Industry News
Third of Swedish players search for ‘unlicensed casinos’, research finds

Bonusfinder.com data finds ‘channelisation’ strategy failing and growing numbers of players looking for black market sites
– Warning to German regulators to reconsider recent restrictive proposals
Almost a third of Swedish players are searching online for ‘unlicensed casinos’, with growing numbers turning to black-market brands due to the market’s restrictive gaming regulations, according to data produced by customer-first affiliate brand Bonusfinder.com.
Research carried out by BonusFinder.com monitoring the Swedish market since it regulated in January 2019 has uncovered a spike in Swedish players searching for a basket of black-market keywords.
Up to 30% of players have searched for terms such as ‘unlicensed casino’ (casino utan licens). This reinforces the theory that aggressive restrictions on licensed operators drives players to search for, and convert to, unlicensed black-market brands.
According to recent official data from the Swedish regulator (SGA), 91% of gambling is carried out by licensed operators in a market worth more than €1.2 billion.
Data from H2 Gambling Capital estimates Sweden’s ‘channelisation’ strategy towards licensed sites to be 85%, however Bonusfinder.com research shows the proportion of Swedish players using legal casinos to be closer to 70% with almost a third being diverted to unlicensed brands.
The findings are a stark warning to other newly regulating markets including Germany that is considering even tougher regulations on online casino products.
German lawmakers recently approved regulations to legalise online poker and casino from 1 July 2021 with punitive measures including slots subject to a €1 per spin stake limit, no auto play and no jackpots, while casino games must be offered separately to table games.
One large operator in Germany, on condition of anonymity said that future licensed brands there could see casino revenues fall by up to 70% with many players flocking to black market sites if regulators passed restrictive proposals.
“With the 16 Federal States in Germany approving the new gambling regulation everyone was anticipating a regulated and safe gambling environment for online and land-based players in Germany.
“The strict policies in the new Interstate Treaty on Gambling, however, will force players and operators into illegal channels and, if this goes ahead, the market with the biggest potential in Europe will have lost its opportunity. For many operators, revenues will drop by 60 to 70%, and on top of that, taxes and fees will make this licence unattractive.”
Fintan Costello, Managing Director, Bonusfinder.com, said: “Instead of misguidedly declaring phase one of Swedish legislation a “success”, regulators should be focusing on the rising proportion of players searching for ‘unlicensed’ brands.
“Equally concerning is that newly regulating markets such as Germany appear to be ignoring their mistakes. There is no regulated market on earth that is proposing such damaging rules, and we would urge them to take heed of Sweden’s rapid plunge toward encouraging unlicensed activity.
“This should serve as a real warning for German lawmakers who have plenty of time to alter their proposals to benefit and protect players and to ensure their newly regulated framework is commercially successful.
“At Bonusfinder.com we aim to give players more choice, presenting them with all the options before they commit to gambling on specific sites. Our aim is to help people “play with more” in a safe environment. Our core principles are built on a common sense approach to regulation that involve honest and open conversations between regulators, operators, affiliates and players. This is exactly the approach German regulators should be taking.”
American gambling industry
Gaming Americas Weekly Roundup – September 29-October 5

Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Jackpot Digital Inc. has announced that it has been granted a Manufacturer and Distributor License by the Mississippi Gaming Commission. This approval authorizes Jackpot Digital to supply gaming equipment to licensed casino operators throughout Mississippi. This marks the Company’s second state-level manufacturer’s license in the US. Additional licensing applications are currently pending in other jurisdictions as part of the Company’s ongoing growth strategy. Mississippi is one of the nation’s premier destination gaming markets, generating over $2.4 billion in gross gaming revenue in 2023. The state’s Gulf Coast and Biloxi regions are particularly well known for their vibrant casino tourism and established gaming brands.
iDEA (iDevelopment and Economic Association), the leading trade association representing the U.S. online gaming industry, launched the definitive online destination for all things online gambling: ideagrowth.org. The new website provides the media, and U.S. legislators and regulators, a comprehensive resource for data-driven research, policy insights, and responsible gaming resources. The new website provides the industry’s most vital statistics and research — from consumer protections to economic development — in an engaging, accessible format designed for maximum impact.
CT Interactive has further strengthened its international presence by expanding its certified game portfolio on the regulated Peruvian market with 20 new titles. This milestone underscores the company’s commitment to delivering high-quality, engaging gaming content tailored specifically to regional markets. The newly certified portfolio features titles from CT Interactive’s popular Buy Bonus product line, including fan favorites such as Duck of Luck, Fruits & Sweets, Doctor Winstein, and Nanook the White Ghost. These enhanced editions deliver dynamic gameplay with one- or three-level Buy Bonus options, giving players new tools for diverse strategies and greater control over the game’s pace and excitement. A highlight of the newly certified titles is the launch of Lucky Clover 10, the latest addition to the acclaimed Clover-themed series.
Partnerships
CT Interactive has entered a new phase of its Latin American growth by launching its complete portfolio of games on Rushbet in Mexico and Peru. This collaboration with Rush Street Interactive—one of the region’s leading online casino and sportsbook operators—marks a significant step in the company’s international expansion. Players on Rushbet now have access to proven favorites like Lucky Clover, 40 Treasures, Win Storm and Big Chilli, along with the engaging Hot Luck three-level jackpot, designed to enhance player excitement and retention. This partnership underscores CT Interactive’s commitment to long-term collaboration and delivering tailored gaming solutions across diverse Latin American markets.
Hard Rock International has announced its 26th annual PINKTOBER campaign in partnership with Sports Illustrated Swimsuit ahead of this Breast Cancer Awareness Month. As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging every touchpoint to support the cause throughout October, from a limited-edition retail collection to special menu items and events. A portion of proceeds from PINKTOBER sales each year are donated to the Hard Rock Heals Foundation, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.
The post Gaming Americas Weekly Roundup – September 29-October 5 appeared first on European Gaming Industry News.
Amusnet
Amusnet Releases Candy Wheel

Reading Time: 2 minutes
Amusnet’s latest Live Casino portfolio addition, Candy Wheel, invites players on an unforgettable journey where every spin bursts with excitement. Candy Wheel dazzles with its vibrant gameplay centered around a colourful wheel divided into 50 dynamic sectors, each packed with unique payout possibilities. Players can jump into the action by placing their bets on six exciting sectors — also known as tickets — and predicting where the wheel will land next.
Led by a charismatic live presenter, every moment unfolds in real time with crystal-clear video streaming and multiple camera angles that capture each thrilling spin. The host keeps the energy sky-high — announcing results, chatting with players and turning every round into a full-on celebration.
And just when you think it can’t get any sweeter, Candy Wheel introduces a couple of special features to spice things up even more:
Candy Ticket
The Candy Ticket feature appears randomly during gameplay and rewards players with a free re-bet on one of the six tickets available. If you’ve placed a bet on the chosen ticket, you’ll automatically receive a free bet for the next round – same ticket, same value. Watch as your chip transforms into a candy-themed version and slides to the side, leaving you free to place new bets and double the fun.
Dynamic Multipliers
Dynamic Multipliers is a thrilling feature that can boost players’ payout up to 25x. Similar to the Candy Ticket feature, a multiplier and а sector are randomly selected and revealed on the circular screen. If you’ve placed a bet on that sector, your winnings will be multiplied by 2x, 5x, 10x or 25x. An electrifying twist that adds a whole new layer of suspense – and serious reward potential brought to every spin.
Jackpot Cards
The Jackpot Cards Bonus game is triggered at random during the gameplay to allow players to win impressive Jackpots.
The post Amusnet Releases Candy Wheel appeared first on European Gaming Industry News.
Amusnet
Golden Goal Roulette – Where Football Meets the Thrill of the Wheel

Reading Time: 2 minutes
Amusnet has released Golden Goal Roulette, the latest title in its new generation of virtual roulette games. Blending the elegance of classic roulette with the electrifying energy of football, this release transforms the iconic casino experience into a matchday celebration.
Set against the backdrop of a vividly designed football stadium, Golden Goal Roulette creates an immersive environment that transports players right into the heart of the game. From the realistic ambient sounds of cheering crowds to the sleek design of the roulette wheel, every detail is crafted to heighten the atmosphere and capture the excitement of sport.
What sets Golden Goal Roulette apart is its interactive gameplay mechanics. Unlike traditional versions, this virtual roulette allows players to control the start of each spin, introducing a fresh and dynamic twist to the experience. The result is a modernised game that blends tradition with innovation while keeping the familiar structure of European-style roulette.
Golden Goal Roulette supports a wide variety of betting options to suit every preference:
Inside Bets: Straight up, Split, Street, Corner, Line bet
Outside Bets: Column, Dozen, Low/High, Even/Odd, Red/Black.
With its authentic football theme, versatility and interactive features, Golden Goal Roulette adds a new layer of energy and entertainment to Amusnet’s growing Live Casino portfolio. It’s a title designed for both roulette enthusiasts and football fans alike — an engaging blend of two worlds that never fails to capture attention.
Auto Rebet
The Auto Rebet function allows players to repeat a selected bet. When enabled, the game enters automatic mode, where bets are placed automatically for a set number of games.
Favourite Bets
This function allows players to save up to 10 personally tailored bets or bet combinations for quick access during gameplay.
Jackpot Cards
The Jackpot Cards Bonus game is triggered at random during the gameplay to allow players to win impressive Jackpots.
The post Golden Goal Roulette – Where Football Meets the Thrill of the Wheel appeared first on European Gaming Industry News.
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