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GrooveGaming reports rapid uptake of live content and virtual sports

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Aggregator GrooveGaming has reported a surge in demand for live content, with the leading aggregator having an impressive lineup of world-class brands on its platform to satisfy demand.

GrooveGaming has numerous live dealer titles amongst its on-demand live content and classy games including live roulette, baccarat, blackjack and live dedicated tables, amongst others. In addition, its virtual sports offering includes virtual football, tennis, horse-racing, cycling and greyhound racing, with virtual Euro basketball and cricket coming to the rapidly-expanding aggregator soon.

The surge in demand for live content has followed the curtailing of live sports worldwide due to COVID-19 and the closing of land-based casinos in numerous jurisdictions across the world. As a result, entertainment is now being offered in the form of live content and virtual sports to operators striving to meet player demand.

GrooveGaming is well placed with a robust live content range that encompasses some of the world’s leading live content and virtual sports brands, including LEAP Gaming, TVBET, Ezugi, VIVO Gaming, Lucky Streak, Super Spade, Evolution Gaming and SA Gaming. This is a powerhouse of live content that GrooveGaming has available to cater for this major change in industry dynamics caused by COVID-19.

The latest news comes after a record start to the year by GrooveGaming, which recently revealed several new partnerships, including live content and virtual sports partnerships.

GrooveGaming has impressed the igaming industry during the last 18-months announcing a multitude of new partnerships as the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, ALEA and Quickfire, amongst others.

GrooveGaming’s powerful content platform includes over 2500 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming has been hitting the headlines over the last 18-months, with a global growth trajectory that has impressively seen the brand reach all 6 continents, based on delivering rapid integrations and focusing on high-quality customer service, together with what remains an unrivalled set of technology tools that operators can use to improve productivity and bottom-line performance.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

Yahale Meltzer, COO at GrooveGaming said: “Virtual sports betting is one of the fastest-growing markets, and alongside live gaming, offers potentially limitless growth opportunities given the recent surge in demand from operators due to the global pandemic. New live content forms and new live products are suddenly driving new customers and markets, which for GrooveGaming is translating in the short-term to significant revenue and deeper relationships with operators. As we’ve said elsewhere, the phenomenal growth in live-games and virtual content mirrors our own, and is an exciting step as we continue our growth strategy. ”

 

Africa

Playson partners with Hollywoodbets for South Africa slots rollout

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Playson has partnered with South African operator Hollywoodbets to roll out a selection of its slot titles to players in South Africa’s regulated market, the company said on 20th July 2026.

Under the deal, Hollywoodbets will integrate Playson content via Light & Wonder’s aggregation platform. The operator said the addition will broaden its “live games” portfolio.

The initial rollout includes Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win and 3 Carts of Gold: Hold and Win, with more releases planned.

Blanka Homor, Sales Director at Playson, said: “Partnering with Hollywoodbets represents another important milestone in our African growth strategy. As one of South Africa’s household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience.

“We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering.

“We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.”

The post Playson partners with Hollywoodbets for South Africa slots rollout appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Greentube goes live in Alberta as province opens regulated iGaming

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Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.

Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.

The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.

The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.

Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes™ Wand of Riches 2™, Rumble Riches™ Haulin’ Gold™ and Firecracker Frenzy™ Money Toad™, as well as Silver Lux Big Win Spinner, Starlight Jackpots™ Captain’s Catch™ and Charming Lady’s Boom™.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Spinomenal releases new slot 3 Fuego Chillies

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Spinomenal has released 3 Fuego Chillies, a new 5×3 video slot themed around a Mexican street fiesta. The game ships with a feature-led Bonus Game and a top prize billed as a Grand Jackpot of x3,000 the total bet.

The Wild is a mariachi in a sombrero and substitutes for all symbols except the Bonus, BOOST, COLLECT, MULTI and Jackpot symbols. Spinomenal said five Wilds on a payline return x10 the bet, with four paying x2 and three paying x0.5, while three- and four-Wild combinations only pay when followed by a Bonus or Special Bonus symbol.

Six or more Bonus and Special Bonus symbols trigger the Bonus Game. Triggering symbols lock in place and the feature starts with three bonus spins; only Bonus and Special Bonus symbols can land, carrying prizes from x1 to x10 the total bet, and each new symbol resets the spin counter back to three.

During the feature, BOOST assigns a random value (x2, x3, x4, x5, x7 or x10) and adds it to every symbol on the reels, while MULTI applies a x2, x3 or x5 multiplier to all symbols before taking a value based on the chosen multiplier. COLLECT then totals the values of all Bonus symbols into a single prize, and a MYSTERY symbol can transform into a BOOST, MULTI, COLLECT or Jackpot symbol.

Jackpot symbols during the feature pay Mini (x20), Minor (x50) or Major (x150), while filling all 15 cells awards the Grand Jackpot of x3,000 the total bet. Spinomenal also said a Bonus Blast Feature can trigger at random in the base game to spread extra symbols toward the Bonus Game, and the title includes a Buy Feature for instant entry. Spinomenal CO-CEO, Omer Henya commented: “3 Fuego Chillies brings the fun of the fiesta straight to the reels. The three chilli features keep the Bonus Game sizzling and the x3,000 Grand Jackpot gives players plenty to celebrate. We think this one will go down a treat with slot fans everywhere.”

The post Spinomenal releases new slot 3 Fuego Chillies appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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