In an iGaming Real Talk interview in Dubai, the firm says the tool reads player emotion and context to guide operator actions.

SoftConstruct AI has unveiled RecSys, an AI Game Recommendation System, during an exclusive iGaming Real Talk interview recorded at AIBC Eurasia in Dubai on Thursday 30th April.

Mushegh Khachatryan, Chief AI Officer at SoftConstruct AI, said RecSys is designed to move beyond traditional recommendation models by interpreting player emotions in real time and accounting for context, with the goal of suggesting “the next best action” for operators. “You can understand your customer’s emotions in real time and suggest the next best action. We are building intelligent systems which can reason and act.”

Khachatryan said SoftConstruct built an AI Center of Excellence by hiring talent from outside the iGaming sector, and described RecSys as part of “production-ready agentic AI” intended to support personalised campaigns and decision automation. Surya Palli, host of iGaming Real Talk, said: “SoftConstruct is essentially building a Netflix-style personalised experience for the iGaming industry, where every player gets a lobby made just for them.”

Responsible gaming was also discussed, with the company claiming AI can detect risky behaviour faster and more consistently than human teams, and recommend timely breaks while balancing player protection with sustainable growth.

Khachatryan also stressed the need for explainable, controlled deployment. “AI should help teams perform five times better rather than replace them… Without proper boundaries, short-term momentum boosts with AI can actually hurt your company in the long term.” The company said operators can manage campaigns, personalisation and risk through chat interfaces, with at least 85% accuracy “from the first interactions,” and directed viewers to the full interview on the iGaming Real Talk YouTube channel.

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HIPTHER strengthens its growing international events portfolio with the appointment of an experienced leader in content strategy, production, and large-scale event execution.

HIPTHER is pleased to announce the appointment of Elena Stepanyatova as Event Content & Production Manager, joining the team during an exciting period of expansion across Europe and beyond.

With more than 20 years of leadership experience spanning executive management, sales development, business growth, and premium event organization, Elena brings a powerful combination of strategic vision and operational excellence to the HIPTHER ecosystem.

Throughout her career, Elena has successfully launched and scaled new ventures, managed teams of up to 60 professionals, negotiated with government institutions and VIP stakeholders, and overseen high-profile events for audiences of up to 2,500 attendees.

Most recently, as Partner & Executive Director of LLC “MAP,” she played a central role in building and managing an event management company from the ground up, leading recruitment, business development, event concept creation, and commercial strategy. She also directed international business tours for Russian-speaking entrepreneurs to destinations including the United States, South Korea, and Japan.

At HIPTHER, Elena’s responsibilities will include agenda development, speaker and moderator coordination, event content planning, production workflows, and enhancing the attendee experience across the company’s growing portfolio of conferences and summits.

Her first major assignment is already underway: helping shape and implement the agenda for HIPTHER BALTICS: Riga 2026, the next stop in HIPTHER’s expanding Baltics series.

Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, commented: “Elena joins us with exactly the kind of energy, experience, and execution mindset we value. Great events are built long before the doors open, and her ability to combine business acumen with production precision makes her a major addition to our team.”

Betty Tűndik, Co-Founder at HIPTHER, added: “Finding the right person for this role was not an easy decision. We spoke with several highly experienced professionals and went through a deep selection process, because this position requires much more than event knowledge alone. From our first conversations with Elena, and later when we met in Prague, it became clear that she understands not only events, content, and production, but also people.

Human understanding is incredibly important in our industry. Elena brings professionalism, intuition, structure, and a strong sense of psychology to the way she works. I am truly impressed by her experience and by the way she connects ideas, teams, speakers, and communities. We believe she is a perfect fit for HIPTHER, and we are excited to welcome her into our team.”

Elena Stepanyatova added:“When I first met Zoltán and Betty during the interview, I immediately thought that this was a place where I wanted to work — I liked it, and I liked them as people. When we met in Prague, I felt it was a true match. We share the same goals and values, not only in our work but also in life.

It is truly special when professional ambitions are fueled by team spirit. I am very happy to be a member of the HIPTHER team, and I believe I can bring something new and meaningful to it. Together, we will keep moving toward the stars and reaching the heights that inspire us.”

As HIPTHER continues to expand its footprint across gaming, fintech, technology, compliance, and innovation sectors, Elena’s appointment marks another important step in scaling world-class event delivery across multiple markets.

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