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Parimatch appoints Dmitry Sergeev as CEO for CIS Division

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Parimatch Holding, the global betting and technology company, today announces that it has appointed Dmitry Sergeev as CEO of Parimatch’s newly created CIS (Commonwealth of Independent States) division. Sergeev’s appointment forms part of Parimatch’s plans for further expansion in its main markets.

Sergeev will lead Parimatch’s CIS business with the support of a team of Parimatch professionals, to consolidate Parimatch’s position as the market leader in the CIS and deliver on Parimatch’s corporate strategy, as the business looks to deepen and broaden its technology offering and expertise.

Through this updated corporate structure, the focus will be on maximizing interaction between all company divisions across the Asian and Eastern European markets where the Parimatch brand is represented. With this new model of close collaboration, the Parimatch network will be more closely aligned through the sharing of best practice and successful initiatives across R&D, communications, digital, product development and other areas.

Sergeev joined Parimatch Russia* in 2019 as CEO. Under his management the company quadrupled its growth, and the team also carried out a number of outstanding brand activations. Sergeev is a well-known media manager with over 15 years of experience in marketing, business development and commerce. In 2005, he founded the sports portal “Championship”, which has become one of the largest sports media companies in Russia and the CIS.

From 2016 to 2019, Sergeev was also the CEO of bwin in Russia, responsible for establishing the company as the first international player in Russia. In 2019, he took one of the top spots in the Annual Top 1000 Russian Managers rating, compiled by the Association of Managers with the support of Kommersant Publishing House. At the end of 2019, Sergeev earned Parimatch a “Discovery of the Year” award at the international award “Bispo Awards”.

With Sergeev taking on the role of CEO of Parimatch CIS, Ruslan Medved, currently Deputy CEO of Parimatch Russia*, who joined the brand in April this year, will take on the position of Managing Director of Parimatch Russia.

Dmitry Sergeev, CEO of Parimatch CIS: “Many thanks to the entire Parimatch team in Russia. Together we have made a huge breakthrough, becoming one of the most prominent betting companies in the country. New challenges await, because our ambition to become one of the top three operators in the CIS region is now being put on the fast track!

As CEO of Parimatch CIS I will be focusing on strengthening brand presence, developing and implementing new technical solutions, and ensuring the company’s number one priority is innovation. We must stay one step ahead and set new trends to excite and entertain our customers.”

Sergey Portnov, CEO of Parimatch Holding: “Parimatch is defined as a business by its bold ambitions, and we are set on becoming the leading betting provider in all the markets in which we operate. The CIS is a key region for us, and I know from his success in heading up Parimatch Russia, that Dmitry will provide strong leadership for Parimatch CIS at what is a truly exciting time for the wider business – as we invest in our technology capabilities to deliver innovative and seamless experiences to our two million strong customer base.”

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Play’n GO publishes 2025 Sustainability Report with emissions and governance updates

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Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.

On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.

The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.

On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.

The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.

The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Casino Guru CRC returns $5.3m to players in Q1 2026

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Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.

Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.

By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.

Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.

Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.

The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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RubyPlay launches Firerose studio for operator-specific casino games

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RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.

The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.

RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.

Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.

Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”

Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.

“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”

The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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