Press Releases
Parimatch hosts first ever live online public event PM GO: In Touch with the Future
Hear experts from the worlds of business and technology including Conor McGregor, Daniel Susskind, and Dmytro Dubilet
Parimatch, the international betting and technology company, will on 24th April host its first ever live online public event PM GO 5.0: In Touch with the Future. The free event will feature talks by trusted experts from the fields of business and technology. Attendees with be able to hear opinions and insights on a variety of topics including; new realities, business transformation, the IT sector and advice on how to be resilient in a crisis.
The visionaries:
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Daniel Susskind — economist, Oxford University professor, and best-selling author of The Future of the Professions. Susskind is a former British government adviser, so he knows how to make decisions in turbulent times.
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Conor McGregor — one of the highest-paid athletes in the world, as well as the owner of his own brand of whiskey “Proper No Twelve”
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Dmytro Dubilet — co-founder of Monobank, Koto, Smartass and former Minister of Ukraine. There are three successful businesses behind Dubilet, with many years of work in senior positions. The entrepreneur has extensive crisis experience.
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As well as, Grigory Bakunov — VP of Technology at Parimatch; Dmitry Pinchuk — CMO at Socialpoint; Alexander ZeroGravity Kokhanovsky — co-creator of the legendary NAVI, and DreamTeam platform; Ivan Danishevsky — founder of “ESM.One” esports holding; Sergey Glamazda – director of Virtus.Pro esports team, and many other experts all ready to answer the most pressing questions of the day live on air.
Event Details:
PM GO 5.0: In touch with the Future will be held on April 24, 15:00 (GMT+3). We have an unlimited audience size. The event is open to the global community and is completely free of charge.
All you need to do is register at https://events.pm/event/pmgo/. The event will be broadcast across the globe (Rus/Eng translations).
“Up until now PM GO has always been an internal event for Parimatch employees, where we are inspired to share insights, victories, lessons and find answers which help us to be better prepared for the future. This time, we want to share this experience by making the event open to everyone. At Parimatch, we believe it is important to prepare for the future in order for businesses to cope in crisis situations, find new opportunities to transform, and build resilience by not giving up or being afraid to make mistakes. Attendees at PM GO will be able to hear and learn from some of the best minds in the business” – said Sergey Portnov, CEO of Parimatch.
“Parimatch always makes an impact with their bold approach to everything they do. PM GO is your chance to challenge your own thinking and get inspired. You’ll leave feeling motivated and with a new perspective. It’s all about not standing still and aiming high to win your own fight! Register now and dare to be different” – Conor McGregor stated.
Parimatch is sharing the Future! Join us!
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GR8 Tech has rolled out CRM Bonus Shop—a fully integrated player-facing feature designed to drive engagement, increase retention, and optimize bonus budgets through gamified rewards.
The Bonus Shop enables operators to offer various virtual and real rewards, including free spins, free bets, gamification items, even physical items, spins in Wheel of Fortune, and more, in exchange for custom-branded artificial currency. Players earn coins through behavioral triggers like deposits or email verification, then choose their preferred rewards from a personalized shop interface.
Built directly into GR8 Tech’s CRM, the Bonus Shop offers full back-office control, real-time player wallet tracking, and complete front-end customization to match any brand’s tone, style, and language.
Key Benefits of GR8 Tech’s Bonus Shop for Operators
- Enhanced Player Choice & Satisfaction: Players select rewards they actually want, increasing perceived value and engagement compared to traditional fixed bonuses.
- Cost-Effective Bonus Management: Artificial currency provides greater value to players while reducing operator costs compared to traditional cash bonuses.
- Behavioral Motivation: Automated currency distribution encourages specific player actions, improving key performance indicators.
- Strategic Flexibility: A/B testing capabilities enable operators to compare traditional bonuses against gamified approaches and optimize strategies across different markets.
“Personalization is at its core. By tailoring offers to custom player segments, we ensure every user sees and can purchase the bonuses they truly want, boosting engagement significantly,” said Kateryna Schevchenko, CRM Product Manager at GR8 Tech. “Additionally, the platform gives operators full control over the in-game economy by allowing them to set custom ‘prices’ for products using virtual currencies. This flexibility helps optimize retention costs, manage bonus budgets effectively, and maximize ROI.”
With advanced segmentation tools and engagement elements like gamification, GR8 Tech’s CRM transforms player interactions into engaging, value-driven experiences. The company’s approach has led to impressive results, including a 25% uplift in first-time deposits, an average 80% retention rate, and 75% monthly active users interacting with gamified tools. GR8 Tech’s CRM is a strategic asset for operators aiming to deliver highly personalized and performance-oriented player journeys.
GR8 Tech. Platform for Champions
GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.
The post GR8 Tech Launches CRM Bonus Shop to Boost Player Engagement and Retention appeared first on European Gaming Industry News.
AI-driven gaming analytics
Chris Barranco Joins Quick Custom Intelligence as Director of Business Development
Quick Custom Intelligence (QCI), a leading provider of AI-driven analytics and enterprise solutions for the gaming and hospitality industry, today announced the addition of Chris Barranco as Director of Business Development.
Barranco brings 25 years of experience leading high-performing teams, driving revenue, and building durable client relationships. He is adept at solution-selling methodology and full sales-cycle management, with a proven track record of mentoring top-tier account executives, delivering high-impact presentations, and retaining key accounts. Known for a tenacious approach to new-business development and customer loyalty, Barranco will focus on expanding QCI’s market footprint, strengthening the partner ecosystem, and advancing go-to-market execution across QCI’s product portfolio.
“I’m excited to join the clear market leader and work with the exceptional team at QCI,” said Chris Barranco, Director of Business Development at QCI. “QCI’s commitment to turning data into action aligns perfectly with my approach to helping customers achieve measurable revenue impact. I look forward to working closely with our clients and partners to accelerate growth and deliver exceptional outcomes.”
“We’re delighted to welcome an industry veteran of Chris’s caliber to the QCI team,” said Andrew Cardno, CTO and Co-Founder of QCI. “His leadership, mastery of solution selling, and passion for customer success will further strengthen our ability to scale, deepen client relationships, and deliver the operational results our customers expect.”
As Director of Business Development, Barranco will lead initiatives to expand QCI’s presence across key markets, refine sales enablement programs, and collaborate with product and customer success teams to ensure a seamless path from discovery to measurable value realization.
The post Chris Barranco Joins Quick Custom Intelligence as Director of Business Development appeared first on Gaming and Gambling Industry in the Americas.
Press Releases
Soft2Bet’s MEGA Shortlisted for Product Innovation of the Year at Global Gaming Awards Americas 2025
Soft2Bet has been shortlisted in the Product Innovation of the Year category at the Global Gaming Awards Americas 2025, highlighting the innovative impact of its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application). The solution’s first full-scale North American deployment with ToonieBet in Ontario has redefined the gaming experience by enhancing player engagement and retention.
ToonieBet uses the full range of MEGA’s innovative gamification features and data-driven iGaming solutions for player retention, including achievements, collectibles, long-term missions, and segmented rewards, to create personalized and localized experiences for every player.
Since launching, the brand has seen increased session frequency, stronger loyalty and sustained growth in lifetime value. These results have been further strengthened by ToonieBet’s partnerships with the Ottawa Senators and the Canadian Football League, where MEGA features prominently on rink-side LED boards and during broadcasts. This visibility highlights Soft2Bet’s highly focused approach, built around standout customer experience, performance and clean, adaptable design.
Already proven across Europe with brands , MEGA has consistently driven player retention and engagement. In Ontario, ToonieBet is seeing similar results by leveraging MEGA’s flexible tools, customizable UX/UI design and segmented features to deliver a deeply localized and highly personalized experience that attracts high-value players and supports sustainable profitability without disrupting daily operations.
“We are proud to be shortlisted for Product Innovation of the Year, as MEGA continues to enable us to deliver engaging, locally tailored player experiences, clearly demonstrated by ToonieBet’s success in Ontario. This nomination indicates that our approach is delivering big high performance results,” highlighted Martin Collins, Chief Business Development Officer at Soft2Bet.
In January 2025, during the Global Gaming Awards EMEA, MEGA won Product Launch of the Year and Soft2Bet was named Platform Provider of the Year, confirming B2B excellence in the industry.
About Soft2Bet
Soft2Bet is a leading provider of iGaming turnkey solutions, delivering high-quality products and services to online gambling operators. Soft2Bet is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 19 global licenses.
About Soft2Bet’s MEGA
Soft2Bet’s MEGA (Motivational Engineering Gaming Application) is a standalone, complete solution for integrating casino and sportsbook operator brands with gamification. MEGA provides a range of gamification engines and allows operators to customise gamification engines by setting rewards, bonus triggers, user segmentation, level of difficulty, and more.
The post Soft2Bet’s MEGA Shortlisted for Product Innovation of the Year at Global Gaming Awards Americas 2025 appeared first on European Gaming Industry News.
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