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IMG Arena and ATP Media to launch ATP Masters 1000 virtual tennis product

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World’s first officially branded virtual tennis product will feature ATP premier tournaments

IMG ARENA, a leading sports betting service and content hub, is launching an official virtual tennis product in partnership with ATP Media, the global sales, broadcast production and distribution arm of the ATP Tour. The game will be available in April and will help sportsbook partners fill the void whilst the ATP Tour is suspended.

This new deal expands the longstanding partnership between IMG ARENA and ATP Media and is the first time they have launched a virtual sports offering.

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IMG ARENA is using licensed assets to create the first-ever officially branded virtual tennis product, featuring logos from the ATP Masters 1000 series along with official tournament names, to deliver an authentic, fan-first experience.

This unique and exclusive product is evidence of the ATP Media’s innovation strategy and adds to IMG ARENA’s growing portfolio of virtual products, which also includes golf, motorsport, football, horse racing, speedway, greyhound racing and cycling.

As the broadcast arm of the ATP Tour, ATP Media provides centralised media distribution across the ATP Tour, host broadcast production for the Nitto ATP Finals and ATP Masters 1000s, world feed production for the ATP 500s, Next Gen ATP Finals and certain ATP 250s, as well as the international distribution for the ATP Cup.

Mark Webster, CEO of ATP Media, said: “This is a landmark agreement for ATP Media at a challenging time. We are excited to be working with IMG ARENA to deliver fans around the world innovative content and new ways to enjoy their favourite tennis tournaments.

“Together we are creating a compelling, always-on product that will boost and diversify our sports betting offering, while helping to continue to further develop our international footprint.”

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Freddie Longe, Managing Director at IMG ARENA, said: “ATP Media are one of the most progressive and forward-thinking media companies – we are delighted to partner with them to launch the world’s first officially branded virtual tennis product.

“When we invested in virtual sports specialists Leap Gaming, our vision was to create official products and unlock new revenue streams and forms of fan engagement for our clients. ATP Media share this vision and desire to evolve the way that its fans could connect with tennis. The result is a game-changing product that maximises player engagement and operator returns. As with all of our virtual sports offerings, we have developed the most realistic look, feel, and betting experience.”

Headquartered in London, IMG Arena works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.

IMG Arena processes official data for more than 45,000 sporting events per year. In 2019, more than 175 million hours of IMG ARENA content was watched by 56 million unique viewers around the globe.

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Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.

Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.

Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.

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The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.

Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”

The call for proposals will run until 14 November.

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Creedroomz Introduces Cashout Blackjack

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Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.

The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.

Cashout Blackjack also includes a suite of powerful updates:

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Sleek New UI: A fully redesigned interface built for seamless usability on all devices.

Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.

Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.

The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.

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Onlyplay Releases Gold Oktoberfest Video Slot

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Onlyplay has released its latest game Gold Oktoberfest! This vibrant video slot takes you straight into the heart of the world’s most joyful celebration, where laughter fills the air, the smell of grilled sausages drifts through the crowd and every corner glitters with the promise of unexpected treasures. From the very first spin you are no longer just a player – you are a guest of honour at the grand Oktoberfest, with reels that shine like freshly polished beer mugs and symbols that dance with colour and flavour.

The reels are alive with frothy mugs of beer, golden pretzels, hunter hats with bright feathers, shining hops and bursting wursts, each symbol bringing a little more of that irresistible Bavarian charm to your screen. The mascot himself, a cheerful fellow in traditional costume with a hearty laugh and a stein in his hand, welcomes you into the game with warmth and good fortune, reminding you that this is not just a slot – this is a festival of joy, risk and reward. Every spin feels like another toast, another clink of mugs, another chance to step closer to the treasure hidden beneath the foam.

As the game unfolds, the atmosphere grows more intense. You feel the adrenaline rush with every coin that lands, the suspense when the reels slow down, the electricity of risk turning into triumph when the screen lights up with a jackpot win. Mini, Major or even Grand – each prize feels like the ultimate cheer from the crowd, a standing ovation of golden confetti and roaring applause. And when the bonus round begins, it’s like the music swells, the lights grow brighter and the party rises to a whole new level, carrying you on a wave of excitement that never seems to end.

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