Mobile Streams Plc (MOS) has announced that, following a successful testing phase, its online casino and sportsbook—formerly known as Bet—has officially launched in Mexico under the name Estadio Gana. This platform provides Mexican sports fans with the latest global sports news, live match updates, and the opportunity to place bets, offering both a Sports Book and Casino experience. Designed with Mexico’s sports and gaming community in mind, Estadio Gana aims to deliver a dynamic and engaging experience for users looking to explore both betting and gaming options.

This launch marks an important step into Mexico’s rapidly expanding sports betting market. With projections indicating the industry could reach US$11.47 billion by the end of 2025, and potential growth of up to 70% by 2028, the timing aligns well with the country’s passion for sports and the upcoming co-hosting of the FIFA World Cup in 2026.

“We’re excited to reach this milestone with our partners in Mexico and abroad. The launch of Estadio Gana is just the beginning, and we look forward to its continued growth,” said Mark Epstein, CEO of Mobile Streams.

“We are excited about the future of Estadio Gana and look forward to continuing our partnership with MOS as we navigate the opportunities ahead in Mexico’s growing gaming market. With the World Cup approaching, we see great potential for continued growth,” Carlos Gomez, CEO of Estadio Gana, said.

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BETER, the award-winning provider of fast betting content, data, and live streaming for esports and sports, will showcase its full suite of products at SiGMA Americas, taking place in São Paulo, Brazil, from April 7–10. The exhibition will attract more than 18,000 delegates, including over 600 exhibitors and sponsors.

This marks the first time BETER will have a stand (N20) at a LatAm-focused expo, as the region has become a key strategic focus for the company. BETER has already established a strong presence in the market and continues to expand its reach.

BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey, totaling over 35,000 events per month. The portfolio has now expanded to include eCricket and Virtual Cricket, with plans to produce an additional 20,000+ events each month.

BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league. The company will also showcase its latest sports additions, including a cricket series, the GTR Cup tennis tournaments, and proprietary padel tennis tournaments, with 170+ planned events per month. Collectively, these three new offerings will total over 3,000 sports matches per month.

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Currently, bettors can wager on more than 46,000 BETER`s proprietary fast-paced esports and sports events per month, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, and odds.

BETER will also showcase its Esports Odds Feed, which provides market-leading odds across 450+ tournaments globally, covering 40,000+ live and pre-match events annually. Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed through a data partnership with GRID.

BETER has strengthened its position in Latin America by securing certifications in key markets such as Argentina and Peru. The company has also expanded its regional team with the appointment of Juliana Querino as Business Development Manager.

BETER’s prominence at the event is further highlighted by its shortlisting for Best Innovative Sportsbook Feature and Best Esports Product at the SiGMA Americas Awards.

Gal Ehrlich, CEO of BETER, said: “Latin America is one of key regions for BETER as it’s a market set for incredible growth and where we witness a high demand for our fast betting products.

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We are already a trusted content provider with certifications in several markets and a growing roster of operator partners. We look forward to welcoming delegates to our stand so they can experience our thrilling products firsthand.”

Chuck Robinson, Chief Revenue Officer at BETER, added: “The growth potential for Latin America is significant and that’s why we have doubled down on our efforts to position BETER as a strong and reliable content provider for local operators in the region.

“Fast betting content is what players are looking for and we have a portfolio covering both esports and sports that not only meets but exceeds player expectations.

“If you’re attending SiGMA Americas Summit, make sure to stop by our stand so you can see for yourself why fast betting content is so exciting.”

Looking Back: Growth & Achievements

FBMDS is celebrating five years of expansion and innovation. How would you describe the brand’s journey during this time?

Our journey over the past five years has been one of bold moves, strategic growth, and relentless innovation. As part of the FBM® Group, we began as pioneers in Video Bingo, but our vision extended far beyond that. We have focused on delivering profitable products to our clients and engaging gaming experiences to players. By expanding into multiple gaming categories and strengthening our global presence in key markets like Mexico and Brazil, we have redefined what a localized, player-centric gaming experience should be.

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What were the key milestones that shaped FBMDS’ success over the past five years?

Several milestones have defined our success. First, our solidification as a market leader in Video Bingo and Lotto Games, setting the gold standard with best-seller products like Multi Mega, Power Pick Lotto, and Champion IV. Our leadership in Video Bingo is reinforced by unique features like the jackpot system, Magic Ball, and attractive paytables, all of which drive engagement and retention.

Second, our presence at international trade shows has played a crucial role in strengthening relationships with key partners and clients while reinforcing our brand positioning, as seen in events like G2E Las Vegas 2024. Lastly, our rapid expansion in the LATAM region, particularly in Mexico and Brazil, has solidified FBMDS as a trusted and respected brand in a highly competitive landscape.

What has been the most significant challenge, and how did FBMDS overcome it?

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The online gaming industry is highly competitive, and differentiation is key. Our challenge was to deliver games that not only stood out but also ensured profitability for operators and engaging experiences for players. We tackled this by investing in customization, localization, and innovation—ensuring that every product aligns with the preferences of specific markets. Our ability to adapt game mechanics, themes, and retention strategies has positioned us ahead of the competition, creating unique gaming experiences that drive business success.

Product Evolution & Market Leadership

FBMDS has built a strong reputation in Video Bingo. How has this segment evolved, and what makes FBMDS a leader in this category?

Video Bingo is our DNA, and we have continuously pushed its evolution by refining gameplay mechanics, introducing engaging themes, and incorporating advanced technology to enhance user experience. Our commitment to differentiation sets us apart: our jackpot feature, the Magic Ball, and attractive paytables are tailored to maximize player engagement and operator profitability. Customization is at the heart of our strategy, ensuring our games resonate with local markets and drive long-term success.

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Among FBMDS’ product portfolio, do you have a personal favorite? Why?

It’s hard to pick just one, but I’d highlight our Video Bingo games because they represent our legacy and continued leadership in the industry. We believe Video Bingo is an essential asset for any online casino, as it offers a nostalgic yet modern experience, combining interactive features with high retention rates. Our jackpot system enhances player excitement, while innovative game mechanics keep engagement levels high. In addition, our crash games showcase our adaptability and innovation, delivering high-quality visuals and dynamic gameplay. These two categories reflect our strategic pillars: player engagement and profitable gaming solutions for operators.

Future Outlook & Expansion Plans

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Looking ahead, what’s the vision for FBMDS’ next five years?

We are just getting started. Our vision is to expand our influence by continuously delivering innovative and engaging gaming experiences that drive profitability for operators. While we maintain our leadership in Video Bingo, we are also focused on strengthening our position in other gaming verticals. We will continue investing in localized, player-driven innovation, ensuring that every product we launch enhances both player experience and operator success.

Brazil is a key market with huge potential. How does FBMDS plan to strengthen its presence in this region?

Brazil is a strategic priority for us. With regulatory developments and increasing demand for online gaming, we see tremendous opportunities to expand. Our approach is centered on offering tailored gaming experiences that resonate with Brazilian players, ensuring our products align with their cultural and gaming preferences. Additionally, we are forging strategic partnerships with operators to facilitate seamless and impactful expansion in the region, ensuring that our games drive engagement and profitability for our partners.

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Innovation & What’s Next

Can you share any insights about upcoming products or features that FBMDS is working on?

Absolutely. We are developing a new generation of Video Bingo games featuring advanced jackpot systems, enhanced gameplay mechanics, and even more engaging features tailored to player preferences. Our goal is to create experiences that keep players entertained while maximizing operator revenue. In addition, we are working on new slots and bonus structures designed to drive engagement and profitability, ensuring that FBMDS remains at the forefront of gaming innovation.

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What can operators and players expect from FBMDS in the near future?

A: More expansion, more innovation, and an even stronger, more diverse gaming portfolio. Players can expect cutting-edge experiences featuring interactive and rewarding mechanics, while operators will benefit from flexible, high-performance gaming solutions designed to optimize engagement and profitability. We are committed to maintaining our leadership in Video Bingo while continuously evolving to meet market demands.

Final Thoughts

After five years of continuous growth, what message would you like to share with FBMDS’ partners and players?

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First and foremost, a heartfelt thank you to our players, partners, and the entire FBMDS team. Your trust and support have been instrumental in our journey. As we move forward, we remain committed to delivering exceptional gaming experiences, driving profitability for our partners, and continuously pushing the boundaries of innovation. The best is yet to come!

If you had to describe FBMDS’ journey in one word, what would it be?

Transformational.

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