eSports
G2 Esports Expands Partnership with Nicecactus to Continue Its Support of Aspiring Content Creators and Gamers
G2 Esports (G2), the leading entertainment organization in esports, and nicecactus.gg, a competitive gaming platform dedicated to finding and raising the next generation of esports athletes, announced today the expansion of their partnership focused on providing fans and amateur esports players with vital resources to improve their performance and activations that bring fans even closer to their favorite players.
Continuing the momentum of a successful multi-year partnership, G2 and Nicecactus will collaborate, both online and offline, by continuing their joint activations at events while also developing new online activations for fans that will include games and special seasonal tournaments on the Nicecactus platform. G2’s popular ‘Play with the Pros,’ a regular Discord event where fans can compete with their favorite stars, will be enhanced by Nicecactus providing engagement with their fans and hosting the qualifying tournament on their platform.
G2 Esports and Nicecactus will also build on their shared values of promoting and backing aspiring content creators and esports competitors on their individual paths to success. As part of this vision, G2 Esports pro players will strengthen Nicecactus’ knowledge base for amateur and semi-pro esports players by providing expert feedback and guidance on guides, professional training routines, and game-specific training modules.
G2 Esports and Nicecactus most recently came together to produce Making the Squad 2, a Teamfight Tactics (TFT) based talent show that brought together seven contestants from around the world to Berlin to compete in a variety of challenges for a shot at a $10,000 grand prize.
“We are thrilled to pursue our partnership with such an elite organization as G2 Esports. G2’s continued trust in us further demonstrates how Nicecactus’ solutions are an invaluable asset to the esports ecosystem. Together, we are committed to empowering aspiring esports athletes with the tools they need to achieve their dream of becoming champions,” declared Mike M. Hessabi, Nicecactus Co-Founder & CEO. “Strengthening this partnership perfectly aligns with our growth momentum and will allow us to broaden the range of activation opportunities available to our users and business partners.”
“Nicecactus has been a valuable partner throughout two successful seasons of Making the Squad and a constant at our events,” commented Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports. “G2 and Nicecactus have shared values of supporting aspiring content creators and esports competitors as they rise to the top. We love what Nicecactus stands for and we are happy to continue to promote the next wave of esports champions together.”
PUBG MOBILE Esports is thrilled to announce that the 2024 PUBG MOBILE Global Championship (PMGC) will be held in the UK, taking place live next December with a $3 million prize pool. The first time a major PUBG MOBILE event has been hosted in the UK, this tournament will bring local fans a unique opportunity to see the very best skill that the world has to offer. This news comes ahead of this year’s 2023 PUBG MOBILE Grand Finals in Istanbul.
James Yang, Senior Director of PUBG MOBILE Global Esports, announced the news during the opening ceremony of the 2023 PMGC Grand Finals, with the exact UK location to be revealed at a later date. This is the first time a major PUBG MOBILE event has been held in the country and the first in Western Europe since 2018.
The highlight of the PUBG MOBILE Esports calendar, the PMGC brings together dozens of teams from around the world to compete in the ultimate showcase of talent. This year’s Grand Finals are taking place this weekend in Istanbul, Türkiye, where the final sixteen teams remaining in the competition will battle it out to become PUBG MOBILE World Champion.
Joining next year’s PMGC in the top tier of PUBG MOBILE Esports events, as well as next year’s midseason tournament in Riyadh, Saudi Arabia, is the PUBG MOBILE Global Open (PMGO), which will take place in Brazil throughout March and April 2024 and feature a $500,000 prize pool.
The Global Esports Federation is honored by the appointment of Thanos Karagrounas, GEF’s Executive Director, Strategy & Impact, as a member of the Advisory Committee of the UNESCO Chair on Governance and Social Responsibility in Sport.
The UNESCO Chair was established in June 2023 with the long-term aim of fostering an integrated system of research, education, and training to enhance the quality of governance practices within the sport industry and advocate socially responsible program designs that prioritize sport as a core component.
As a global leader in the realm of sustainable development and social impact, Thanos Karagrounas has been appointed to play a pivotal role in the Advisory Committee, co-coordinating one of the six strategic pillars on esports.
“It is a distinct honor to be a member of this esteemed group of internationally renowned experts. The opportunity to combine our diverse experiences and perspectives will contribute to the Chair’s objectives. The inclusion of esports as one of the UNESCO Chair’s six strategic pillars, underscores the important role GEF is playing in the governance and social responsibility realm and our commitment towards making an impact on a global scale.” ~ Thanos Karagrounas, GEF Executive Director, Strategy & Impact
The GEF convenes its #worldconnected esports community, harnessing the energy to drive meaningful progress. As a member of the Advisory Committee, the GEF looks forward to contributing its expertise to accelerate its overall contribution to the UN Sustainable Development Goals.
DUST Identity Inc., whose technology enables product authentication by linking physical items to their digital records, announced the launch of its mobile solution, which is fueling its growth into new industries. Initially designed for high-security applications, the company is now expanding its offerings to include the authentication of luxury goods, artwork, game-used apparel and memorabilia, and other one-of-a-kind items. This expansion comes as DUST signs a partnership with Oxygen Esports and raises $40M in Series B funding.
DUST Identity’s new product line for mobile is an on-demand solution that reinforces authenticity for any physical object of value by enhancing the traceability and visibility of the object’s origin. Oxygen Esports, one of North America’s largest multi-title esports organizations, will leverage this new solution through a recently signed partnership agreement with DUST. This partnership comes as DUST sees keen interest from the sports and entertainment space. It also signals DUST’s growing commitment to enabling organizations to build meaningful and long-lasting relationships with fans through the activation of authentic, game-used merchandise.
“The merchandise we sell reinforces our brand reputation and DUST’s solution is helping us protect our brand, athletes, and fans from counterfeit memorabilia. We’re looking forward to working with DUST to unlock rich omnichannel experiences for fans, as we leverage their technology,” Dani Marks, CMO at OXG, said.
The partnership with Oxygen Esports and launch of the company’s mobile solution follows a $40 million Series B round led by Castle Island Ventures, with participation from Amex Ventures, Kleiner Perkins, Airbus Ventures, 8VC, and others.
For new investor Amex Ventures, this round signifies an opportunity to invest in an innovative solution that can help brands enhance trust with their customers and unlock new growth opportunities.
“We all interact with many physical items daily, but largely have no proof of these items’ origin. By linking a physical item to its digital record, DUST’s technology provides new capabilities to track and trace an item across its lifecycle. In doing so, DUST helps unlock new customer engagement opportunities and loyalty concepts for brands across a wide range of industries,” Margaret Lim, Managing Director of Amex Ventures, said.
Ophir Gaathon, CEO and Co-Founder of DUST Identity, said: “People want to trust that the products they are spending their time and money on are genuine, and the foundation of that trust comes from being able to validate an item’s authenticity. Our technology provides that validation. DUST Identity has broadened its mission of protecting and connecting everything that matters by introducing our new mobile solution. We’re excited to utilize our funding to deliver on this mission as we bring our technology to many new industries.”
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