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Alphamax broadening the player base and setting the pace in digital gaming

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Blueprint’s head of corporate accounts, Nicola Wallbank

 

Blueprint’s head of corporate accounts Nicola Wallbank talks us through the Alphamax cabinet which is setting the agenda for pub gaming machines.

Blueprint’s Alphamax cabinet with its high definition, edge-to-edge screens, an updated button panel, market leading note acceptor, ultra fast processing power and a pipeline of compelling content designed to suit modern consumer tastes, is succeeding in attracting new pub players and in the process building machine revenues.

Following its launch in Q4 2019 and high profile showings at ACOS, EAG and most recently at ICE London, the Alphamax has become the industry’s most talked about Category C game. “The Alphamax is a result of listening to and responding to what our customers want and need for their operation – which explains why the order book is so healthy,” confirmed Blueprint’s head of corporate accounts, Nicola Wallbank. “The market is searching for exciting new innovations and that’s exactly what we are providing with the Alphamax. Players want their gaming entertainment delivered courtesy of the large screens they have become accustomed to at home and in terms of the variety of gaming content it’s no longer a case of one size fits all with our teams of games creators designing for a range of different demographic groups and tastes.”

With the digital genre helping to make low stake gaming more mainstream and easier to understand, thereby attracting new players to the gaming entertainment experience, Blueprint has also addressed the specific operational issues which can have a huge impact on performance and income. The use of the Merkur MD100 note acceptor is a case in point. “Maximising machine uptime is a key objective for everyone in the supply chain – manufacturer, operator and PubCo – and the feedback we’ve received shows that the MD100 has helped to reduce refills by some 40 percent” stated Nicola. “The MD100 reads the entire note which not only reduces the risk of fraud but it also improves player confidence and enhances the player experience by accepting a very high percentage of notes.”

She added: “Gaming machines that look outstanding and complement a pub interior are part of the quality offer that consumers demand and cabinet design is crucial in what is a fiercely competitive market. The Alphamax is the result of talking with and listening to our customers. Every point of contact the player has with the Alphamax is smooth, fast, intuitive, trouble free and has the influence of the world famous Gauselmann brand running through it. Based on the response we continue to receive from the market I am confident that Blueprint is setting the pace in digital gaming entertainment.”

AGCCS

AskGamblers Casino Complaint Service Returns Over $2.8M to Players in Q3 2025

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AskGamblers Casino Complaint Service (AGCCS) has a successful Q3 in 2025, helping players recover over $2.8 million and exceeding last year’s numbers.

The Q3 2025 numbers are out, showcasing the results achieved by the AskGamblers Casino Complaint Service. The report highlights the most important accomplishments between 1 July and 30 September.

In the previous quarter, the AGCCS team helped 2807 users get their funds from online casinos and sportsbooks, returning $2,813,351 in total. The team received exactly 3881 complaints that affected 960 operators and affiliates.

Things aren’t always running smoothly. Even if a complaint gets rejected, the users walk out satisfied with the service they’ve received. One of AskGamblers’ players ended up receiving the money from the casino, even though their complaint was rejected initially:

“I just wanted to let you know that the funds have been successfully returned to my account. Thank you a thousand times – I’m certain that without your help, this wouldn’t have been resolved so quickly.”

The AGCCS is actively working on sports betting complaints, too, returning $53,633 in Q3 to bettors all over the world. During this period, they’ve managed to break a record in the number of resolved complaints (1013).

Dijana Radunović, General Manager at AskGamblers, said: “Props to our AGCCS for doing an awesome job, staying at the forefront and being there for players. It’s a joy to see our users happy, wishing to send tips and buy us lunch. Even though we have to reject that (unfortunately), this just shows the commitment of our team to our players, which will continue in the future.”

The post AskGamblers Casino Complaint Service Returns Over $2.8M to Players in Q3 2025 appeared first on European Gaming Industry News.

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Google

YouTube’s strengthened approach to online gambling and graphic violence in gaming

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YouTube has announced that it will strengthen enforcement of its community guidelines on violent gaming and online gambling content, starting on 17 November.

“Starting on November 17th, 2025, we’ll be strengthening enforcement of our Community Guidelines around online gambling and graphic violence in gaming.

“Our policies are designed to evolve alongside the digital world. We’re making these updates to keep pace with new trends, like gambling with digital goods, and to more closely align our guidelines for mature content with industry standards.

Here’s a Summary of What’s Changing:

Online Gambling Content

“Our current policy prohibits content that directs viewers to online gambling sites or applications that are not certified by Google. We’re expanding our enforcement to now cover online gambling with additional items that have monetary value, including digital goods (e.g. video game skins, cosmetics and NFTs).”

Social Casino Content

“We’re updating our approach to casino-style games where nothing of real-world monetary value is wagered or cashed out. Content that depicts, promotes, or facilitates social casino sites will now be age-restricted.”

Graphic Gaming Content

“In addition to our existing guidelines around graphic gaming content, we will age-restrict an additional small subset of video game content featuring realistic human characters that focuses on scenes of torture or scenes of mass violence against non-combatants. We’ll consider several factors when reviewing this type of content such as:

• Duration – If the graphic scene is sustained (rather than fleeting). For compilation videos, we’ll now consider the cumulative duration of all of the graphic clips combined.

• Prominence – If the violent imagery is zoomed-in or the main focus of the scene

• Realistic human characters – If the violence is happening to a character that looks like a real human.”

“We expect most channels will experience little to no impact but we know this is a lot of information, and we want to ensure you have time to adapt.

Existing videos. Content uploaded before November 17, 2025, that violates these guidelines may be removed or age-restricted, but will not result in a strike. Remember, age-restricted videos can stay on your channel for 18+ audiences.”

“Making edits: For creators who have content that’s in-scope of these updates, you may be able to edit your video description or use our video editor trim or blur tools to make any necessary changes before November 17, 2025.

Notifications: If we age-restrict or remove your content, we’ll notify you by email. If you disagree with the decision, you can always choose to appeal.”

The post YouTube’s strengthened approach to online gambling and graphic violence in gaming appeared first on European Gaming Industry News.

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Eamonn O’Loughlin

Superbet Appoints Sacha Dragic as Sole CEO

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Starting January 1, 2026, Sacha Dragic will become sole CEO of Superbet, while Jimmy Maymann will return to the Board of Directors. As part of the new leadership structure and also effective as of January 1, 2026, Albert S., current Group COO, will take on the role of Deputy CEO, aligning strategy and driving execution across the organisation.

At the same time, Eamonn O’Loughlin, current CCO International, will take on the role of Chief Operating Officer, expanding his responsibilities to lead customer Operations and Partnerships across the Group, while retaining commercial leadership for markets outside CEE.

Sacha Dragic, Founder and incoming CEO of Superbet Group, said: “I want to recognize Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability. This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organization and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”

Jimmy Maymann, incoming Member of the Board, Superbet Group, said: “When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on world-class product and technology platform. It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation.

“Together, we have achieved a lot: launching Brazil, growing our actives, revenue and EBITDA while strengthening our product and tech stack, and now, with the migration of Romania to our own platform, we are nearing completion of our first phase of transformation. As we prepare for the next phase, simplifying how we operate will help us move even faster, with a single-threaded leader, our founder, Sacha Dragic.

“It’s been a privilege to work with Sacha and the whole Superbet team and I’ll continue to do so as an advisor and as part of the Group’s Board. This is a great company with a huge potential ahead and I’ll stay engaged and help see it materialize.”

The post Superbet Appoints Sacha Dragic as Sole CEO appeared first on European Gaming Industry News.

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