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UK’s Betting and Gaming Council announced that Kevin Schofield has been appointed as Director of Communications and Digital

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Kevin will be joining the Betting and Gaming Council in summer, from his current role as editor of PoliticsHome.

 

The Betting and Gaming Council is the new standards body committed to setting the highest industry standards and to building consumer and public trust in the betting and gaming industry.

Kevin Schofield joins the BGC with an outstanding career in journalism. For more than 25 years, he has worked for a range of newspapers across the UK, including The Scotsman, The Herald, Daily Record and The Sun. Since 2015 he has been editor of PoliticsHome.

In nearly two decades covering politics, he has reported on six general elections as well as the Scottish independence and EU referendums.

Membership of the Betting and Gaming Council is open to all gambling operators with a UK licence. It comprises members from the online and retail sectors, representing over 90% of the betting and gaming sector (excluding lotteries). All members are required to adhere to a new Code of Conduct setting the highest standards for membership.

Michael Dugher, Chief Executive, Betting and Gaming Council commenting said:

“The BGC is a new standards body committed to delivering big changes across the industry. To do that, we need top people. Kevin Schofield is one of the very best media professionals of his generation, he commands massive respect across journalism and politics, and he is an outstanding hire for the BGC.

“Kevin is joining an already top class and growing team at the BGC. This shows that we are building something exciting at the BGC as we strive to become the very best in the business.”

Kevin Schofield, newly appointed Director of Communications and Digital said:

“I am absolutely thrilled to be joining the Betting and Gaming Council and can’t wait to get started. I know that they have big ambitions for the years ahead and I’m looking forward to working with the team to help drive up standards in the industry.”

In addition, Wes Himes, former CEO of the RGA has been appointed Executive Director, Standards and Innovation responsible for safer gambling, policy, research and regulation and Gary Follis, former interim CEO of the ABB and Director of Communications at the BGC has been appointed Executive Director for Corporate Affairs responsible for communications, government relations and membership.

Affiliate Management Platform

Digicode Announces the Launch of DigerClick – a Fully-Owned, Scalable Affiliate System for Growth-Driven Businesses

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Digicode, a global technology consulting and software engineering company, announced the launch of DigerClick, a next-generation affiliate management platform designed to give operators complete ownership, transparency, and control over their affiliate operations. Unlike traditional systems that rely on third-party networks and incur recurring fees, DigerClick is delivered as a fully owned platform, empowering companies to scale without vendor lock-in or hidden costs.

DigerClick introduces a new era of autonomy for operators, built for businesses seeking to grow their traffic, conversions, and revenue while protecting their data and intellectual property.

A New Standard in Affiliate Ownership

At the core of DigerClick is its full code ownership model, allowing clients to operate independently of external networks or SaaS platforms. With no recurring fees and no third-party intermediaries, businesses gain complete control over performance data, payout structures, and system customization.

The platform is engineered with a highly scalable architecture that supports smooth growth from 50 to 5,000 affiliates without compromising performance.

Key Features Include:

  • Full Code Ownership: No recurring fees, no vendor lock-in, and full protection of proprietary data and IP.

  • Scalable Performance: Designed to grow alongside the business, supporting large affiliate ecosystems.

  • Affiliate Management Tools: Self-registration and streamlined onboarding for partners.

  • Smart Campaign Management: Assign offers, monitor performance, validate affiliate reports, and optimize campaigns in real time.

  • Advanced Reporting & Payouts: Real-time analytics, BI, and complete click-to-revenue transparency. Supports CPA, rev share, hybrid, and custom payout models with flexible reconciliation options.

Built for “Growth Leaders”

DigerClick is tailored for companies that rely on performance-driven partner ecosystems, including:

  • iGaming Operators seeking to scale player acquisition and retention.

  • E-Commerce Brands and Digital Product Creators looking to monetize subscriptions and downloads without intermediaries.

  • Publishers and Promoters who require full ownership of margins, reporting, and payout flexibility.

By removing “Third-Party Chains,” DigerClick gives businesses their own affiliate engine, maximizing margins and operational control while ensuring long-term sustainability.

“With DigerClick, we’re giving businesses something they’ve never truly had in the affiliate space, complete ownership,” said Alex Karichensky, CEO of Digicode Europe. “No recurring fees, no third-party dependencies, and no compromises on performance. It’s a platform built for companies that want to grow on their own terms, with total transparency and full control of their data and margins.”

The post Digicode Announces the Launch of DigerClick – a Fully-Owned, Scalable Affiliate System for Growth-Driven Businesses appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Wanted: Ambitious Tech Ventures — RedCore Investment Team Lands in Dubai

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The investment division of international business group RedCore is joining AIBC Eurasia to connect with ambitious founders and tech teams. The summit runs February 23–25 at Dubai Festival City — find the team at booth 3D.

Investments at RedCore focuses on ventures in MarTech/Traffic, FinTech, RegTech, Web3, Gaming software vendors, and AI/ML. The team is especially interested in meeting game content suppliers, RegTech solution providers, and creators of AI-driven digital products.

RedCore’s investment philosophy centers on M&A and strategic partnership rather than traditional venture funding. The business group steps in as an active partner, not a passive investor. Portfolio companies gain access to experienced specialists, legal and operational support, technology infrastructure, proven marketing channels, and a broad industry network. Often, RedCore becomes a startup’s first customer — shortening the road to market validation. Where other founders spend years chasing product-market fit, RedCore-backed teams can land their first paying clients within three to six months.

The ideal project has a working MVP, early commercial traction, transparent unit economics, and global scaling ambitions. In exchange, RedCore offers not just capital — but a long-term strategic partnership built on shared expertise and active involvement in business growth.

Interested? To schedule a meeting with the Investment Portfolio Manager simply approach the reception desk and use the touchscreen available at the booth 3D. Or pitch your project here: Apply to RedCore

The post Wanted: Ambitious Tech Ventures — RedCore Investment Team Lands in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andrew Bramley Commercial Director at FairPlay Sports Media

UK Sportsbooks Recognised in the 2026 ‘Oddschecker Endorsed’ Campaign

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bet365 Leads Pack with Three Category Accolades

Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, has announced which sportsbooks have been recognised in the 2026 edition of the ‘Oddschecker Endorsed’ honours list, which encompasses several categories covering the most important products and offerings to UK bettors.

Standout sportsbooks from the 2026 accolades include bet365, having come out on top in three categories including ‘Best Bet Builder’, ‘Best In-Play Product’, and the blue riband category of ‘Most Popular Sportsbook’. It was a repeat of the category successes seen in 2025, with the brand ranking top in betslip activity on oddschecker for every month in 2025.

Other brands to achieve recognition include Betfred for its Football Product, attracting an 82% favourable rating from customers, and William Hill for its Horse Racing product, supported by a successful launch of Horse Racing Bet Builder in 2025 seeing the Evoke brand achieve a standout 67% positive customer rating.

Unibet came out on top as ‘Most Generous Bookmaker’ with 72% of surveyed Unibet customers describing the brand as highly rewarding, whilst BoyleSports picked up the gong for ‘Best New Promotion’ with their ‘1 UP Early Payout’ offering launched earlier in 2025. PricedUp claimed ‘Best New Bookmaker’, attracting significant volumes of new customers in the brand’s maiden year on Oddschecker.

Matchbook took home ‘Best Odds on Football’ via its Exchange product, whilst AK Bets claimed ‘Best Sportsbook Odds’ with the brand’s tight overround strategy proving particularly popular amongst Oddschecker users.

Spreadex and Quinnbet were the remaining operators to receive ‘Oddschecker Endorsed’ recognition, with the brands seeing significant gains in betslip activity across Football and Horse Racing respectively over the last 12 months.

Judged on both proprietary quantitative data over the last 12 months, such as site traffic and betting activity across the oddschecker site, plus qualified factors such as user opinion and perceived product quality, recognised brands can now apply to license the ‘Oddschecker Endorsed’ branding across their marketing assets for 2026. Utilisation of oddschecker branding has been proven in partnerships with the likes of William Hill and Sky Bet to boost customer trust and engagement in competitive betting environments.

Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison, and qualified user perceptions. Leveraging these strengths, we’re proud to once again provide the ‘Oddschecker Endorsed’ stamp as a trusted recognition of the industry’s top sportsbooks in their respective categories.

Congratulations to all those recognised for their achievements across highly competitive fields. We look forward to collaborating with our distinguished partners to further leverage our rich data set and maximise the impact of their marketing plans through 2026 and beyond.”

The full list of ‘Oddschecker Endorsed’ sportsbooks are as follows:

–          Best Bet Builder – bet365

–          Best In-Play Product – bet365

–          Best Safer Gambling Tools – Sky Bet

–          Best Football Product – Betfred

–          Best Horse Racing Product – William Hill

–          Best Odds on Football – Matchbook

–          Best Sportsbook Odds – AK Bets

–          Most Generous Bookmaker – Unibet

–          Best New Promotion – BoyleSports (1UP Early Payout)

–          Best New Bookmaker – PricedUp

–          Rising Star – Football – Spreadex

–          Rising Star – Horse Racing – Quinnbet

–          Most Popular Sportsbook – bet365

The post UK Sportsbooks Recognised in the 2026 ‘Oddschecker Endorsed’ Campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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