Gambling in the USA
D.C. United and Caesars Entertainment Announce Partnership
D.C. United and Caesars Entertainment have announced a strategic partnership commencing at the beginning of the 2020 MLS Season. The partnership, the first-of-its-kind in MLS, will see the global casino-entertainment company feature its “Caesars Sports” logo on D.C. United jerseys in addition to other sponsorship activations at Audi Field.
In only the second announced sleeve branding deal in MLS, and the first to feature a casino-entertainment company, the partnership will see the Caesars Sports logo prominently displayed on the sleeve of D.C. United jerseys for both home and away matches.
The partnership will include a number of Game Day activations at Audi Field, including promotional giveaways, LED signage, special match moments, and suites for usage during D.C. United home games and Audi Field events. In an effort to support the dream of turning Audi Field into a year-round hub of entertainment in the Buzzard Point community of Washington D.C., multiple entertainment and bar/restaurant concepts are being considered, including Caesars Entertainment hosting events in the stadium itself.
“We are extremely excited to announce this partnership with Caesars Entertainment, who are truly best-in-class in their field,” said D.C. United Co-Chairman Jason Levien. “Partnering with Caesars provides us with a great opportunity to realize the dream of Audi Field being a year-round hub of entertainment and activity and is another strong indication that global brands continue to see value in partnering with our organization. We are truly thankful that Caesars has decided to partner with D.C. United on this landmark deal in the Washington, D.C.”
“Caesars Entertainment has been a world-wide leader in entertainment for many years, but now, including this new landmark partnership with D.C. United, we have quickly become a leader in the world of sports,” said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “We are excited to share our sports, hospitality and entertainment expertise with D.C. United fans and Audi Field guests.”
About D.C. United:
One of the founding clubs of Major League Soccer in 1996, D.C. United are one of the most decorated teams in the United States with 13 domestic and international trophies. The Black-and-Red have won the MLS Cup four times (1996, 1997, 1999 and 2004), the Supporters’ Shield four times (1997, 1999, 2006 and 2007) and the Lamar Hunt U.S. Open Cup three times (1996, 2008 and 2013).
About Audi Field:
D.C. United have called the District home for the past 24 seasons and continued that tradition when they moved into their new state-of-the-art and soccer-specific stadium, Audi Field in Buzzard Point, Southwest D.C., in July 2018. Beyond being a soccer stadium Audi Field hosts over 100 events year-round ranging from corporate meetings, receptions, galas and festivals. Audi Field is also home to the XFL’s D.C. Defenders, Premier League Lacrosse and the art, culinary and music festival – Unite The District Fest.
About Caesars Entertainment:
Caesars Entertainment is one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Delaware North
Industry veteran joins North American operator as chief interactive gaming officer to drive growth in iCasino states and efficiencies in its online sportsbook
Delaware North, a global hospitality and entertainment company with a significant gaming division, has named industry veteran Lee Terfloth as chief interactive gaming officer as it pushes ahead with ambitious plans for its digital offering.
Terfloth has an impeccable track record across some of the biggest land-based and online gaming operators in North America, including Borgata, Resorts Digital, Hard Rock and, most recently, Prime Sports, where he was chief executive officer.
As chief interactive gaming officer at Delaware North, Terfloth will be responsible for two core objectives: Expanding the operator’s Betly mobile sportsbook and casino brand into additional iGaming states while also reviewing its sportsbook business to improve operational efficiency.
The appointment of Terfloth comes hot on the heels of news that Delaware North has chosen to migrate to Playtech’s powerful online sportsbook and casino platform in the states of Ohio, Arkansas, Tennessee and West Virginia.
Jason Gregorec, president of Delaware North’s gaming division, said:
“Lee Terfloth is a high-caliber senior iGaming executive who has played a key role in launching and growing interactive gaming divisions at some of the most established and renowned gambling operators in North America.
“We are delighted to be able to leverage this experience and knowledge as we ramp up our own online gaming division via our Betly brand, which has already gained traction in key online sports betting and iGaming states such as Ohio, Arkansas, Tennessee and West Virginia.
“I’d like to officially welcome Lee to the team and look forward to working with him as we deploy our ambitious plans for online gaming across regulated U.S. states,” Gregorec said.
Lee Terfloth, chief interactive gaming officer at Delaware North, added: “I’m thrilled to join Delaware North at a pivotal time for the business as it shifts up a gear with its activity in the online gaming space.
“Betly is an incredibly strong brand and now that we are migrating to the Playtech platform, we have the technological foundation to really level up our activity in terms of markets and the quality of the experience we offer to players.
“I have plenty of experience working with operators at this stage in their lifecycle and look forward to working with the incredible team we have in place to not only meet but exceed the goals the business has set for its interactive division,” Terfloth said.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
PrizePicks, the largest daily fantasy sports operator in North America, is spreading holiday cheer this season with the launch of an exciting new marketing campaign and the return of its popular Picksmas holiday promotional campaign. To kick things off, PrizePicks has unveiled a new commercial that features some of the internet’s biggest personalities, including Joe Budden, Druski, BigXThaPlug, Sketch and Spice Adams.
FanDuel Group, the premier online gaming company in North America, announced the South Jersey Transportation Authority’s Atlantic City Expressway Pleasantville Toll Plaza, the Port Authority of New York and New Jersey’s PATH commuter rail systemwide and PA SEPTA will offer free tolls and rides on December 18, 2024. In New Jersey, free tolls and rides will be given out through the South Jersey Transportation Authority’s Atlantic City Expressway Pleasantville Toll Plaza and throughout the PATH system.
The American Gaming Association announced the expansion of its “Have A Game Plan. Bet Responsibly.” Public service campaign with the introduction of a fifth pillar: “Keep Your Cool”. This new pillar reinforces the campaign’s mission to promote responsible sports wagering by emphasising athlete harassment is never appropriate. The announcement comes as data highlights the growing effectiveness of responsible gaming programmes across the country.
Resorts World Las Vegas announced the formation of a Board of Directors, with industry veteran Jim Murren as the Chairman, and the appointment of Alex Dixon as its CEO as a key part of the Company’s plan to deepen and strengthen its leadership. The new team, with a combined 130 years of experience in the gaming industry, will accelerate the Company’s growth strategy and continue its mission to remain Las Vegas’ premier resort destination for unmatched luxury and entertainment experiences and unforgettable moments.
Betski is set to launch its online casino ownership platform in Q1 2025, enabling users to earn casino profits through digital tokens. The system will allow anyone to receive a share of casino earnings without managing casino operations, marking a new chapter in the multi-billion-dollar iGaming industry. Supported by a $345,000 pre-seed funding round, the platform aims to democratise access to casino earnings and reshape the multi-billion-dollar gaming industry.
Partnerships
Aquimo Inc., a leader in mobile gaming technology for sports broadcasts and live events, has partnered with Sportsnet, Canada’s #1 sports network, to bring hockey fans a one-of-a-kind, new interactive mobile gaming experience. Sportsnet Slap Shot Showdown – a brand-new, custom mobile game developed by Aquimo, launched on December 7 during Sportsnet’s live Hockey Night in Canada broadcast, giving fans across Canada a chance to compete in real-time multiplayer challenges and a month-long contest to win exclusive prizes, including a 2025 Hyundai Kona. This collaboration marks Aquimo’s first television broadcast partnership in Canada and a milestone in the company’s expansion into the market.
The pathways into Bucky’s Casino and Yavapai Casino in Prescott are brighter than ever now that JCM Global (JCM) has installed new outdoor LED marquee signs at each property. Bucky’s Casino guests are now greeted with a new single-sided Mitsubishi NXL 10mm stretching 14 feet wide by 7-and-a-half feet tall.
The post Gaming Americas Weekly Roundup – December 9-15 appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The National Council of Legislators from Gaming States (NCLGS) has published a draft of its Model Internet Gaming Act. The proposal provides a model regulatory framework for US states considering the legalisation of online gaming. The document is open for public comment until December 31. The proposal suggests various policies for state legislators, regulators and other stakeholders to consider.
Bally’s Chicago Casino has won a 2024 Torch Award for Ethics from the Better Business Bureau of Chicago and Northern Illinois. The award recognises Bally’s Chicago’s commitment to fair, honest and ethical business practices. The BBB’s Torch Award honours companies that demonstrate the highest level of ethical standards and trust with customers, business partners, shareholders and the communities in which they do business. This year, the award was presented to only seven businesses in the Chicago region. An independent panel of reviewers assessed applicants in four areas: character, culture, customer and community.
International Game Technology PLC announced that its new Powerbucks Blackjack game is now available to online players in multiple jurisdictions in Canada. The theme links to IGT’s Powerbucks omnichannel wide-area progressive jackpot prize pool, Canada’s largest jackpot connecting land-based, online and mobile games. Launched in 2016, IGT Powerbucks slots is the world’s first omnichannel WAP game that links the jackpot prize pool between gaming machines found in land-based casinos with digital-based games in Canada.
Partnerships
FanDuel announced a new partnership with the Professional Women’s Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the US. This collaboration offers hockey fans unmatched access to the PWHL, with FanDuel streaming up to 90 regular season PWHL games and playoffs live on the FanDuel app.
NGX announced a strategic partnership with StarSport. This collaboration marks a significant milestone for NGX in its expansion into Latin America and the Caribbean. With over 200 physical points of sale in the Dominican Republic, StarSport is recognised for its robust operations and strict compliance with local regulations. StarSport’s selection of NGX as its platform provider highlights the company’s ability to offer certified and flexible technology tailored precisely to the dynamic needs of the Dominican market.
Scientific Games signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, SG has successfully executed nearly 40 lottery systems implementations and conversions since 2016.
BetMGM announced a new partnership with Push Gaming. The first phase of the partnership brings some of Push Gaming’s top slot titles to BetMGM Casino in Ontario. In 2025, pending regulatory approval, BetMGM will be the exclusive partner for Push Gaming in the US. Some of Push Gaming’s most popular slots, including Retro Tapes, Big Bamboo, Razor Returns and Wild Swarm 2 are now available at BetMGM Casino and Wheel of Fortune Casino in Ontario, with more top titles arriving soon.
The post Gaming Americas Weekly Roundup – December 2-8 appeared first on European Gaming Industry News.
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