The Betting and Gaming Council (BGC), the new standards body for betting and gaming which covers betting shops, online betting and gaming businesses and casinos, has announced a new 10 pledge action plan agreed with its regulated member companies, which sets out the standards expected of our members during the Covid-19 (Coronavirus) pandemic.

The 10 pledges build on actions and interventions that BGC members do as part of safer gambling operations, however the BGC will now require heightened monitoring, tailored responses and new action to address the unprecedented situation of social distancing and home working. Although overall gambling has fallen dramatically with the absence of sport and due to the closure of betting shop and casino closures, the BGC’s pledges will come into force immediately to help ensure that the highest safeguards are in place and action is taken to protect anyone betting online who may be more vulnerable as a result of the crisis.

The BGC supported the Gambling Commission, who last week demanded increased consumer protection and responsible marketing. The new pledges demonstrate the BGC’s determination to ensure the highest standards are implemented and cover the following areas:

Advertisement

1. Increase safer gambling messages across all sites and direct to all customers
2. Step up interventions if customers increase time and spend beyond normal pre-crisis patterns
3. Actively promote deposit limits
4. Action to ensure appropriate and responsible advertising including monitoring volume
5. Report all illegal, rogue advertising from black market online operators
6. One-strike-and-you’re-out policy where affiliates breach pledges
7. Signpost help to GAMCARE and the National Gambling Helpline and GamStop for self-exclusion
8. Commitment to ensuring funding for Research Education and Treatment (RET)
9. Welfare checks and well-being help for staff
10. Supporting the Government’s ‘National Effort’ with volunteers and facilities

Commenting on the 10 pledges, Michael Dugher, BGC chief executive, said:
“In this time of national crisis, with so many people self-isolating and social distancing at home, it is vital that we do everything possible to ensure safer gambling and to protect potentially vulnerable or at risk people.

“We all know that levels of gambling have plummeted not just because of betting shop or casino closures, but because of the absence of sport, which is also fundamental to online betting. Although gambling levels have dropped during the COVID crisis, our commitment to safer gambling is being stepped up. It is important that we help our customers stay safe and in control of their gambling during these difficult times. That’s why BGC members have developed a 10 pledge action plan that will help govern members throughout this crisis.

“Increasing safer gambling measures with more monitoring and customer interventions, stepping up safer gambling messages and measures like promoting deposit limits, together with a tough crackdown on affiliates and calling out rogue black-market operators, will make a big difference. We are also signposting professional help and are committed to funding Research, Education and Treatment (RET).

“The betting industry supports tens of thousands of jobs up and down the country, and we are equally determined to support the Government’s National Effort through helping with volunteers and facilities”.

Advertisement

Source: BGC