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Pariplay Secures Partnership with Caliente.mx

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Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has announced a new partnership with Caliente.mx, Mexico’s largest Sportsbook & gaming operator. The partnership will enable Caliente.mx, sponsors of some of the major football clubs in Mexico, access to Pariplay’s collection of over 100 proprietary slots games, as well as a catalogue of third-party games.

Pariplay’s directory of games is designed for an international audience, including latest titles Phoenix Gold, Treasure Temple and Gems & Riches.

Founded in 1916, Caliente.mx is the leading gaming services platform in Mexico, providing thousands of players with offline & online selection of sports betting, live betting, casino, poker, slots and table games. The brand’s sports offering features an array of events that are popular within the country, such as football, baseball, basketball and boxing.

Nimrod Dvir, Head of Gaming at Caliente.mx, said: “Our content deal with Pariplay further reinforces Caliente.mx commitment to the quality and innovation of our online casino. Starting the year with this partnership will ensure we remain in a leadership position across the markets we operate in, while also granting the opportunity to introduce a comprehensive library of engaging and exclusive games to our target audience.”

Adrian Bailey, Managing Director at Pariplay, said: “We’re very excited about this new partnership with Caliente.mx and what it represents for Pariplay’s future in Mexico and the wider Latin American market. Having an operator of Caliente.mx exemplary status and reputation leveraging our full suite of casino, instant win, scratch cards and lottery game titles will benefit both companies in terms of strategic growth. Our game studio delivers engaging and innovative content, offering our partners creative games built for the iGaming community.”

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Atomo Gaming

Fast Track Announces partnership with Atomo Gaming to expand Latin American iGaming presence

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Fast Track leading CRM platform for the iGaming industry, has announced a strategic partnership with Atomo Gaming, a leading iGaming platform provider with a strong foothold across Latin America. The collaboration will be officially unveiled at the XIX CIBELAE Congress in Asunción, Paraguay, on November 10-14, 2025.

The partnership will combine Fast Track’s AI-native CRM with Atomo Gaming’s platform infrastructure. The collaboration marks Fast Track’s expansion into the Latin American market and establishes a working relationship with Atomo Gaming’s network of operators in the region.

Fast Track is the industry leader in providing modern state-of-the-art tech stacks to work with real-time data and AI, including proprietary self-learning technologies to maximise relevance for its customers. Fast Track CRM integrates seamlessly with gaming platforms, distribution channels, and bonus engines, utilising real-time data to enable targeted campaigns and dynamic, personalised player journeys. The company recently launched Fast Track AI, a natural language platform that enables users to execute campaign creation, automation, and deep data analysis through conversational inputs.

Atomo Gaming is a Spain-based technology company that develops gaming platforms for online and land-based operations. The company’s “Alborán” platform provides multi-balance wallets, online casino and sportsbook functionality, retail integration, risk management, business intelligence, and game aggregation capabilities.

Through this partnership, operators using the Atomo Gaming platform could gain access to Fast Track’s advanced CRM capabilities, including automation, analytics, and AI-driven player engagement tools. The integration will enable Atomo Gaming’s operator network to implement sophisticated CRM strategies through Fast Track’s natural language interface.

Ramón Monrós, CEO and Co-founder of Atomo Gaming, said: “This partnership enables operators on the Atomo Gaming platform to access advanced CRM technology that addresses the specific needs of Latin American markets. Fast Track’s natural language capabilities allows our operators to implement player engagement strategies efficiently, supporting their growth in the region.”

Simon Lidzén, CEO and Co-Founder of Fast Track, said: “Latin America represents one of the most dynamic and exciting iGaming markets globally, and partnering with Atomo Gaming allows us to be part of that growth story. Together, we’re bringing technology that will fundamentally change how operators engage with their players. This collaboration represents our commitment to making advanced CRM accessible to operators everywhere, empowering them to compete and succeed in their markets.”

The post Fast Track Announces partnership with Atomo Gaming to expand Latin American iGaming presence appeared first on Americas iGaming & Sports Betting News.

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iGaming

OKTO Expands Payment Capabilities in Mexico with Direct Card Deposits

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OKTO, the next-gen Payment Service Provider, has officially launched its direct card in solution in Mexico, marking another milestone in its mission to deliver orchestrated payment experiences across Latin America. The new service is seamlessly connected to Mexico’s local payment rails, enabling real-time card deposits that are fully aligned with the country’s financial infrastructure.

This launch forms part of OKTO’s Orchestrated Pay-ins and Payouts strategy, designed to simplify and optimize every stage of the payment journey for merchants and users. With card payments representing more than 25% of Mexico’s iGaming audience, the solution provides operators with direct access to a major segment of players who rely on the convenience, familiarity, and trust of card-based deposits.

By integrating directly with licensed local acquirers, OKTO removes unnecessary intermediaries, giving merchants greater control over their payment flows, more competitive pricing structures, and strengthened fraud management. This direct connection results in faster processing times, higher approval rates, and a smoother experience that meets the expectations of both operators and players in a rapidly expanding market.

Momentum is already building, with five merchants preparing to go live on the platform. This early adoption highlights the strong demand for localized, compliant, and frictionless payment solutions within Mexico’s iGaming ecosystem. The card in service complements the existing SPEI in and out local payment options available through the OKTO platform, further enhancing the breadth of payment capabilities for merchants in the region.

Following the successful rollout of real-time account-to-account payments in Peru last month, OKTO continues to expand its footprint across Latin America with solutions tailored to each market’s regulatory and consumer landscape. The launch in Mexico reinforces OKTO’s commitment to empowering merchants with payment services that drive conversion, efficiency, and sustainable growth.

“Mexico represents a key market in OKTO’s Latin American expansion strategy. Our direct card-in solution directly addresses the needs of a significant portion of iGaming users who continue to prefer card payments, combining this familiarity with the speed, reliability, and control of OKTO’s payment gateway. By integrating with Mexico’s local acquiring network, we help merchants reduce costs, increase approval rates, and deliver the fast, seamless deposit experience that players expect from trusted, high-performing brands,” said Thomas Georgopoulos, COO at OKTO.

The post OKTO Expands Payment Capabilities in Mexico with Direct Card Deposits appeared first on Americas iGaming & Sports Betting News.

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Atucha Strategic Advisory

LatAm industry pioneer Ramiro Atucha launches Atucha Strategic Advisory

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Recognised entrepreneur and industry leader Ramiro Atucha has officially launched Atucha Strategic Advisory, a consultancy focused on providing strategic insight and business development support to a hand-picked portfolio of companies in the global gaming and technology sectors.

Atucha Strategic Advisory opens a new chapter in Atucha’s distinguished 20-year iGaming career, during which he was instrumental in shaping notable brands such as Leander Games and, most recently, Vibra Gaming, where he served as CEO until earlier this year. Before moving into the gaming space, Atucha was CEO of Ixone Studios, a software and digital identity firm based in Argentina, providing services to the U.S. market.

The advisory will initially focus on the LatAm market, but will not be limited to this region in the future. Atucha will closely collaborate with founders and leadership teams where his experience can deliver value across areas such as strategic alignment, market entry, corporate structure, and product positioning.

“Over the years, I’ve become increasingly passionate about those strategic conversations that define a company’s direction,” said Atucha. “Whether it’s expanding into new markets, refining corporate structures, or ensuring the right people are in the right roles – these are the challenges that create long-term success. My goal is to share the experience that only time in the field can bring with a select few businesses that inspire me and where I can truly make a difference. The lessons learned, the perspective earned, and a deep respect for what it takes to build something that lasts are at the heart of my advisory.”

Atucha is a unique executive that has successfully operated on both sides of the global market – leading regulated ventures in Europe and the U.S. with Leander Games, and in Latin America with Vibra Gaming.

Later this month, Atucha will announce the first companies joining his advisory portfolio and reveal more details about the partnerships inspiring this new phase.

The post LatAm industry pioneer Ramiro Atucha launches Atucha Strategic Advisory appeared first on Americas iGaming & Sports Betting News.

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