Industry News
European Lotteries And ENGSO Commit To Enhancing The Role Of Grassroots Sport In 2020–2021
The European Lotteries (EL) and ENGSO, the European Sports NGO are further extending their partnership with a new two-year agreement (2020-21).
Aiming at strengthening the natural link between the members of EL and ENGSO – national lotteries and not-for-profit sports umbrella organisations – the agreement highlights the mutually beneficial collaboration in different areas in line with each organisation’s strategy, striving for responsibility, society, sustainability and integrity.
EL President, Hansjörg Höltkemeier: “I strongly welcome the renewed partnership between EL and ENGSO over the next two years. As both Associations share similar core values, I am convinced that we will achieve much more together, taking our cooperation to the next level, in the highest interest of society and a credible and values-driven grassroots sport in Europe”.
ENGSO President Stefan Bergh: “Today, the role of sport in society is more and more recognised, also raising the expectations for grassroots sport. In such a time, the support of EL members for grassroots sport cannot be underestimated. The partnership between ENGSO and EL is essential for further enhancing the societal role of sport at a European level. We are thrilled about the continued mutual commitment and ready to explore further activities to reach our joint goals.”
EL and ENGSO have been cooperating for over 11 years. Most recently, 2019 saw the second successful edition of the European Sport Platform in Rome, the conclusion of the ASPIRE project on the inclusion of refugees through sport, and the successful submission of the SPIRIT project on sport and mental health, supported by the Erasmus+ Programme and EL. Since its conception, the two Association have also actively supported, as official Partners, the European Week of Sport, an annual European Commission led initiative. One particular highlight was a joint event to raise awareness about the importance of equality and ethics in sport.
Both Associations look forward to continuing their partnership and collaboration over the next two years for the benefit of society and grassroots sport in Europe.
About the European Lotteries:
The European Lotteries Association (EL) is the European umbrella organisation of national lotteries operating games of chance for the public benefit. EL has members from more than 40 European countries including all EU Member States. The association’s EU members contribute more than 20 billion EUR p.a. to the state budgets and the funding of sport, culture, social projects, research and other causes of general interest. Unlike many commercial online gambling operators, EL members only offer gambling and betting services in the jurisdictions in which they are licensed by the respective national government. Website: www.european-lotteries.org, Twitter @EuropeLotteries, LinkedIn
About ENGSO:
ENGSO is the European Sports NGO and the leading voice for voluntary-based grassroots sport in Europe. Together with our 38 members – National Sports Confederations, National Olympic Committees and other sports organisations from 34 European countries – we form a network that brings together people of different ages and backgrounds that share a passion for sport. We aspire to grassroots sport that promotes stronger communities, with the mission to represent, develop and advocate for voluntary-based sport in Europe – guided by our values: democracy, equality, inclusion, sustainability, integrity and education. Website: http://www.engso.eu
Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.
The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.
According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.
Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.
Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.
“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”
The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.
The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.
LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”
Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.
“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”
The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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