Press Releases
Parimatch: Consumers want stories, not spreadsheets
Parimatch’s Chief Product Officer Sergey Berezhnoy spoke at ICE London 2020 about how the operator plans to evolve the traditional sports betting experience with a focus not just on technology, but on storytelling. With a history in the video gaming industry, Sergey can see many narrative-building concepts that would translate nicely to the betting sector, although he believes the main overlap – esports – still has a few mountains to climb.
Following a strong 12 months in its home markets, Parimatch attended ICE London 2020 with a clear vision in mind for the future of its sports betting offer.
The international operator has grown its market share with bold marketing campaigns and a strong product backed by great tech, but the main focus for Parimatch’s Chief Product Officer Sergey Berezhnoy over the next year is to research, develop and evolve sports betting’s current customer journey. Many of the innovations at ICE provide the backbone of that journey, providing several payment methods, hundreds of ways to bet, and thousands of events and markets to bet on, with other exciting developments such as VR and AI further bolstering to the industry’s toolbox in recent years. For players, the customer journey is smoother than ever before, but for Sergey, that’s not enough. His background is in the video gaming industry, and he believes that to tap into the widest possible market, the sports betting sector has to develop a story around the act of betting that is as engaging and rewarding as current popular mobile games.
“I use one word, and it’s narrative,” said Sergey. “I joined this sector from the video gaming industry, and there the focus is not on waiting for the end result, but providing as much entertainment as possible on the way to it.
Unfortunately, sports betting is currently the opposite; you come, you bet, you leave. There is no story, no great focus on the clubs involved, and often there are very few relevant events to bet on. Players who are engaged with the betting culture might bet on anything, but new and casual players need a story to bring them in. Look at Snapchat, Instagram and Tik Tok, they only show short stories, but it’s enough to get consumers engaged.”
In fact, the immediacy of sports betting is something else Sergey wants to move forward. While the rise of in-play betting has helped, many results can take between a few hours or a few days to come through depending when bets are placed, so Berezhnoy intends to make sports betting on Parimatch something players can jump into and be rewarded whenever they choose.
“In betting, the distance between betting and reward can be very high, whereas in video games the award is more achievable. We are trying to shorten that distance, but not as short as casino games,” he said. “In our research, we have taken a lot from casual gaming. If you are riding the subway or tube, everybody plays casual games or goes on social media. The big question is, why don’t they bet? It’s about a customer journey, but many sports betting sites still look like excel spreadsheets. Instagram has changed the way we consume photos, it’s our ambition to change the way people bet on sports.”
Berezhnoy added that this will involve asking players human-centric questions on pre-selected content, providing a personal touch to short, targeted stories for players to bet through. Like in video games, they won’t be faced with a thousand choices, but with a few highly engaging ones based around content they already enjoy, whether that be through live, fantasy or virtual sports – or even esports. This is another aspect of gaming that Berezhnoy has a lot of experience in, however he still believes there’s a few challenges ahead before the rapidly rising pastime becomes a key vertical for the sports betting sectors.
“Games publishers are in control of esports and they are not interested in the regulations that are needed to elevate the level of trust required for bookmakers,” he explained. “Publishers want more players, and tighter regulations can put up barriers to that. With a few exceptions, they also don’t give access to their data feed, which makes it very difficult to trade. Sports betting operators are interested in the most popular games with the biggest events, but those publishers don’t need to include sports betting into their model to be successful, and these are major roadblocks for its expansion in the industry.”
Sergey hopes that this will change over the next decade, but in the meantime, he is looking forward to weaving the storytelling ability of video games into all of Parimatch’s sports betting offers.
“At the end of the day, most of us prefer to be told stories than to scour over spreadsheets, and that’s what I want to offer to our players,” he concluded.
BetConstruct AI is excited to announce its participation in the SBC Summit Rio 2026, held from March 4-5 at the Riocentro in Rio de Janeiro.
As Brazil navigates its second year of full regulation, BetConstruct AI arrives at this pivotal market juncture to showcase a vision of technological empowerment and strategic autonomy.
At Stand A230, visitors will encounter a comprehensive suite of AI-driven solutions designed to meet the high standards of the Brazilian audience. The showcase features the industry-leading Sportsbook and Casino Platforms, engineered to scale rapidly while maintaining the highest levels of performance.
Beyond the core platforms, BetConstruct AI provides the essential architecture for a dominant online brand. This includes CMS Pro, a specialized content management solution that empowers operators to manage their entire business from one centralized hub, and SpringBuilder X, our mobile-first, SEO-driven drag-and-drop website builder that eliminates the need for technical skills. Taking customization a step further, BetChain AI offers a revolutionary way to build and shape iGaming websites faster and smarter, giving partners full creative control. These foundational tools are designed to work in perfect harmony with our deeper intelligence layer, creating a seamless bridge between a stunning user interface and sophisticated back-end automation.
The core of the exhibition is the BetConstruct AI Suite, a sophisticated collection of tools built to automate and optimize the operator’s journey. This includes:
- CRM AI: Delivering deep behavioral insights to enhance player retention.
- Umbrella AI: Providing real-time risk management and automated player protection.
- AI Game Recommendation System: Ensuring personalized content delivery to maximize engagement.
- Betting Mate: An intuitive AI companion that elevates the player experience with real-time stats and insights.
Reflecting its commitment to the Brazilian market’s long-term success, BetConstruct AI will highlight its exclusive “The Choice to Grow” program. This performance-based initiative is designed to reward partners who achieve a 16.67% increase in GGR per quarter. By meeting these targets across a diverse product range – including Sportsbook, Virtual Sports, and partner brands like PopOK Gaming and CreedRoomz- operators can unlock a 51% invoice discount every third month, alongside exclusive service benefits and tournament access.
BetConstruct AI invites all industry stakeholders, operators, and media representatives to visit Stand A230 at Riocentro. The team will be available throughout the summit to demonstrate how a connected, AI-driven environment allows partners to choose the path of innovation, efficiency, and market leadership in the Brazilian Market.
The post BetConstruct AI to Redefine the Brazilian iGaming Landscape at SBC Summit Rio 2026 appeared first on Americas iGaming & Sports Betting News.
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CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal
Max Krupyshev has been in crypto since 2013—long before it was “the usual.”
In the Bet It Drives podcast Season 4, Episode 3, the CoinsPaid and CryptoProcessing.com CEO joins host Yevhen Krazhan in Barcelona to explain why trust and controls decide who scales.
“Crypto was never anonymous—that was a misconception,” Max Krupyshev says in the podcast.
From there, he breaks down how the industry matured, why mass adoption is inevitable, and why the biggest risks today aren’t what most people think they are.
During the ride, Max digs into:
- Is crypto still associated with money laundering?
- Can crypto transactions still be completely anonymous?
- The most common crypto fraud patterns in B2B
- How to win big deals in business (and the fastest way to lose one)
- What he dislikes in iGaming + crypto, and what the industry needs to fix next
- The 8-Bitcoin story: what he spent it on, and why he doesn’t regret it
- His most remarkable iGaming partnership, and why it mattered
- Where crypto will be in 10 years, and what happens to cash along the way
Alongside the industry talk, Episode 3 also brings back Confess or Call, when Max gets pushed into a dramatic prank call: ringing his Head of Sales with an “urgent” request.
“This episode is practical,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “Max explains the risks, how fraud happens in practice, and what operators should look for in a payment provider. If you handle payments in iGaming, this episode lays out what matters, and what doesn’t.”
Season 4 opened with a CEO episode with Cedomir Tomic (Founder of Alea) and Oleksandr Feshchenko (CEO of GR8 Tech), followed by Akhil Sarin on marketing and partnerships at Stake. Episode 3 is for operators, affiliates, and product teams who want to understand crypto beyond the obvious, and episode 4 features Marek Suchar breaking down esports betting.
Watch or listen to Season 4, Episode 3 with Max Krupyshev on:
- YouTube
- Spotify
- Apple Podcasts
The post CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal appeared first on Americas iGaming & Sports Betting News.
Aviatrix today announced its award-winning crash game Aviatrix is now live in North America for the first time.
The popular title has made its debut in Ontario across Caesars Entertainment’s online casino platforms, including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
The Ontario launch is the first step in a partnership that will see Caesars bring Aviatrix to its online casino players in other North American markets. The launch also marks a major milestone for Aviatrix, which has rapidly scaled into regulated markets worldwide over the past few years, particularly in Europe and Latin America.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This is yet another landmark moment for Aviatrix. Over the last two years, we have focused on bringing the game to regulated markets around the world, and to add our first in North America is something we’re really proud of. Partnering with a global leader like Caesars Entertainment is a clear statement of intent, and we are excited to work together as we expand across the region.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “We’re delighted to be the first operator to bring Aviatrix to North America. This title has been very popular among players worldwide, and we’re confident it will resonate with our Ontario audience. This launch marks the official beginning of our partnership, and one we look forward to building on.”
Aviatrix is licensed or certified in more than a dozen regulated markets, including Brazil, Colombia, Estonia, Georgia, Greece, Italy, the Netherlands, Ontario, Peru, Romania, South Africa and Sweden.
To find out more, please visit: aviatrix.bet/
The post Aviatrix Makes North American Debut on Caesars Entertainment’s Online Casino Platforms appeared first on Americas iGaming & Sports Betting News.
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