Press Releases
Retail Innovation a key theme for Spotlight Sports Group at ICE 2020
The future of retail was a key talking point at the new-look Spotlight Sports Group Cafe at ICE London. The group’s breadth of services was on display through new retail products recently launched in the state-of-the-art Ladbrokes Coral concept stores.
The Racing Post Betting Shop Display, an essential part of the experience for retail bookmakers for decades, has been transformed into interactive touch screens. Providing customers with up-to-date form on every horse running in Britain and Ireland, the offering has now expanded to territories across the globe including South Africa, France and the US. It also shows key information on virtual racing.
The expansion into supplying sports content has been well received in the marketplace, with Spotlight Sports Group’s range of expertise in the sporting sector now used to provide tipping content and up-to-the-minute data for more than 20 sports. This content can now be offered to retail bookmakers through off-the-shelf digital display screens that provide customers with all the essential information they need to place a bet, all available in more than 70 languages.
Speaking about Spotlight Sports Group, Director of Retail, Alan Pepperell discussed the positivity around the rebrand and the excitement surrounding new, innovative retail products.
“The ICE exhibition is a critical week for us and this year was especially important with the launch of our Spotlight Sports Group. Given our acquisition of ICS and Apsley in recent years it was important we demonstrated our expanded capabilities, and ICE allowed us to showcase our breadth of services.
“Having the latest version of the Interactive BSD (Betting Shop Display), as well as the Sports bet-prompt screen on the stand led to a number of positive conversations. Demonstrating how our coverage now extends to international horse racing as well as British and Irish, and how our talented sports team has expanded our offering with pre and in-play tipping, all of which can be translated into 70+ languages through the expertise at ICS-Translate, saw constant interest over the three days of ICE.”
Speaking about the conference, Alan highlighted a constant theme with the host of exhibitors: “Innovation was key at ICE this year, with a number of stands focusing on how they are looking to diversify. Self-service betting is a primary focus in retail and there seemed to be a number of new entrants to the market.”
Latest News
Winter Sports Gets Unique Wildz Treatment
Winter sports fans have a new reason to get excited. The Wildz Group has unveiled a bold and refreshing Winter Sports hub within the Wildz Sports portal, delivering a one-of-a-kind experience for fans of cold-weather competition.
From the high-speed drama of Ice Hockey and Speed Skating to the precision of Curling and Biathlon, the new hub brings together the world’s most thrilling winter disciplines. Ski Jumping, Alpine Skiing, Cross-Country, Luge, Nordic Combined and more are all showcased in one immersive space — alongside a dedicated Winter Sports tournament offering players the chance to win a share of €25,000.
Country-Focused Action with Seamless Betting
Wildz Sports is taking a unique approach by organising winter sporting events by country, allowing players to follow their national heroes all in one place. Whether you’re cheering for Team Canada, Finland, or beyond, fans can track events, enjoy live entertainment, and engage with insightful commentary tailored to their region.
Betting goes far beyond the basics. Players can access special betslips with boosted odds directly from the lobby, creating a smoother, more intuitive betting journey and adding extra excitement to every event.
Innovation Built Around “Get More”
Mark Simmonds, Head of Wildz Sports, explains the vision behind the new Winter Sports experience:
“At Wildz, our promise to players has always been to ‘Get More’, and this Winter Sports hub delivers exactly that. Over the coming weeks, punters can immerse themselves in their favourite winter sports as the world’s elite athletes compete at the highest level.
Our creative teams have built a content-rich environment with something for everyone. No matter where you’re playing from — Finland, Canada or elsewhere — you’ll enjoy the very best of winter sports action. We believe this approach speaks directly to the new generation of sports bettors.”
What Players Can Look Forward To
The Winter Sports hub offers a host of standout features, including:
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NHL players returning to the Winter Games for the first time since Sochi 2014
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A content-rich lobby with live streams and instant access to betslips
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Value-packed promotions, such as free bets for every gold medal won and country-specific specials
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Enhanced odds on major winter sports, plus niche markets for added excitement
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Winter-themed slot games to keep the fun going between events
A Complete Sports & Entertainment Destination
Wildz Sports is the flagship sportsbook of the Wildz Group, offering a comprehensive selection of top-tier sporting events including football, basketball, golf and more. The platform features a dynamic live chat environment, guest streamers, and engaging commentary, all brought together through Wildz TV, the home of live sports insights and entertainment.
Importantly, all regular sports markets remain fully available alongside the Winter Sports hub, ensuring players can enjoy every sport, every season, all in one place.
The post Winter Sports Gets Unique Wildz Treatment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ebaka Games
Ebaka Games secures first aggregator partner with Hub88 deal
Ebaka Games has taken a major step in its growth journey by securing its first aggregator partnership with Hub88, officially ending its period of exclusivity with menace.com and opening up to new commercial opportunities.
The new agreement will see Hub88’s network of operators among the first to access Ebaka Games’ distinctive portfolio, known for its original mechanics and bold approach to instant-play gaming.
Through seamless integration via the Hub88 API, partner operators can quickly onboard Ebaka’s full suite of instant games. The portfolio is designed to stand out, featuring dynamic gameplay, striking visuals, proprietary Ebaka game modes, high-volatility mechanics, and generous multipliers. The studio’s focus is firmly on delivering instant entertainment and driving strong player engagement.
Commenting on the partnership, Ebaka Games CEO Vitalii Zalievskyi said:
“It is time to bring Ebaka Games’ genuinely thrilling content to players around the world, and partnering with Hub88 is an important step as we scale our operations. We’re excited that operators can now integrate our games so easily, and we look forward to building a strong, long-term partnership with Hub88 as we expand globally.”
The Hub88 deal marks the first phase of Ebaka Games’ wider distribution strategy. The studio has confirmed that additional partnerships are already in the pipeline, with its content set to roll out across major operators and leading aggregators in the near future.
The post Ebaka Games secures first aggregator partner with Hub88 deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Fantasy Sports
PrizePicks Returns to New York
PrizePicks, the leading sports entertainment operator in North America, announced that it has launched its innovative peer-to-peer fantasy sports contest in New York. Players across the state can now compete in engaging leaderboard style fantasy sports games.
“Returning to New York is a testament to the state’s commitment to embracing innovative gaming products,” said Nick Zabriskie, SVP of Government Affairs, PrizePicks. “Players deserve a competitive landscape, allowing them to engage with their favorite contests in a regulated environment. We’re excited to bring our games back to sports fans who have eagerly been awaiting our return and to extend our footprint in the Empire State.”
In October, PrizePicks was awarded an interactive fantasy sports license by the New York State Gaming Commission. New York is the 16th state to formally ratify PrizePicks’s fantasy contests as games of skill under its interactive fantasy sports rules.
As PrizePicks continues to expand to new markets, investment into Responsible Gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the National Council on Problem Gambling (NCPG) for its Responsible Gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.
The post PrizePicks Returns to New York appeared first on Americas iGaming & Sports Betting News.
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