Press Releases
UK’s Betting and Gaming Council announced that Kevin Schofield has been appointed as Director of Communications and Digital
Kevin will be joining the Betting and Gaming Council in summer, from his current role as editor of PoliticsHome.
The Betting and Gaming Council is the new standards body committed to setting the highest industry standards and to building consumer and public trust in the betting and gaming industry.
Kevin Schofield joins the BGC with an outstanding career in journalism. For more than 25 years, he has worked for a range of newspapers across the UK, including The Scotsman, The Herald, Daily Record and The Sun. Since 2015 he has been editor of PoliticsHome.
In nearly two decades covering politics, he has reported on six general elections as well as the Scottish independence and EU referendums.
Membership of the Betting and Gaming Council is open to all gambling operators with a UK licence. It comprises members from the online and retail sectors, representing over 90% of the betting and gaming sector (excluding lotteries). All members are required to adhere to a new Code of Conduct setting the highest standards for membership.
Michael Dugher, Chief Executive, Betting and Gaming Council commenting said:
“The BGC is a new standards body committed to delivering big changes across the industry. To do that, we need top people. Kevin Schofield is one of the very best media professionals of his generation, he commands massive respect across journalism and politics, and he is an outstanding hire for the BGC.
“Kevin is joining an already top class and growing team at the BGC. This shows that we are building something exciting at the BGC as we strive to become the very best in the business.”
Kevin Schofield, newly appointed Director of Communications and Digital said:
“I am absolutely thrilled to be joining the Betting and Gaming Council and can’t wait to get started. I know that they have big ambitions for the years ahead and I’m looking forward to working with the team to help drive up standards in the industry.”
In addition, Wes Himes, former CEO of the RGA has been appointed Executive Director, Standards and Innovation responsible for safer gambling, policy, research and regulation and Gary Follis, former interim CEO of the ABB and Director of Communications at the BGC has been appointed Executive Director for Corporate Affairs responsible for communications, government relations and membership.
Caesars
Light & Wonder rolls out TimeLink Pyramid Dawn via Lightning Box
Light & Wonder, Inc. (NASDAQ: LNW) has released TimeLink Pyramid Dawn, the first title in its new TimeLink franchise from in-house studio Lightning Box, with an exclusive rollout to Caesars customers in New Jersey, Michigan, Pennsylvania, and Ontario.
The 1024-ways slot introduces a “Perceived Persistence” mechanic and a new take on Cash on Reel Respin. In the base game, Active Rings can land on reels 0 and 6 and hold for three spins. When a Scatter Train aligns with a ring, base game respins are triggered, awarding Cash Prizes on reels 1 to 5 with a random chance for wins to repeat up to nine times. Scatter Trains may also build the Time Train Meter, which triggers the TimeLink Feature when full.
During the TimeLink Feature, players start with three spins and up to five Active Rows. Scatter Trains that land in an inactive ring activate the row and reset the counter, with Cash Prizes collected and awarded at the end. Scatter Clocks can upgrade values, while Scatter Jackpot symbols unlock the Jackpot Collection, which is played once TimeLink concludes.
The Jackpot Collection includes fixed and progressive prizes, with Mega, Grand and Major operating as progressive jackpots and Mini and Minor as fixed awards. Light & Wonder said the progressives are reseeded automatically after each win. The title also includes a Free Games feature triggered by Bonus Scatters, awarding eight Free Games with retriggers available, plus Wild 2x and Wild 3x multipliers that can combine.
Michael Maokhamphiou, Studio Director at Lightning Box, said: “TimeLink Pyramid Dawn is an exciting first step for this new franchise.
“We have built a mechanic that keeps momentum high across gameplay, while combining it with jackpots and features that add real commercial weight for our operator partners.”
The post Light & Wonder rolls out TimeLink Pyramid Dawn via Lightning Box appeared first on Americas iGaming & Sports Betting News.
affiliate marketing
Media Troopers highlights prediction markets focus at Bitcoin 2026 Las Vegas
Affiliate says it has upgraded its Media Cruiser platform to support prediction market acquisition as partners expand beyond sports betting and casino.
Media Troopers said it reinforced its focus on prediction markets during the 2026 Bitcoin Conference, held April 27 to April 29 at The Venetian Resort in Las Vegas.
The digital marketing and customer acquisition group said it is seeing demand from long-standing operator partners that are expanding into prediction markets alongside sports betting and casino gaming, and positioned its attendance at the event as an opportunity to engage with platforms operating at the intersection of gaming and crypto.
“We’re seeing sustained demand from our partners in this space,” said Shmulik Segal, Chief Executive Officer at Media Troopers. “Prediction markets are no longer experimental. They’re becoming a meaningful part of the ecosystem, and we’ve been aligning our capabilities accordingly.”
The company said it has updated its infrastructure in recent months to support prediction market traffic across its network, including enhancements to its proprietary marketing technology platform Media Cruiser. Media Troopers said the updates are intended to provide operators with more detailed targeting, audience segmentation, and acquisition strategies.
“Prediction markets live exactly where gaming and crypto meet,” Segal added. “Being at Bitcoin 2026 allows us to connect with the operators and platforms shaping that future.” Media Troopers said it aims to support operators expanding into prediction markets across North America and other markets.
The post Media Troopers highlights prediction markets focus at Bitcoin 2026 Las Vegas appeared first on Americas iGaming & Sports Betting News.
Gambling in the USA
AGS Interactive Announces Launch of Cash Cow Bonus Wheel
AGS yesterday announced the launch of Cash Cow Bonus Wheel
marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.
The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.
“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”
The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.
Additionally, Cash Cow Bounty Board
will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.
The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.
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