Eastern Europe
Kyiv hosted an international esports tournament: WePlay! Mad Moon
On Feb. 19-23 the Ukrainian capital hosted an international esports tournament WePlay! Dota 2 Tug of War: Mad Moon with a $300,000 prize pool. The event included players from Sweden, Poland, Jordan, Germany, Serbia, Argentina, Peru, and other countries.
Between Feb. 20 and 23, the players competed in front of a live audience at Kyiv concert-hall VDNG (pavilion #9). The residents and guests of the city had an opportunity to attend the event for free and meet esports legends such as Danil “Dendi” Ishutin, Clement “Puppey” Ivanov, Kuro “KuroKy” Salehi Takhasomi, and many others.
At the venue, WePlay! Esports and the event partners provided various activities. For example, the visitors could participate in amateur tournaments and win prizes at the WePlay! Tournament Platform stand. After their matches, the professional teams participated in autograph signing sessions.
Now that the tournament has ended, the WePlay! Esports team has received a plethora of positive feedback about the show component of the event. From SFM-clips, augmented reality, music performances, and the atmosphere of cyberpunk, the viewers were delighted by what they saw on live streams and on the stage. The approach to organizing esports events where competitive matches are a part of a show is something we call esportainment.
“Each tournament is another challenge on the quest for our goal — organizing the most popular esports shows in the world. We thrive not only to live up to the expectations of our audience but also to exceed them. WePlay! Mad Moon proved once again that we are on the right path. In March, we will announce a new event plan. Trust me; it will be impressive.”
– Managing Partner of WePlay! Esports Yuriy Lazebnikov
One of the most extraordinary moments of the show happened when teams arrived on stage on board the Madmoontruck. This moment was extensively covered in the press and went viral on social media.
In the finals of WePlay! Mad Moon, champions of the two previous Dota Pro Circuit events went toe to toe in a nail-biter series. Team Secret won the first two games of the best of 5 series, but Team Nigma managed to come back and win the championship.
WePlay! Mad Moon prize pool allocation:
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1st Team Nigma — $130,000
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2nd Team Secret — $60,000
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3rd Virtus.pro — $30,000
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4th Gambit Esports — $20,000
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5th/6th B8 — $12,000
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5th/6th Aggressive Mode — $12,000
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7th/8th Infamous — $8,000
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7th/8th Ninjas in Pyjamas — $8,000
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Amer “Miracle-“ Al-Barkawi (Team Nigma) won $10,000 as the core MVP
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Maroun “GH Merhej (Team Nigma) won $10,000 as the support MVP
WePlay! Mad Moon is the final tournament of the Dota 2 Tug of War trilogy series. It also included WePlay! Radiant with a prize pool of $50,000 and WePlay! Dire with a prize pool of $30,000.
According to analytical company Esports Charts, the event attracted 295,110 peak viewers during the series between Team Nigma and Virtus.pro. The official English-speaking broadcast peaked at 91,093 viewers.
“We are happy about breaking yet another record in viewership. The WePlay! Esports team once again organized a show that WOWED! We’ve set the bar even higher for ourselves and esports in general. We will only allow ourselves to get better with time.”
– Business Development Manager компании WePlay! Esports.
#MadMoon, #WePlayDota2
Source: WePlay! Esports Press Office
Eastern Europe
TotalBet Joins Forces with Fast Track to Boost Player Engagement
Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.
With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.
“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”
Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.
“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”
As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.
The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.
Eastern Europe
EGT Digital and PublicWin: A Successful Combination in Romania
One more prominent betting site in the Romanian market enriched its gaming portfolio with the top-performing slots of EGT Digital. The titles of Bell Link and Clover Chance jackpots have won the hearts of the visitors to PublicWin’s site since the very beginning, currently being among their favourites.
Tsvetomira Drumeva, Head of Sales at EGT Digital, said: “We are happy that EGT Digital’s games are once again demonstrating excellent performance. We would like to thank Public Win for choosing us as one of their providers of high-quality casino games, and I believe that we will soon have the opportunity to expand our partnership with them.”
Alex Marin, COO at PublicWin, said: “EGT Digital’s titles fit perfectly into our concept of always offering to our customers fresh and attractive gaming content. The results so far show that we have made the right decision and in the near future players on our site will be able to enjoy more slot products of the Bulgarian provider.”
The post EGT Digital and PublicWin: A Successful Combination in Romania appeared first on European Gaming Industry News.
Compliance Updates
Romania Bans Gambling Venues in Small Towns and Villages
Romania has announced a ban on gambling venues in small towns and villages with populations of less than 15,000 residents.
What’s known as the “law of slot machines” was passed by deputies in the lower house of parliament. “It is the first law adopted in Parliament in 30 years against this mafia that has controlled the political world until now,” said Alfred Simonis, the leader of the Social Democrats.
“Right now we are fighting an industry that has a total turnover of €10-12 billion.”
Industry figures complain they were not consulted, and hope that the authorities will control the black market as they promised.
Despite the unanimous vote, there was some dissent within the chamber. Two opposition parties that want to ban the “scourge” of gambling outright accuse the government of collusion with the gaming sector for not taking a stronger position.
On another front Ionut Mosteanu, the leader of the opposition USR, questioned how lawmakers had set the threshold.
“They thought that slot machines only damage 15,000 people,” he said. “There was not even a debate to see how many townships qualify for this 15,000. Why not 16, 17, why not two million and you would ban them definitively?”
Gambling venues have become ubiquitous across Romania over the last few decades. The National Gaming Office, the state body that monitors and approves the sector, has registered 12,000 sports betting, bingo, casino, lottery rooms.
The state collects taxes from gambling venue licenses and online ticket sales as from the amount betting houses spend on advertising.
There are no recent data to indicate how many people in Romania are addicted to gambling. The last survey was conducted in 2016, and found that there could be around 100,000 addicted people across the country. The number today could be much higher.
The post Romania Bans Gambling Venues in Small Towns and Villages appeared first on European Gaming Industry News.
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