Industry News
Evolution Launches Mega Ball, Its First Lottery Style Game

Evolution Gaming, leading provider of Live Casino solutions, today announced the launch of its brand-new, exclusive Mega Ball game, the company’s first ever bouncing ball game. An entertaining live online game, Mega Ball was first unveiled at ICE 2020 in February and further extends Evolution’s exciting range of game show style games.
The uniquely entertaining Mega Ball game show features up to two Mega Ball bonus rounds in which players can multiply their winnings by up to 1,000,000x their bet! Using the familiar bingo-style random bouncing ball mechanics that players know and love, Mega Ball is a simple and engaging game designed from the ground for the widest audience of online players, many of whom may never have played Live Casino games before. Mega Ball is expected to have massive appeal, since it gives players the opportunity of big wins, while combining the best-loved elements of online bingo, lottery and slots games.
Mega Ball features a custom-built ball machine that houses 51 balls, of which 20 are randomly drawn one-by-one in each game round. Players simply sit back and watch in anticipation to see if the numbers on their cards match the balls drawn. Up to 12 lines per card are available and the more lines players make, the more money they can win. Central to the game’s theme is the drawing of a 21st ball – the much-anticipated ‘Mega Ball’ – to which RNG-based random multipliers are applied of between 5x–100x. If the player creates a line with the Mega Ball number, their winnings are multiplied accordingly.
Available on desktop, tablet and smartphone, Mega Ball joins titles such as Lightning Roulette, Deal or No Deal Live and Dream Catcher in Evolution’s growing and hugely popular Game Shows range.
Chief Product Officer at Evolution Gaming, Todd Haushalter said: “With Mega Ball we wanted to create a game that has huge prizes, drama and excitement. Bingo is a hugely popular game with lots of players and lotteries are loved the world over, so we decided to combine the two and also add a huge slot machine to create Mega Ball! I think players are going to love this game!”
As well as the live version of Mega Ball, Evolution is also adding to its growing portfolio of First Person games by launching a RNG variant of Mega Ball. First Person Mega Ball puts players in control of the game, allowing them to play at their own pace. Like all of Evolution’s First Person games, it includes the ‘Go Live’ button, which transports players through an in-game portal to the live version of the game.
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Industry News
MediaX Agency Officially Launches Linkible

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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
Industry News
Creedroomz Introduces Cashout Blackjack

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Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.
The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.
Cashout Blackjack also includes a suite of powerful updates:
Sleek New UI: A fully redesigned interface built for seamless usability on all devices.
Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.
Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.
The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.
The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.
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