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Betsson Group affirms its commitment to Diversity and Inclusion

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Betsson Group announces that it has become Founding Member of the All-In Diversity project

Betsson Group announces that it has become Founding Member of the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.

Lena Nordin, Chief HR Officer at Betsson Group said, “We are an inclusive company and with 1,800 staff members across nine offices, we have the track record to prove it. With 57 nationalities from 5 different continents, 40% women and 60% men, spread across four generations, Betsson Group is indeed a melting pot of different experiences, backgrounds and ideas.

“Partnerships with like-minded partners, such as the All-In Diversity Project, allows us to achieve greater diversity and inclusion not only within our company but also within the wider industry.”

Betsson Group has always been committed to diversity and inclusion and earlier this year, it launched a new internal initiative called DIB, which stands for Diversity, Inclusion, and Belonging. The DIB initiative will consist of activities aimed at putting additional attention on this important area.

“At Betsson we cherish the fact that every individual is unique. A focus on Diversity allows us to recognise those individual traits, whilst Inclusion is all about embracing the differences between us. We practice inclusion by ensuring that everyone feels welcomed and respected and this creates a sense of Belonging to the Betsson family,” says Lena.

“Betsson is the kind of company that leads by example and we are pleased to welcome them as Founding Members. They are leaders in so many areas and their approach to Diversity & Inclusion is no different,” says co-founder Kelly Kehn. “Industry collaboration and support is so important when working towards change and this been point is made especially significant during COVID-19. We are happy to be partnered with and supported by Betsson.”

Betsson’s work on its employee experience has already achieved great results. In the latest employee survey, 87% of employees said that they are proud to work at Betsson, whilst 86% said that they would recommend the company as a place to work to their family and friends.

As part of Betsson Group’s efforts in putting the spotlight on diversity both within and outside of the organisation, in February, it established the Women in Betsson (WiBE) network. The aim of this is to create a platform to promote equality and the empowerment of women within the iGaming industry, and where women at Betsson can network and inspire each other.

The continuous effort towards offering the best employee experience has also been recognised by several industry peers. Betsson Group has won the ‘Great Place to Work’ award at the 2020 International Gaming Awards. It also won the ‘Company of the Year’ at the Women in Gaming and Diversity Awards 2019, and ‘Employer of the Year’ at the EGR Operator Awards 2019.

“We do not want to rest on our laurels, and we will continue to look for further ways to be more inclusive and celebrate our differences. Joining forces with the All-In Diversity project is one way how to do this. We believe that together we can make a difference,” concludes Lena.

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Booming Games

Booming Games Strengthens Leadership with Appointment of New CFO

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Booming Games has elevated Luke Sammut to the newly established position of Chief Financial Officer effective immediately.

Booming Games, a top supplier of high-quality gaming content, has today enhanced its C-suite by promoting Luke Sammut to the newly established position of Chief Financial Officer (CFO) effective immediately. This comes after a series of recent high-level promotions at Booming Games, including the announcement of a new Chief Operating Officer and Chief of Staff last month.

Luke Sammut has dedicated more than eight years to Booming Games in multiple senior finance positions, most recently as the Director of Finance and Accounting. Having a solid foundation in accountancy and a strong enthusiasm for the iGaming sector, he contributes a vast amount of experience and industry expertise to the team. Located in Malta, Luke will be accountable for steering the company’s international financial strategy and managing reporting across various jurisdictions.

The establishment of the CFO position signifies a new phase in the company’s development and highlights a strong dedication to attracting and developing exceptional talent. With the company aiming to achieve ambitious growth goals and enhance its global reach this year, the timing of the appointment is quite promising. Focusing on customers in game development, Booming Games is consistently aiming to innovate and broaden its portfolio, with intentions to substantially boost the frequency of game releases this year.

Booming Games has a solid history of investing in its workforce, with the number of employees recently exceeding 200. In the future, the expanding C-suite will guarantee that the company keeps evolving and is positioned to handle the upcoming phase of its growth.

Max Niehusen, Founder of Booming Games, said: “We are delighted to announce Luke’s promotion, in what is a landmark moment for Booming Games as we appoint our first Chief Financial Officer. Over the past eight years, he has made an immense contribution to the business, playing an important role in our success during a key growth phase.

“I look forward to continuing working closely with him as we look to break new ground this year. As CFO, Luke’s experience will be critical as we expand our operations, with the aim of being regulated in every major market within the next five years.”

Luke Sammut, Chief Financial Officer at Booming Games, said: “With ambitious growth targets, Booming Games’ rapid expansion shows no sign of slowing. I am proud to be taking up the position of CFO, helping to shape the next phase of our financial strategy, at such a pivotal moment for the business. With clear direction from a strong leadership team, Booming Games is well placed to build on its strong financial foundations and seize the opportunity to further cement its reputation for market-leading innovation.”

The post Booming Games Strengthens Leadership with Appointment of New CFO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Flashscore

State of Mobile 2026: Flashscore Claims “Double Crown” as World’s #1 Sports App Globally and Dominates Key Markets in Brazil, France, and Italy

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In a year defined by unprecedented digital sports consumption, Flashscore has cemented its status as the undisputed “second screen” for sports fans worldwide.

The prestigious State of Mobile 2026 report by market intelligence firm Sensor Tower has ranked Flashscore as the #1 Sports App globally for both Monthly Active Users (MAU) and MAU Growth, as well as #5 in sports app downloads.

The report validates that 2025 was a year of exceptional success for Flashscore. The platform shattered its own records, surpassing 125 million monthly active users globally in October – breaking the previous high (116 million MAU) set during the 2022 World Cup.

Regional Powerhouses: The “Big Three” Performance

While the global metrics are headline news, the Sensor Tower report reveals Flashscore’s overwhelming leadership in the world’s most passionate sporting nations:

  • Brazil: Flashscore has achieved absolute dominance in Latin America’s biggest market, ranking #1 in MAU and #1 in MAU Growth, while also securing the #2 spot in Downloads.

  • France: The platform achieved a clean sweep in engagement metrics, ranking #1 in MAU and #1 in MAU Growth, proving its essential status in the French market.

  • Italy: Operating under the historic brand Diretta, the app is the fastest-growing sports platform in the country, ranked #1 for MAU Growth, and holds a strong podium position at #3 for Total MAU.

Martin Matejka, Marketing Director of Flashscore, said: “The State of Mobile 2026 report confirms what we see in our raw data: sports fans are increasingly demanding speed and depth over simple content. “This dual achievement highlights a rare dominance in the mobile ecosystem: Flashscore is not only maintaining the largest global audience but is also acquiring new users faster than any competitor in the sector. “For the betting and sports marketing industries, these numbers represent a massive, highly engaged audience that relies on Flashscore for instant data, making it a critical touchpoint for real-time sports consumption.”

The post State of Mobile 2026: Flashscore Claims “Double Crown” as World’s #1 Sports App Globally and Dominates Key Markets in Brazil, France, and Italy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gamblers Connect

Gamblers Connect has officially launched its iHub, a new dedicated page created to be your ultimate connection to the iGaming world

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Gamblers Connect, the award-winning iGaming media and affiliate platform, is proud to announce the official launch of the iHub, a new dedicated page created to be your ultimate connection to the iGaming world.

The iHub exclusively features companies that have an official partnership or verified collaboration with Gamblers Connect, ensuring that every listing meets our editorial, commercial, and quality standards. To achieve this feat, we have successfully organized the complex web of the iGaming industry into a single, centralized location.

The sole purpose of the iHub is to function as a comprehensive database that allows anyone in iGaming, whether it is affiliates, operators, or players, to find the right solutions in one place. Unlike open directories, the iHub is a curated environment, only trusted, officially partnered companies are included, with no self-submissions or automated listings. The iHub, just as the industry itself, is built upon four essential pillars that cover every facet of the iGaming realm, including Affiliates, Game Providers, B2B Providers and Payment Solutions.

Every company featured within the iHub is manually reviewed and onboarded through an official partnership with Gamblers Connect, ensuring accuracy, relevance, and long-term value for the industry.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “The launch of the iHub perfectly reflects our goal to be the most transparent source of information in the iGaming world. It marks a new milestone in our history, as it represents a step forward in our ongoing mission to bring clarity to the industry. By launching the iHub, we unite the four essential pillars in a transparent and centralised manner, giving our community the ultimate resources to navigate the iGaming landscape.”

The post Gamblers Connect has officially launched its iHub, a new dedicated page created to be your ultimate connection to the iGaming world appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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