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New mobile solution for Sachsenlotto successfully launched

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– Digitalisation of lottery business with adesso

– Sachsenlotto adds app for lottery players to its sales channels

– Intuitive, powerful and reliable app offers improved service 

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The new app from IT service provider adesso has expanded Sächsische Lotto-GmbH’s gaming offer to include the mobile sales channel. Current user numbers confirm the concept for the recently launched mobile application, translating into a very successful first few months for the attractive, convenient app. Worthy charitable projects throughout society benefit from net lottery income, helping to make a positive contribution to the common good.

Sachsenlotto’s customers can use the app to play all LOTTO lotteries, from 6aus49 and Eurojackpot to KENO, GlücksSpirale and scratch cards, plus they can quickly and conveniently redeem tickets from their smartphone. The app, which launched in March, is part of adesso’s digitalisation strategy for Sachsenlotto. The mobile business complements the customer platform that adesso developed for the German state of Saxony’s lottery operator based on a broadly established industry solution.

The new Sachsenlotto app was developed for the Android and iOS operating systems. The UX-optimised app for mobile devices is intuitive and user-friendly. It features an attractive and easily comprehensible design and offers maximum security and reliability – all essential features for an app that is being used to make payments.

The development of the app enables Sachsenlotto to successfully expand its sales channels and services. Winings on tickets purchased online are displayed immediately in the app and optional via push notifications. Tickets purchased at lottery retailers can also be checked conveniently for wins by scanning the barcode with a smartphone. In addition, lottery players can now see whether they have won and how high their winnings are, wherever they are and at any time, regardless of whether they played via a mobile device, on the company’s website (sachsenlotto.de) or in-store.

Siegfried Schenek, Managing Director of Sächsische Lotto-GmbH, is impressed by the new, additional sales channel: “As a lottery operator, the app gets us closer to our customers. They can play more flexibly and use our portfolio on the go. The uptake shows that the offering has been well received. That is great because, as a state-authorised lottery operator, our net revenue is used to support charitable projects in the Free State of Saxony in the areas of environment, public welfare, youth, culture and sport.”

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adesso currently supports the majority of the 16 German state lottery operators. The IT service provider has worked with Sächsische Lotto-GmbH since 2007. adesso helped design its website, sachsenlotto.de, which went live in 2017. The company’s IT experts ensured that the site met the needs of the mobile internet with state-of-the-are responsive technology.

As a partner to state lottery operators, adesso is a member of the European Lotteries and the World Lottery Association.

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SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene

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SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.

The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.

As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Games’ extensive portfolio, further enriching win2day’s already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.

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Georg Wawer, Managing Director of win2day, said: „As the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.„

Martina Krajčí, CCO at SYNOT Games, commented: “We are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.”

The post SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene appeared first on European Gaming Industry News.

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25 years of ZEAL: A quarter century of online lottery in Germany

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  • From living room start-up to online market leader
  • Ambitious growth targets and innovative product ideas

ZEAL Network SE, the market leader for online lotteries in Germany, is celebrating its 25th anniversary. Founded in 1999 as Tipp24, the company was one of the first on the German market to bring lotteries to the internet. Since then, ZEAL has had a lasting impact on the German online lottery business. 

“We are very proud of a quarter century of ZEAL,” says Helmut Becker, CEO of ZEAL. “What began 25 years ago as a two-man start-up in Hamburg has now developed into a group of companies with more than 250 employees. We are more successful than ever in our core business of lottery brokerage and are continuously expanding our market share and our business model. In doing so, we are staying true to our motto: we define the future of lottery.”

From start-up to international group

ZEAL was founded as Tipp24 in Hamburg in 1999. The company was one of the first providers to enable participation in state lotteries in Germany via the Internet – with great success. The IPO followed in 2005. This was followed by the temporary relocation of the company headquarters to London, the change of name to ZEAL Network SE and the development of new business abroad. In 2019, the company returned to Hamburg and took over LOTTO24 AG. This made ZEAL the largest lottery broker in Germany. Today, more than 1.3 million customers play with ZEAL’s brands every month.

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“As one of the founders, I am particularly happy about ZEAL’s success story,” says Jens Schumann, co-founder of ZEAL 25 years ago and now a member of the Supervisory Board. “When we founded the company, we printed out the lottery tickets that our customers played online and handed them in at the kiosk around the corner. A lot has happened since then. Today, ZEAL is one of Germany’s leading e-commerce companies. It gives me great pleasure to have been so closely involved in its development to date.”

Continuing to grow in the core business, developing new business areas

Today, ZEAL is the market leader for online lotteries in Germany. The brokerage of participation in state and charity lotteries remains the company’s core business, which it intends to expand in the future. In addition, ZEAL is continuously developing its portfolio: in the summer, for example, the company launched the first raffle of an existing property in Germany with Traumhausverlosung (English name: Dream House Raffle). ZEAL also appeals to younger target groups in particular with the freiheit+ charity lottery. Last year, ZEAL also launched an online games offering, which has been continuously expanded since then. ZEAL also operates the online presence of the ONCE charity lottery in Spain, a public organization for the blind, and invests in industry-specific start-ups via its ventures department ZEAL Ventures.

The post 25 years of ZEAL: A quarter century of online lottery in Germany appeared first on European Gaming Industry News.

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NOVOMATIC once again honored with the “Business Superbrands Austria Award”

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The world’s largest independent brand evaluation organization, Business Superbrands Brand Council, has once again recognized NOVOMATIC as one of Austria’s strongest brands for the year 2024/2025.

The prestigious award is given to brands that have built up an outstanding image in their market segment and clearly stand out from their competitors. After a pre-selection by the credit rating service provider Bisnode D&B, an independent panel of experts decides on the awarding of the title. NOVOMATIC’s exceptional brand strength and innovative power were convincing and underlined our success on both the domestic and international markets.

Stefan Krenn, Executive Board Member of NOVOMATIC AG, accepted the award from András Wiszkidenszky, Superbrands Regional Director, and emphasized: “This award underlines our strong market position and the continuous pursuit of innovation and excellence in the international gaming industry. At the same time, it is a sign of appreciation for the extraordinary commitment of our employees, who contribute to the success of the NOVOMATIC brand every day.”

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András Wiszkidenszky added: “The Superbrand award underlines the economic appeal of the NOVOMATIC brand. Congratulations on the outstanding brand management and strong positioning that have made NOVOMATIC one of the strongest brands in Austria.”

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