“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.

With the Live Casino landscape continuing to evolve in new and technologically exciting ways, Avanti Studios’ Jonas Delin explains how the use of digital clones is helping a traditionally costly vertical remove its adoption barriers and supply a much more scalable experience for operators

As a multi-billion dollar industry, Live Casino has long been one of the most prized product categories in online gambling. Built on a simple proposition of delivering the trust and spectacle of authentic, dealer-dealt games through the small screen, it’s one of the few verticals that can recreate the thrill of a bricks-and-mortar casino experience in an online environment – but until now, offering such engaging entertainment to players has come at a high price point for operators.

With recent advances in AI and MetaHuman technologies, however, this is starting to change. The movement to replicate real dealers using sophisticated digital clones or replace them entirely with real-time avatars and large language models is gathering pace; and while there are certainly arguments to be made for the benefits of both approaches, Avanti sits firmly in the former camp. In this article, I’ll look to explain why and outline the benefits that our unique approach can bring.

The Suspension Of Disbelief

For Avanti, choosing to work with clones rather than avatars was an easy decision. In our opinion, the moment a player perceives something to be artificial or uncanny, the trust relationship that makes Live Casino so valuable in the first place begins to erode. As such, in order for them to become fully invested in your product, all dealers need to be ultra realistic and completely human-looking. AI-built dealers aren’t quite there yet, but, by their very nature, digital clones are.

In our sophisticated motion capture studio, we record the performance and mannerisms of professionally-trained dealers and use this as the basis for our clones. Brought to life using Unreal Engine and the MetaHuman toolset, they’re then streamed directly into games, providing an experience that’s virtually indistinguishable from the real thing. Cards are also dealt in real time rather than being simulated, with every outcome being shared and dictated by provably fair RNG.

This second point is particularly key to the structural integrity of the live format itself. Real-time dealing – where multiple players make independent decisions against a shared dealer hand – is something that’s not easily replicated by a pre-rendered character, and this constraint currently puts a meaningful ceiling on what pure AI can deliver. At Avanti, there are no such concerns about our approach, helping us provide an authentic experience that all players can truly participate in.

Lower Costs, More Flexibility

Among those in the pro-AI camp, I’ve seen it posited that one of the biggest advantages of using this technology is that it substantially reduces traditional Live Casino costs for operators. While it’s certainly true having generated dealers eliminates set-up fees, removes the need for fixed-term contracts and reduces ongoing overheads, I’d argue Avanti’s approach is equally capable of delivering these competitive benefits without having to compromise on realism or visual fidelity.

Just like AI providers, we also offer a revenue share-only model; and the fact that we use a motion capture studio to create our clones doesn’t have any bearing on the that price operators pay. As opening one table costs just the same as opening 100, we provide an infinite level of scalability that comes with no studio rental, no staffing and no risk of sick days – and the fact that dealer language can be localised at the flick of a switch makes it easy for operators to enter new markets.

In a country like Brazil where Portuguese localisation will be legally mandated, this obviously provides a significant competitive advantage. Rather than scrambling to recruit Portuguese-speaking dealers at pace, we can simply change both the language and appearance of our existing clones to suit local requirements. We can also give operators the scope to open tables at any limits they require, creating a flexible product that can easily adapt to any market conditions.

With Avanti’s games providing the same benefits as their AI-generated counterparts in terms of software economics and scalability, there’s no doubt in my mind that the use of digital clones will have a big role to play in shaping the future of Live Casino. By removing the adoption barriers for operators and giving players a reliable and authentic experience they can trust, our unique approach offers the best of both worlds, helping make the vertical more accessible for everyone.

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Avanti Studios, known for its innovative live casino tech using motion capture and real-time cloud streaming, has entered the Spanish market with Luckia.es. This marks Avanti’s first approved agreement in Spain and the launch of new live casino titles, including Toro y Matador, Dragon Tiger, and Baccarat, with Blackjack En Vivo coming soon.

The deal is notable as RNG integration allows Luckia.es to offer fresh live casino content in Spain for the first time since 2013, giving the operator a strong competitive edge. Avanti’s games use lifelike digital clones modeled on professional dealers, created with MetaHuman and 3D animation tools, delivering a seamless, cost-efficient alternative to traditional live tables.

Operators can launch multiple tables at any limits, customise dealer appearance and language, and scale easily without extra capital or staffing. Luckia plans to introduce up to 10 new live casino tables at launch and promote Avanti content across its platform.

Jonas Delin, Co-Founder of Avanti Studios, said: “With Luckia.es being an omni-channel operator with a strong retail presence, we couldn’t think of a better partner. Our next-generation titles will give them flexibility and should be a huge hit with Spanish players.”

Eloy Fernández, Head of Product at Luckia.es, added: “It’s important for Luckia to stay at the forefront of innovation. Avanti’s lifelike digital dealers and cloud streaming make games look, feel, and play real, while RNG ensures fairness—allowing us to offer exciting new live casino content for the first time in over 10 years.”

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Innovative game provider establishes partnership with top international aggregator to deliver the next wave of live casino experiences to operators in licensed markets across the globe.

Avanti, the innovative live casino provider transforming the iGaming sector with its groundbreaking combination of motion capture technology and real-time cloud streaming, has revealed it has finalized a new strategic partnership with Light & Wonder.

Light & Wonder, a top aggregator and iGaming technology provider, has partnered with Avanti to deliver cutting-edge Live Casino solutions to operators in the EMEA and Canada.

Aimed at addressing the irregular display and expensive scalability of conventional live casino games, Avanti’s innovative method involves motion-capturing the movements and behaviors of expert dealers to produce highly realistic digital replicas.

Brought to existence through a mix of 3D animation and sound technology, the look and speech of these clones can be tailored to suit the demands of operators’ target markets, with the final output being streamed into games in impressive HD video.

By approaching it this way, Avanti alleviates the strain of constructing physical studios and persistent dealer expenses, offering a budget-friendly solution that’s flawlessly executed, devoid of human mistakes, and grants operators the freedom to open numerous tables at various limits as required.

The primary emphasis of the agreement will be on introducing the games in Spain and Brazil, marking Avanti’s debut in regulated market launches. For the first time, operators in Spain will have the opportunity to provide live games beyond roulette, featuring the supplier’s exclusive offerings, TORO Y MATADOR and TORO Y MATADOR TURBO EN VIVO, along with BACCARAT, DRAGON TIGER, and – significantly – LIVE BLACKJACK.

In Brazil, via Avanti, operators will gain access to an unlimited selection of Portuguese speaking dealers, as well as tables and bet limits designed to suit Brazilian players.

Jonas Delin, Co-founder at Avanti Studios, said: “Offering flawless presentation, cost-effective scaling and unlimited customisation potential, Avanti is the future of live casino – and we’re thrilled to be able to share content with operators through our collaboration with Light & Wonder.

“Since exiting our stealth mode at ICE, we’ve received a huge amount of interest from operators in Spain and Brazil and Light &Wonder is the perfect distributor to not only support our launch in those markets, but also as we continue to execute on our aggressive market expansion plans for 2026 and 2027

Stuart Banks, Managing Director – Global Partnerships at Light & Wonder, said: “As a company that’s always been at the forefront of innovation in iGaming, Light & Wonder is constantly on the lookout for games that offer something new – and Avanti’s next generation line-up of live casino titles certainly fit the bill.

“Avanti offers a fast and fully customisable solution that can easily scale to keep up with demand; and for that reason, their games are sure to be a popular addition for our operators.”

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