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Knup Solutions Expands Into Casino & Esports Content Writing

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The well-established iGaming service provider Knup Solutions has expanded its offerings once again. Just months after launching a gambling domains division and storefront, they are now announcing the addition of casino and esports content writing services.

Knup Solutions has been a leader in sports betting content creation for over a decade. They work with many of the leading betting and gambling brands in the industry, providing sports previews, news, reviews, opinions, strategy, and more.

With the slowdown in sports due to the COVID-19 outbreak, it led to the perfect opportunity and timing to launch these two new divisions. The team has written many articles in both niches over the years but has never officially advertised and taken on clients specifically for casino or esports.

Knup Solutions is led by CEO Ryan Knuppel, who is a veteran iGaming advocate, consultant, speaker, and connector. He has successfully built Knup Solutions from a one-man freelance operation into a full-blown iGaming content agency with nearly 60 writers, editors, planners, and experts on the team.

Ryan is excited about this new opportunity for the company:

“We have been planning to cross-over into the casino and esports content space for quite some time now. This is the perfect time since people are craving content they can consume from home. Our team, processes, communication, quality, and price are second to none when it comes to content creation. We truly think we can take what we’ve done in the sports betting content space and duplicate it to serve casino & esports professionals that have or are starting a web presence.”

The casino content division will serve affiliates, operators, and professionals in both the land-based and online casino space. Knup Solutions will provide casino reviews, slot reviews, casino strategy, casino tips, casino news, SEO keyword articles, and more.

Esports activity, interest, and websites are growing by the day. It’s a natural progression and fit for the Knup Solutions team to branch out from “sports” to “esports” with their content and articles. The team will provide esports previews, news, game write-ups & reviews, gaming betting tips, and more.

Rodney Knuppel, Chief Marketing Officer and Director of Content at Knup Solutions, had this to say regarding the expansion:

“We truly feel our writers and team are educated, excited, and ready for this expansion. With the world of sports on hold right now, most iGaming professionals are focusing heavier on casino or esports. With that focus comes a growing DEMAND for content. We can help fill that void by providing high-quality content at scale.”

To contact Knup Solutions for pricing, samples, and more details about how to order casino, esports, or sports betting content — email [email protected] or visit www.knupsolutions.com to complete the online contact form.

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BETER

BETER Teams Up with FIRST

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In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier

BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.

Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.

BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.

Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.

BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.

FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.

Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.

Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences. 

“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.

“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”

Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists. 

“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”

The post BETER Teams Up with FIRST appeared first on European Gaming Industry News.

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Aquisitions/Mergers

GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.

The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.

“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.

The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.

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BETBY

BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD

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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.

Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.

The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.

“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”

As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.

The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.

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