Industry News
Betsson Group affirms its commitment to Diversity and Inclusion
Betsson Group announces that it has become Founding Member of the All-In Diversity project
Betsson Group announces that it has become Founding Member of the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.
Lena Nordin, Chief HR Officer at Betsson Group said, “We are an inclusive company and with 1,800 staff members across nine offices, we have the track record to prove it. With 57 nationalities from 5 different continents, 40% women and 60% men, spread across four generations, Betsson Group is indeed a melting pot of different experiences, backgrounds and ideas.
“Partnerships with like-minded partners, such as the All-In Diversity Project, allows us to achieve greater diversity and inclusion not only within our company but also within the wider industry.”
Betsson Group has always been committed to diversity and inclusion and earlier this year, it launched a new internal initiative called DIB, which stands for Diversity, Inclusion, and Belonging. The DIB initiative will consist of activities aimed at putting additional attention on this important area.
“At Betsson we cherish the fact that every individual is unique. A focus on Diversity allows us to recognise those individual traits, whilst Inclusion is all about embracing the differences between us. We practice inclusion by ensuring that everyone feels welcomed and respected and this creates a sense of Belonging to the Betsson family,” says Lena.
“Betsson is the kind of company that leads by example and we are pleased to welcome them as Founding Members. They are leaders in so many areas and their approach to Diversity & Inclusion is no different,” says co-founder Kelly Kehn. “Industry collaboration and support is so important when working towards change and this been point is made especially significant during COVID-19. We are happy to be partnered with and supported by Betsson.”
Betsson’s work on its employee experience has already achieved great results. In the latest employee survey, 87% of employees said that they are proud to work at Betsson, whilst 86% said that they would recommend the company as a place to work to their family and friends.
As part of Betsson Group’s efforts in putting the spotlight on diversity both within and outside of the organisation, in February, it established the Women in Betsson (WiBE) network. The aim of this is to create a platform to promote equality and the empowerment of women within the iGaming industry, and where women at Betsson can network and inspire each other.
The continuous effort towards offering the best employee experience has also been recognised by several industry peers. Betsson Group has won the ‘Great Place to Work’ award at the 2020 International Gaming Awards. It also won the ‘Company of the Year’ at the Women in Gaming and Diversity Awards 2019, and ‘Employer of the Year’ at the EGR Operator Awards 2019.
“We do not want to rest on our laurels, and we will continue to look for further ways to be more inclusive and celebrate our differences. Joining forces with the All-In Diversity project is one way how to do this. We believe that together we can make a difference,” concludes Lena.
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AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.
The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.
Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.
Dijana Radunović, General Manager at AskGamblers, said: “Reaching the milestone of 700,000 registered players is remarkable. It’s great to see new players coming in daily, but the fact that they remain active is what’s truly special!”
The post AskGamblers Surpasses 700,000 Registered Members appeared first on European Gaming Industry News.
Irina Rusimova, Amusnet’s Chief Commercial Officer, gave a video interview at ICE Barcelona 2025, the premier iGaming event, sharing insights on the company’s business priorities and future strategic vision. The event provided an ideal platform for Amusnet to showcase its latest innovations and set the tone for the year ahead. With a strong presence across the Online Casino, Live Casino, and Land-Based verticals, the company reaffirmed its position as a leading all-casino solutions provider.
“In 2025, our strategic focus remains on expanding in key markets across Europe and Latin America. Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences,” said Irina Rusimova.
“We started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market. We aim to deepen our market position by offering localized content and collaborating with local operators.
“We will continue reinforcing our relationships with international partners to ensure Amusnet’s games reach diverse audiences worldwide.”
As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. It will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnet’s first-ever slot cabinet series, crafted to meet the highest standards of the global land-based casino industry, and discover Crazy Red, a highly anticipated cascade slot featuring the “tumbling reels” mechanic, vibrant characters and exciting features.
The post Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision appeared first on European Gaming Industry News.
BetBlocker has launched the Italian version of its app.
“Italian is the fifth language that we’ve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,” the Company said.
“Gambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.
“BetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francesco’s work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.”
The post BetBlocker Launches Italian Version of its App appeared first on European Gaming Industry News.
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