and content. This strategy paid off with growing word-of-mouth recognition, as the community itself began referring to “HIPTHER Prague”, “HIPTHER Warsaw”, or simply “HIPTHER Summits”.
As a natural next step, HIPTHER Events are now rebranded as: “HIPTHER Prague Summit”, “HIPTHER Warsaw Summit”, and “HIPTHER Baltics”, with the latter expanding into three yearly events, one in each Baltic capital:
- HIPTHER Baltics: Vilnius (HIPTHER Vilnius)
- HIPTHER Baltics: Riga (HIPTHER Riga)
- HIPTHER Baltics: Tallinn (HIPTHER Tallinn)
Each conference will highlight the unique character and innovation of the local industries, while connecting them to Gaming and Tech leaders from across Europe and the globe.
Introducing the HIPTHER Lounge – Smart Digital Networking
Alongside the rebrand, HIPTHER is proud to launch the HIPTHER Lounge, a digital event companion designed to make participation smarter, smoother, and more connected.
With one profile, participants can:
- Register seamlessly for all HIPTHER events.
- Access live agendas, speaker updates, maps & alerts.
- Benefit from AI-assisted networking and smart meeting scheduling.
- Receive tailored connection recommendations and post-event materials.
- Enjoy reminders and notifications that keep them in the loop before, during, and after the events.
The HIPTHER Lounge embodies the future of event engagement: a digital hub for learning, connection, and meaningful business growth.
Zoltan Tuendik, HIPTHER Co-Founder, stated about this new era of HIPTHER Events:
“A decade in, we’ve learned that the true power of events lies not in the stage or the spotlight, but in the connections we spark and the futures we shape together. At HIPTHER, we don’t follow trends, we anticipate them, connect the dots, and design platforms where tomorrow’s ideas meet today’s innovators. As technology reshapes how we interact, our mission is to make those connections more intelligent, more meaningful, and above all, more human.”
Join the #hipthers Community – Learn more about HIPTHER Events Now!
The post HIPTHER Announces In-Person Events Rebrand, Baltics Focus & Digital Events Lounge for 2026 appeared first on European Gaming Industry News.
Affiliate Industry
SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.
She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.
Regulation will reshape Alberta’s affiliate landscape
As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.
“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.
Bigger brands gain the advantage
According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.
“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
Compliance is now a deciding factor
Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.
“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Communication matters more than financial disputes
Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.
“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
The future belongs to trusted brands and localisation
Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.
“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
Merkur Group-owned operator will migrate retail and online sports betting across 50+ shops and hundreds of terminals onto EveryMatrix’s full stack.
EveryMatrix has agreed an omnichannel partnership with Betcenter Belgium to power the operator’s sports betting platform, replacing an in-house legacy setup with EveryMatrix’s full technology stack.
Under the deal, EveryMatrix will migrate Betcenter’s customer activities and operations and deliver sportsbook services across both retail and online channels. Betcenter operates online and in more than 50 retail betting shops, with 600 Self Service Betting Terminals (SSBTs) and 300 SSBT-light units, according to the companies.
The agreement extends EveryMatrix’s relationship with Betcenter owner Merkur Group, following a March announcement that EveryMatrix would power Merkur’s Cashpoint brand in Denmark for online sports and casino and more than 1,000 sports betting terminals in 230 shops.
Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.
“There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”
Mathias Dahms, Managing Director of the Sports Betting Division, Merkur Group, said: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.
“Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”
The post EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The expanded integration will bring Blueprint’s full Rapid Fire Jackpots portfolio into NetBet’s casino lobby over time.
Blueprint Gaming has expanded its partnership with UK-facing operator NetBet by rolling out its Rapid Fire Jackpots
progressive jackpot content to the operator’s casino lobby.
The companies first partnered in 2025, with NetBet already offering Blueprint releases including Fishin’ Frenzy Lure ‘Em In, Eye of Horus and King Kong Cash. NetBet has also run a selection of Rapid Fire Jackpots titles, including Fishin’ Frenzy Big Catch 3, The Goonies Quest for Treasure 2 and Fishin’ Frenzy Even Bigger Fish 2.
Under the extended collaboration, Blueprint said the entire Rapid Fire Jackpots portfolio will be integrated into NetBet’s casino lobby over time, starting with an initial batch of titles now made available to NetBet players.
Rapid Fire Jackpots launched in June 2024 and is positioned by Blueprint as a complementary mechanic to its Jackpot King product, designed to deliver more frequent jackpot wins. Jack Lawson, Senior Account Manager at Blueprint Gaming, said: “Rapid Fire Jackpots has added a new dimension to our portfolio since launch, giving players access to more frequent jackpot drops alongside the premium gameplay experiences our content is known for.
“Expanding the rollout of the mechanic with NetBet allows us to build on the strong momentum already generated through our partnership, while further cementing our position as a leading supplier in the UK market.” Claudia Georgevici, PR Manager at NetBet Casino, said: “Blueprint Gaming’s titles have proven to be a strong addition to our casino lobby over the past year, and the integration of Rapid Fire Jackpots is set to further boost that offering.
“The mechanic’s combination of achievable, frequent jackpot wins and engaging gameplay delivers exactly the type of experience that resonates with our players, making it a valuable addition to our growing content selection.”
The post Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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