Industry News
European Lotteries And ENGSO Commit To Enhancing The Role Of Grassroots Sport In 2020–2021
The European Lotteries (EL) and ENGSO, the European Sports NGO are further extending their partnership with a new two-year agreement (2020-21).
Aiming at strengthening the natural link between the members of EL and ENGSO – national lotteries and not-for-profit sports umbrella organisations – the agreement highlights the mutually beneficial collaboration in different areas in line with each organisation’s strategy, striving for responsibility, society, sustainability and integrity.
EL President, Hansjörg Höltkemeier: “I strongly welcome the renewed partnership between EL and ENGSO over the next two years. As both Associations share similar core values, I am convinced that we will achieve much more together, taking our cooperation to the next level, in the highest interest of society and a credible and values-driven grassroots sport in Europe”.
ENGSO President Stefan Bergh: “Today, the role of sport in society is more and more recognised, also raising the expectations for grassroots sport. In such a time, the support of EL members for grassroots sport cannot be underestimated. The partnership between ENGSO and EL is essential for further enhancing the societal role of sport at a European level. We are thrilled about the continued mutual commitment and ready to explore further activities to reach our joint goals.”
EL and ENGSO have been cooperating for over 11 years. Most recently, 2019 saw the second successful edition of the European Sport Platform in Rome, the conclusion of the ASPIRE project on the inclusion of refugees through sport, and the successful submission of the SPIRIT project on sport and mental health, supported by the Erasmus+ Programme and EL. Since its conception, the two Association have also actively supported, as official Partners, the European Week of Sport, an annual European Commission led initiative. One particular highlight was a joint event to raise awareness about the importance of equality and ethics in sport.
Both Associations look forward to continuing their partnership and collaboration over the next two years for the benefit of society and grassroots sport in Europe.
About the European Lotteries:
The European Lotteries Association (EL) is the European umbrella organisation of national lotteries operating games of chance for the public benefit. EL has members from more than 40 European countries including all EU Member States. The association’s EU members contribute more than 20 billion EUR p.a. to the state budgets and the funding of sport, culture, social projects, research and other causes of general interest. Unlike many commercial online gambling operators, EL members only offer gambling and betting services in the jurisdictions in which they are licensed by the respective national government. Website: www.european-lotteries.org, Twitter @EuropeLotteries, LinkedIn
About ENGSO:
ENGSO is the European Sports NGO and the leading voice for voluntary-based grassroots sport in Europe. Together with our 38 members – National Sports Confederations, National Olympic Committees and other sports organisations from 34 European countries – we form a network that brings together people of different ages and backgrounds that share a passion for sport. We aspire to grassroots sport that promotes stronger communities, with the mission to represent, develop and advocate for voluntary-based sport in Europe – guided by our values: democracy, equality, inclusion, sustainability, integrity and education. Website: http://www.engso.eu
Affiliate Succes
Gamblers Connect Marks Its Fifth Anniversary
Gamblers Connect, the acclaimed iGaming media and affiliate platform, is marking its fifth anniversary and currently ranks as one of the most prominent affiliate media brands in the iGaming sector.
Gamblers Connect was established with a distinct purpose: to create a transparent, player-centric platform. What started as a simple idea rapidly transformed into something much more important. In its inaugural year, the company had already obtained its initial industry accolade. Since that time, Gamblers Connect has kept broadening its services by introducing new sections, tools, and features, while consistently achieving significant milestones and enhancing its visibility at prominent industry events, conferences, and speaking engagements.
The launch of the Responsible Gambling Index enhanced the platform’s offerings, serving as a unique assessment tool that has become a key aspect, encompassing both game providers and casino operators.
This advancement has been evident in industry accolades, featuring several awards and nominations at major events, such as Casino Affiliate of the Year, News Affiliate of the Year, Crypto Affiliate of the Year, and Best Affiliate of the Year.
In the last five years, Gamblers Connect has transformed past the conventional affiliate framework. The platform currently functions as a comprehensive iGaming media brand, generating a wide variety of editorial content, industry news, interviews, and B2B-related coverage, catering to both players and industry stakeholders.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “2026 marks not just an anniversary, but a clear step forward. The launch of the GC Contributors Program, the introduction of the iHub, and an entirely new platform currently in development signal where Gamblers Connect is headed — deeper into the industry, more ambitious in scope, and built for what the next five years demand.”
The post Gamblers Connect Marks Its Fifth Anniversary appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FANS World Cup
Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup
Kiron Interactive has unveiled FANS World Cup, a fast-paced football betting product designed to keep players engaged during the 2026 international tournament, particularly in between live matches when traffic typically dips.
Built on Kiron’s Goal Premier Engine, FANS World Cup integrates seamlessly into existing operator deployments with no additional cost or technical requirements.
The game features international teams competing in matches that resolve in just 60 to 90 seconds, giving players frequent opportunities to bet during breaks in the live schedule. By offering standalone mini-matches, the platform helps operators maintain player activity and reduce drop-off between fixtures.
Using familiar national teams ensures players stay connected to the real tournament, keeping the football context consistent rather than losing engagement between matches.
FANS World Cup covers all core betting markets, including full-time result, correct score, goalscorers, and card outcomes. Operators can also configure jackpot features and bonus multipliers to match their preferred risk profiles.
Steven Spartinos, Co-CEO of Kiron Interactive, commented:
“Tournament traffic comes in waves, and the challenge is keeping players engaged in between matches. FANS World Cup addresses that by offering short, exciting match cycles while staying connected to the teams fans are already following. It helps operators maintain steady engagement throughout the full tournament schedule.”
The post Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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