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Gaming Innovation Group divesting its B2C vertical to Betsson Group

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Gaming Innovation Group Inc. (GiG) signs a Share Purchase Agreement (SPA) with Betsson Group (Betsson) for the divestment of GiG’s B2C assets which include the operator brands Rizk, Guts, Kaboo and Thrills. Betsson will, through this agreement, become a long term partner of GiG, generating revenues to GiG’s Platform Services. On the day of closing, Betsson will pay €31 million, consisting of a €22.3 million cash payment for the acquisition, plus a prepaid platform fee of €8.7 million. GiG will use the proceeds to repay the Company’s SEK300 million 2017 – 2020 bond.

Betsson commits to keep the brands operational on GiG’s platform for a minimum of 30 months. For the first 24 months, Betsson will pay a premium platform fee based on NGR generated. Based on the expected platform fees, the total value of the transaction is estimated at approximately €50 million.

Betsson, listed at Nasdaq Stockholm, is one of the most dominant European companies in online gambling with a long and strong track record of brand building, both organically and via acquisitions. It offers online casino, proprietary sportsbook and other online games in a multi-brand strategy via gaming licences in twelve countries in Europe and Central Asia.

The sale of the B2C vertical is a result of GiG’s strategic review, initiated in November 2019, leading to an evolved strategic direction to reduce complexity and improve efficiency. By divesting the B2C vertical, GiG will free up resources, enabling full dedication on driving and growing its B2B business, securing stable and sustainable earnings and profit margins. GiG sees a large and sustainable addressable market for its platform business as the regulation of the iGaming industry continues and is well positioned with the omni-channel platform offering to capitalise on the continued digital transformation of the worldwide gambling market.

GiG has, as part of the strategic review, taken a decision to make its technical platform sportsbook agnostic, and partner with other sport book providers to offer the best solutions to its customers. Betsson’s sportsbook solution is intended to be integrated on GiG’s platform-offering. Both GiG and Betsson will gain strategic advantage in having the possibility to sell their respective B2B solutions in an environment without conflict of their own B2C brands.

In order to keep the strategic position for its own proprietary sportsbook, GiG will seek joint ventures or other constellations with partners to release the true asset value of the sportsbook and to secure external long term funding. The ambition is to gradually grow with existing and new long term partners, including the fast growing US market. GiG is one of the few B2B providers present with omni-channel online gambling services in multi-state jurisdictions in the US.

Pontus Lindwall, Chief Executive Officer of Betsson AB comments: “We believe this deal offers a good opportunity for Betsson to consolidate, create synergies and apply our core B2C skills and marketing insights to scale these assets to their true potential. The agreement with GiG further strengthens and expands Betsson’s outreach and growth potential for its proprietary sportsbook and payments platforms in the B2B market.

Betsson has significantly invested in the development of its sportsbook and now delivers a powerful offering. A key strategy is to grow our sportsbook with B2B customers and I am excited to collaborate with GiG as a distribution channel. We share the same passion for sports betting and providing a player environment which is unique, entertaining and safe.”

Richard Brown, Chief Executive Officer of GiG says: “I am very excited about this transaction as it provides multiple upsides to GiG. While putting the Company in a financially sustainable position, it gives us the ability to focus on where we see real long term shareholder value. This transaction serves as a strategic focusing of the Company’s efforts towards the B2B segment. Offering both B2C and B2B services had synergies in the past, however, the current conflicting priorities of the two business areas, and increased complexity in the market, have lessened the potential offering on both fronts and our ability to sign new customers.

I am delighted to retain our brands on the platform and in the process, adding Betsson as a partner as we share the same ambition of responsibility for all stakeholders, safe play for the end user, and an entertaining user experience. I am certain that together with their speciality, focus and strong track record on driving B2C growth, it will be a fruitful partnership. Additionally, the planned integration of Betsson’s sportsbook into our platform offering, not only provides cost saving synergies, it also allows us to offer one of the most well-renowned European sportsbooks to our current and future B2B partners. We are excited to support Betsson’s growth of the brands we have built and now look forward to GiG next chapter as a specialist iGaming B2B provider“.

GiG’s full year 2019 revenues were €123.0 million (€29.4m in Q4 2019) with an EBITDA of €14.1 million (€4.8m Q4 2019), assuming B2C as continued operations. The isolated B2C full year 2019 revenues were €79.0 million (€19.0m in Q4 2019) with a full year 2019 EBITDA of €8.1 million (€4.1m in Q4 2019). The divestment of the B2C vertical will lead to a write-down of the remaining book value of the B2C assets and related goodwill, an impairment will be recognised in the fourth quarter 2019.

With the divestment of the B2C vertical, full year 2020 revenues are expected in the range of €70 – 75 million, with an EBITDA expected in the range of €14 – 17 million, including, for comparison, B2C as continued operations until completion of the transaction.

Expected completion of the transaction is mid April 2020, giving time for the compulsory regulatory approvals from merger control and gaming authorities. GiG is in dialogue with its largest bondholders and will seek consent from its bondholders to extend the repayment of the 2017 – 2020 bond from the maturity date in March 2020 until 22 April 2020. Written resolutions for the two bonds will commence shortly, and GiG has received voting undertakings from investors representing around 53% of the outstanding volume in the 2017 – 2020 bond, and around 46% of the outstanding volume in the 2019 – 2022 bond. As compensation for the extension of repayment date in the 2017- 2020 bond, bondholders in said bond will receive a consent fee of 0.35% of the nominal amount.

GiG invites all interested parties to a press conference with Q&A today, 14 February, at 08:30 CET. Questions can be addressed both in the call and via the web. Please find dial-in details and weblink below.

Weblink (an on-demand version will be available approx. 30 minutes after the call using the same link):

https://tv.streamfabriken.com/gig-press-conference

Participants dial in numbers:

SE: +46 856642651

NO: +47 23500243

UK: +44 3333000804

US: +18558570686

DK: +45 35445577

IT: +39 0236013821

Participants Pin code: 84408716#

Stella EOC acts as financial adviser to GiG in connection with the transaction.

Golf

Soft2Bet Gathering: An Elite Golf & Padel Experience

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Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.

Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.

Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.

The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.

Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”

Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”

The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.

The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI chat technology

Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry

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Casinofy, a forward-thinking leader in the online casino space, announced the launch of its completely redesigned platform featuring cutting-edge AI chat technology, a modernised user interface and a suite of innovative features that position the company at the forefront of the iGaming industry.

A Bold Leap Forward in Online Casino Innovation

The newly redesigned Casinofy platform represents one of the most ambitious overhauls in the online casino sector. With a focus on user experience, intelligent personalisation and next-generation technology, Casinofy is redefining what players expect from an online gaming destination.

Key highlights of the new platform include:

• AI-Powered Chat Assistant — An intelligent, real-time chat system that provides instant player support, personalised game recommendations, responsible gaming guidance and seamless interaction — available 24/7 with human-like conversational ability.

• Complete UI/UX Redesign — A sleek, modern interface built for speed, accessibility and engagement across all devices, delivering an immersive experience from the first visit.

• Smart Personalization Engine — Leveraging AI to tailor game suggestions, promotions and content to each player’s unique preferences and play style.

• Enhanced Navigation and Game Discovery — Intuitive categorisation, advanced search and AI-driven recommendations that help players discover new favorites effortlessly.

AI Chat: A Game-Changer for Player Experience

At the heart of the new Casinofy experience is its proprietary AI chat system — a feature that goes far beyond traditional customer support. The AI assistant understands context, remembers player preferences and delivers instant, accurate responses on everything from game rules and bonus terms to account inquiries.

Unlike conventional chatbots, Casinofy’s AI chat is designed to enhance every touchpoint of the player journey, making it one of the most sophisticated implementations of artificial intelligence in the online casino industry to date.

Leading the Industry Through Innovation

While the online casino market continues to grow, few operators have invested as heavily in technology-driven differentiation as Casinofy. The new platform positions Casinofy among the most innovative operators globally, bridging the gap between traditional online gaming and the AI-first future of digital entertainment.

The Casinofy team said that they are not just keeping up with the industry, but setting the pace. The new platform is built on the belief that players deserve smarter, faster and more personalised experiences. They added that the integration of AI chat is just the beginning of what they have planned.

The post Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DigerPAM

Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators

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International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.

Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.

Key capabilities include:

  • Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
  • Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
  • Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
  • Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
  • Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.

A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.

“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”

The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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