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Betsson Group – strong full-year operating profit thanks to geographical spread and efficient organisation

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QUARTER OCTOBER – DECEMBER 2019

  • Group revenue was SEK 1,289.5 (1,436.6) million, a decrease of 10 percent with an organic  decrease of 11 percent.
  • Casino revenue declined by 10 percent and Sportsbook revenue declined by 9 percent. The sportsbook margin was 6.8 (7.3) percent.
  • Operating income (EBIT) was SEK 200.5 (341.5) million. The variance was mainly due to decreased revenue. The EBIT margin was 15.5 (23.8) percent.
  • Operating cash flow amounted to SEK 237.8 (289.3) million.

FULL YEAR 2019

  • Group revenue was SEK 5,173.0 (5,419.8) million, a decrease of 5 percent, reported and organic.
  • Operating income (EBIT) was SEK 865.0 (1,193.8) million, corresponding to an operating margin of 16.7 (22.0) percent.
  • Net income was SEK 787.1 (1,078.1) million, corresponding to SEK 5.69 (7.79) per share.
  • Operating cash flow amounted to SEK 1,150.3 (1,273.3) million.
  • The Board of Directors proposes to the AGM that SEK 393.1 (538.4) million, which corresponds to SEK 2.84 (3.89) per share, is distributed to shareholders.

FOURTH QUARTER

Revenue for the fourth quarter was SEK 1,289.5 million, a decrease compared to the same quarter last year but an increase compared to the previous quarter. Development in Sweden, Norway and the Netherlands have continued to be weak, while other markets in which Betsson operates, locally regulated and non-locally regulated, have performed well. The sportsbook margin for the fourth quarter at 6.8 percent is slightly lower than the previous two quarters, which impacted the sportsbook’s revenue for the quarter negatively. Sportsbook gross turnover on the other hand, have developed strongly both during the fourth quarter and the full year 2019, with an increase during the quarter of 15 percent compared with the same period last year and 6 percent for the full year. Operating profit (EBIT) for the fourth quarter amounted to SEK 200.5 million, which corresponds to an operating margin of 15.5 percent.

CEO COMMENTS

2019 full-year operating profit of SEK 865 million shows that  Betsson can deliver despite several market challanges

“We are proud to present an operating profit for the full year 2019 of SEK 865 million. The operating profit shows Betsson’s ability to deliver profitability, also during the challenges that 2019 entailed. We had expected some recovery in the closing fourth quarter, above all in the Swedish market, but we did not reach our objectives there. Up until now, one year after the Swedish re-regulation, we have still not seen the market consolidation that we expect due to the great number of operators, many of them showing no profitability. On the other hand, we have seen declining channelisation, which makes it difficult for the licensed operators who pay 18 percent gaming tax and it also jeopardizes consumer protection. High channelisation contributes to competition on equal terms for the companies in the sector that operate in the Swedish market.

During its long history, Betsson has grown more than the market. In 2019, we had a notch in this curve, but our long-term ambition to grow more than the market, organically and through acquisitions, remains. Our efficient organisation, the strong cash flow and the strong financial position provide a good foundation for acquisitions. During the fourth quarter we made a minor strategic acquisition and continue to analyse several opportunities, both in locally regulated markets and in markets that will be regulated. By further increasing the geographical distribution, we can reduce the impact of temporary downturns in individual markets.

The geographical and product distribution provide stability and also gives us the opportunity to be sustainable in our long-term efforts to run a profitable business with growth and good margins. Betsson is continuously investing in the development of the product offering and it is gratifying to get an acknowledgment that we do the right things. We saw an increase in active customers during the fourth quarter by 3 percent compared to the fourth quarter of last year 9 percent compared to the third quarter. Our in-house developed sportsbook with constantly improved performance delivers good customer experiences, sales growth and good profitability. The high performance also makes it an attractive third-party product. We have previously stated that our ambition is to offer the sportsbook to external customers and we have concluded the first deal with a third party at the beginning of the current year. We are now looking forward to the European Football Championship in June.”

ABOUT BETSSON:

Betsson AB (publ) is a holding company that invests in and manages fast-growing companies within online gaming. The company is one of the largest in online gaming in Europe and has the ambition to outgrow the market, organically and through acquisitions. This should be done in a profitable and sustainable manner, primarily in locally regulated markets. Betsson AB is listed on Nasdaq Stockholm Large Cap (BETS).

Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. They offer casino, sportsbook and other games via gaming licences in twelve countries in Europe and Central Asia. The business model is to offer gaming under multiple brands, including Betsson, Betsafe, NordicBet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.

Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of the Betsson’s business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).

Learn more about the Group on www.betssonab.com

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N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona

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iGB Affiliate 2026 in Barcelona has officially come to an end, marking two powerful days for the affiliate industry and an unforgettable grand finale for N1 Puzzle Promo. N1 Partners wrapped up the conference days with high-intensity networking, strong media attention and a large-scale final event that brought the community together.

From January 20 to 21, N1 Partners welcomed partners, media and industry leaders at stand 80-C80, which quickly became one of the most dynamic meeting points on the expo floor.

A Key Meeting Point During iGB Affiliate 2026

Throughout both conference days, the N1 Partners stand maintained a steady flow of visitors and ongoing media attention. The scale of partner engagement and the volume of conversations naturally positioned the stand as a focal point for meetings, interviews and informal discussions across the venue.

Over the course of the conference, the team held more than 500 meetings, covering traffic strategies, custom deals and long-term collaboration opportunities. In parallel, 300+ branded merch packs were distributed to stand visitors, reinforcing brand visibility and partner engagement throughout the event.

The stand experience combined business and interaction in a relaxed format. Guests enjoyed signature cocktails while discussing top-performing deals, took part in the Plinko activity to win exclusive N1 Partners merchandise, and used the space to build new connections, strengthen existing partnerships and move forward with concrete business agreements.

Strong Media Engagement and Industry Dialogue

iGB Affiliate 2026 also served as an important media platform for N1 Partners. During the conference, the team took part in over 10 interviews and podcasts, sharing perspectives on affiliate marketing trends, partner expectations and sustainable growth within the iGaming sector.

This level of media interest reflected the market’s attention to N1 Partners’ approach and reinforced the company’s position as a visible and trusted affiliate program.

      

The Grand Finale. N1 Puzzle Promo Party

The highlight of the week took place after the first day of the iGB Affiliate conference, when N1 Partners hosted the grand final event of N1 Puzzle Promo in Barcelona. The evening was designed as a closed-format celebration, welcoming a carefully selected audience of partners, industry leaders and key players from the iGaming community.

The event generated significant interest well ahead of time, with over 2,000 registrations, while attendance exceeded 600 guests, filling the venue with decision-makers, top affiliates and long-term partners. The closed nature of the event and limited access created a high level of anticipation and made the finale one of the most talked-about gatherings of the conference week.

During the night, N1 Partners revealed the winner of the main N1 Puzzle Promo prize, awarding a Robinson R22 Beta II helicopter, alongside exclusive giveaways for guests. 

As part of the finale, N1 Partners proudly presented the finalists of N1 Puzzle Promo, recognising the partners who consistently maintained a strong pace throughout the campaign and secured the top positions on the leaderboard.

  • 1st place: Cash Splash

  • 2nd place: Advertise

  • 3rd place: Traffic Squad

  • 4th place: Seven Group

  • 5th place: Alfaleads Network

The program was complemented by DJ sets and a live performance from the event’s headline guest, turning the evening into a landmark moment that combined celebration, entertainment and strong brand presence.

Recognising N1 Puzzle Promo’s Impact

In addition to its industry presence at iGB Affiliate 2026, N1 Puzzle Promo was recently recognised at the European iGaming Awards, where it was named Best Advertising and Marketing Campaign. This accolade highlights the campaign’s global reach and impact, acknowledging it as one of the most innovative and performance-driven marketing initiatives in the iGaming industry.

Closing the Barcelona Chapter

N1 Partners expressed appreciation to everyone who visited the stand, took part in meetings and contributed to the energy of iGB Affiliate 2026.

Special thanks were also extended to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.

The Barcelona chapter has closed, but the momentum continues. 

Be number one with N1 Partners!

The post N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona appeared first on Americas iGaming & Sports Betting News.

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N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona

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on

iGB Affiliate 2026 in Barcelona has officially come to an end, marking two powerful days for the affiliate industry and an unforgettable grand finale for N1 Puzzle Promo. N1 Partners wrapped up the conference days with high-intensity networking, strong media attention and a large-scale final event that brought the community together.

From January 20 to 21, N1 Partners welcomed partners, media and industry leaders at stand 80-C80, which quickly became one of the most dynamic meeting points on the expo floor.

A Key Meeting Point During iGB Affiliate 2026

Throughout both conference days, the N1 Partners stand maintained a steady flow of visitors and ongoing media attention. The scale of partner engagement and the volume of conversations naturally positioned the stand as a focal point for meetings, interviews and informal discussions across the venue.

Over the course of the conference, the team held more than 500 meetings, covering traffic strategies, custom deals and long-term collaboration opportunities. In parallel, 300+ branded merch packs were distributed to stand visitors, reinforcing brand visibility and partner engagement throughout the event.

The stand experience combined business and interaction in a relaxed format. Guests enjoyed signature cocktails while discussing top-performing deals, took part in the Plinko activity to win exclusive N1 Partners merchandise, and used the space to build new connections, strengthen existing partnerships and move forward with concrete business agreements.

Strong Media Engagement and Industry Dialogue

iGB Affiliate 2026 also served as an important media platform for N1 Partners. During the conference, the team took part in over 10 interviews and podcasts, sharing perspectives on affiliate marketing trends, partner expectations and sustainable growth within the iGaming sector.

This level of media interest reflected the market’s attention to N1 Partners’ approach and reinforced the company’s position as a visible and trusted affiliate program.

      

The Grand Finale. N1 Puzzle Promo Party

The highlight of the week took place after the first day of the iGB Affiliate conference, when N1 Partners hosted the grand final event of N1 Puzzle Promo in Barcelona. The evening was designed as a closed-format celebration, welcoming a carefully selected audience of partners, industry leaders and key players from the iGaming community.

The event generated significant interest well ahead of time, with over 2,000 registrations, while attendance exceeded 600 guests, filling the venue with decision-makers, top affiliates and long-term partners. The closed nature of the event and limited access created a high level of anticipation and made the finale one of the most talked-about gatherings of the conference week.

During the night, N1 Partners revealed the winner of the main N1 Puzzle Promo prize, awarding a Robinson R22 Beta II helicopter, alongside exclusive giveaways for guests. 

As part of the finale, N1 Partners proudly presented the finalists of N1 Puzzle Promo, recognising the partners who consistently maintained a strong pace throughout the campaign and secured the top positions on the leaderboard.

  • 1st place: Cash Splash

  • 2nd place: Advertise

  • 3rd place: Traffic Squad

  • 4th place: Seven Group

  • 5th place: Alfaleads Network

The program was complemented by DJ sets and a live performance from the event’s headline guest, turning the evening into a landmark moment that combined celebration, entertainment and strong brand presence.

Recognising N1 Puzzle Promo’s Impact

In addition to its industry presence at iGB Affiliate 2026, N1 Puzzle Promo was recently recognised at the European iGaming Awards, where it was named Best Advertising and Marketing Campaign. This accolade highlights the campaign’s global reach and impact, acknowledging it as one of the most innovative and performance-driven marketing initiatives in the iGaming industry.

Closing the Barcelona Chapter

N1 Partners expressed appreciation to everyone who visited the stand, took part in meetings and contributed to the energy of iGB Affiliate 2026.

Special thanks were also extended to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.

The Barcelona chapter has closed, but the momentum continues. 

Be number one with N1 Partners!

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Games Global and Stormcraft Studios extend the supernatural franchise with Immortal Romance: Sarah’s Secret Power Combo

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Link&Win™, Power Combo™, and Wild Desire™ Purchase Feature unite in an exciting slot experience.
Games Global, alongside its exclusive studio partner, Stormcraft Studios, has launched Immortal Romance™: Sarah’s Secret Power Combo™, the newest installment in the enduring Immortal Romance™ franchise.
Immortal Romance™, launched in 2011, has maintained a consistent presence in regulated markets, celebrated for its gothic style and story-driven gameplay structure. Immortal Romance™: Sarah’s Secret Power Combo™ enhances that groundwork, progressing Sarah’s narrative while offering a contemporary, feature-rich slot.
Situated in a shadowy, supernatural environment, the launch traces Sarah’s transformation into a potent elemental entity, merging striking visuals with captivating mechanics and gameplay enhanced by intricate bonus features.
In the base game, Plasma Orb symbols accumulate in vials positioned above the reels, and once collections are complete, they trigger the Link&Win™ Bonus. The Cash and Jackpot symbols secure their positions as the feature starts with three re-spins, resetting with every new symbol that appears, and filling all spots grants the Mega Jackpot.
Extra interest is added with five modifiers: Supernova, Barrage, Surge, Magnify, and Twin Flames. Every modifier offers a distinct prize, and activating several modifiers simultaneously creates the Power Combo™, revealing as many as 31 potential feature combinations. These combinations create different structures and payout dynamics, guaranteeing that no two bonuses unfold alike.
Sarah’s Feature ensures participation in the Link&Win™ Bonus with several modifiers already in effect, while the Twin Flames modifier may grant a double Link&Win™ Bonus, with each round operating separately.
In addition to the fundamental bonus mechanics, the renowned Wild Desire™ Buy Feature makes a comeback as an optional enhancement. With a bet of 100x, the feature provides a solitary spin across 1,024 winning possibilities, during which as many as five reels can become fully Wild, presenting increased win potential of up to 10,000x.

Immortal Romance™: Sarah’s Secret Power Combo™ is a visually striking slot designed for operators seeking established IP, with the release further showcasing Games Global’s commitment to curating diverse, high-performing franchises for its partners.

Terence Igesund, Executive Producer at Stormcraft Studios, said: “Immortal Romance™: Sarah’s Secret Power Combo™ was created to move the Immortal Romance universe forward while staying true to what players love most about it. We focused on giving Sarah her defining moment, a personalised chapter so to speak. One that feels powerful and elevated, supported by gameplay that’s bold but cohesive. It’s a confident evolution of the brand and a clear signal of where the series is headed next.”

The post Games Global and Stormcraft Studios extend the supernatural franchise with Immortal Romance: Sarah’s Secret Power Combo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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