Connect with us

Press Releases

Parimatch: Consumers want stories, not spreadsheets

Published

on

Sergey Berezhnoy, Parimatch¹s Chief Product Officer.

 

Parimatch’s Chief Product Officer Sergey Berezhnoy spoke at ICE London 2020 about how the operator plans to evolve the traditional sports betting experience with a focus not just on technology, but on storytelling. With a history in the video gaming industry, Sergey can see many narrative-building concepts that would translate nicely to the betting sector, although he believes the main overlap – esports – still has a few mountains to climb.

Following a strong 12 months in its home markets, Parimatch attended ICE London 2020 with a clear vision in mind for the future of its sports betting offer.

The international operator has grown its market share with bold marketing campaigns and a strong product backed by great tech, but the main focus for Parimatch’s Chief Product Officer Sergey Berezhnoy over the next year is to research, develop and evolve sports betting’s current customer journey. Many of the innovations at ICE provide the backbone of that journey, providing several payment methods, hundreds of ways to bet, and thousands of events and markets to bet on, with other exciting developments such as VR and AI further bolstering to the industry’s toolbox in recent years. For players, the customer journey is smoother than ever before, but for Sergey, that’s not enough. His background is in the video gaming industry, and he believes that to tap into the widest possible market, the sports betting sector has to develop a story around the act of betting that is as engaging and rewarding as current popular mobile games.

“I use one word, and it’s narrative,” said Sergey. “I joined this sector from the video gaming industry, and there the focus is not on waiting for the end result, but providing as much entertainment as possible on the way to it.

Unfortunately, sports betting is currently the opposite; you come, you bet, you leave. There is no story, no great focus on the clubs involved, and often there are very few relevant events to bet on. Players who are engaged with the betting culture might bet on anything, but new and casual players need a story to bring them in. Look at Snapchat, Instagram and Tik Tok, they only show short stories, but it’s enough to get consumers engaged.”

In fact, the immediacy of sports betting is something else Sergey wants to move forward. While the rise of in-play betting has helped, many results can take between a few hours or a few days to come through depending when bets are placed, so Berezhnoy intends to make sports betting on Parimatch something players can jump into and be rewarded whenever they choose.

“In betting, the distance between betting and reward can be very high, whereas in video games the award is more achievable. We are trying to shorten that distance, but not as short as casino games,” he said. “In our research, we have taken a lot from casual gaming. If you are riding the subway or tube, everybody plays casual games or goes on social media. The big question is, why don’t they bet? It’s about a customer journey, but many sports betting sites still look like excel spreadsheets. Instagram has changed the way we consume photos, it’s our ambition to change the way people bet on sports.”

Berezhnoy added that this will involve asking players human-centric questions on pre-selected content, providing a personal touch to short, targeted stories for players to bet through. Like in video games, they won’t be faced with a thousand choices, but with a few highly engaging ones based around content they already enjoy, whether that be through live, fantasy or virtual sports – or even esports. This is another aspect of gaming that Berezhnoy has a lot of experience in, however he still believes there’s a few challenges ahead before the rapidly rising pastime becomes a key vertical for the sports betting sectors.

“Games publishers are in control of esports and they are not interested in the regulations that are needed to elevate the level of trust required for bookmakers,” he explained. “Publishers want more players, and tighter regulations can put up barriers to that. With a few exceptions, they also don’t give access to their data feed, which makes it very difficult to trade. Sports betting operators are interested in the most popular games with the biggest events, but those publishers don’t need to include sports betting into their model to be successful, and these are major roadblocks for its expansion in the industry.”

Sergey hopes that this will change over the next decade, but in the meantime, he is looking forward to weaving the storytelling ability of video games into all of Parimatch’s sports betting offers.

“At the end of the day, most of us prefer to be told stories than to scour over spreadsheets, and that’s what I want to offer to our players,” he concluded.

Greece

Regency Entertainment launches Regency Casino Online in Greece with SkillOnNet

Published

on

regency-entertainment-launches-regency-casino-online-in-greece-with-skillonnet

RegencyCasino.gr is the operator’s first digital product, built on SkillOnNet’s platform with live casino and Greek-speaking dealers

Regency Entertainment S.A. and SkillOnNet have launched Regency Casino Online in Greece, with the new online casino operating at RegencyCasino.gr.

The launch marks Regency Entertainment’s first move into digital gaming, following its land-based casino operations in Greece, including Regency Casino Mont Parnes in Athens and Regency Casino Thessaloniki.

RegencyCasino.gr is powered by SkillOnNet’s platform and offers online casino content from suppliers including Evolution, NetEnt, Play’n GO, Playtech, Pragmatic Play and Relax Gaming. The partners said the product also includes live casino tables with Greek-speaking dealers.

Regency and SkillOnNet said the platform includes responsible gaming and player protection tools. The companies also said the “RegencyCasino online brand will roll out to more SkillOnNet licensed markets including the UK, Denmark, Spain, Sweden Germany and more in the coming months.”

Yiannis Tsirikos, CEO at Regency Entertainment said: “For nearly three decades, Regency Casino has built its reputation in Greece on trust, quality and a commitment to delivering exceptional entertainment. With the launch of Regency Casino Online, we are proud to bring that same premium experience into the digital space, giving players the opportunity to enjoy a secure, engaging and truly authentic casino environment wherever they are.

“We believe in creating entertainment that is both exciting and responsible, and this new platform reflects our continued ambition to raise the bar while always putting our players first.”

Maor Nutkevitch, SVP Corporate Development at SkillOnNet said: “We are delighted to support Regency Entertainment in bringing its trusted and well-established brand online in Greece. This launch marks an important milestone in our partnership and highlights the strength of our platform in delivering premium, compliant and engaging experiences in regulated markets. Greece is a key region for us, and we look forward to working closely with Regency to deliver a best-in-class online casino offering for players across the country.”

The post Regency Entertainment launches Regency Casino Online in Greece with SkillOnNet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Uncategorized

White Hat Studios debuts Super Mode with Fanatics Casino

Published

on

white-hat-studios-debuts-super-mode-with-fanatics-casino

New promotional tool introduces dynamic in-game prize mechanic to fuel portfolio engagement

White Hat Studios, the ‘House of Brands’ provider to the US iGaming market, has launched its new Super Mode promotional tool with Fanatics Casino. Super Mode is a fully configurable random prize mechanic designed to increase player activity and session duration.

The proprietary solution, which is being integrated with Fanatics Casino in all four of its operational iGaming states, can be activated on any eligible White Hat Studios game, awarding players random prizes such as free spins and cash payouts.

Built for maximum flexibility, Super Mode grants the operator complete control over promotional parameters, including scheduling, duration, and participating titles. This provides Fanatics Casino greater support around new game launches, the ability to reignite activity on legacy content, and the flexibility to curate targeted campaigns aligned with commercial objectives.

The Super Mode launch represents the first phase in the rollout of White Hat Studios’ comprehensive Amplify Suite. The all-in-one operational ecosystem is set to redefine how US iGaming brands engage and retain their audiences.

Amplify Suite will unify the supplier’s extensive offering, including its game families, jackpot content, bespoke products, and gamification solutions, within a single framework, empowering operators to elevate their offerings in a competitive environment.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Debuting Super Mode with Fanatics Casino is a landmark moment for White Hat Studios, and an important step in bringing our all-in-one solution, Amplify Suite, to operators across regulated US iGaming markets.

“Fanatics Casino is an ideal launch partner. It is a leading brand in multiple states with a clear focus on engagement, and the addition of Super Mode to its gamification portfolio provides the operator with a powerful new way to create standout moments for players.”

Kieron Shaw, Sr. Manager Casino Content at Fanatics Casino, added: “Super Mode allows us to add a new layer of excitement to White Hat Studios’ already popular titles. With customisable graphics and full control over promotions and player segmentation, it will enable us to deliver more engaging campaigns that prioritise the user experience.”

The post White Hat Studios debuts Super Mode with Fanatics Casino appeared first on Americas iGaming & Sports Betting News.

Continue Reading

2026 FIFA World Cup

Canada’s Provincial Betting Divide Will Be Exposed During the 2026 World Cup, New Analysis Finds

Published

on

canada’s-provincial-betting-divide-will-be-exposed-during-the-2026-world-cup,-new-analysis-finds

Canada’s fragmented provincial gambling system will face its biggest stress test during the 2026 FIFA World Cup, according to new research published by CasinoCanada.com, which finds stark disparities in how players across the country will be able to engage with the tournament.

The analysis draws on provincial regulatory reporting, iGaming Ontario’s annual figures and data from Blask’s 2025 iGaming Landscape Report to examine whether Canada’s betting infrastructure is ready for a tournament it is co-hosting.

The research highlights a sharp divide between Ontario and the rest of Canada. Ontario’s open, competitive market – home to nearly 50 licensed operators – has achieved a channelisation rate of 83.7%, meaning more than four in five Ontario bettors are choosing regulated platforms over unregulated alternatives.

Outside the province, the picture is notably different, with Saskatchewan carrying an estimated offshore leakage rate of 93%, Alberta and Manitoba sitting at 88%, and British Columbia – where a provincial platform has operated for years – retaining only around 49% of its online market.

CasinoCanada’s report also identifies a significant timing problem with Alberta’s competitive market. The AGLC’s registration deadline for operators falls on 13 July 2026, after the World Cup reaches the quarter-final stage. With Alberta’s significant offshore leakage rate, the analysis warns the province is likely to see record betting volumes flow through unregulated channels during the peak of the tournament.

Canada’s co-hosting status is expected to amplify betting appetite considerably. Data from the 2022 FIFA World Cup showed that 99% of bets placed on BCLC’s PlayNow platform backed Canada to advance from the group stage. With Canada co-hosting in 2026 and playing all three group-stage games on home soil, that appetite is expected to be significantly higher – arriving into a regulatory infrastructure that, outside Ontario, is not built to absorb it.

Eugene Ravdin, Head of PR for CasinoCanada, said: “The 2026 World Cup is not just a commercial opportunity for the Canadian market – it’s a live stress test for how the country regulates gambling. Ontario has built something that works, and the numbers show it. However, for most Canadians outside that market, the tournament is going to arrive at a system that was never designed for this level of demand.

“The offshore leakage figures are not abstract. They represent real bettors choosing unregulated platforms because the regulated alternative isn’t competitive enough. The World Cup will make that gap very visible, very quickly.”

The post Canada’s Provincial Betting Divide Will Be Exposed During the 2026 World Cup, New Analysis Finds appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania