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Retail Innovation a key theme for Spotlight Sports Group at ICE 2020

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The future of retail was a key talking point at the new-look Spotlight Sports Group Cafe at ICE London. The group’s breadth of services was on display through new retail products recently launched in the state-of-the-art Ladbrokes Coral concept stores.

The Racing Post Betting Shop Display, an essential part of the experience for retail bookmakers for decades, has been transformed into interactive touch screens. Providing customers with up-to-date form on every horse running in Britain and Ireland, the offering has now expanded to territories across the globe including South Africa, France and the US. It also shows key information on virtual racing.

The expansion into supplying sports content has been well received in the marketplace, with Spotlight Sports Group’s range of expertise in the sporting sector now used to provide tipping content and up-to-the-minute data for more than 20 sports. This content can now be offered to retail bookmakers through off-the-shelf digital display screens that provide customers with all the essential information they need to place a bet, all available in more than 70 languages.

Speaking about Spotlight Sports Group, Director of Retail, Alan Pepperell discussed the positivity around the rebrand and the excitement surrounding new, innovative retail products.

“The ICE exhibition is a critical week for us and this year was especially important with the launch of our Spotlight Sports Group. Given our acquisition of ICS and Apsley in recent years it was important we demonstrated our expanded capabilities, and ICE allowed us to showcase our breadth of services.

“Having the latest version of the Interactive BSD (Betting Shop Display), as well as the Sports bet-prompt screen on the stand led to a number of positive conversations. Demonstrating how our coverage now extends to international horse racing as well as British and Irish, and how our talented sports team has expanded our offering with pre and in-play tipping, all of which can be translated into 70+ languages through the expertise at ICS-Translate, saw constant interest over the three days of ICE.”

Speaking about the conference, Alan highlighted a constant theme with the host of exhibitors: “Innovation was key at ICE this year, with a number of stands focusing on how they are looking to diversify. Self-service betting is a primary focus in retail and there seemed to be a number of new entrants to the market.”

BetConstruct

BetConstruct AI to Accelerate Regional Growth and Innovation at SiGMA South America 2026

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BetConstruct AI, the global iGaming platform provider, delivering 140,000+ pre-match events and 90,000+ live matches per month, 45,000+ casino games from 350+ premium providers, will be exhibiting at Stand N150 during SiGMA South America 2026, taking place from April 7-9 at São Paulo, Brazil. South America is one of the fastest-moving markets in iGaming. Stand N150 is where operators in this region come to make the decisive choices that define their next phase of growth.

Six Solution Areas. One Platform.

Visitors to Stand N150 will receive live demonstrations and commercial briefings across the full BetConstruct AI ecosystem.

Acquisition, Entertainment & Content:

Sportsbook (140,000+ events, 12,000+ esports live events monthly), Casino (350+ providers, Unified Aggregation API), Affigates affiliate ecosystem (7,000+ vetted affiliates, AI-based scoring), and a portfolio of six front-end solutions from rapid-launch to crypto-native.

Payments, Licensing & Certifications:

500+ payment gateway integrations and a fully managed licensing service — covering market research, due diligence, lab certification, and post-licensing compliance — give operators a confident, compliant route into any South American jurisdiction.

Retention & CRM:

CRM AI predicts churn up to 14 days in advance, identifies potential VIPs before they self-identify, and automates omnichannel journeys across 300+ dynamic behavioural filters. The Game Recommendation System delivers a personalised Top 10 game list to every player using Matrix Factorisation — driving GGR uplift for non-VIPs. Loya provides complete retail loyalty infrastructure, including the industry’s first anonymous betting loyalty platform.

Risk Management:

Umbrella AI unifies Sportsbook risk, Casino risk, AML, and Responsible Gambling in one intelligent system. Negative NGR Prediction forecasts loss-making players two months ahead. Fraudulent Game Style Detection classifies behaviour across seven profiles — Arbitrage, Late Betting, Bonus Hunter, and more — replacing manual review with instant AI classification, identifying threats up to 12 days sooner.

Services:

Expert services across the full operator lifecycle: Licensing & Certification, Digital Marketing & SEO, Managed CRM, Promotional Design, Dedicated Trading, DDoS Protection, Sportsbook and Casino Risk Management, and Poker Operations.

BetConstruct AI Poker:

A modern B2B network designed for flexible market entry via Turnkey, White Label, or API integration. Operators can accelerate scale by leveraging Global, Local, or Hybrid network models, instantly tapping into robust liquidity featuring 30,000+ monthly active players, 2,000+ peak-time users, and €500,000+ in guaranteed monthly prize pools. Powered by a crypto-enabled, Web3-ready architecture across all devices, the platform combines built-in security, continuous anti-fraud monitoring, and engaging promotions to maximise retention and operational control.

Powerfull and Bet on League: Two additions that make the best sportsbook for The World Cup

The 2026 World Cup is the highest-concentration betting opportunity of the next four years. For South American operators, it is also uniquely personal. BetConstruct AI has built a two-product campaign to ensure its partners capture the maximum share of that opportunity. Both products activate at zero cost.

Powerfull  —  Pre-Tournament

A challenge-based engagement campaign running 8–10 weeks before kick-off. Players complete weekly turnover milestones (€100 Sports / €1,000 Casino) to earn wheel spins, winning Free Bets.

All Free Bets accumulate pre-tournament and deploy at peak — engineering a built-in betting surge across all matches. Every prize is fully funded by BetConstruct AI.

Three effects, simultaneously: cross-vertical activation, deferred promotional liability, and dormant player reactivation. At €0 cost to the operator.

Bet on League  —  In-Tournament

A dedicated World Cup hub deployed via iFrame into NWM, SpringBuilder X, and BetChain AI front ends — zero UI rebuild, zero development cycles, zero platform risk during peak operation.

Full tournament navigation: Standings, Bracket, Calendar, Teams. An integrated polling module converts lightweight match votes into immediate odds reveals — a single-touch funnel from participation to bet placement. Betting Mate AI is included at no extra cost, delivering ‘Bets for You’, ‘Express for You’, and Smart Express Builder.

Setup fee and competition fee: both waived for the World Cup activation.

Make the Decisive Choice

The South American iGaming market is moving fast. The operators who define it will be those who choose the right platform, the right intelligence, and the right partners — now.

Beyond the exhibition floor, the experience continues on the evening of April 7 at the Tetto Lounge, São Paulo. We are hosting an exclusive Harmony ChoiceMe event, providing a refined setting for industry leaders to connect and discuss the future of the regional market

Visit Stand N150 to meet the BetConstruct AI team and see the platform live.

The post BetConstruct AI to Accelerate Regional Growth and Innovation at SiGMA South America 2026 appeared first on Americas iGaming & Sports Betting News.

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Highlight Games

HIGHLIGHT GAMES EXTENDS PARTNERSHIP WITH STANLEYBET GROUP

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has extended and expanded its partnership with the Stanleybet Group, one of Europe’s most established betting operators.

In addition to its longstanding online content agreement, the expanded deal will include the deployment of Highlight’s premium video virtual sports portfolio to Stanleybet’s retail estate for the first time. Content will include Highlight’s flagship SOCCERBET games, featuring genuine archive footage from some of the biggest football leagues in the world.

Steven Holmes, CEO, Highlight Games said: “I’m delighted to extend and broaden our partnership with the Stanleybet Group, which shows a clear endorsement of the strength of our content and the trust Stanleybet places in our products. We look forward to bringing our award-winning video virtuals to an even wider audience.”

Nicola Allinson, IT Director, Stanleybet Group added:Our partnership with Highlight Games continues to go from strength to strength, and this retail expansion is a testament to the quality of their content and the level of engagement it inspires in players. We are confident that Highlight’s products will perform as strongly in our European retail venues as they have online, and we look forward to continuing to work together.”

The post HIGHLIGHT GAMES EXTENDS PARTNERSHIP WITH STANLEYBET GROUP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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155.io

155.io launches Snow Run, bringing real-world winter sports action to its CCTV Game™ portfolio

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155.io, Winter Sports Betting, the innovative content studio redefining real-world gaming, has unveiled Snow Run, the latest addition to its CCTV Game™ portfolio. The title offers a fresh, immersive betting experience powered by live-action winter sports footage.

The game launches exclusively with Roobet for a seven-day period before being rolled out to other operator partners.

Building on the success of its traffic-themed hit Rush Hour, Snow Run takes players to stunning mountain resorts worldwide, where skiers and snowboarders race down slopes captured via GoPro POVs, drones, slope-side cameras, and CCTV feeds. Players must predict how many athletes will pass through a designated zone, creating a fast-paced and intuitive betting experience.

Available 24/7, Snow Run offers multiple betting options, including Under, Over, Range, and Exact, with multipliers of up to 18x. Using automated computer vision, all skiers are tracked in real time, ensuring transparent, consistent results without human intervention.

As with all CCTV Game™ titles, Snow Run features entirely real footage curated from leading content creators, delivering an authentic and visually engaging gaming experience that stands out in the online casino space.

Sam Jones, Founder & CEO of 155.io, said:
“Snow Run takes our simple, engaging mechanic to a completely new environment — real mountain slopes captured from multiple angles. The social media response from streamers has been phenomenal, showing just how much players value authenticity. Launching with Roobet gives us a perfect head start, and we’re confident it will gain real traction ahead of the global rollout.”

After the exclusivity period, Snow Run will be available globally, further expanding 155.io’s portfolio of real-time, content-driven gaming experiences.

The post 155.io launches Snow Run, bringing real-world winter sports action to its CCTV Game™ portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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