Affiliate Industry
Raven Puts MrQ.com on Track for Success
Two of the industry’s most disruptive i-gaming brands join forces, as innovative affiliate tracking platform Raven Track has partnered with Lindar Media to provide an integrated solution for its white-label casino, MrQ.com.
Value-added features such as compliance services and two-way API integration combine with targeting technology to optimise performance and generate affiliate commission calculations.
Raven Track is the latest venture of MD Warren Jacobs, who said:
“The Raven Track team can boast having more than 30 years of expertise in the online gambling sector, and we have first-hand experience dealing with a variety of challenges in affiliate tracking. This gives us a clear edge over competitors.
“We’ve been on both sides of the equation, and we understand the problems faced by affiliates and operators in today’s market. It put us in a unique position to consider all facets of tracking, which allowed us to create the Raven Track platform.
“We launched the service to offer a bespoke service to a hand-picked group of partners, including global operator Betfred. The results were thoroughly successful, and even surpassed our expectations.
“Now, we are delighted to be working with such a dynamic brand as MrQ.com. We are keen to boost their marketing offering through the new features we have integrated on Raven.”
Savvas Fellas, Managing Director at Lindar Media, added “Raven are a great fit for us as we continue to scale. We believe that investing in the very best technology should be at the heart of everything we do. Since MrQ.com have worked as advertiser/publisher with other platforms, we are confident in Raven’s ability to streamline processes and accurately monitor performance, allowing us to focus on other growth areas of the business.”
Besides the work with mega-brand Betfred, Raven Track has more than 20 brands currently onboarded across 7 affiliate programs, including award-winning brands like Kerching, Pots of Luck, and 21bets Casino. Combined, the platform already serves over 70 million clicks monthly.
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Affiliate Industry
Better Collective Acquires AceOdds
In a strategic move to strengthen its foothold in the UK, digital sports media group Better Collective has acquired sports betting media AceOdds for a total consideration of 42 mEUR implying 4x last twelve months EBITDA.
AceOdds, a versatile multi-language sports betting brand, offers a comprehensive range of betting tools, odds, reviews and streaming schedules through its web and app based platforms. With a robust presence in the UK market, Better Collective’s global reach through local expertise aligns perfectly with AceOdds’s vision of expanding its influence outside the borders of the UK. Following the acquisition, Better Collective upgrades its 2024 full year financial targets.
Ian Bowden, Better Collective’s Senior Director for UK & Ireland, said: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”
Established in 2008, AceOdds was founded with the aim of providing UK sports enthusiasts with an easy-to-use betting calculator. Over the years, the brand has expanded, offering a well-regarded web platform featuring a range of betting tools, comparison features, live streaming schedules, an odds and parlay calculator, and more. Additionally, AceOdds has introduced a popular app.
The acquisition aligns with Better Collective’s strategy of owning the full range of sports media across key regions, spanning from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers and beyond.
The post Better Collective Acquires AceOdds appeared first on European Gaming Industry News.
Affiliate Industry
AskGamblers Launches AskGamblers Sports
AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.
Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.
In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.
Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.
“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”
The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.
Affiliate Industry
Amusnet Partners with Gamblers Connect
Amusnet, a leading gaming provider, has entered into a partnership with Gamblers Connect, a renowned affiliate known for its integrity and impartiality in producing comprehensive reviews and casino guides. This collaboration guarantees that the most trustworthy information in the gaming industry will reach a wider audience globally.
One of Amusnet’s latest additions was noticed by Gamblers Connect, evaluating everything from theme and design to every single feature with precision. Clover Islands takes players on a thrilling adventure across the enchanting leprechaun lands. This 5-reel, 3-row video slot game is a true gem, packed with unique features to keep players on the edge of their seats. From a Buy Bonus feature to a Wheel of Fortune and a Pick Me mini-game, Clover Islands offers an unparalleled gaming experience.
“We appreciate the comprehensive review by Gamblers Connect and are confident that Clover Islands will captivate a broader audience, allowing game enthusiasts to immerse themselves in its unique gameplay fully. Thanks to such affiliates, players worldwide can access the resources they need to make informed decisions and obtain reliable insights about the latest news and games in the industry,” Liliya Chatalbasheva, Chief Marketing & Communication Officer at Amusnet, said.
The post Amusnet Partners with Gamblers Connect appeared first on European Gaming Industry News.
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