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Virtual bike races as hard as Tour de France, says expert

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  • Virtual cycle races take place of cancelled road races
  • Big names like Chris Froome have been taking part
  • Cycling data expert says virtual races are proving to be just as hard as the real thing

Virtual cycle racing is proving to be just as hard as road races such as the Tour de France, according to professional riders and a leading sports data analyst.

Races on virtual platforms such as Zwift and ROUVY have filled the void left by the cancellation of professional road races over the past few weeks, with big-name riders like Chris Froome and Olympic champion Greg Van Avermaet taking part in events such as the Digital Swiss 5, the Zwift Tour for All and the Team INEOS eRace on Zwift.

Together with a panel of cycling experts from bonusfinder.com, professional cycling coach and data scientist Philipp Diegner – who regularly analyses UCI WorldTour races – has assessed the publicly available performance data from more than 200 efforts made by pro riders in recent virtual races.

Although virtual races are up to six times shorter than road races, Diegner said they have proved to be just as difficult as road races and have caught some professionals off guard. ”The racing is short and particularly intense,” he explained. “It is 45-90 minutes of racing instead of 3-6 hours. The consequence for the riders is that there is no opportunity to save energy like they have in road races, so they have to make prolonged, all-out efforts that push them to their physical limit.

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“Professionals are not necessarily used to this and it can be a shock to the system. Virtual racing is as hard as road racing; it is just that endurance is a more decisive factor in road racing, whereas virtual racing is one hour of pure, intense suffering.”

Pro rider Chris Hamilton, who rides for Team Sunweb, agreed with Diegner when he described one virtual race as “the hardest thing I have ever done”.

Diegner selected the following 10 performances as the most impressive he has seen in the professional virtual races to date.

 

Rider Team Race Time Speed (avg km/h) Power (avg watts) W/kg (avg) Ride Info Source
Chris Hamilton Team Sunweb Digital Swiss 5 Race 5 01:00:13 37.7 393 6.05 Strava
Filippo Ganna Team INEOS Digital Swiss 5 Race 2 00:55:17 48.7 463 5.51 Strava
James Piccoli Israel Start-Up Nation Zwift Tour for All Stage 3 01:41:56 42.7 335 5.2 Zwift Companion
Louis Meintjes NTT Pro Cycling Zwift Tour for All Stage 5 01:23:40 33.3 323 5.7 Zwift Companion
Stefan De Bod NTT Pro Cycling Zwift Tour for All Stage 5 01:23:49 33.3 357 5.4 Zwift Companion
Nicolas Roche Team Sunweb Digital Swiss 5 Race 3 01:12:11 27.9 391 5.51 Strava
Pello Bilbao Bahrain – McLaren Zwift Tour for All Stage 3 01:42:39 42.4 330 5.5 Zwift Companion
Rohan Dennis Team INEOS Team INEOS eRace on Zwift 00:58:01 29.2 373 5.18 Zwift Companion
Tobias Ludvigsson Groupama – FDJ Digital Swiss 5 Race 4 00:48:00 46 428 5.63 Strava
Nicolas Roche Team Sunweb Digital Swiss 5 Race 3 00:54:17 29.4 397 5.59 Strava
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Watts per kilogram is widely recognised as the most accurate barometer of effort in pro cycling. It takes the average power a rider produces over a set period of time and divides it by their weight in kilograms. The hardest road races require the winner to produce about 4/wkg over five hours. In virtual races, the winners have been nudging 6w/kg for between one hour and 1hr 45min.

Diegner said: “Chris Hamilton only finished fourth in race five of the Digital Swiss 5 but riding for one hour at 6.05w/kg is world class. He rode the last 12 minutes at 6.58w/kg, which would win him most WorldTour mountain stages.

“James Piccoli’s win on stage three of the Zwift Tour for All was a similarly amazing effort. He rode for one and a half hours at over 5w/kg and then kicked again and rode the last six minutes 25 seconds at 6.46w/kg. That’s unimaginable for amateur riders on Zwift.”

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One lesson that emerged from the analysis was that the riders who are most successful on the road, such as Froome and 2019 Tour de France winner Egan Bernal, were not necessarily as effective in virtual races.

Diegner believes this was because successful road riders did not adjust to the nuances of virtual racing as well as others, but he expects them to start replicating their road success in virtual races with time and experience.

“Take Egan Bernal in the Team INEOS eRace on Zwift,” Diegner added. “He wasn’t competitive. That may be because he did not go all-out and was treating it as a training effort. But ultimately, once a rider with his capability gets used to the intensity, he will start winning like he does on the road.

“It is similar with sprints. Someone like [former three-time world champion] Peter Sagan might not get virtual racing right to begin with, but when he learns when and how to expend his power, he will start winning with the same regularity as on the road. Knowing when to start the sprint and how to reach max power in online races is a skill that has to be developed.”

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EGT Launches Linked United Platform

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EGT has launched Linked United, an innovative platform aiming to redefine profitability and immersion in gaming establishments in Spain. This product marks a significant milestone in the company’s strategy to enhance the performance of bingo and gambling halls across one of the most important European markets.

Linked United enables the seamless interconnection of numerous products at a single station, thus creating a more dynamic and engaging entertainment network. The platform enables operators to integrate popular titles from EGT’s portfolio, such as Bell Link Plus, Gods & Kings Link and Sands Princess, along with exciting new offerings. The company plans to include all releases launched on the local market from now on in Linked United.

A key differentiator of the platform is its innovative shared Grand Jackpot system: a single, progressive level, involving all interconnected games within a group. This way, players’ chances of hitting enormous winnings increase manifold, which generates unparalleled vibrancy in the gaming hall.

Along with enriching the gaming journey, the product also contributes to increasing operational efficiency through space optimization, allowing a greater variety of games to be offered in a smaller area. Linked United also stands out with its impressive flexibility in terms of installation, as it enables venues to adjust the game mix based on performance and tailor it to the specific preferences of their customers.

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Linked United brings a number of advantages for operators. First, it increases perceived value for players thanks to the wider diversity of game offerings and the irresistible appeal of the unified GRAND Jackpot, which results in enhancing the overall experience and building loyalty. Second, this leads to extended playing sessions, as more dynamic and connected entertainment encourages players to prolong their visits. Third, it allows for maximum leveraging of existing hardware investment, as Linked United integrates with current infrastructure, which optimizes costs while extending equipment lifespan. Finally, operators benefit from significant cost savings by proposing more games per station and utilizing space efficiently.

Diego Scotti, Sales Director of EGT Spain, said: “We are at a turning point in our market strategy. With Linked United, we are not just connecting games; we are opening the doors to an ecosystem of unlimited possibilities. It’s a strategic response to our operators’ demand for solutions that not only captivate their clients but also maximize their return on investment in a tangible way.”

The post EGT Launches Linked United Platform appeared first on European Gaming Industry News.

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Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales

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Main Street Sports Group, owner of FanDuel Sports Network, announced the appointment of Jim Keller as Executive Vice President of Advertising and Sponsorship Sales. In this new role, Keller will lead the entire ad sales portfolio for FanDuel Sports Network, overseeing linear, digital, and programmatic efforts. He will report directly to Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

Keller brings more than two decades of experience driving innovation, operational excellence, and revenue growth across every layer of the media ecosystem, from national networks to digital-first platforms. Most recently serving as Chief Revenue Officer at Fuse Media, Keller previously held executive roles at Warner Bros. Discovery, Hulu, and NBC Universal, leading cross-platform sales teams through industry-shifting transformations and high-growth phases. His background includes oversight of digital, streaming, mobile, addressable, and data-driven advertising, as well as advanced monetization strategies across premium content portfolios spanning sports, entertainment, and news.

“Jim is a proven leader with an exceptional track record across linear, streaming, and digital platforms. As FanDuel Sports Network redefines what local sports media can be – more dynamic, more engaging, and more impactful – Jim’s leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike,” said Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

“There’s nothing more powerful than the connection a fan has with their local team, and FanDuel Sports Network is building a platform that truly honors that connection. From my earliest days as a sports seller at NBC Sports, to leading some of the industry’s most innovative ad strategies, I’ve always believed that the strongest media experiences are rooted in content and community. FanDuel Sports Network’s focus on building relevant, local, multiplatform fan experiences is exactly what the industry and advertisers need right now, and I couldn’t be more excited to help drive the next phase of growth,” said Keller.

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Keller’s deep expertise in building modern ad operations, forging high-impact partnerships, and unlocking value across multiplatform products will be instrumental as FanDuel Sports Network continues to evolve into the future of local sports media. Main Street Sports Group’s continued transformation is rooted in reimagining local sports coverage, not just distributing games, but uniting the brands, features, and experiences fans want, tailored to each market.

The post Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales appeared first on Gaming and Gambling Industry in the Americas.

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Gaming Americas Weekly Roundup – July 21-27

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.

SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.

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Partnerships

Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.

TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.

The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.

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