eSports
Newzoo Partners With Excel Esports To Share Esports Data And Insights
The partnership will see the leading analytics firm leverage Excel Esports’ deep industry knowledge and years of experience to further power Newzoo’s market intelligence.
Excel Esports, Britain’s top esports organisation, is pleased to announce a strategic partnership with leading games and esports analytics firm Newzoo. With the esports industry constantly on the rise, data is key in providing a core understanding of its current state and driving forward for the future. The partnership will see the sharing of intelligence and insights which will enable both Excel Esports and Newzoo to understand the different aspects of esports in various markets, helping solidify the team’s growth.
“We’re thrilled to be partnering with Excel Esports. Born as a passion project of Kieran and Joel Holmes-Darby, it’s been great to see Excel’s ascendancy over the past year into a leading light in both British and European esports,” said Remer Rietkerk, Newzoo’s Head of Esports. “Their model of having a deep local market identity—as well as a strong regional presence—is a fresh approach to building an esports organization, and we look forward to working with them to continue growing the scene both regionally and globally. Importantly, and as always, our partnerships are fundamental to our continuous effort to improve accuracy in reporting.”
With their recent hire of CCO Robin McCammon from iconic sportswear brand adidas and a ground-breaking partnership with British telecoms giant BT, the organisation sits among the leaders of the esports industry. Excel’s partnership with Newzoo will enable Excel to present a data environment which will enable all their partners’ insights into the growing esports market.
“Excel Esports’ strategic decision-making has always been rooted in our deep understanding of the esports industry. Our partnership with Newzoo will enable us to continue to field our data-driven approach to building and growing our communities, not only in the UK but also around the world. Understanding and analysing where the esports industry is heading is key in recognising our global vision. ” said Robin McCammon, CCO, Excel Esports
Newzoo is the leading market intelligence and analytics firm with a primary focus on games and esports. Its core business provides direct access to both global and country-level data that informs strategic and daily decision-making. Most recently, Newzoo launched its pioneering Analytics Platform, featuring an array of actionable games and esports data in one easy-to-use place.
About Excel Esports:
Excel Esports is the boldest British esports organisation with a global presence. Founded in 2014 by brothers Joel and Kieran Holmes-Darby, Excel has fast become a power brand synonymous with British esports. The organisation has developed top-performing teams in the world’s most popular esport League of Legends, is one of ten founding partners of the LEC, Europe’s most-watched esports league, and competes in the UKLC, the UK’s premier esports league.
Headquartered in London in partnership with the famous Twickenham Stadium, Excel Esports has high profile partnerships with some of the biggest brands in the world including BT, Neosurf, HyperX and Belong stores.
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
eSports
Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026
Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.
The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.
Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.
A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.
Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.
The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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