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Compliance Updates

Digital Fuel Marketing boost US presence with Sports Wagering registrant certificate approval in Indiana

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iGaming specialists Digital Fuel Marketing have boosted their position in the fast-growing US market with the company now approved to offer sports wagering support services in Indiana.

Receipt of a Sports Wagering Registrant Certificate of Registration from the Indiana Gaming Commission is another step forward in Digital Fuel Marketing’s expansion strategy across the US, on the back of the agency having previously announced approval to operate in both New Jersey (2017) and Pennsylvania (2019).

Digital Fuel Marketing can now offer marketing strategy, media buying and customer lifetime management services to operators in the Hoosier State, as well as affiliate marketing solutions on a fixed fee basis. With the agency offering the same suite of services to customers in both Pennsylvania and New Jersey, this now gives Digital Fuel Marketing access to a variety of new commercial agreements across multiple states.

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As the US sports betting market opens up, Digital Fuel Marketing’s early positioning within the market in Indiana, Pennsylvania and New Jersey places them in a strong position to bring their customer acquisition strategies to US operators in regulated States. With three years’ experience working in the US already, delivering campaigns across gaming products, Digital Fuel Marketing comes armed with a deep understanding of the US market and how to react to its growing demands.

Founded in 2013, Digital Fuel Marketing has seen robust growth over the last seven years. Their global reach, with offices in Australia and the UK as well as a presence in the US, allows them to be on call for their iGaming clients day and night. The team boast extensive wagering industry experience gained at the likes of Mansion, Coral, Ladbrokes, Tabcorp and 32 Red, putting them in a unique position to offer insight into the nuances of the sector. They are wagering industry experts delivering creative, brand building and revenue generating solutions through digital marketing for the iGaming sector worldwide.

Digital Fuel Marketing Founder and CEO, Toby Oddy, commented “Our approval to offer sports wagering support services from the Indiana Gaming Commission is a fantastic opportunity for Digital Fuel Marketing to develop our offering to the rapidly establishing US sports betting market. Digital Fuel Marketing is thrilled to be among the first-movers in the iGaming customer acquisition space and this approval is our chance to lead the way.”

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Australia

VGCCC: Bookmaker Fined for Customer Safety Breaches

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Registered online bookmaker VicBet has been fined $130,000 for 2 breaches of its customer care obligations.

Announcing the fine, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reminded the gambling industry of the potential for people to experience severe harm when rules are not followed.

“Breaches can have serious consequences, not only in terms of punitive actions against the companies we catch out, but for people whose lives are affected by this behaviour,” Ms Kimmitt said.

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“It is an egregious betrayal of trust, for example, to continue to send marketing materials to a person who has self-excluded from a gambling venue or closed a betting account.”

The VGCCC’s investigations into complaints about VicBet found the bookmaker had:

• offered and provided a $1,800 bonus bet to a customer after they asked for their betting account to be closed in September 2022. VicBet was fined $50,000.

• repeatedly sent gambling promotional material to a customer after they permanently self-excluded from VicBet in March 2020. The penalty was an $80,000 fine.

It is an offence for a bookmaker to encourage or offer any credit, voucher or reward, or other benefit to induce an account holder to keep an account open after they have requested its closure.

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Similarly, sending correspondence or promotional material to customers who have self-excluded contravenes the Victorian Bookmakers’ Association Code of Conduct.

“On these occasions, VicBet failed to live up to both its legal and social licences to operate, which include minimising the risk of harm to customers,” Ms Kimmitt said.

“Industry must respect the wishes of people who decide to have a break from, or quit, gambling. This means taking all reasonable steps to enforce harm prevention initiatives that customers commit themselves to, such as self-exclusion programs.”

VicBet was given the opportunity to “show cause” as to why disciplinary action should not be taken. Submissions from its legal representative were considered prior to a determination being made.

The post VGCCC: Bookmaker Fined for Customer Safety Breaches appeared first on European Gaming Industry News.

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Brazil

INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL

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Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.

This certification encompasses Incentive Games’ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.

Stewart Gove, COO of Incentive Games, commented, “This GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.”

The post INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.

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Brazil

FBMDS obtains certification to operate in Brazil

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FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDS’s leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.

With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brand’s position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.

“This certification represents a pivotal moment in our journey,” said Renato Almeida, Director at FBMDS. “It demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.”

For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazil’s rapidly expanding market provides a prime opportunity to bring FBMDS’s renowned expertise in video bingo to a whole different level.

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For operators, FBMDS’ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.

On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.

Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.

FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the market’s unique demands.

The post FBMDS obtains certification to operate in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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