Industry News
SPORTRADAR UNVEILS SIMULATED REALITY PRODUCT RANGE AS AI TECHNOLOGY DRIVES NEW SPORTS BETTING OFFERING
Simulated Reality draws on the company’s vast sports data and artificial intelligence know-how to generate a seamless user experience for sport fans and bettors
In the ongoing absence of live sports, Sportradar, a global provider of sports content and intelligence, today has announced the launch of Simulated Reality, an AI-driven product for professional sports matches, which will be made available to customers within its existing portfolio of events.
In an industry first, Sportradar has tapped into its AI and machine learning capabilities to deliver a sports betting experience which is as close to real life as possible, seamless and with no integration needed.
Carsten Koerl, CEO, Sportradar, said: “We have listened carefully to our customers and the betting community who have made it clear there is an appetite for alternative means of betting during this time where this is a void in live sports action. Simulated Reality will give our sports betting partners seamless access to a highly unique product that is first to market at no extra cost and integration. As market leaders in the industry, we pride ourselves on our ability to quickly pivot our business strategy and redirect our resources towards delivering new and innovative solutions such as this.”
Drawing on Sportradar’s historical football database and statistical output to provide match data for the product, the first simulated reality games will offer a comprehensive range of pre-match and live (in-play) betting opportunities. The simulations will reflect team form and normal match play creating an advanced gaming experience.
Simulated Reality will be launching on Friday, 3 April covering the top-tier football leagues from England, Germany and Spain. Simulated Reality football will offer fans the chance to complete the current football season, with all remaining fixtures scheduled to be played as per their original date and kick-off time.
Played out over a full 90 minutes, fans will be able to bet on their favourite teams, access match analysis and league tables, while the game itself will be visualised by live match trackers.
Sportradar plans to extend its Simulated Reality product to several other leagues and competitions in the near future, with other sports earmarked for production including tennis and basketball.
Industry News
SPAYZ.io Launches P2P Agent Dashboard for High Risk Merchant Payment Operations
SPAYZ.io has announced the launch of its new P2P Agent’s Dashboard, a centralised and automated operating system to help merchants in high‑risk industries manage agent networks, reconcile transactions and scale alternative payment methods across global markets. Built for sectors including iGaming, Forex and Crypto, the new dashboard replaces fragmented and manual workflows with a unified platform offering complete visibility and automation.
SPAYZ.io’s dashboard consolidates agent activities into a single, exportable system where transactions are recorded in real time, merchant callbacks are instant, and balances update automatically.
Unlike generic CRMs, the platform is specifically designed for P2P transactions. It automates commission calculations, reduces errors associated with manual pay‑in and pay‑out tracking and provides finance teams with a reliable and audit‑ready source of truth. Through integration with the SPAYZ.io gateway, merchants can connect agents across more than 35 markets, ensuring consistent workflows, faster GEO expansion and smoother onboarding as their P2P operations scale.
Tatjana Meluskane, CCO at SPAYZ.io, said: “P2P agent networks are essential for high‑risk merchants, but they’ve been extremely difficult to manage at scale. Our new dashboard centralises workflows, improves transparency, and removes the operational friction that limits GEO expansion and slows down growth.
“We listened to our partners and clients, took on board all of their needs, and have built this platform to give merchants complete clarity. I’m proud to say this is a market first, offering complete clarity with a new level of control and stability for businesses that rely on alternative payments.”
SPAYZ.io is also supporting merchants with round‑the‑clock operational and technical assistance, including incident management, route adjustments and customisable configurations. This ensures that payment models can be adapted quickly to market conditions without placing additional strain on merchant teams.
“The launch reinforces SPAYZ.io’s commitment to building infrastructure that supports the evolving needs of high‑risk merchants and strengthens the company’s position as a leader in local payment solutions across high‑growth regions,” Tatjana said.
The post SPAYZ.io Launches P2P Agent Dashboard for High Risk Merchant Payment Operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Carsten Koerl Founder and CEO of Sportradar
Sportradar Introduces Playradar, Delivering Sports-Data-Backed Casino Content to Operators Around the Globe
New brand to link sportsbook and casino experiences via exclusive hybrid content.
Sportradar Group AG, a prominent worldwide sports technology firm that develops engaging experiences for sports enthusiasts and bettors, today unveiled Playradar, a specialized brand providing a comprehensive ecosystem of interconnected gaming experiences for international operators. This signifies the subsequent phase in the development of Sportradar’s iGaming operations.
Sportradar has recently appointed Edo Haitin, the former CEO of Playtech Live, to head its iGaming division as part of this expansion. Haitin offers over 20 years of experience in iGaming operations, live casino development, and executive leadership, contributing senior-level knowledge to enhance Sportradar’s iGaming expansion.
Playradar will leverage Sportradar’s live and historical sports data and AV streams, combined with casino games, to create unique, proprietary, hybrid products featuring:
- Live 24/7 Experience Centre – players will be offered a game and a live stream to watch simultaneously on the same screen, blending sports viewing and gaming for pure engagement or betting real money. This creates a community and opportunities for players to interact in real-time, sharing tips, game preferences and reactions.
- Live & Historical Streaming Sports/Casino Hybrid Content – transforming real sporting moments into interactive event driven gameplay by blending live and historical sports streaming with casino mechanics to create innovative hybrid gaming experiences. A live prediction product will also be powered by Sportradar’s live data.
- Premium iGaming Content – virtual sports and a full suite of casino games, from slots and table games to arcade and crash, developed to the highest standards for a positive player experience.
Sportradar is exceptionally poised to expand its iGaming operations by leveraging its current game studio, sports data knowledge, streaming abilities, and worldwide distribution network. The marketing, acquisition, and retention technologies of the company utilize profound understanding of player behavior across both betting and iGaming sectors, strengthening Sportradar’s connections with sportsbook and casino operators globally. Since most of Sportradar’s clients already function in both areas, iGaming serves as an organic pathway to foster sustained monetization and lifetime value in conjunction with betting.
Playradar will function solely in regulated markets, incorporating responsible gaming and integrity into each product it offers. Game launches are planned for 2026, starting in the UK, North America, and Latin America. The complete product lineup will include classic table games, arcade games, slots, and virtual sports.
Carsten Koerl, Founder and CEO of Sportradar, said: “iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability. In Edo, we have an experienced and proven industry leader to drive the business forward, with the support of a passionate and dedicated team.”
Edo Haitin, EVP of iGaming added: “By combining our unrivalled experience in sports data and live streaming, along with a proven track record of product development, we aim to create hybrid content and gaming experiences to capitalize on the rising popularity of sports casino consumption. We’re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content and have the advantage of being able to distribute games to an already licensed portfolio of operators. I’m incredibly excited to be further strengthening our iGaming business through Playradar and to grow it into a leader in iGaming content, leveraging Sportradar’s existing resources and the highly experienced and skilled team already in place.”
The post Sportradar Introduces Playradar, Delivering Sports-Data-Backed Casino Content to Operators Around the Globe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
Table Trac Introduces Patent-Pending Artificial Intelligence Technology for Table Games
Table Trac Inc. (TBTC) has received patent-pending status from the U.S. Patent and Trademark Office for its proprietary AI-driven Table Games Manager / Manager Trainer. The system leverages machine learning trained on decades of table games transactional data and pit player data to create distinct player personas designed to challenge both human pit managers and artificial intelligence systems.
The solution is delivered through a realistic gaming floor simulation environment, allowing the generation of a simulated gaming floor to be configured. Each training session utilizes a randomized mix of the player personas, creating a continually changing set of scenarios that never repeat. This approach enables trainees to compete head-to-head against the AI, optimize floor decisions to improve yield, and better understand the factors driving each decision.
While initially developed for table games management and training, the underlying artificial intelligence, simulation, and decision support framework has broader applicability across the CasinoTrac platform. Management is exploring additional use cases for this technology across the Company’s suite of casino management solutions, reinforcing CasinoTrac’s long-term product roadmap and innovation strategy.
The post Table Trac Introduces Patent-Pending Artificial Intelligence Technology for Table Games appeared first on Americas iGaming & Sports Betting News.
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