eSports
VERITAS Entertainment Announces March 2020 Launch of LVL, a Berlin-based Esports and Gaming Entertainment Venue
The team behind the elite facility also secured $10 million in funding to support the development of the first of a global network of esports-dedicated venues
VERITAS Entertainment (VERITAS), builders of a global network of esports entertainment venues, today announced the launch of LVL, a Berlin-based esports and gaming entertainment venue designed for community and competition. LVL Berlin will officially open its doors to the public on March 26, 2020, at 7:00 p.m. CET. Additionally, VERITAS has announced a $10 million in funding, with participation from BITKRAFT Esports Ventures and additional angel investors, to build LVL’s infrastructure, scale the team to manage operations, and expand to additional cities.
Among the largest esports spaces in Europe, LVL spans +2500m² (+26,000ft²) across its two floors and provides a centralized and physical location for pro and amateur gamers to connect, train and compete. In addition to a full-stack production studio and mind-blowing VR experiences, LVL is pushing boundaries with a noise-canceling dome that enables the venue to host professional esports matches in the closest proximity to the audience and casters without impeding the performance of the players through sound interference.
“We created LVL to fill a gap that currently exists in the landscape of physical gaming and esports venues. The esports ecosystem currently has large arenas and glorified internet cafés with a few PCs in them, but not a permanent facility where premium events can be hosted while also serving as a place to socialize with friends,” said Dorian Gorr, Co-Founder and Managing Director of VERITAS Entertainment. “It’s not only a facility for professional teams to practice, but it’s a hub for entertainment, collaboration, and connection. After months of planning and construction, we’re thrilled to finally open the doors and welcome the public.”
LVL Berlin will also be the official Berlin venue and Home of G2 Esports, one of the fastest-growing, most competitively successful and entertaining esports organizations worldwide. As the collaboration partner of LVL, G2’s professional teams and creators will practice and create content from dedicated G2 areas featuring practice and content creation rooms as well as public, community-driven locations within the venue for esports fans to interact with G2 and its stars.
“LVL is the best possible place for being the home of G2’s teams to practice, bootcamp and interact with our amazing fans. It will be the go-to place for us to spend time with the #G2ARMY and interact with our people in Berlin, the capital of esports in Europe,” said G2 Esports CEO Carlos ‘ocelote’ Rodriguez. “We are proud that we can present our world-class partnerships in this beautiful city with Veritas as we both work together to bring highly entertaining experiences to esports.”
LVL will not only be a gathering place for fans, casual players and esports pros, but will also serve as a home for content creators, live streamers, cosplayers, musicians and artists. From the professional level to the grassroots community, LVL provides the infrastructure to support the adoption of esports and gaming on a mainstream level. With the opening of the Berlin-based venue, LVL will also launch a 24/7 esports gaming channel on Twitch and Youtube that will broadcast match highlights from the venue and content created in its full-stack production studio. Focused on the latest innovative technology, LVL plans to put a twist on traditional food preparation by featuring a culinary robotic machine that serves up high-quality burgers for hungry patrons.
“At BITKRAFT we believe strongly in physical experiences tailored to a gaming native and digital-first audience,” said BITKRAFT Founder and Managing Partner, Jens Hilgers. “In particular we believe that esports participation and fandom at scale is contributing significantly to make such new physical entertainment experiences successful. While we have seen many incarnations playing to this thesis, we became truly excited about the vision and approach of the LVL team and are excited to see their vision materialize with the launch of the iconic Checkpoint Charlie Berlin location.”
Situated in the heart of Berlin at the historic Checkpoint Charlie, LVL is strategically located at one of the most frequented Berlin tourist destinations with over 25,000 daily visitors. This home for esports and gaming fans will be accessible year-round, contributing to the growth of the Berlin esports ecosystem. VERITAS expects at least 250,000 visitors per year to visit LVL Berlin and will host around 130 live events annually with plans to expand to other esports-hubs around the world.
eSports
GIANTX unveils its team for the Spanish Superliga of League of Legends
The global esports organization GIANTX has officially presented the roster for its League of Legends Superliga team, the most prestigious esports competition in Spain, organized by the LVP. The roster includes Feisty (midlaner) and Aetinoth (ADC), who continue for another year after establishing themselves as key players for the organization, and newcomers Badlulu (toplaner), Ferret (jungler), and Lospa (support).
The team, known as GIANTX Pride, will be led by Fearless, a veteran coach who has already won three Superliga titles with GIANTX. After previous stints with teams like Guasones and Rebels, Fearless returns to lead this young and promising roster as they pursue the organization’s long-awaited eighth Superliga trophy, with the season set to begin in January 2025.
The roster was revealed during an event at the Home of GIANTX in Málaga, attended by over 150 fans and supported by Opel, the team’s main partner in the Superliga. The event featured activities, giveaways, and a showmatch against Barça Esports, where fans got a first glimpse of the team in action.
Feisty (South Korea, 2003) and Aetinoth (Turkey, 2005) return for another year, having gained recognition as rising talents with potential for the LEC, Europe’s premier competition in which GIANTX also competes. Badlulu (France, 2002), with prior experience in the Superliga at CASE Esports, joins as the toplaner. Ferret (Turkey, 2001), a promising jungler from the Turkish scene, comes from FUT, while Lospa (South Korea, 2002), a former Iberian Cup champion, joins as support after training in Gen.G Academy.
GIANTX Pride is the most decorated organization in Superliga LVP history, with seven titles to its name. The last victory came in the summer of 2021, and the team is determined to add the elusive eighth trophy to its collection. The Superliga for 2025 will feature ten teams, including Barça Esports, Guasones, Los Heretics, LUA Gaming, Movistar KOI, Ramboot Club, UCAM Esports, VENI VIDI VICI, and ZETA, competing across three splits—winter, spring, and summer.
The LVP, part of Grupo Mediapro, has introduced changes to the Superliga’s format for 2025. The updated calendar will be released soon, setting the stage for another thrilling season.
The post GIANTX unveils its team for the Spanish Superliga of League of Legends appeared first on European Gaming Industry News.
eSports
GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity
GRID, an esports data platform, has officially joined the International Betting Integrity Association (IBIA) as a first esports-focused Associate Member. This collaboration signifies a pivotal moment for esports integrity, aligning GRID with IBIA and its globally recognized integrity-focused members, who monitor over $300bn in sports bets per annum and have a growing focus on esports betting.
With this partnership, GRID and IBIA are committed to collaboratively addressing any integrity issues in esports, fostering trust across stakeholders, and setting a benchmark for excellence in the ecosystem. GRID has been a certified member of IBIA’s Data Standards program since 2022, actively contributing to the development of tailored esports integrity protocols. This membership further underscores GRID’s dedication to transparency and collaboration in combating betting-related corruption within esports.
Since 2018, GRID has operated an internal integrity department pioneering official data-driven solutions for esports. This makes GRID one of the first companies to monitor tournament and data integrity in the competitive sports sector and actively flag and report suspicious behavior, enabling it to collect a large database of integrity reports and insights.
IBIA is a not-for-profit body that protects regulated sports betting markets from match-fixing. It represents over 50 of the world’s leading betting companies which operate over 125 sports betting brands. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets using transactional activity linked to individual customer accounts.
Under the partnership, GRID and IBIA will share information relating to suspicious esports betting and potential match manipulation from their respective monitoring and intelligence platforms. IBIA members will also benefit from free access to wider integrity-focused resources supplied by GRID.
Moritz Maurer, CEO of GRID, commented: “Integrity is at the heart of GRID’s mission. By joining IBIA as an Associate Member, we are taking a definitive step toward establishing esports as a trusted and credible industry. This partnership enables us to further our efforts in promoting transparency, reducing risks associated with esports betting, and strengthening operational practices across the ecosystem.’’
Khalid Ali, CEO of IBIA, said: “We are delighted to welcome GRID as an Associate Member of IBIA. This partnership is a landmark for the esports sector and reflects our commitment to expanding our integrity initiatives into new markets. GRID’s expertise in esports data monitoring and integrity standards is an invaluable asset in our shared mission to combat betting corruption globally.”
The post GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity appeared first on European Gaming Industry News.
eSports
ComeOn Group and Astralis unite to drive esports engagement in the Nordics
ComeOn Group announced a sponsorship partnership between its flagship brand ComeOn! and Denmark based Astralis, one of the most esteemed esports organisations globally. As a global leader in esports, Astralis is providing a vibrant and engaging esports experience that is aligned with ComeOn!’s brand experience and is further enhanced by its focus in providing a leading esports betting destination.
As the official sponsor of Astralis, ComeOn! will be prominently featured across all of their platforms, including social media, team events, and competitive gaming content, boosting their brand exposure in key global markets with a focus on the Nordics. ComeOn! is already known as a vibrant brand in the Nordics and with the increased brand visibility it will be put at the heart of the fast-growing esports scene.
ComeOn Group continues to invest in its Sportsbook product experience that is powered by its proprietary sportsbook platform, where esports holds an important strategic market opportunity with its ever growing demand.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community. This partnership is very much in the heart of one of the fastest growing betting markets globally. Esports has seen great demand by our audiences, and we want to provide the best betting experience for our customers. This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”
Mads Rasmussen, Commercial Director at Astralis, said: ”We are proud to present ComeOn Group as our new global partner. This partnership holds great significance for Astralis both as an organization and as a business, and we look forward to bringing the agreement to life, benefiting the vast majority of our fanbase – who are adults. We have undergone a long and very positive process with ComeOn, and the fact that they are European-based with licenses in all our key markets, including Denmark, has been a decisive factor in our decision. Astralis fans, both in Denmark and internationally, can look forward to an innovative new digital activation, which promises to deliver an exciting and engaging experience.”
The post ComeOn Group and Astralis unite to drive esports engagement in the Nordics appeared first on European Gaming Industry News.
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