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UK’s Betting and Gaming Council announced that Kevin Schofield has been appointed as Director of Communications and Digital

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Kevin will be joining the Betting and Gaming Council in summer, from his current role as editor of PoliticsHome.

 

The Betting and Gaming Council is the new standards body committed to setting the highest industry standards and to building consumer and public trust in the betting and gaming industry.

Kevin Schofield joins the BGC with an outstanding career in journalism. For more than 25 years, he has worked for a range of newspapers across the UK, including The Scotsman, The Herald, Daily Record and The Sun. Since 2015 he has been editor of PoliticsHome.

In nearly two decades covering politics, he has reported on six general elections as well as the Scottish independence and EU referendums.

Membership of the Betting and Gaming Council is open to all gambling operators with a UK licence. It comprises members from the online and retail sectors, representing over 90% of the betting and gaming sector (excluding lotteries). All members are required to adhere to a new Code of Conduct setting the highest standards for membership.

Michael Dugher, Chief Executive, Betting and Gaming Council commenting said:

“The BGC is a new standards body committed to delivering big changes across the industry. To do that, we need top people. Kevin Schofield is one of the very best media professionals of his generation, he commands massive respect across journalism and politics, and he is an outstanding hire for the BGC.

“Kevin is joining an already top class and growing team at the BGC. This shows that we are building something exciting at the BGC as we strive to become the very best in the business.”

Kevin Schofield, newly appointed Director of Communications and Digital said:

“I am absolutely thrilled to be joining the Betting and Gaming Council and can’t wait to get started. I know that they have big ambitions for the years ahead and I’m looking forward to working with the team to help drive up standards in the industry.”

In addition, Wes Himes, former CEO of the RGA has been appointed Executive Director, Standards and Innovation responsible for safer gambling, policy, research and regulation and Gary Follis, former interim CEO of the ABB and Director of Communications at the BGC has been appointed Executive Director for Corporate Affairs responsible for communications, government relations and membership.

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Octoplay Goes Live in Michigan

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Octoplay is now live in Michigan across BetMGM, FanDuel, Fanatics, and Rush Street Interactive, marking the company’s second U.S. state and largest coordinated market entry to date. The simultaneous go-live with four tier-one operators arrives less than six months after Octoplay’s United States debut in New Jersey.

Since its founding in October 2022, Octoplay has secured active licenses across thirteen regulated jurisdictions, including the United Kingdom, New Jersey, Ontario, Michigan, the Netherlands, Sweden, Denmark, Belgium, Malta, Italy, Greece, Romania, and Slovakia. Michigan extends that momentum into the U.S. As one of the top three states by iGaming revenue, it represents a significant market, and Octoplay enters it with four tier-one operators live from day one.

“Just months after our New Jersey debut, Michigan represents the next phase of our U.S. expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “Launching simultaneously with four leading operators shows the confidence the market has in our content. We expect to carry this momentum into additional states throughout 2025.”

Earlier this year, Octoplay ranked first among U.S. rising suppliers by overall index in H1 according to Eilers & Krejcik, underscoring the company’s accelerating trajectory. With Michigan now live and additional state applications in progress, Octoplay is positioned to extend its North American footprint throughout 2025 and beyond.

The post Octoplay Goes Live in Michigan appeared first on Americas iGaming & Sports Betting News.

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MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins

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MGA Games, a prominent Spanish firm specializing in content creation for international casino operators, will debut Poseidon’s Orb on January 28, its latest video slot for the .com markets. This title encourages players to join an explorer on an epic quest to find the legendary city of Atlantis.

The game is a Video Slot with 5 reels and 3 rows, offering 10 paylines, and includes Wild and Scatter symbols that activate Free Spins. A remarkable aspect is the Sticky Wilds mechanic in the Free Spins round—an inventive element that boosts thrill and raises winning possibilities. It additionally includes an optional purchase of Free Spins, adjustable for each operator.

The theme of Poseidon’s Orb, drawn from global myths and legends, aims to attract a diverse audience of players. Its stunning visuals and film-inspired score further guarantee an engaging experience brimming with thrills and rewards.

Classified under popular themes like “Adventure,” “Mythology,” “Treasures,” and “Fantasy,” this latest MGA Games Video Slot serves as a valuable enhancement to any operator’s collection, improving player retention and profits, while the Free Spins purchase feature offers an extra revenue opportunity.

The post MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Ludus Games Debuts PvP-First Gambling Studio and Unveils Flagship Title “Battle Fury”

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Ludus Games, a new studio dedicated to next-generation PvP gambling content, officially launches today and introduces its flagship real-money title, Battle Fury, built specifically for iGaming operators.

Uniting veterans from mobile free-to-play, esports, and real-money gaming, Ludus Games creates competitive multiplayer formats that play like real games while integrating seamlessly into casino and sportsbook ecosystems. The studio focuses on PvP-by-design experiences, lightweight high-performance clients, and analytics-ready backends that boost engagement, session depth, and long-term value.

“Most gambling content still looks like single-player math models wearing a casino skin,” said Dmytro Paliants, Founder of Ludus Games. “We created Ludus to bring true competitive gameplay — short, intense real-time duels — into the iGaming world, while preserving the predictability, compliance, and margin operators require.”

Battle Fury: Real-Time PvP Engineered for iGaming

Battle Fury is a real-time, session-based PvP title where players enter compact arenas, outmaneuver opponents, and time abilities to win the pot. Designed with mobile-first performance and seamless cross-platform input, it offers:

  • Short, intense matches that maximize bet cadence and repeat play
  • Head-to-head duels with real-time competitive outcomes
  • Lightweight Unity client optimized for mobile, tablet, and desktop

“Our goal is to make PvP as easy to operate as a slot,” added Paliants. “Operators get a stable, portfolio-level RTP around 90%, built-in competitive formats, and a client that feels like a top-tier mobile game. Players get skill-influenced competition — operators get predictable performance.”

Built for Operators: From Integration to Retention

Ludus Games provides a technology stack tailored for casino and sportsbook environments, including:

  • PvP-first formats that drive social stickiness and repeat sessions
  • High conversion & retention via competitive loops, streak mechanics, and ladders designed by mobile gaming veterans
  • Stable and responsible margin, with portfolio RTP configured at ~90%
  • Multi-platform reach with responsive UX for mobile, tablet, and desktop
  • Rapid go-to-market through fast skinning, localization, and lightweight API integration

Demo builds are available to qualified partners upon request.

The post Ludus Games Debuts PvP-First Gambling Studio and Unveils Flagship Title “Battle Fury” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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