Industry News
Betsson Group affirms its commitment to Diversity and Inclusion
Betsson Group announces that it has become Founding Member of the All-In Diversity project
Betsson Group announces that it has become Founding Member of the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.
Lena Nordin, Chief HR Officer at Betsson Group said, “We are an inclusive company and with 1,800 staff members across nine offices, we have the track record to prove it. With 57 nationalities from 5 different continents, 40% women and 60% men, spread across four generations, Betsson Group is indeed a melting pot of different experiences, backgrounds and ideas.
“Partnerships with like-minded partners, such as the All-In Diversity Project, allows us to achieve greater diversity and inclusion not only within our company but also within the wider industry.”
Betsson Group has always been committed to diversity and inclusion and earlier this year, it launched a new internal initiative called DIB, which stands for Diversity, Inclusion, and Belonging. The DIB initiative will consist of activities aimed at putting additional attention on this important area.
“At Betsson we cherish the fact that every individual is unique. A focus on Diversity allows us to recognise those individual traits, whilst Inclusion is all about embracing the differences between us. We practice inclusion by ensuring that everyone feels welcomed and respected and this creates a sense of Belonging to the Betsson family,” says Lena.
“Betsson is the kind of company that leads by example and we are pleased to welcome them as Founding Members. They are leaders in so many areas and their approach to Diversity & Inclusion is no different,” says co-founder Kelly Kehn. “Industry collaboration and support is so important when working towards change and this been point is made especially significant during COVID-19. We are happy to be partnered with and supported by Betsson.”
Betsson’s work on its employee experience has already achieved great results. In the latest employee survey, 87% of employees said that they are proud to work at Betsson, whilst 86% said that they would recommend the company as a place to work to their family and friends.
As part of Betsson Group’s efforts in putting the spotlight on diversity both within and outside of the organisation, in February, it established the Women in Betsson (WiBE) network. The aim of this is to create a platform to promote equality and the empowerment of women within the iGaming industry, and where women at Betsson can network and inspire each other.
The continuous effort towards offering the best employee experience has also been recognised by several industry peers. Betsson Group has won the ‘Great Place to Work’ award at the 2020 International Gaming Awards. It also won the ‘Company of the Year’ at the Women in Gaming and Diversity Awards 2019, and ‘Employer of the Year’ at the EGR Operator Awards 2019.
“We do not want to rest on our laurels, and we will continue to look for further ways to be more inclusive and celebrate our differences. Joining forces with the All-In Diversity project is one way how to do this. We believe that together we can make a difference,” concludes Lena.
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BetConstruct AI
BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East
BetConstruct AI proudly introduces Harmony ChoiceMe, a unique, high-level event aimed at nurturing strategic relationships and examining fresh opportunities within the changing environment of the Middle East.
Scheduled for 8 February 2026 in the lively center of Dubai, the event will unite the industry’s most prominent thinkers for an exclusive evening of cooperation and understanding. Hosted on the opulent Lotus Royale Cruise, the gathering provides an elegant and exclusive setting for significant discussions just 48 hours prior to the industry’s gathering for AIBC Eurasia.
Harmony ChoiceMe operates on the belief that achieving success in the area starts with making the right connections and optimal choices. With the industry seeking growth and innovation in the Middle East, this event offers an essential opportunity for reflection and premium networking, enabling partners and peers to synchronize their strategies in a sophisticated and motivating environment.
The evening aims to enable a smooth shift from innovative concepts to practical collaborations, making sure participants head into the forthcoming hectic summit with clear understanding and an enhanced network.
Interested parties are invited to reserve their place for an evening here.
The post BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FA CHAI Card
FA CHAI Gaming Introduces Player Achievement System
FA CHAI Gaming has introduced its Player Achievement System, a long-term progression framework designed for online casino platforms and operator partners to drive sustained engagement, repeat play and deeper player connection.
The system moves beyond short-lived promotions by transforming everyday gameplay into structured objectives, visible progress and meaningful milestones. At the centre of this approach is the FA CHAI Card, a cross-game reward mechanism that allows player achievements to extend beyond a single game and into a broader FA CHAI Gaming ecosystem.
The Player Achievement System is more than an add-on feature—it functions as a behavioural engine designed to improve the KPIs that matter most to operators. By combining achievement-based goals, missions and progression rewards, platforms can cultivate stronger player habits and longer lifecycle value.
Sustainable retention: visible progress and long-term objectives encourage players to return consistently.
More stable engagement: achievement-driven tasks support regular activity across sessions and weeks.
Healthier wagering patterns: cumulative goals motivate play naturally, without excessive bonus dependency.
Deeper player attachment: achievements turn gameplay into a personal journey rather than isolated actions.
Stronger ecosystem loyalty: cross-game rewards reinforce attachment to the broader FA CHAI Gaming portfolio.
Many engagement tools in the market rely on short-term incentives that generate brief activity spikes followed by rapid decline. The Player Achievement System focuses instead on the drivers of repeat behavior: clarity, continuity and purpose.
Progress over promotion: players work towards ongoing achievements rather than reacting to one-time offers.
Lower friction, higher satisfaction: rewards are earned through play, reducing frustration and drop-off.
Built-in freshness: evolving goals and rotating missions help prevent engagement fatigue.
Operational efficiency: structured progression reduces the need for constant campaign rebuilding.
Designed to scale: the framework can evolve alongside platform strategy and player growth.
The Player Achievement System is designed to adapt across FA CHAI Gaming’s supported games, with initial implementation focused on slot-style gameplay. The underlying logic remains intentionally flexible, allowing future expansion into additional game experiences without restructuring the system foundation.
Player actions contribute to visible achievement progress through daily and weekly missions, turning routine gameplay into measurable advancement. As objectives are completed, players unlock new achievement tiers and long-term progression paths, creating a clear sense of growth over time.
A core pillar of the Player Achievement System is the FA CHAI Card. Serving as a cross-game reward mechanism, FA CHAI Cards allow players to convert achievements earned in one game into free game opportunities across other FA CHAI Gaming games.
This design encourages players to explore a wider range of games, experience different mechanics and creative themes and gradually become more deeply integrated into the FA CHAI Gaming ecosystem. Rather than isolating rewards within individual games, FA CHAI Cards connect progress across games, supporting long-term player journeys and cross-game engagement.
By extending progression beyond a single product, FA CHAI Cards help operators increase portfolio exposure while offering players a more cohesive and rewarding platform experience.
Optional competitive elements, such as rankings or achievement-based leaderboards, can be integrated into the system to motivate highly engaged players further. These features act as enhancers rather than requirements, preserving balance while offering additional incentives.
The post FA CHAI Gaming Introduces Player Achievement System appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Laboratories International
Gaming Laboratories International (GLI) Launches New GLIAccess Customer Portal
Gaming Laboratories International (GLI) has launched an all-new update to its GLIAccess customer portal. The new GLIAccess is complete with client project tracking capabilities, streamlined approvals and onboarding, and improved functionality, all designed to further remove friction from engagement through submission.
“We are constantly analyzing every customer touch point and making improvements to our service levels. The new GLIAccess is the latest example of that commitment. For the last 21 years, GLIAccess has been an important tool for our clients. Now we are excited to launch this new version because it provides an even better customer experience with significantly improved features, enhanced self-service, and a wealth of information at your fingertips, making everything more efficient for today’s gaming industry,” said GLI Chief Revenue Officer Ian Hughes.
Available 24/7, the new GLIAccess, improves the customer journey now and was built to easily allow the addition of new features, several of which are already planned for release later this year.
GLI Vice President of Innovation Sangeeta Reddy spearheaded the project. She said: “At GLI, customers and quality are always our top priority. With the new GLIAccess, we’re empowering customers to stay connected—providing real-time data, project updates, and seamless communication through a single, intuitive portal. We invite users to experience the enhanced GLIAccess platform, featuring an enhanced graphical user interface with a modern look and feel, and intuitive, user-friendly functionality. The revamped platform streamlines every step from first engagement to certification and making collaboration smoother than ever.”
The post Gaming Laboratories International (GLI) Launches New GLIAccess Customer Portal appeared first on Americas iGaming & Sports Betting News.
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