Bragg Gaming Group
Bragg Gaming Announces Strategic Partnership with Golden Whale Productions
The Bragg Gaming Group has announced a strategic partnership with Golden Whale Productions (Golden Whale), a recognized leader in iGaming data science.
This collaboration directly supports the Company’s current strategic objectives of utilizing artificial intelligence (AI) to drive cost efficiencies and improve operational excellence and marks a major milestone in Bragg’s roadmap to becoming a fully AI-First company by 2027.
As part of the agreement, Bragg will leverage Golden Whale’s advanced machine learning and proprietary AI models, called Foundation, to enhance the predictive intelligence capabilities of the Bragg Player Account Management (PAM) platform.
As a direct benefit of this partnership and a crucial value differentiator in the market, all Bragg’s current and future platform customers will have the ability to see the benefits of AI-powered predictive intelligence first hand through a proof of concept – proof of value type engagement.
This will provide the clearest illustration to partners that the system is robust and can meet any demands made – representing a crucial operational advantage which can be leveraged by the Company in its 30+ regulated markets.
Building the Bragg AI Brain
“This partnership serves as a foundational step in the development of what we call the Bragg AI Brain, a data-driven artificial intelligence engine designed to power smarter decisions and intelligent products across the Bragg’s Ecosystem,” said Luka Pataky, Bragg’s Executive VP of AI and Innovation.
By integrating Golden Whale’s specialized modeling, Bragg aims to enrich its Predictive Intelligence Layer, enabling the automation of complex workflows, optimization of player incentives and the delivery of hyper-personalized player experiences.
“Partnering with Golden Whale is a major step forward in our strategy to maximize the value of our player base. As we move to reinforce Bragg’s roots and provide long-term business stability, this partnership allows us to further leverage technology efficiencies through the greater proliferation of artificial intelligence. By fuelling the exploitation of AI-led technologies, we are creating opportunities to reduce costs and foster greater improvements to our operational leverage, ensuring excellence across the business,” said Matevž Mazij, Chief Executive Officer at Bragg.
Data-Driven Operational Excellence
The initiative is designed to validate and deploy the most accurate predictive models in the market. Rigorous testing and data modelling approaches aim to achieve precise forecasting in key metrics, including predicting revenue potential at 30-day, 90-day, and 1-year intervals. Furthermore, the system will identify player departure probability windows at 3-day, 7-day, 14-day, and 30-day markers, allowing for proactive retention strategies. These insights will be integrated into Bragg’s operational platform, empowering marketing and operational teams with real-time, actionable data.
“This will allow for the deployment of automated, personalized and most relevant retention and reactivation campaigns and recommendations, directly addressing the Company’s objective to increase proprietary content revenue and expand revenue contribution through optimized partnerships,” added Mr. Mazij.
Golden Whale Productions utilizes AI and machine learning to drive significant growth uplifts based on proven, real-life results. Specifically, their approach has demonstrated a 140% accumulated growth acceleration, representing compound growth achieved within a 12-month period. On a campaign level, the platform delivers a 6% to 20% uplift while simultaneously achieving a 20% reduction in bonus costs. These improvements allow for an immediate return on investment without the need for new tools or workflows.
Eberhard Dürrschmid, CEO of Golden Whale Productions, said: “We are thrilled to work with Bragg on this ambitious project to set a new industry standard. Our AI-driven tools are designed to solve the most complex challenges in iGaming, and maximizing player retention is paramount for platform sustainability. Our joint commitment to enhance player value ensures we will deploy the most powerful, accurate, and cost-effective predictive models available, setting a new standard in how operators can understand and engage with their players.”
The post Bragg Gaming Announces Strategic Partnership with Golden Whale Productions appeared first on Americas iGaming & Sports Betting News.
Bragg Gaming Group has announced that it has signed a definitive agreement to expand its partnership with leading operator 711 in the Belgian market. This agreement paves the way for the upcoming launch of 711’s new online sportsbook, following 711’s successful acquisition of an F+ license from the Belgian Gaming Commission.
The new sportsbook offering, powered by Kambi’s Turnkey Sportsbook, will be seamlessly integrated into Bragg’s robust Player Account Management (PAM) technology platform. This expansion builds upon the strong existing relationship between Bragg and 711 in Belgium, where 711 successfully operates an online casino under a B+ license since December 2025.
As part of a unified user experience, players visiting 711.be will soon be greeted with a streamlined portal allowing them to choose between the casino and the soon- to-be-launched sportsbook platforms. The go-live is strategically scheduled to occur ahead of the upcoming 2026 World Cup, providing Belgian sports fans with a premium betting destination just in time for the world’s biggest football event.
Following the successful deployment of Bragg’s award-winning Fuze player engagement toolset for 711’s Dutch operations, this expansion also marks the introduction of the toolset to 711’s Belgian sports vertical. In addition to a deep integration with Kambi’s sportsbook technology, Fuze will provide a suite of engagement features, such as real-time tournaments and quests. These features and promotional tools will be implemented and utilized strictly in accordance with the Belgian regulatory and compliance framework, ensuring that all player retention and engagement initiatives align with local requirements.
Matevž Mazij, CEO of Bragg Gaming Group, said: “We are thrilled to have finalized this agreement to further strengthen our global relationship with 711. By supporting their entry into the Belgian sports betting market with our flexible PAM platform, Kambi’s world-class sportsbook, and our proprietary Fuze engagement tools, we are providing 711 with a powerful, comprehensive solution to compete at the highest level. We look forward to going live just in time for the excitement of the World Cup.”
Gilles De Backer, COO at 711, said: “Signing this agreement to expand our Belgian footprint with the upcoming launch of 711sports.be is a pivotal moment for our brand. Having already seen great success with our casino offering via Bragg’s platform, it was a natural choice to extend our partnership for the sportsbook.
“The addition of Kambi’s leading sportsbook technology and Bragg’s Fuze tools ensures that 711 will be well positioned to execute its core identity and strategy in the Belgian sports betting market by aiming to provide the best user experience, competitive odds, and strong player-focused features. The launch is also perfectly positioned for the increased sportsbook momentum we expect during the World Cup.”
The post Bragg Expands Partnership with 711 in Belgium appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Lamentowicz
Bragg Powers Super Technologies’ Entry into Greece with RGS and Aggregation Offering
Bragg Gaming Group announced its role in supporting Super Technologies’ successful launch in the regulated Greek market through its flagship brand, Superbet, marking a significant milestone in Bragg’s ongoing global expansion strategy.
Through this partnership, Bragg is delivering its RGS games alongside its HUB aggregation platform, providing access to a diverse portfolio of premium 3rd party content. This includes titles from leading studio partners such as Playson, Wazdan, IGT, Synot and Spribe.
The launch represents Superbet’s official entry into Greece, one of Europe’s most mature and well-regulated iGaming markets, and further strengthens Bragg’s position as a key technology and content partner for tier-one operators expanding into new jurisdictions.
Superbet’s launch combines a “sports-first” philosophy with a compelling iGaming experience tailored to local player preferences. Over the past 12 months, Superbet has built a strong local presence in Athens, enabling a highly localised approach supported by global expertise.
This launch underscores the scalability and flexibility of Bragg’s platform, enabling rapid market entry while delivering localised, high-quality player experiences in regulated environments.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, said: “We are delighted to support Superbet’s entry into Greece with our full suite of RGS and aggregation capabilities. As the preferred partner to Super Technologies, this launch reflects a partnership built to win.
“It highlights the strength of our technology and content ecosystem and our ability to scale in regulated markets. Greece is an exciting opportunity, and we look forward to supporting Superbet’s long-term growth in the region while continuing to power this commercial brand across multiple territories.”
Adam Lamentowicz, Chief Commercial Officer CEE at Super Technologies, said: “Every decision that we take is based on our customer-centric vision. And our partnership with Bragg serves this vision by offering the best entertainment experience to our Greek customers. Greece is a mature and thriving market, and we are confident that our product offering will have an immediate impact.”
The post Bragg Powers Super Technologies’ Entry into Greece with RGS and Aggregation Offering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech, the market leader in side bet jackpot technology, today announced the appointment of Giles Potter as Chief Marketing Officer (CMO), marking a significant milestone as the company accelerates into its next phase of global growth.
Potter brings extensive experience in B2B marketing, brand leadership, and strategic growth across competitive industries.
As CMO, he will lead ThrillTech’s global marketing efforts—strengthening its market-leading position, elevating the brand, and driving demand as the company expands into new markets and opportunities.
“Bringing Giles on board is a pivotal step for ThrillTech,” said Benjamin Bradtke, Co-Founder at ThrillTech.
“We are entering an exciting growth stage, and his proven track record in building powerful brands and driving strategic marketing initiatives makes him the ideal leader to help scale our global presence.”
Potter will also oversee the build-out and optimization of ThrillTech’s marketing function, aligning closely with sales, product, and leadership teams to ensure a cohesive growth strategy.
His mandate includes refining the company’s positioning, identifying new growth opportunities, and driving innovative marketing approaches that differentiate ThrillTech in the competitive B2B landscape.
“I’m excited to join ThrillTech at such a dynamic point in its journey,” said Giles Potter.
“The company has established itself as a clear market leader, and I look forward to building on that foundation—strengthening the brand, expanding global reach, and unlocking new growth opportunities.”
Prior to joining ThrillTech, Potter was Chief Marketing Officer at Bragg Gaming Group, and has also held senior roles with Evolution Gaming, NetEnt and Red Tiger Gaming in the past decade.
ThrillTech continues to lead the evolution of side bet technology, delivering innovative solutions that drive engagement and revenue for partners worldwide.
The addition of Potter to the leadership team underscores the company’s commitment to scaling its impact and reinforcing its leadership position in the market.
About ThrillTech
ThrillTech is the market leader in side bet jackpot technology, providing cutting-edge solutions that enhance player engagement and unlock new revenue streams for partners across the gaming industry.
With a focus on innovation, performance, and scalability, ThrillTech empowers operators to deliver next-generation gaming experiences.
The post ThrillTech appoints seasoned CMO to lead next phase of growth appeared first on Americas iGaming & Sports Betting News.
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