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Finland: Prevalence of at-risk gambling has decreased – gambling problems still as common as before

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According to a study conducted by the Finnish Institute for Health and Welfare (THL), the prevalence of “at-risk gambling” which causes individual mild harms has decreased in Finland. The 2019 study indicated that 11 per cent of the Finnish population had engaged in at-risk level gambling in the past 12 months. In the previous study, conducted in 2015, the proportion of at-risk gamblers was 15 per cent. The prevalence of at-risk gambling has decreased in both men and women.

At-risk gambling refers to gambling which causes some individual harms and often precedes the development of problem gambling. According to the 2019 study, three per cent of the Finnish population, meaning approximately 112,000 people, had experienced gambling problems. The proportion of such individuals has remained the same since 2007.

According to the study, 1.4 per cent of Finns – around 52,000 people – suffered in 2019 from probable pathological gambling, which is the most severe form of problematic gambling.

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In contrast, the study indicates that gambling without indentified problems has increased. The number of gamblers remained the same between 2015 and 2019, but changes took place in the frequency of gambling: the proportion of Finns who gambled less often than once a month increased, whereas the proportion of those gambling more often than this decreased.

The past-year prevalence of gambling at least one game type among the respondents was 78.4 per cent.

 

Online gambling has become more common

In 2019, one third of the respondents (36.3 %) had been gambling online. The proportion of online gamblers increased by 12.7 percentage points from 2015.

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At the same time, the proportion of those who gambled games offered by foreign operators increased from 3.3 to 5.4 per cent. Almost all gamblers (98.1 %) who had gambled games offered by an operator other than Veikkaus Oy had also gambled Veikkaus Oy’s games.

In 2019, 2.5 per cent of the gamblers accounted for one half of the total gambling expenditure. This means that of the 2,917,000 people living in mainland Finland who participated in gambling in 2019, 72,000 people spent one half of the total expenditure of that year. Veikkaus Oy’s share of the online gambling expenditure was 83.6 per cent, while the other game operators accounted for 16.4 per cent.

“Only a relatively few people gamble games offered by operators other than Veikkaus, when compared to the number of those gambling Veikkaus games. Then again, there is big money involved in foreign online games. Therefore, it is now important to monitor how the closing of the Finnish slot machines due to the coronavirus epidemic affects online gambling”, says THL Senior Researcher Anne Salonen.

 

One in five Finns has someone with problematic gambling in their immediate social circle

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Just over one fifth (21.1 %) of the respondents reported that at least one person in their immediate social circle had demonstrated problematic gambling. This means that around 790,000 persons are affected by someone close to them having a gambling problem, and this proportion has increased.

According to Salonen, the result may also indicate that Finns have become more aware of gambling problems, and the issue is now discussed more openly and boldly than before.

Since 2007, THL has been monitoring gambling, the prevalence of gambling problems, and the attitudes and opinions related to gambling by carrying out a population survey every four years among Finnish people aged from 15 to 74. In 2019, the study was participated in by 3994 Finns. Statistics Finland conducted the interviews over the telephone. The study was carried out by the Finnish Institute for Health and Welfare, and commissioned and financed by the Ministry of Social Affairs and Health (section 52 of the Lotteries Act).

THL publishes the Finnish Gambling 2019 results in stages; the first step now is to publish the main results concerning gambling and gambling problems. The results concerning the attitudes and opinions related to gambling will be published later this year.

 

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Source: thl.fi

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Podium’s Racing Data to Power Dabble’s Social-led Betting Service in the UK

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Podium, a leading global provider of trusted sports content and data solutions, is working with Dabble to help bring its socially driven betting experience to UK audiences.

Dabble combines traditional betting functionality with a social media-style interface to offer the next generation of racing fans a more interactive way to connect and share. The app-based platform is integrated with Betmakers technology, with all UK horse and greyhound racing data delivered by Podium.

Ian Houghton, Commercial Director at Podium says: “At Podium, we are always excited when we see innovation in the industry, so we are delighted to play a part of Dabble’s expansion into the UK market, particularly at a time when the racing industry needs to retain a younger audience. We look forward to exploring how Podium’s services can continue to support Dabble’s global ambitions.”

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The collaboration, which has been in place since the summer, marks an evolution in how racing data is used and experienced, with Podium delivering UK racing content via Betmakers technology to help power Dabble’s social platform.

Tom Rundle, CEO of Dabble, says: “Dabble’s move into the UK is a natural fit. We’re a challenger brand with an exciting product that we built ourselves from scratch. We’re already seeing that resonate with the UK audience. Yes, you can get a bet on, but essentially, we are placing ourselves as being community driven. We’re creating a richer experience at every touch point.”

The UK is Dabble’s third international market, following rapid growth after launching in its native Australia.

The post Podium’s Racing Data to Power Dabble’s Social-led Betting Service in the UK appeared first on European Gaming Industry News.

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Endorphina Goes Viral With Baywatch-inspired SBC Lisbon Posters

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The leading slot game provider, Endorphina, continues to make waves in the iGaming industry, announcing its presence at the highly anticipated SBC Lisbon with a big splash. From September 16-18, Endorphina’s stand, number B590, will bring the ultimate beach escape at the Feira Internacional de Lisboa & Meo Arena. 

To further tease its presence at the upcoming beach-themed booth at SBC Summit Lisbon, Endorphina created a campaign inspired by the popular TV show Baywatch. The company organized a special photoshoot with its employees dressed as lifeguards patrolling the beaches of Lisbon. In addition, Endorphina designed special posters that play with the aesthetics of 80s and 90s posters and VHS tapes. 

This announcement from Endorphina immediately captured the attention of the iGaming world, with the posts receiving 5x more engagement than usual on LinkedIn. The photoshoot featured employees from various departments, including Kirill Miroshnichenko, CCO; Irina Veselkova, Marketing Strategy Coordinator; Dejan Vranjanin, Head of Account Development; Mihail Cojocaru, Team Lead Client Success Management; Marie Eliseeva, Account Manager; and Svetlana MD Masud, Partnership Manager. 

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This campaign teases Endorphina’s booth at SBC Summit Lisbon, which will be themed to bring the ultimate beach paradise straight to Portugal. The company promises unique activities and a memorable experience for visitors, inviting them to visit booth B590, meet the Endorphina team, and immerse themselves in the beach-themed atmosphere.

The post Endorphina Goes Viral With Baywatch-inspired SBC Lisbon Posters appeared first on European Gaming Industry News.

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HEAVYWEIGHT CHAMP. ACTIVATED: Oleksandr Usyk Joins GR8 Tech at SBC Summit 2025

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The wait is over: the Heavyweight Champ is Activated. On September 17, GR8 Tech brings Oleksandr Usyk, undisputed heavyweight champion and co-founder of Ready to Fight, to the stage at SBC Summit 2025 for a full day of heavyweight action.

From the Super Stage to the Stand

The day begins on the Super Stage at 11:45 with The Heavyweight Playbook: Building Businesses That Perform When It Matters Most. Usyk joins forces with Yevhen Krazhan, CSO at GR8 Tech, and Kyrylo Korobka, Executive Director at Ready to Fight, to explore how discipline, resilience, and execution power success in the ring and the boardroom.

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But the action doesn’t end there. A striking walk show with Usyk at the center takes the spotlight across the exhibition floor—to GR8 Tech’s booth C350.

Heavyweight Activation at Booth C350

At the stand, the Heavyweight Champ. Activated. program unfolds:

  • Live challenge with iGaming’s top executives: industry heavyweights stepping into the spotlight alongside Usyk to test their strength and mindset in front of the crowd. (Names to be revealed live, so don’t miss the surprise.)
  • Exclusive opportunity to win signed gloves from Oleksandr Usyk—a collector’s prize for those who show up when it matters.

Back to the Core: Heavyweight Solutions That Deliver

While the champ brings the spotlight, GR8 Tech delivers the results. Live demos across our high-performance stack showcase what it means to operate at the heavyweight standard:

  • Hyper Turnkey: end-to-end iGaming precision, no-code frontend, AI CRM, and geo-specific presets for instant market entry.
  • ULTIM8 Sportsbook iFrame: customizable, fast-to-market, and margin-tight with AI features.
  • Infinite Providers Aggregation: single-API access, advanced promo tools, and deep analytics for smarter monetization.

Book a meeting with GR8 Tech at Booth C350 during SBC Summit 2025, September 16–18, join the Heavyweight Club and be a part of the exclusive community that sets the bar for all the industry to match.

 

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GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Providers Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.

The post HEAVYWEIGHT CHAMP. ACTIVATED: Oleksandr Usyk Joins GR8 Tech at SBC Summit 2025 appeared first on European Gaming Industry News.

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