Press Releases

Parimatch: Consumers want stories, not spreadsheets

Published

6 years ago

March 9, 2020

Sergey Berezhnoy, Parimatch¹s Chief Product Officer.

Parimatch’s Chief Product Officer Sergey Berezhnoy spoke at ICE London 2020 about how the operator plans to evolve the traditional sports betting experience with a focus not just on technology, but on storytelling. With a history in the video gaming industry, Sergey can see many narrative-building concepts that would translate nicely to the betting sector, although he believes the main overlap – esports – still has a few mountains to climb.

Following a strong 12 months in its home markets, Parimatch attended ICE London 2020 with a clear vision in mind for the future of its sports betting offer.

The international operator has grown its market share with bold marketing campaigns and a strong product backed by great tech, but the main focus for Parimatch’s Chief Product Officer Sergey Berezhnoy over the next year is to research, develop and evolve sports betting’s current customer journey. Many of the innovations at ICE provide the backbone of that journey, providing several payment methods, hundreds of ways to bet, and thousands of events and markets to bet on, with other exciting developments such as VR and AI further bolstering to the industry’s toolbox in recent years. For players, the customer journey is smoother than ever before, but for Sergey, that’s not enough. His background is in the video gaming industry, and he believes that to tap into the widest possible market, the sports betting sector has to develop a story around the act of betting that is as engaging and rewarding as current popular mobile games.

“I use one word, and it’s narrative,” said Sergey. “I joined this sector from the video gaming industry, and there the focus is not on waiting for the end result, but providing as much entertainment as possible on the way to it.

Unfortunately, sports betting is currently the opposite; you come, you bet, you leave. There is no story, no great focus on the clubs involved, and often there are very few relevant events to bet on. Players who are engaged with the betting culture might bet on anything, but new and casual players need a story to bring them in. Look at Snapchat, Instagram and Tik Tok, they only show short stories, but it’s enough to get consumers engaged.”

In fact, the immediacy of sports betting is something else Sergey wants to move forward. While the rise of in-play betting has helped, many results can take between a few hours or a few days to come through depending when bets are placed, so Berezhnoy intends to make sports betting on Parimatch something players can jump into and be rewarded whenever they choose.

“In betting, the distance between betting and reward can be very high, whereas in video games the award is more achievable. We are trying to shorten that distance, but not as short as casino games,” he said. “In our research, we have taken a lot from casual gaming. If you are riding the subway or tube, everybody plays casual games or goes on social media. The big question is, why don’t they bet? It’s about a customer journey, but many sports betting sites still look like excel spreadsheets. Instagram has changed the way we consume photos, it’s our ambition to change the way people bet on sports.”

Berezhnoy added that this will involve asking players human-centric questions on pre-selected content, providing a personal touch to short, targeted stories for players to bet through. Like in video games, they won’t be faced with a thousand choices, but with a few highly engaging ones based around content they already enjoy, whether that be through live, fantasy or virtual sports – or even esports. This is another aspect of gaming that Berezhnoy has a lot of experience in, however he still believes there’s a few challenges ahead before the rapidly rising pastime becomes a key vertical for the sports betting sectors.

“Games publishers are in control of esports and they are not interested in the regulations that are needed to elevate the level of trust required for bookmakers,” he explained. “Publishers want more players, and tighter regulations can put up barriers to that. With a few exceptions, they also don’t give access to their data feed, which makes it very difficult to trade. Sports betting operators are interested in the most popular games with the biggest events, but those publishers don’t need to include sports betting into their model to be successful, and these are major roadblocks for its expansion in the industry.”

Sergey hopes that this will change over the next decade, but in the meantime, he is looking forward to weaving the storytelling ability of video games into all of Parimatch’s sports betting offers.

“At the end of the day, most of us prefer to be told stories than to scour over spreadsheets, and that’s what I want to offer to our players,” he concluded.

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BetConstruct

BetConstruct AI to Accelerate Regional Growth and Innovation at SiGMA South America 2026

Published

4 hours ago

March 31, 2026

GamingAmericas.com

betconstruct-ai-to-accelerate-regional-growth-and-innovation-at-sigma-south-america-2026

BetConstruct AI, the global iGaming platform provider, delivering 140,000+ pre-match events and 90,000+ live matches per month, 45,000+ casino games from 350+ premium providers, will be exhibiting at Stand N150 during SiGMA South America 2026, taking place from April 7-9 at São Paulo, Brazil. South America is one of the fastest-moving markets in iGaming. Stand N150 is where operators in this region come to make the decisive choices that define their next phase of growth.

Six Solution Areas. One Platform.

Visitors to Stand N150 will receive live demonstrations and commercial briefings across the full BetConstruct AI ecosystem.

Acquisition, Entertainment & Content:

Sportsbook (140,000+ events, 12,000+ esports live events monthly), Casino (350+ providers, Unified Aggregation API), Affigates affiliate ecosystem (7,000+ vetted affiliates, AI-based scoring), and a portfolio of six front-end solutions from rapid-launch to crypto-native.

Payments, Licensing & Certifications:

500+ payment gateway integrations and a fully managed licensing service — covering market research, due diligence, lab certification, and post-licensing compliance — give operators a confident, compliant route into any South American jurisdiction.

Retention & CRM:

CRM AI predicts churn up to 14 days in advance, identifies potential VIPs before they self-identify, and automates omnichannel journeys across 300+ dynamic behavioural filters. The Game Recommendation System delivers a personalised Top 10 game list to every player using Matrix Factorisation — driving GGR uplift for non-VIPs. Loya provides complete retail loyalty infrastructure, including the industry’s first anonymous betting loyalty platform.

Risk Management:

Umbrella AI unifies Sportsbook risk, Casino risk, AML, and Responsible Gambling in one intelligent system. Negative NGR Prediction forecasts loss-making players two months ahead. Fraudulent Game Style Detection classifies behaviour across seven profiles — Arbitrage, Late Betting, Bonus Hunter, and more — replacing manual review with instant AI classification, identifying threats up to 12 days sooner.

Services:

Expert services across the full operator lifecycle: Licensing & Certification, Digital Marketing & SEO, Managed CRM, Promotional Design, Dedicated Trading, DDoS Protection, Sportsbook and Casino Risk Management, and Poker Operations.

BetConstruct AI Poker:

A modern B2B network designed for flexible market entry via Turnkey, White Label, or API integration. Operators can accelerate scale by leveraging Global, Local, or Hybrid network models, instantly tapping into robust liquidity featuring 30,000+ monthly active players, 2,000+ peak-time users, and €500,000+ in guaranteed monthly prize pools. Powered by a crypto-enabled, Web3-ready architecture across all devices, the platform combines built-in security, continuous anti-fraud monitoring, and engaging promotions to maximise retention and operational control.

Powerfull and Bet on League: Two additions that make the best sportsbook for The World Cup

The 2026 World Cup is the highest-concentration betting opportunity of the next four years. For South American operators, it is also uniquely personal. BetConstruct AI has built a two-product campaign to ensure its partners capture the maximum share of that opportunity. Both products activate at zero cost.

Powerfull — Pre-Tournament

A challenge-based engagement campaign running 8–10 weeks before kick-off. Players complete weekly turnover milestones (€100 Sports / €1,000 Casino) to earn wheel spins, winning Free Bets.

All Free Bets accumulate pre-tournament and deploy at peak — engineering a built-in betting surge across all matches. Every prize is fully funded by BetConstruct AI.

Three effects, simultaneously: cross-vertical activation, deferred promotional liability, and dormant player reactivation. At €0 cost to the operator.

Bet on League — In-Tournament

A dedicated World Cup hub deployed via iFrame into NWM, SpringBuilder X, and BetChain AI front ends — zero UI rebuild, zero development cycles, zero platform risk during peak operation.

Full tournament navigation: Standings, Bracket, Calendar, Teams. An integrated polling module converts lightweight match votes into immediate odds reveals — a single-touch funnel from participation to bet placement. Betting Mate AI is included at no extra cost, delivering ‘Bets for You’, ‘Express for You’, and Smart Express Builder.

Setup fee and competition fee: both waived for the World Cup activation.

Make the Decisive Choice

The South American iGaming market is moving fast. The operators who define it will be those who choose the right platform, the right intelligence, and the right partners — now.

Beyond the exhibition floor, the experience continues on the evening of April 7 at the Tetto Lounge, São Paulo. We are hosting an exclusive Harmony ChoiceMe event, providing a refined setting for industry leaders to connect and discuss the future of the regional market

Visit Stand N150 to meet the BetConstruct AI team and see the platform live.

The post BetConstruct AI to Accelerate Regional Growth and Innovation at SiGMA South America 2026 appeared first on Americas iGaming & Sports Betting News.

Highlight Games

HIGHLIGHT GAMES EXTENDS PARTNERSHIP WITH STANLEYBET GROUP

Published

5 hours ago

March 31, 2026

Wladimir P.

highlight-games-extends-partnership-with-stanleybet-group

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has extended and expanded its partnership with the Stanleybet Group, one of Europe’s most established betting operators.

In addition to its longstanding online content agreement, the expanded deal will include the deployment of Highlight’s premium video virtual sports portfolio to Stanleybet’s retail estate for the first time. Content will include Highlight’s flagship SOCCERBET games, featuring genuine archive footage from some of the biggest football leagues in the world.

Steven Holmes, CEO, Highlight Games said: “I’m delighted to extend and broaden our partnership with the Stanleybet Group, which shows a clear endorsement of the strength of our content and the trust Stanleybet places in our products. We look forward to bringing our award-winning video virtuals to an even wider audience.”

Nicola Allinson, IT Director, Stanleybet Group added: “Our partnership with Highlight Games continues to go from strength to strength, and this retail expansion is a testament to the quality of their content and the level of engagement it inspires in players. We are confident that Highlight’s products will perform as strongly in our European retail venues as they have online, and we look forward to continuing to work together.”

The post HIGHLIGHT GAMES EXTENDS PARTNERSHIP WITH STANLEYBET GROUP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

155.io

155.io launches Snow Run, bringing real-world winter sports action to its CCTV Game™ portfolio

Published

7 hours ago

March 31, 2026

Wladimir P.

155.io-launches-snow-run,-bringing-real-world-winter-sports-action-to-its-cctv-game-portfolio

155.io, Winter Sports Betting, the innovative content studio redefining real-world gaming, has unveiled Snow Run, the latest addition to its CCTV Game portfolio. The title offers a fresh, immersive betting experience powered by live-action winter sports footage.

The game launches exclusively with Roobet for a seven-day period before being rolled out to other operator partners.

Building on the success of its traffic-themed hit Rush Hour, Snow Run takes players to stunning mountain resorts worldwide, where skiers and snowboarders race down slopes captured via GoPro POVs, drones, slope-side cameras, and CCTV feeds. Players must predict how many athletes will pass through a designated zone, creating a fast-paced and intuitive betting experience.

Available 24/7, Snow Run offers multiple betting options, including Under, Over, Range, and Exact, with multipliers of up to 18x. Using automated computer vision, all skiers are tracked in real time, ensuring transparent, consistent results without human intervention.

As with all CCTV Game titles, Snow Run features entirely real footage curated from leading content creators, delivering an authentic and visually engaging gaming experience that stands out in the online casino space.

Sam Jones, Founder & CEO of 155.io, said:
“Snow Run takes our simple, engaging mechanic to a completely new environment — real mountain slopes captured from multiple angles. The social media response from streamers has been phenomenal, showing just how much players value authenticity. Launching with Roobet gives us a perfect head start, and we’re confident it will gain real traction ahead of the global rollout.”

After the exclusivity period, Snow Run will be available globally, further expanding 155.io’s portfolio of real-time, content-driven gaming experiences.

The post 155.io launches Snow Run, bringing real-world winter sports action to its CCTV Game™ portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.