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Newzoo Partners With Excel Esports To Share Esports Data And Insights

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The partnership will see the leading analytics firm leverage Excel Esports’ deep industry knowledge and years of experience to further power Newzoo’s market intelligence. 

Excel Esports, Britain’s top esports organisation, is pleased to announce a strategic partnership with leading games and esports analytics firm Newzoo. With the esports industry constantly on the rise, data is key in providing a core understanding of its current state and driving forward for the future. The partnership will see the sharing of intelligence and insights which will enable both Excel Esports and Newzoo to understand the different aspects of esports in various markets, helping solidify the team’s growth.

“We’re thrilled to be partnering with Excel Esports. Born as a passion project of Kieran and Joel Holmes-Darby, it’s been great to see Excel’s ascendancy over the past year into a leading light in both British and European esports,” said Remer Rietkerk, Newzoo’s Head of Esports. “Their model of having a deep local market identity—as well as a strong regional presence—is a fresh approach to building an esports organization, and we look forward to working with them to continue growing the scene both regionally and globally. Importantly, and as always, our partnerships are fundamental to our continuous effort to improve accuracy in reporting.”

With their recent hire of CCO Robin McCammon from iconic sportswear brand adidas and a ground-breaking partnership with British telecoms giant BT, the organisation sits among the leaders of the esports industry.  Excel’s partnership with Newzoo will enable Excel to present a data environment which will enable all their partners’ insights into the growing esports market.

“Excel Esports’ strategic decision-making has always been rooted in our deep understanding of the esports industry. Our partnership with Newzoo will enable us to continue to field our data-driven approach to building and growing our communities, not only in the UK but also around the world. Understanding and analysing where the esports industry is heading is key in recognising our global vision. ” said Robin McCammon, CCO, Excel Esports

Newzoo is the leading market intelligence and analytics firm with a primary focus on games and esports. Its core business provides direct access to both global and country-level data that informs strategic and daily decision-making. Most recently, Newzoo launched its pioneering Analytics Platform, featuring an array of actionable games and esports data in one easy-to-use place.

 

About Excel Esports:

Excel Esports is the boldest British esports organisation with a global presence. Founded in 2014 by brothers Joel and Kieran Holmes-Darby, Excel has fast become a power brand synonymous with British esports. The organisation has developed top-performing teams in the world’s most popular esport League of Legends, is one of ten founding partners of the LEC, Europe’s most-watched esports league, and competes in the UKLC, the UK’s premier esports league.

Headquartered in London in partnership with the famous Twickenham Stadium, Excel Esports has high profile partnerships with some of the biggest brands in the world including BT, Neosurf, HyperX and Belong stores.

Alina Mihaela Popa Chief Commercial Officer at ICONIC21

ICONIC21 content goes live on Blue Ocean Gaming aggregator

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Deal adds ICONIC21 live casino, slots and RNG titles to Blue Ocean Gaming’s operator network of 140+ content providers.

ICONIC21 has signed a distribution agreement with Blue Ocean Gaming, making the supplier’s multi-vertical catalogue available through Blue Ocean Gaming’s operator network. The integration covers ICONIC21’s live casino, slots and RNG games.

Blue Ocean Gaming said its aggregation platform brings together content from more than 140 providers and offers operators a catalogue of more than 13,000 casino titles across categories including slots, live casino, virtual sports and sportsbook.

ICONIC21’s live casino line-up on the platform includes its Gravity Series game shows, including Gravity Wheel. ICONIC21 said Gravity Wheel keeps multipliers active on every spin and includes four multiplier symbols—Saturn, Moon, Comet and Sun—with the Sun multiplier offering wins of up to 1,000x.

The agreement also includes ICONIC21 slot titles such as Buffalo Wild Collection and Las Piggas, as well as RNG games including Chicken Run, Mines and Crash.

Commenting on the partnership, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Being distributed through a platform of this scale, alongside such a strong roster of providers, gives our content exceptional exposure and reach. What makes us proud is that our footprint keeps growing, and it keeps growing very quickly. Each new partnership is a reflection of our strength and potential, and Blue Ocean Gaming is a very meaningful addition to that journey.”

Dejan Jović, CEO at BlueOcean Gaming commented: “ICONIC21 is doing something truly exciting in the live casino space, raising the bar when it comes to player immersion and showmanship. Their ability to take classic table games and supercharge them with dynamic twists like the Gravity series adds a fantastic new layer of entertainment to GameHub. It’s exactly the kind of high-vibe, retention-driven content our operators look for to stand out in a crowded market, and we are thrilled to welcome them on board.”

The post ICONIC21 content goes live on Blue Ocean Gaming aggregator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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SkillOnNet rolls out Amusnet content on RegencyCasino.gr in Greece

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Expansion extends the companies’ existing deal to SkillOnNet’s Greek launch, including Golden Coins Link jackpots and multiple slot titles.

SkillOnNet has expanded its partnership with casino content supplier Amusnet by deploying the provider’s portfolio on its newly launched Greek operation, RegencyCasino.gr.

The rollout brings a selection of Amusnet slots to the RegencyCasino brand, including Shining Crown, 40 Super Hot, Shining Crown Buy Bonus and Burning Hot, alongside the supplier’s four-level progressive jackpot product Golden Coins Link.

SkillOnNet entered the Greek market in May through a partnership with Regency Entertainment, described by the companies as the country’s leading land-based casino operator, launching an online platform under the RegencyCasino brand.

Jani Kontturi, Head of Games at SkillOnNet, said: “Our Greek launch has been a huge success, and adding one of the industry’s biggest providers, particularly with its outstanding jackpot content, is going to take our player offering to a new level.

“Amusnet has been a trusted long-term partner, and we’re delighted to extend that relationship into Greece. It’s one of the biggest and fastest-growing online casino markets in Europe, and we’re excited to continue building on the fantastic momentum we’ve achieved since launching with RegencyCasino in May.”

Jelena Stankovic, Director at Amusnet Greece said: “Greece is one of Europe’s most dynamic regulated markets, where operators increasingly demand proven performance alongside great content. Extending our partnership with SkillOnNet allows us to bring our high-performing portfolio and jackpot products to an even wider audience through RegencyCasino.gr, and represents another important step in our long-term growth strategy for the market.”

The post SkillOnNet rolls out Amusnet content on RegencyCasino.gr in Greece appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Microgaming launches football games StrikerX and SoccerX aimed at acquisition

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Crash and instant win formats target fast onboarding, mobile play and low-friction mechanics, with RTP and max win figures disclosed for SoccerX.

Microgaming has launched two football-themed games, StrikerX and SoccerX, positioning them as “gateway” titles designed to support player acquisition for operators.

The supplier said the releases are built around quick-result gameplay and low-friction entry, with mechanics intended to be easy to pick up. StrikerX is a Crash game, while SoccerX is an Instant Win title, with both designed for fast loading and mobile performance, according to the company.

SoccerX is built around a penalty shootout format where players pick a shot and attempt to beat the keeper while progressing up a prize ladder. Microgaming said the ladder can be cashed out at any point or pushed further. The company lists the game’s RTP at 96.00% and a top win potential of up to 12,500x, and says players can choose their own volatility.

StrikerX allows players to place up to two bets in a single round, using different strategies at the same time, while “dynamic game events” increase the multiplier as play progresses, according to Microgaming. Its Ultimate Shot feature triggers at 100x and introduces bonus multipliers ranging from x1 to x100, with win potential of up to 10,000x.

A Microgaming spokesperson said: “Acquisition is not just about visibility, it is about removing friction. With SoccerX and StrikerX, the aim was to create games that are quick to load, quick to understand and easy to get into, which makes them very effective at opening the door to a wider portfolio. Football gives both titles an immediate hook, but the bigger value is in having formats that can bring in new audiences and still give them a reason to stay.”

The post Microgaming launches football games StrikerX and SoccerX aimed at acquisition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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